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The deal sees BetGames offer all of its popular games to several markets in Latin America.\n
Aiste Garneviciene, BetGames COO, said of the collaboration: “This is great news for both us and our partners. With a full integration, players can now enjoy our industry-leading fixed-odds betting games, already known to be some of the best on the continent.”\n
Read the full article here.
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\n
Check out the article here (page 67-69).
\n"}}],"locale":"en","type":"business","slug":"us-online-casino","date":"2021-11-24","banner":{"id":60,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":117,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":118,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_3","image":{"url":"/uploads/Bet_Games_SBC_News_Aiste_Garneviciene_01_75cfd53c01.png"},"published_at":"2021-12-22T14:47:33.000Z","title":"Reflecting on BetGames 2021 milestones","section":[{"richText":{"content":"Many people ask us why, and how, we’ve refurbished our games - and what business impact this has for BetGames. Aiste Garneviciene, our COO, sat down with SBC News to answer these, and many more, questions.
\n
Read the enlightening interview here.
\n"}}],"locale":"en","type":"product","slug":"betgames-2021-milestones","date":"2021-11-18","banner":{"id":50,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":97,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":98,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_4","image":{"url":"/uploads/Bet_Games_Europe_Gaming_Awards_01_7cacf7d69b.png"},"published_at":"2021-12-22T14:51:17.000Z","title":"Shortlisted: Rising Star Table & Game Of The Year","section":[{"richText":{"content":"BetGames has just been shortlisted at the SiGMA iGaming Awards 2021, with our Andar Bahar title nominated for Rising Star Table Game of the Year!\n
Our unique take on this traditional Indian game delivers live play, two side bets, and a unique interface.
\n
The SiGMA awards are held on November 15. Good luck to all of those nominated!
\n"}}],"locale":"en","type":"business","slug":"sigma-igaming-awards-2021-shortlist","date":"2021-11-04","banner":{"id":56,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":109,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":110,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_5","image":{"url":"/uploads/Bet_Games_Judge_Aiste_Garneviciene_02_1e1f6f7ebe.png"},"published_at":"2021-12-22T15:03:56.000Z","title":"Aiste Garneviciene is the judge in SBC Awards 2021 & Global Gaming Awards 2021","section":[{"richText":{"content":"Aiste Garneviciene, BetGames COO, has been selected as a judge for both the SBC Awards and the Global Gaming Awards this year.\n
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Aiste said, “It’s very much an honor to have been chosen to join the judging panels at these events, which are all about recognising and rewarding the incredible innovation and commitment to excellence that we see in our industry. Truly, 2021 has produced some incredible work. Good luck to everyone in the many categories!”
\n"}}],"locale":"en","type":"business","slug":"judge-sbc-awards-2021","date":"2021-11-02","banner":{"id":10,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":29,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":30,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_6","image":{"url":"/uploads/Bet_Games_SBC_Awards_Latino_America_01_8fd0d4c338.png"},"published_at":"2021-12-22T15:07:19.000Z","title":"SBC Latinoamérica Winners: Bingo & Lottery, Supplier of the Year","section":[{"richText":{"content":"We have just picked up another prestigious award - SBC Latino America Bingo & Lottery Supplier of the Year. We’ve worked hard to develop our portfolio and partner relationships in Latin America, and that determination and dedication is bearing fruit.\n
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Explore our award-winning games, enjoy the free demos, and see why our lottery games are second to none: www.betgames.tv.
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Read the article here.
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\nGood luck, everyone!
BetGames is nominated for:\n
\n
For more information about BetGames, and why we are leading the way in live-dealer betting, visit: www.betgames.tv.
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We put a fresh spin on this classic game by making it a blistering 33% faster! The wheel rotation now changes every 90 seconds (instead of the previous 120).
\n
Try the demo today!\ndemo.betgames.tv
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James Everett, BetGames Sales Director Africa, sat down with SBC News to discuss our plans, key markers that differentiate our products, major operators finding the most success, the demographics linked to live-dealer betting, and much more!
\nRead the full interview here and learn about our vision for Africa over the next 12 months.
\n"}}],"locale":"en","type":"business","slug":"africa-betgames","date":"2021-10-01","banner":{"id":63,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":123,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":124,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_11","image":{"url":"/uploads/Bet_Games_Lottery_Daily_Andreas_02_a3ed9e6cb5.png"},"published_at":"2021-12-22T15:35:37.000Z","title":"Defining the next generation of lotto","section":[{"richText":{"content":"Our CEO, Dr. Andreas Köberl, sat down with Lottery Daily to explain. Read the interview to learn how Lotto Reloaded is about enabling experiences, getting tier-one ready, and finding the ‘right way’ to evolve.\n
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Read the full article here.
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\n
Well done, team!
\n"}}],"locale":"en","type":"business","slug":"sbc-latinoamerica-shortlist","date":"2021-09-17","banner":{"id":54,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":105,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":106,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_13","image":{"url":"/uploads/Bet_Games_Kaizen_02_5de8b7b37b.png"},"published_at":"2021-12-27T08:09:02.000Z","title":"BetGames readies Greece rollout with major Kaizen Gaming deal","section":[{"richText":{"content":"We have struck a deal with Kaizen Gaming (Stoiximan/Betano), one of the fastest-growing Game Tech companies in Europe, which currently operates under the Stoiximan brand in Greece and Cyprus.
\n
Christos Mavridis, Live Casino Manager at Kaizen Gaming, said: “We have a thriving domestic market in Greece, and BetGames’ range of hugely popular games will suit the Greek market perfectly.”\n
Read all about the deal here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-kaizen-gaming-deal","date":"2021-09-14","banner":{"id":27,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":51,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":52,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_14","image":{"url":"/uploads/Bet_Games_Ian_Catchick_02_7810e66a5b.png"},"published_at":"2021-12-27T08:13:12.000Z","title":"Ian Catchick joining BetGames","section":[{"richText":{"content":"Ian’s incredible gambling industry expertise - built on 20 years working in multiple European countries - will allow us to accelerate both our product vision and our business offering.\n
\n
Before joining our team, he held director roles at Gala Coral (Entain), Ladbrokes and Playtech, and as former Chief Product Officer of OPAP, Ian joins us primed and ready to lead our teams forward. And having already amassed extensive experience in sports betting, casino, bingo and lottery products, he’s the perfect fit for the Wow! we are now bringing to the industry.\n
\n
Welcome to the team, Ian - we’re thrilled to have you with us.\n
\n
The only male to be given this distinction, Vygerdas Jonikas, BetGames Founder, was selected for creating “a working environment for women to thrive in.”\n
\n
Aiste Garneviciene, our COO, was also nominated as an Industry Achiever, and BetGames as a company was selected for the Employee Wellbeing award.\n
\n
Inclusiveness, diversity and equality - at BetGames these aren’t buzzwords, they’re everyday practices.\n
\n
As the Austrian-American management consultant, Peter F. Drucker, once said, “Management is doing things right; leadership is doing the right things.”
\n
In four months time, Aiste will have been with BetGames for 10 years - and during that time she has played an instrumental role in building our company, developing its teams, and imparting the managerial wisdom and quick thinking that has helped make us a leader in the industry.\n
\n
The 5th annual iGaming IDOL Awards will be held in Malta on October 20.
\n
Good luck, Aiste!
\n"}}],"locale":"en","type":"business","slug":"manager-idol-of-the-Year-2021","date":"2021-08-11","banner":{"id":45,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":87,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":88,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_17","image":{"url":"/uploads/Bet_Games_Login_Casino_Yury_mikhaylov_02_986f22c251.png"},"published_at":"2021-12-27T08:43:27.000Z","title":"Revealing live betting games insights, business development and differentiation","section":[{"richText":{"content":"Invaluable, business-boosting insights. How do you build a successful business, what are the secrets behind developing and promoting games, how do you utilize deep knowledge of technology and then go further to innovate with it, and how can a company truly stand out from the competition?\n
\n
Yury Mikhailov, BetGames Sales Director for CIS, gives a two-part interview where he deep dives into the answers to these questions, and much, much more!*\n
\n
*Interview is in Russian, but you can click on captions and then auto translate to watch it in English.
\n"}}],"locale":"en","type":"business","slug":"live-betting-games-cis","date":"2021-08-10","banner":{"id":52,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":101,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":102,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_18","image":{"url":"/uploads/Bet_Games_Europe_Bet_02_3bb8c12890.png"},"published_at":"2021-12-27T08:47:36.000Z","title":"Going Live with Europebet","section":[{"richText":{"content":"Players in Georgia will not only get to play our enhanced Lotto products and revamped Wheel of Fortune, but also the rest of BetGames’ industry-leading titles.
\n
Following a record-breaking 12-month period of expansion, entering into Georgia is another step forward in our journey as we build partnerships with major operators.\n
When lockdowns first came into force, live betting products emerged as a way of offering the live experience sportsbook customers were missing out on.
\n
And live outcomes will always be a stronger cross-sell than the world of RNG-based betting offered by slots and virtuals – especially for players looking to take on the house!\n
\n
Want to learn more about why, the direction of Lotto over the next 10 years, and how one of the oldest forms of gambling entertainment isn’t going away?\n
\n
Read the full article from our CEO Dr. Andreas Köberl.
\n"}}],"locale":"en","type":"product","slug":"lottery-gambling","date":"2021-08-02","banner":{"id":57,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":111,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":112,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_20","image":{"url":"/uploads/Bet_Games_rebranding_01_63808598b2.png"},"published_at":"2021-12-27T10:48:26.000Z","title":"New brand","section":[{"richText":{"content":"Going forward, you will experience the true Wow-factor behind BetGames’ upcoming campaigns. And as our company boldly launches its new plans, new games and new approaches, players and partners alike are going to benefit.\n
\n
Stay tuned - you’re about to experience live dealer betting the way only BetGames can deliver it!\n
\n
Visit our new website: www.betgames.tv
\n"}}],"locale":"en","type":"business","slug":"new-brand-betgames","date":"2021-07-28","banner":{"id":42,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":81,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":82,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_21","image":{"url":"/uploads/Bet_Games_SBC_News_Aiste_Garneviciene_02_9bd904ccc0.png"},"published_at":"2021-12-27T10:53:39.000Z","title":"Lotto Reloaded: A natural continuation for BetGames' flagship product","section":[{"richText":{"content":"Over the years the changes in these lucky games can be mirrored by the growth of our company. Our COO Aiste Garneviciene tells SBC News how first-to-market-speed, innovation, partner-feedback, and consumer satisfaction has led to a remarkable transformation in our lotto games.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"lotto-reloaded-betgames","date":"2021-07-26","banner":{"id":41,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":79,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":80,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_22","image":{"url":"/uploads/Bet_Games_Gaming_Awards_01_ea51a63b6b.png"},"published_at":"2021-12-27T11:04:59.000Z","title":"GA Gaming Awards Shortlisted","section":[{"richText":{"content":"We are proud to be shortlisted in three categories for the prestigious IGA Awards, to be held in London on the 8th of September. Well done to the entire team on being nominated in the categories of Live Casino of the Year, Lottery Product of the Year and Unique Gaming company of the Year.
\n"}}],"locale":"en","type":"business","slug":"ga-gaming-awards-shortlist","date":"2021-07-12","banner":{"id":34,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":65,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":66,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_23","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Andreas_Koeberl_02_e3d6e81b43.png"},"published_at":"2021-12-27T11:08:48.000Z","title":"BetGames Lotto Reloaded Interview","section":[{"richText":{"content":"This insatiable desire to innovate has seen us become the world leader in live broadcast betting. Our CEO Dr. Andreas Köberl tells Gambling Insider about the thrilling relaunch of our much beloved lotto games.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"product","slug":"betgames-lotto","date":"2021-07-08","banner":{"id":25,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":47,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":48,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_24","image":{"url":"/uploads/Bet_Games_soft2bet_01_4d0af96b02.png"},"published_at":"2021-12-27T11:12:17.000Z","title":"New partnership with the industry renowned Soft2bet brands","section":[{"richText":{"content":"Our reloaded lotto games and the optimized Wheel of Fortune will be featuring strongly on their respective platforms, offering consumers a wide choice of our favorite games.\n
\n
Our award-winning COO Aiste Garneviciene, together with leading attorney Andrius Gabnys, discuss restrictions on advertising in Lithuania and how it will affect local industry trends.
\n
Andy chats about an aggressive approach and innovative strategy. We are all about shaking the industry by its heels and taking massive leaps forward.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-project-growth","date":"2021-06-02","banner":{"id":29,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":55,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":56,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_27","image":{"url":"/uploads/Bet_Games_Rivalo_a874e54caf.png"},"published_at":"2021-12-27T11:24:26.000Z","title":"New partnership with Rivalo","section":[{"richText":{"content":"We would like to welcome Rivalo, a powerhouse betting provider from the Latin America region to our extended family.
\n
Read the full article here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-rivalo","date":"2021-05-26","banner":{"id":43,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":83,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":84,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_28","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Aiste_Garneviciene_02_f7d8df8668.png"},"published_at":"2021-12-27T11:29:16.000Z","title":"How are African markets able to compete more?","section":[{"richText":{"content":"Read the latest edition of Gambling Insider for the full discussion.\n
\n
Andar Bahar complements our wide-reaching outcome-based portfolio perfectly, adding a touch of the exotic to the magic of live broadcast betting.\n
\n
Try it now here: demo.betgames.tv
\n"}}],"locale":"en","type":"product","slug":"andar-bahar-live","date":"2021-05-19","banner":{"id":24,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":45,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":46,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_30","image":{"url":"/uploads/Bet_Games_EGR_B2_B_Awards_01_1baf78244c.png"},"published_at":"2021-12-27T11:34:08.000Z","title":"EGR B2B Shortlisted","section":[{"richText":{"content":"We have been shortlisted in the best Live Casino Supplier, Lottery Supplier and Poker Supplier categories. Congratulations on a wonderful team effort.
\n"}}],"locale":"en","type":"business","slug":"egr-b2b-shortlist","date":"2021-05-10","banner":{"id":33,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":63,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":64,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_31","image":{"url":"/uploads/Bet_Games_Casino_Beats_Andreas_02_dee552613f.png"},"published_at":"2021-12-27T11:37:29.000Z","title":"Our Biggest announcements are yet to come ","section":[{"richText":{"content":"He outlines strategies such as transforming the commercial department, aligning market approach, industry capitalization and enhanced client benefits.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-announcements","date":"2021-04-07","banner":{"id":47,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":91,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":92,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_32","image":{"url":"/uploads/Bet_Games_Global_Gaming_awards_01_e60bb1ac94.png"},"published_at":"2021-12-27T11:39:52.000Z","title":"Global Gaming Awards Shortlisted","section":[{"richText":{"content":"This hard work has not gone unnoticed. We have been shortlisted in two prestigious categories for the Global Gaming Awards, which is set to be held in London 2021. We have been shortlisted in the categories Retail Supplier of the Year and Casino Product of the Year.
\n"}}],"locale":"en","type":"business","slug":"global-gaming-awards-shortlist","date":"2021-04-01","banner":{"id":35,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":67,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":68,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_33","image":{"url":"/uploads/Bet_Games_Video_Slots_03_43617b849c.png"},"published_at":"2021-12-27T11:42:12.000Z","title":"Our New Partners - Video Slots","section":[{"richText":{"content":"We are proud to offer our full range of products to Videoslots, an industry giant, who with over 5000 games, is a leading distributor of betting products.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-video-slots","date":"2021-03-24","banner":{"id":48,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":93,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":94,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_34","image":{"url":"/uploads/Bet_Games_Wheel_Speedup_02_79082a4354.png"},"published_at":"2021-12-27T11:45:38.000Z","title":"Wheel of Fortune. New studio & Non-stop action","section":[{"richText":{"content":"The game will feature a host of changes, all primed to make it one of the hottest and fastest wheels on the planet.\n
\n
Try our demo: demo.betgames.tv
\n"}}],"locale":"en","type":"product","slug":"wheel-of-fortune-new-studio","date":"2021-03-23","banner":{"id":61,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":119,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":120,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_35","image":{"url":"/uploads/Bet_Games_expansion_with_ISO_27001_certification_af46759295.png"},"published_at":"2021-12-27T11:47:54.000Z","title":"BetGames ready for expansion with ISO 27001 certification ","section":[{"richText":{"content":"We have proven conclusively that we maintain one of the strictest internal security systems in Europe.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-iso-27001-certification","date":"2021-03-17","banner":{"id":28,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":53,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":54,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_36","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Andreas_Koeberl_02_e3d6e81b43.png"},"published_at":"2021-12-27T11:49:56.000Z","title":"An aggressive growth strategy","section":[{"richText":{"content":"Andreas has endeared himself to his staff, our partners and various stakeholders with his sharp mind and a visionary ability to read industry trends.\n
\n
Enjoy the article here.
\n"}}],"locale":"en","type":"business","slug":"growth-strategy","date":"2021-02-26","banner":{"id":23,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":43,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":44,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_37","image":{"url":"/uploads/Bet_Games_Malta_Office_01_5133c7f4f6.png"},"published_at":"2021-12-27T11:52:11.000Z","title":"BetGames office in Malta","section":[{"richText":{"content":"We have now officially opened a new office in Malta, with the aim of further global expansion firmly in our sights. We enjoyed a stellar 2020, adding some of the industry's biggest brands to our stable and we are thrilled to be part of this new journey.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-malta-office","date":"2021-02-24","banner":{"id":26,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":49,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":50,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_38","image":{"url":"/uploads/Bet_Games_Casino_Beats_Ian_Catchick_02_acb4c790a5.png"},"published_at":"2021-12-27T12:02:33.000Z","title":"Relaunched and revitalised: A tale of 2021 for BetGames","section":[{"richText":{"content":"For BetGames, there’s been amazing growth and a revitalised portfolio, along with new partner acquisition and encouraging development with our existing ones. Ian Catchick, Chief Product and Business Development Officer, spoke with CasinoBeats about the pace of expansion, making games more appealing, our formula for being mobile-first, channel-appropriate product launches and much, much more.
\n
Read the full interview here.
\n"}}],"locale":"en","type":"product","slug":"betgames-summary-2021","date":"2021-12-20","banner":{"id":51,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":99,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":100,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_39","image":{"url":"/uploads/Bet_Games_International_Gaming_Awards_shortlist_01_02768d4d53.png"},"published_at":"2021-12-27T12:08:45.000Z","title":"Two IGA Awards nominations!","section":[{"richText":{"content":"This year we’re up for Live Casino of the Year, and Lottery Product of the Year. This well-respected organisation has been giving awards since 2008, and utilises 34 judges from across the industry. Good luck, team!
\n"}}],"locale":"en","type":"business","slug":"iga-awards-nomination","date":"2021-12-17","banner":{"id":59,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":115,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":116,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_40","image":{"url":"/uploads/Bet_Games_Proto_Industrija_show_02_d84d800a78.png"},"published_at":"2021-12-27T12:15:46.000Z","title":"Proto Industrija interviewed BetGames ","section":[{"richText":{"content":"Vygerdas Jonikas, BetGames’ Founder, and Vytautas Kačerauskas, VP of Product Development and Innovation, spoke about our business, the studios, and how creative people can apply their alternative way of thinking to create something truly special. The interviews are in Lithuanian, but have English subtitles.\n
\n
Aiste's skills and leadership qualities are no surprise to us, having seen her work and development over the last 10 years with BetGames. Congratulations to all of the women who made the shortlist - our industry needs to see such women excel.
\n"}}],"locale":"en","type":"business","slug":"most-influential-women-igaming-2021","date":"2021-12-07","banner":{"id":46,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":89,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":90,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_42","image":{"url":"/uploads/Bet_Games_10th_year_anniversary_8d3cd687eb.png"},"published_at":"2022-01-07T12:39:23.000Z","title":"BetGames 10th Anniversary","section":[{"richText":{"content":"And we couldn’t be prouder of what we’ve achieved in this time. We officially registered BetGames on January 6, 2012. On January 7, we launched our first game, Lucky 7!\n
\n
Ten years later, we’ve picked up awards and recognitions from the likes of Deloitte and SBC, have grown to a team of over 250 professionals, and became the industry leader for live-dealer betting.\n
\n
2022 marks our tenth birthday. It’s also the year we will launch a true industry first. But more on that later. Stay tuned!
\n"}}],"locale":"en","type":"business","slug":"betgames-birthday","date":"2022-01-06","banner":{"id":40,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":77,"url":"https://demo.betgames.tv","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":78,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_43","image":{"url":"/uploads/Bet_Games_Aiste_Garneviciene_Global_Gaming_awards_02_003537dd12.jpg"},"published_at":"2022-01-28T11:14:42.000Z","title":"Shortlisted - Executive of the Year","section":[{"richText":{"content":"With so many executive-level talents in the industry, we feel very honored that Aiste has been selected as one of the contenders. Indeed, such is the breadth of talent this category has 25 nominations (rather than the usual 10 shortlistings at the GGA.\n
\n
Aiste said, “BetGames made huge advances in 2021 – and is laying the groundwork for big developments in 2022 – so it’s great to see the industry publicly recognizing how BetGames is leading the way. None of this would be possible without our structured leadership and a team of professionals who are 100% dedicated to driving us forward.”\n
\n
Good luck, Aiste – your personal recognition is much deserved.
\n"}}],"locale":"en","type":"business","slug":"shortlisted-executive-of-the-year-2022","date":"2022-01-28","banner":{"id":65,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":126,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":127,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_44","image":{"url":"/uploads/Bet_Games_Bi_G_Africa_Summit_Johannesburg_South_Africa_2022_cee43ab453.jpg"},"published_at":"2022-02-02T11:19:37.000Z","title":"BiG Africa Summit ","section":[{"richText":{"content":"James Everett, VP Africa, will be attending this year’s BiG Africa Summit at the Emperors Palace Hotel in Johannesburg. This two-day summit, now in its 8th year, seeks to involve all African gaming stakeholders in providing an impressive exhibition floor, networking opportunities and the exchange of knowledge during conferences sessions.\n
\n
Reach out to James to arrange a time to meet.
\n"}}],"locale":"en","type":"events","slug":"big-africa-summit-2022","date":"2022-02-02","banner":{"id":66,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":129,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":130,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_47","image":{"url":"/uploads/Bet_Games_ICE_London_2022_49a9afd668.jpg"},"published_at":"2022-02-08T09:36:41.000Z","title":"ICE London","section":[{"richText":{"content":"Typically one of the biggest iGaming and betting events of the year, a host of delegates from BetGames will attend ICE London. With the current attendee list including people from all around the world, speakers have signed up to give 12 scheduled Masterclasses. Together, the exhibition will offer “an unrivalled, global platform to find new business and partnership opportunities.”\n
\n
To arrange meetings, reach out to:\n
Dr. Andreas Köberl, CEO\n
Aiste Garneviciene, COO\n
John-Paul Rowland, VP for Europe and Asia\n
Yury Mikhaylov, VP CIS\n
James Everett, VP Africa\n
Yanina Kaplya, Head of Marketing
\n"}}],"locale":"en","type":"events","slug":"ice-london-2022","date":"2022-02-02","banner":{"id":69,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":135,"url":"https://demo.betgames.tv","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":136,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_48","image":{"url":"/uploads/BG_web_news_Ian_SBC_News_5b130e4f35.png"},"published_at":"2022-04-05T14:47:54.000Z","title":"Emerging markets require a much more bespoke approach to content","section":[{"richText":{"content":"He joined us in September 2021, and has already proved invaluable in helping lead our transformation. Ian has, since 2000 when he joined Camelot Group plc, worked across a range of Tier 1 global iGaming organisations.\n
\n
“One size doesn’t fit all when it comes to developing products for different customer types and nationalities. Since joining BetGames, we have simplified many of our products and are developing further insights into player behaviours - a strategic change that is driving the product roadmap.”\n
\n
Looking to learn more about Ian’s experience and his plans for BetGames? In this interview he speaks about delivering technical excellence, future trends, how to develop for emerging markets, and much more.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"product","slug":"markets-bespoke-content","date":"2022-03-28","banner":{"id":98,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":163,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":164,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_49","image":{"url":"/uploads/BG_web_news_Technim_02_ece9ad30fe.png"},"published_at":"2022-04-05T14:53:59.000Z","title":"BetGames integrates tier-one content with Technamin","section":[{"richText":{"content":"The partnership will integrate the entire catalogue of BetGames products into Technamin’s 5,700 casino games (from 110+ top online studios), and which includes a sportsbook with global coverage, managed risks, and a customisable player interface.\n
\n
Yury Mikhaylov, BetGames Sales Director for CIS, said: “Technamin is a new and ambitious player in the iGaming space. This partnership allows us to offer our games to players across different markets - a great move as we continue our 2021 momentum with multiple new launches throughout 2022.”\n
\n
But we are now 13 days into the Russian Government’s unprovoked invasion of Ukraine - an act of terror that threatens Europe at large - and our hearts continue to go out to our Ukrainian friends, family members and colleagues.\n
\n
One of our key values is being a “People’s Company”, that’s why we strongly condemn this aggression. BetGames is proud of all our talented people around the globe, independent of their nationality.\n
\n
To help where we can, we have created a €25,000 direct support and donation fund, and provide legal, mental health and compassionate leave support for our directly affected people.\n
\n
Yesterday, US Secretary of State Anthony Blinken assured Lithuania of NATO protection. It is a welcome reassurance, but one that doesn’t diminish our fears for Ukraine. BetGames will continue to give support to our Ukrainian colleagues, their families and loved ones, and we stand as one in our condemnation of the sickening events currently taking place in Ukraine.
\n"}}],"locale":"en","type":"business","slug":"stand-ukraine","date":"2022-03-08","banner":{"id":100,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":167,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":168,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_51","image":{"url":"/uploads/BG_web_news_Andy_SBC_02_6a4ed87472.png"},"published_at":"2022-04-05T14:51:43.000Z","title":"Continuing BetGames' evolution throughout a pivotal 2022","section":[{"richText":{"content":"2021 was a challenging year for everyone, whatever their work or industry. But for BetGames, it was also a year to challenge ourselves to do better and become more. It bore fruit, and has set the stage for everything we’re doing in 2022. Andreas Koeberl, BetGames CEO, spoke with SBC News to reflect on a year of change and growth, and to discuss our plans and ambitions for 2022. What’s coming? Incredible new product lines and a different approach to the business.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"betGame-evolution-2022","date":"2022-02-17","banner":{"id":101,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":169,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":170,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_52","image":{"url":"/uploads/BG_web_news_TO_Ppresenter_6b481babbe.png"},"published_at":"2022-04-05T14:47:25.000Z","title":"Top presenter of the Year","section":[{"richText":{"content":"An important part of our Employer Branding is internal recognition - particularly, how we reward our people for their amazing efforts. And so it’s with this great video that we announce Gitana has been awarded BetGames Top Presenter of the Year. The prize is a trip to the beautiful Canary Islands. Well done, Gitana - you really light up our live tables.\n
\n
For those who are interested in becoming a BetGames presenter, check out our studio department listings.
\n"}}],"locale":"en","type":"business","slug":"top-presenter-2021","date":"2022-02-11","banner":{"id":102,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":171,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":172,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_53","image":{"url":"/uploads/BG_web_news_Yanina_european_Gaming_02_4a6b5e5564.png"},"published_at":"2022-04-05T14:51:00.000Z","title":"Branding & shaping the perfect corporate image","section":[{"richText":{"content":"Why is this happening now, and how does a rebrand impact corporate goals and market awareness?\nYanina Kaplya, BetGames Head of Marketing, was one of three professionals interviewed by European Gaming to discuss this topic.\n
\n
“Looking at the gaming market today, we can see that competition is fierce and every brand wants to cultivate uniqueness through product or brand identity to differentiate itself.”\n
\n
What’s in a name, a logo, and brand values and assets?\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"branding-shaping","date":"2022-02-03","banner":{"id":103,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":173,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":174,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_54","image":{"url":"/uploads/BG_L7_New_Game_fe024ac02f.png"},"published_at":"2022-04-08T07:32:12.000Z","title":"New Game Lucky 7 - Exclusive to BetWay","section":[{"richText":{"content":"BetGames provides operating giant Betway Group, our partner since 2017, with a new branded lottery studio. This is the third bespoke project we have developed for Betway, and the latest is also the first green screen variant - and one based on our flagship lottery game Lucky 7.\n
\n
Commenting on the deal, BetGames CEO Dr. Andreas Köberl said, “Once more we’ve delivered a state of the art, one-of-a-kind product and studio for Betway. The fact that we’re on our third such project for them is testament to the trust they have in us to handle them effectively and supply a robust, engaging and flexible solution to their exact requirements.”\n
\n
BetGames has confirmed the appointment of Steve Wall as its Chief Technology Officer, strengthening its leadership team and bringing IT expertise.\n
\n'I’m excited to join a company that has grown rapidly in a short period of time,' says BetGames' Steve Wall.\n
\n
Yanina Kaplya, BetGames Head of Marketing, was among those interviewed by iGaming Business, which spoke to industry experts about how Russia’s war against Ukraine is impacting business, the challenges this presents, and the personal impact it has had.\n
\n
“Business is built by people, for people. For us, it’s important to confirm that our company and its employees are functioning as normal. Once that is done, we can redirect our attention towards growing our business in Ukraine.”\n
\n
Be sure to read the full article.
\n"}}],"locale":"en","type":"business","slug":"stories-kraine","date":"2022-04-19","banner":{"id":121,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":198,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":199,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_57","image":{"url":"/uploads/Bet_Games_web_news_Article_Andy_IGB_meta_verse_a61a7d0f15.png"},"published_at":"2022-04-28T08:46:25.000Z","title":"Enter the Metaverse","section":[{"richText":{"content":"And how will a network of 3D virtual worlds with a focus on social connection - commonly linked to ‘Web 3-0’ where users control and own their creations and online identities - be implemented in iGaming?\n
\n
Our industry, like every other industry, is trying to get its head around the idea - and looking to carve out some niche space.\n
\n
Dr. Andreas Köberl, BetGames CEO, was one of the professionals that iGaming Business interviewed on this topic.\n
\n
Read the full article.
\n"}}],"locale":"en","type":"business","slug":"enter-metaverse","date":"2022-04-25","banner":{"id":122,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":200,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":201,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_58","image":{"url":"/uploads/Bet_Games_web_news_Article_shortlisted_BSG_awards_7aa59f4a68.png"},"published_at":"2022-04-28T08:47:48.000Z","title":"Shortlisted - Best Live Casino Provider in the Baltics (2022)","section":[{"richText":{"content":"This year, we have been nominated in the Best Live Casino Provider in the Baltics category.\n
\n
Winners will be decided by attending delegates at the MARE BALTICUM Gaming Summit in Vilnius, on May 12.\n
\n
Good luck to all of the providers going for gold in this B2B category!
\n"}}],"locale":"en","type":"business","slug":"best-live-casino-provider-baltics","date":"2022-04-27","banner":{"id":123,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":202,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":203,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_59","image":{"url":"/uploads/Bet_Games_web_news_Article_Avento_partners_0fa3b5b28a.png"},"published_at":"2022-05-05T08:19:05.000Z","title":"BetGames to supply Avento!","section":[{"richText":{"content":"The entire BetGames portfolio is available, including our enhanced lottery games and genre-leading Wheel of Fortune. Avento holds multiple licences, and has a strong foothold in key global markets via its five casino brands: Slot V, Frank Casino, Mr Bit, Aplay Casino and Drift Casino.\n
\n
John-Paul Rowland, BetGames VP for Europe & Asia, said: “As a highly-ambitious company, it’s always great to enhance our reach by partnering with popular operators. We’re delighted to team up with a vibrant and rapidly growing company like Avento, allowing us to deliver our exciting games to more players.”\n
\n
Aiste was a judge for SBC 2021 last December, and was also on the panel for the Global Gaming Awards.\n
\n
She said, “It’s not only an honour and a privilege to be asked to judge, it’s also a fascinating experience - one where I can see in great detail how companies push, overcome barriers and truly raise the bar - something that encourages others in our industry to follow suit. I can’t wait to help judge this year’s SBC nominations.”
\n"}}],"locale":"en","type":"business","slug":"judging-sbc-awards-2022","date":"2022-05-02","banner":{"id":126,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":210,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":211,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_66","image":{"url":"/uploads/BG_News_Twain_Sport_01_036afc705a.png"},"published_at":"2022-06-07T13:37:04.000Z","title":"Live Entertainment – Reinvented!","section":[{"richText":{"content":"It’s official!\n
\n
BetGames has signed an exclusive partnership with the Hybrid Sport League to become its general sponsor. BetGames now has exclusive betting, broadcasting and technology rights for Twain Sport.\n
\n
Twain Sport is competition games that create an entirely new form of sport entertainment! It’s live, action-packed, high-frequency sports-themed games that deliver incredible thrills by running head-to-head tournaments between two athletes.\n
\n
We start by bringing you T-Basket, a basketball tournament played every hour. Get ready for 6,500 matches per month, right from the day of launch in August, with a game every 3 minutes. And other live Twain Sport games, with more tournament matches, are on the way. T-Basket is just the beginning!\n
\n
SBC News sat down with Dr. Andreas Köberl, BetGames CEO, to learn more about Twain Sport (which we announced this week), our plans for the United Kingdom - and how that market compares to Germany - and why live casino products can crossover into the world of sports betting.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"business","slug":"entertainment-uk-player","date":"2022-06-10","banner":{"id":135,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":231,"url":"twain-sport","newTab":true,"text":"Learn more","type":"primary","mainLink":null},{"id":232,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_68","image":{"url":"/uploads/Bet_Games_James_Gambling_News_09b64c5e0f.png"},"published_at":"2022-06-13T08:22:17.000Z","title":"The latest from Africa: Cross-vertical Look at On of Gambling's Best Bets","section":[{"richText":{"content":"James Everett, BetGames VP of Sales, Africa, was one of three experts interviewed on the topic by Gambling News.\n
\n
“We’ve noticed an increase in demand for virtual. This is partly down to low data requirements and faster gameplay. However, revenue is still dominated by sports betting and live sports - which amounts to approximately 70-80% of total turnover,” Everett said.\n
\n
To learn more, read the full interview here
\n"}}],"locale":"en","type":"business","slug":"africa-cross-vertical-gambling","date":"2022-06-08","banner":{"id":136,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":233,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":234,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_69","image":{"url":"/uploads/Bet_Games_Ian_Catchick_Betting_on_Sports_f689225fdc.png"},"published_at":"2022-06-13T08:21:19.000Z","title":"Meeting demand at the 2022 World Cup","section":[{"richText":{"content":"With the 2022 World Cup set to start on November 21, Ian Catchick, BetGames Chief Product and Business Development Officer, spoke with SBC about how operators can meet demand for betting products during the event.\n
\n
“We have been investing heavily in our product and technology stack, with a consistent and relentless focus on delivering high-quality content. Through these investments we’ve been keen to more closely align our products with the sports industry – and in doing so, reinvent the live entertainment experience. At Betting on Sports Europe this year, you will see exactly how we are doing that.”\n
\n
Read the full interview, here
\n"}}],"locale":"en","type":"business","slug":"meeting-demand-world-cup-2022","date":"2022-06-06","banner":{"id":137,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":235,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":236,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_70","image":{"url":"/uploads/Bet_Games_Twain_Sport_news_52fb10f155.png"},"published_at":"2022-06-13T08:24:32.000Z","title":"Twain Sport First Look","section":[{"richText":{"content":"You’ve heard us talking about how BetGames has created an entirely new vertical for recreational sports bettors. Now we can officially show you what that looks like. Twain Sport starts with T-Basket - a live basketball game where two athletes go head-to-head, and you bet on which player you think will be victorious.\n
\n
About Twain Sport
\n"}}],"locale":"en","type":"product","slug":"twain-sport-first-look","date":"2022-06-09","banner":{"id":138,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":237,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":238,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_71","image":{"url":"/uploads/BG_WEB_news_Aiste_EGR_4dd4ad4ca3.png"},"published_at":"2022-06-14T11:59:23.000Z","title":"The Key to a Lottery Success Story in Africa ","section":[{"richText":{"content":"Many have recently noted that when it comes to gaming and mobile betting, multiple African markets have seen a surge in numbers as a response to technology and to pandemic lockdowns. But Aiste Garneviciene, BetGames COO, has been building an online lottery business in Africa for the past 10 years. EGR got her take on the incredible opportunities this continent has to offer.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"lottery-success-africa","date":"2022-06-14","banner":{"id":139,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":239,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":240,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_72","image":{"url":"/uploads/BG_WEB_news_22_06_22_d32a60f7f1.png"},"published_at":"2022-06-22T15:27:58.000Z","title":"Best Live Casino Provider in the Baltics 2022","section":[{"richText":{"content":"Winners were selected attending delegates at the MARE BALTICUM Gaming Summit, which was held in our hometown of Vilnius.\n
\n
This was a special event for us for another reason, too. BetGames CEO Dr. Andreas Köberl, joined a panel discussion about how you “stand out from the crowd.” Which was the perfect venue for us to discuss our plans to diversify our product portfolio. Real change is coming to live sports entertainment!
\n"}}],"locale":"en","type":"business","slug":"bsg-awards-winner","date":"2022-06-22","banner":{"id":140,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":243,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":244,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_73","image":{"url":"/uploads/BG_WEB_news_22_07_11_7714292ec8.png"},"published_at":"2022-07-11T14:52:05.000Z","title":"SBEA+ Online Casino Provider Award 2022 - Shortlisted!","section":[{"richText":{"content":"BetGames has been shortlisted for the 2022 Online Casino Provider Award from Sports Betting East Africa. The winner will be announced today, the final day of SBEA in Tanzania.\n
\n
The event, which is being attended by James Everett, BetGames VP of Sales, Africa, is in its eighth year and has so far been a fantastic gathering - and one where many have been interested in T-Basket, the first game from Twain Sport and exclusive to BetGames.
\n"}}],"locale":"en","type":"business","slug":"sbea-online-casino-provider-award","date":"2022-07-05","banner":{"id":141,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":245,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":246,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_74","image":{"url":"/uploads/BG_WEB_news_22_07_15_01_b9aeab63ef.png"},"published_at":"2022-07-15T05:43:30.000Z","title":"The UK's Gambling Future","section":[{"richText":{"content":"Should a General Election be called? Or four gambling industry heavyweights talking about the UK’s gambling future? BetGames CEO Dr. Andreas Köberl was one of Gambling News’ guests invited to add his expertise.\n
\n
“It may sound bold, but I project Germany will overtake the UK and become number one in the next 3-5 years.”\n
\n
Read the full interview, here.
\n"}}],"locale":"en","type":"business","slug":"uk-gambling-future","date":"2022-07-14","banner":{"id":142,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":247,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":248,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_75","image":{"url":"/uploads/BG_WEB_news_22_07_15_0907812390.png"},"published_at":"2022-07-21T10:44:08.000Z","title":"SBC Awards 2022. We have been shortlisted!","section":[{"richText":{"content":"Thank you for the recognition, SBC! With a little good fortune, this year at the SBC Awards, BetGames will pick up two more valued trophies: one for Leader of the Year (BetGames CEO Dr. Andreas Köberl has been nominated), and another for Live Casino Supplier of the Year.\n
\n
We can’t wait for what is always one of our favourite events, the SBC Summit Barcelona, held in September.
\n"}}],"locale":"en","type":"business","slug":"sbc-awards-2022-shortlisted","date":"2022-07-21","banner":{"id":143,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":249,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":250,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_76","image":{"url":"/uploads/BG_Starzle_web_news_01_be2304e4c4.png"},"published_at":"2022-08-09T08:59:01.000Z","title":"BetGames launches new ShowGames vertical with Entain","section":[{"richText":{"content":"Starzle is the first bespoke game to be released under the new collaboration - with two more unique games coming.\n
\n
The collaboration with the Ladbrokes brand provides customers with an unrivalled experience set within a state-of-the-art studio. The new vertical will introduce the industry’s first number-themed game show - a mix of both number-themed mechanics and card-based elements.\n
\n
BetGames CEO Dr. Andreas Köberl said, “This is a game changer for BetGames and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – in just nine months.”\n
\n
To learn more, visit here.
\n"}}],"locale":"en","type":"product","slug":"betgames-starzle-entain","date":"2022-08-03","banner":{"id":144,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":253,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_77","image":{"url":"/uploads/Twain_News_web_image_Partnership_03_1379d53574.png"},"published_at":"2022-08-10T05:23:46.000Z","title":"New partnership with Sportradar","section":[{"richText":{"content":"Putting players and partners first! Twain Sport has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into Twain Sport hybrid sport tournaments. The same system is used by UEFA, the NBA and the NHL.\n
\n
Dr. Andreas Köberl, CEO of BetGames - which has exclusive betting, broadcasting and technology rights for all Twain Sport games - said, “The highest level of integrity has always been the foundation of our new betting offering. Sportradar’s industry-leading UFDS gives Twain Sport a key layer of integrity on behalf of our operator partners.”\n
\n
Andreas Krannich, Managing Director, Sportradar Integrity Services, added, “UFDS is the world’s best system to monitor and analyse the worldwide betting market for suspicious betting patterns. Using it, we support integrity in sport, law enforcement and state authorities to monitor, detect and analyse betting-related manipulation, and other types of corruption.”
\n"}}],"locale":"en","type":"partners","slug":"new-partnership-sportradar","date":"2022-08-09","banner":{"id":145,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":254,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_78","image":{"url":"/uploads/BG_WEB_news_22_08_12_5b01ffc04d.png"},"published_at":"2022-08-12T15:31:39.000Z","title":"New Game: T-Basket is Live!","section":[{"richText":{"content":"The very first T-Basket tournament, brought to sports fans by BetGames and the Hybrid Sport League, went live on August 8. The much-anticipated event took place in a custom-built arena. This entirely new sports betting vertical bridges the gap in demand for increased live sport with high-frequency entertainment.\n
\n
Dr. Andreas Köberl, BetGames CEO, said, “This was a moment that is going to change the way our industry looks at live entertainment in relation to sports betting, while offering a fun-to-watch, easy-to-understand concept for players. Witnessing the first tournaments has got me excited for where this can lead, with a comprehensive range of markets being our end objective.”\n
\n
To learn more about T-Basket, it’s special UI and game frequency, read the full story here.
\n"}}],"locale":"en","type":"product","slug":"t-basket-live","date":"2022-08-11","banner":{"id":146,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":255,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":256,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_79","image":{"url":"/uploads/BG_web_news_twain_01_af4475a5b3.png"},"published_at":"2022-08-22T07:31:22.000Z","title":"Fierce battle for T-Basket top ranking position","section":[{"richText":{"content":"The competition really heated up in Week 2 of Twain Sport’s T-Basket tournaments. Thirty three players started the competition, and already we’re seeing some exciting upsets. Are you following the competition in the Hybrid Sports League?\n
\n
See more news here.
\n"}}],"locale":"en","type":"product","slug":"twain-sport-2-week-recap","date":"2022-08-18","banner":{"id":147,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":257,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":258,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_80","image":{"url":"/uploads/BG_web_news_party_02_1_dda8842edb.png"},"published_at":"2022-08-22T07:36:57.000Z","title":"BetGames 2022 Summer Party","section":[{"richText":{"content":"A huge thank you to our partners and our team members! Together, we recently celebrated our 10th Anniversary with a very special summer party. Everyone gathered in Vilnius, and the entertainment lived up to every expectation. Ten years is a true milestone - but we know it’s just the beginning for BetGames!
\n"}}],"locale":"en","type":"events","slug":"betgames-2022-summer-party","date":"2022-08-19","banner":{"id":148,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":259,"url":"contact-us","newTab":false,"text":"Contacts us","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_81","image":{"url":"/uploads/BG_WEB_news_22_08_31_0b2a02cfcc.png"},"published_at":"2022-08-31T15:19:23.000Z","title":"Delivering the future today with Twain Sport","section":[{"richText":{"content":"How do sports entertainment brands adapt to rapidly changing audience needs?\nŠarūnas Mazalas, Chairman of Twain Sport, sat down with SBC News ahead of SBC Summit Barcelona to discuss this topic, and gave some exciting previews into where Twain Sport, and the industry at large, is heading.\n
\n
“Watching traditional sports is still popular, but we believe they will need to change to stay attractive to new generations. We have created something from the future and SBC Barcelona visitors will understand that after seeing our product in action.”\n
\n
Click here to read the full interview.
\n"}}],"locale":"en","type":"business","slug":"twain-sport-delivering-future","date":"2022-08-30","banner":{"id":149,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":260,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":261,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_82","image":{"url":"/uploads/BG_WEB_news_22_09_01_1_faf5119c57.png"},"published_at":"2022-09-01T12:34:38.000Z","title":"Twain Sport - Turnover in 60 Seconds","section":[{"richText":{"content":"“Complement your sportsbook spend. Don’t take away from it.”\n
\n
Aiste Garneviciene, BetGames COO, gave a revealing interview with GamblingNews. If you’re interested in the changing sports betting market, and challenging the market with unique offers that appeal to today’s audience needs, click here for the full interview.\n
\n
“We’re in the entertainment industry and it’s all about providing multiple channels of engagement for the modern generation of players – who never like to do just one thing at a time.”
\n"}}],"locale":"en","type":"product","slug":"twain-sport-real-live-sport","date":"2022-09-01","banner":{"id":150,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":262,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":263,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_83","image":{"url":"/uploads/BG_WEB_news_10_03_2ff687e244.png"},"published_at":"2022-10-03T12:57:35.000Z","title":"BetGames Marks Latest African Expansion with Sahara Games Deal","section":[{"richText":{"content":"The latest agreement sees BetGames further enhance its presence in Kenya, Uganda, Nigeria and Mozambique with the collaboration already live, delivering BetGames’ content to over 300 retail locations.\n
\n
Sahara Games COO, Mathew Halloran, said, “We aim to maintain our high ranking among operators in the continent, and collaborating with BetGames will help us greatly in that objective.”\n
\n
As the World Cup approaches, are there cross-selling opportunities for online casinos?\nIan Catchick, BetGames Chief Product and Business Development Officer, was interviewed by Gaming International Online.\n
\n
“Our rich portfolio of simple, engaging live games fit closely with the needs of recreational sports bettors. Plus, we have 10 years experience in helping operators cross-sell to these sports customers. Along with our sportsbook-style betslip to support a rich list of markets, we also have an ability to localise to their gaming needs.”\n
\n
To learn more, read the full article here.
\n"}}],"locale":"en","type":"business","slug":"cross-sell-online-casinos","date":"2022-10-05","banner":{"id":152,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":266,"url":"https://demo.betgames.tv/","newTab":false,"text":"Try now!","type":"primary","mainLink":true},{"id":267,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_85","image":{"url":"/uploads/BG_WEB_news_22_794d2eaf07.png"},"published_at":"2022-10-14T12:36:52.000Z","title":"Influencer Marketing","section":[{"richText":{"content":"Can Influencer Marketing really be part of an effective engagement strategy?\nYanina Kaplya, BetGames Head of Marketing, gave her thoughts at an SBC roundtable - covered and published in issue 22 of the SBC Leaders magazine.\n
\n
“I don’t believe in a one-size-fits-all approach. You have to tailor your message to your players, and that means understanding your audience. Establishing communication as part of your brand strategy helps create a marketing campaign that stands out in a heavily competitive industry.”\n
\n
How can a tailored message fit with a brand story and be rolled out by an influencer? Read the full article to find out.
\n"}}],"locale":"en","type":"business","slug":"influencer-marketing","date":"2022-10-14","banner":{"id":153,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":268,"url":"https://demo.betgames.tv","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":269,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_86","image":{"url":"/uploads/BG_WEB_news_22_10_18_03_c48ca03dd7.png"},"published_at":"2022-10-18T10:39:05.000Z","title":"BetGames debuts in Canada","section":[{"richText":{"content":"BREAKING NEWS: BetGames enters the newly-regulated Canadian market!\nIn one of our most exciting and important milestones, BetGames now has an Ontario licence - having obtained full registration from the Alcohol and Gaming Commission of Ontario (AGCO).\n
\n
Dr. Andreas Köberl, BetGames CEO, said, “Ontario’s regulated market is showing great promise, and we’re thrilled to be part of the excitement around it. Full registration allows us to expand our global reach and entertain a new demographic of players with our casino, numbers-betting and sports-betting products.”
\n
\n
Read full article.
\n"}}],"locale":"en","type":"business","slug":"betgames-ontario-license","date":"2022-10-18","banner":{"id":154,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":270,"url":"https://demo.betgames.tv/","newTab":false,"text":"Try now!","type":"primary","mainLink":true},{"id":271,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_87","image":{"url":"/uploads/BG_WEB_news_22_10_21_365fb66bca.png"},"published_at":"2022-10-21T07:15:11.000Z","title":"True content innovation","section":[{"richText":{"content":"Discover why Twain Sport and BetGames repackaged a whole tournament into a one-hour setting! How has T-Basket been successful in attracting a young demographic of sports bettors? How did we deliver over 10,000 competitive games since our pre-season in July?\n
\n
Watch the interview, recorded live at the recent SBC Summit Barcelona. Dr. Andreas Köberl and Ian Catchick from BetGames explain how Twain Sport has totally reinvented live sports entertainment.
\n"}}],"locale":"en","type":"product","slug":"casual-bettor-content","date":"2022-10-20","banner":{"id":157,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":274,"url":"contact-us","newTab":false,"text":"Contacts us","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_88","image":{"url":"/uploads/BG_WEB_news_22_10_25_1_fabb79c569.png"},"published_at":"2022-10-25T06:37:55.000Z","title":"BetGames media partnership","section":[{"richText":{"content":"BetGames has partnered with Gamblorium, a reviewer of Swedish casino sites. Gamblorium is widely known for its fun and honest analysis, and its informative and easy-to-understand guidelines and tutorials.\n
\n
Vitalii Podust, Digital Marketing Specialist at Gamblorium, said, “Each day, members of our team do their best to make gambling fun and safe. So do BetGames! This cooperation starts a new era and puts Swedish players closer to the best games and technologies on the market.”\n
\n
We are sure that Gamblorium will appreciate our omnichannel solutions, graphical UI mode, and lower CPAs, just as much as players love our renowned games and our professional dealers.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-gamblorium","date":"2022-10-25","banner":{"id":158,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":275,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":276,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_89","image":{"url":"/uploads/BG_WEB_news_22_10_18_02_c070aaaea4.png"},"published_at":"2022-10-28T13:01:39.000Z","title":"BetGames expands in South Africa","section":[{"richText":{"content":"BetGames has advanced its dominant presence in South Africa by supplying games to LulaBet. The recently launched operator from Cape Town gains access to our live dealer betting titles, as well as the ever-popular BetGames Wheel of Fortune.\n
\n
James Everett, BetGames VP of Sales, Africa, said: “We’re always happy to strike more deals in Africa, as our titles never fail to resonate with the continent’s rapidly growing online player base. LulaBet is a new company in our industry, and one that we believe will accomplish many great things in the fast-developing South African market.”\n
\n
Read full article.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-lulabet","date":"2022-10-28","banner":{"id":159,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":277,"url":"https://demo.betgames.tv/","newTab":false,"text":"Try now!","type":"primary","mainLink":true},{"id":278,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_90","image":{"url":"/uploads/BG_WEB_news_22_11_09_28d988b371.png"},"published_at":"2022-11-18T08:55:27.000Z","title":"Ontario first chapter in North American journey","section":[{"richText":{"content":"What are BetGames’ plans for breaking into the North American market?\nNow we have full registration from the Alcohol and Gaming Commission of Ontario (AGCO), Dr. Andreas Koeberl, BetGames CEO, sat down with SBC Americas to discuss our goals in creating a strong North American footprint.\n
\n
“We’ve seen a huge appetite for game shows and Twain Sport in Ontario across most operators - including local lotteries. What makes the environment even more appealing is that the AGCO seems to be a very sensible regulator, open-minded and interested in dialogue.”\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"business","slug":"ontario-betgames","date":"2022-11-09","banner":{"id":160,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":279,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":280,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_91","image":{"url":"/uploads/BG_WEB_news_22_11_18_889c6bfd69.png"},"published_at":"2022-11-18T08:55:36.000Z","title":"Twain Sport: hybrid skill sport games","section":[{"richText":{"content":"EXCLUSIVE: What if engagement didn’t just relate to your time in a game. What if it was about providing something of value during another game’s breaks. Dr. Andreas Koeberl, BetGames CEO, spoke to G3 Magazine about how Twain Sport gives you professional athletes competing in short, fast-paced basketball games while you wait for your favourite NBA game to resume.\n
\n
The process to launch this was, at times, “painful, expensive and time-consuming” but the result is something truly unique. Interested in learning more about the how and why behind Twain Sport? Read the full interview
\n"}}],"locale":"en","type":"product","slug":"hybrid-skill-sport-games","date":"2022-11-15","banner":{"id":161,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":281,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":282,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_92","image":{"url":"/uploads/BG_WEB_news_22_47bae34137.png"},"published_at":"2022-11-21T13:52:07.000Z","title":"Adding an iGaming perspective to the World Cup","section":[{"richText":{"content":"Explore your FIFA World Cup Qatar 2022 opportunities!\nWith some companies worrying about the lack of compelling live sports content to support the low number of daily football games during the world cup, there’s huge opportunities for online gaming.\n
\n
Ian Catchick, BetGames Chief Product and Business Development Officer, spoke to CasinoBeats about our solutions for the event. Read the article, here.
\n"}}],"locale":"en","type":"product","slug":"igaming-world-cup","date":"2022-11-21","banner":{"id":162,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":284,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":285,"url":"contact-us","newTab":false,"text":"Contacts us","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_93","image":{"url":"/uploads/BG_WEB_news_22_06_13_b7fb1fd776.png"},"published_at":"2022-12-01T13:50:39.000Z","title":"Innovation is great, a secure product is even better","section":[{"richText":{"content":"Innovation. It’s only useful if it’s secure - if it’s not, you’re putting player safety at risk.\nSBCNews sat down with Dr. Andreas Koeberl, BetGames CEO, and Andreas Krannich, Sportradar Managing Director Integrity Services, to talk about how Twain Sport integrates the Universal Fraud Detection System (UFDS).\n
\n
Koeberl said, “Our integrity concept consists of seven layers, with Sportradar’s UFDS being one of them. We have dedicated surveillance, data analytics and risk management teams who independently monitor all activity. With Sportradar, we elevate that to the next level.”\n
\n
Read the full interview
\n"}}],"locale":"en","type":"product","slug":"twain-sport-secure-product-sportradar","date":"2022-12-01","banner":{"id":164,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":287,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":288,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_94","image":{"url":"/uploads/Betway_Twain_web_01_1fb437d8de.png"},"published_at":"2022-12-07T08:06:30.000Z","title":"Twain Sport debuts in Africa with Betway","section":[{"richText":{"content":"Twain Sport arrives in Africa! The new live-sport vertical makes its African debut through a new partnership with Betway. T-Basket, is the first Twain Sport game to hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes. T-Kick, it’s football cousin, is coming soon!\n
\n
James Everett, BetGames VP of Sales, Africa, said, “Africa is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space. We expect T-Basket, and then T-Kick, to make a real impact with Betway. The opportunity this represents cannot be understated.”\n
\n
Read full article here.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-debuts-africa","date":"2022-12-06","banner":{"id":165,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":289,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":290,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_95","image":{"url":"/uploads/BG_WEB_news_22_06_13_3d5d3626c6.png"},"published_at":"2022-12-09T11:44:15.000Z","title":"The stars have aligned’ for Africa’s World Cup betting experience","section":[{"richText":{"content":"Five African teams made it to the Qatar World Cup. And as the football excitement grew throughout the continent, so too did the betting action.\n
\n
James Everett, BetGames VP of Sales, Africa, was interviewed by SBC and spoke about local betting, World Cup traffic, and why BetGames titles are proving so popular with Africa’s online players.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"africa-world-cup-2022","date":"2022-12-07","banner":{"id":170,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":295,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":296,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_96","image":{"url":"/uploads/HB_Twain_web_01_e4a61ac355.png"},"published_at":"2022-12-15T09:50:12.000Z","title":"Twain Sport marks Africa growth: Hollywoodbets partnership","section":[{"richText":{"content":"Twain Sport continues its momentum into the African market, and has partnered with Hollywoodbets. Players will first experience T-Basket, and then in Q1 of 2023, get to play T-Kick.\n
\n
Hollywoodbets said, “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers. The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-Kick’s imminent arrival adds to that excitement.”\n
\n
Interested in learning more about Twain Sport and the hugely exciting African market? Reach out to James Everett, BetGames VP of Sales, Africa.\n
\n
Read full article.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-hollywoodbets-partnership","date":"2022-12-15","banner":{"id":173,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":299,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":300,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_97","image":{"url":"/uploads/BG_WEB_news_22_06_13_88e403530d.png"},"published_at":"2022-12-20T07:02:41.000Z","title":"T-Basket is filling a gap with quick-form content","section":[{"richText":{"content":"In today’s world of uber-fast engagement, and just as fast disengagement, you need quickly-consumed content that grabs attention from the get go. How did Twain Sport utilise an approach commonly found on TikTok and Instagram?\n
\n
Šarūnas Mazalas, Chairman of the Hybrid Sports League - which runs Twain Sport - spoke with SBC about T-Basket, speed of play, and player attention span.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"product","slug":"t-basket-quick-form-content","date":"2022-12-19","banner":{"id":174,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":301,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":302,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_98","image":{"url":"/uploads/BG_WEB_news_23_01_12_2aa0a4950e.png"},"published_at":"2023-01-12T07:56:04.000Z","title":"Twain Sport continues European expansion with STS partnership","section":[{"richText":{"content":"Over 1 million Polish customers will now have access to Twain Sport games!\nSTS S.A., the largest bookmaking company in Poland, has partnered with Twain Sport for exclusive Polish access to Twain Sport’s hybrid sport products, including T-Basket.\n
\n
Dr. Andreas Koeberl, BetGames CEO, said, “Watching the growth in popularity of T-Basket amongst players has been great to see, and now partnering with STS we can bring that experience to over a million players in Poland. We’re delighted to award exclusive Polish rights for both T-Basket and our exciting upcoming release T-Kick, two ground-breaking hybrid sports that I’m sure will perform strongly.”\n
\n
Read full article here.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-sts","date":"2023-01-11","banner":{"id":175,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":303,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":304,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_99","image":{"url":"/uploads/BG_WEB_news_23_01_18_8925bb47a7.png"},"published_at":"2023-01-19T09:24:29.000Z","title":"BetGames breathes new life into Bet on Baccarat and 6+ Poker games","section":[{"richText":{"content":"Two of our games get a refreshing start to 2023! To kick off the year in style, BetGames has given a facelift to two of its most popular titles - Bet on Baccarat and 6+ Poker. Bet on Baccarat now has a red backdrop and an Asian theme, and 6+ Poker has a new VIP aesthetic via a sharp black and gold design. Of course, the games’ exciting playability that people love remains the same.\n
\n
Read more.
\n"}}],"locale":"en","type":"product","slug":"bet-baccarat-6-plus-poker-new-theme","date":"2023-01-19","banner":{"id":178,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":311,"url":"https://demo.betgames.tv/","newTab":true,"text":"Try now!","type":"primary","mainLink":null},{"id":312,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_100","image":{"url":"/uploads/BG_WEB_news_23_01_24_d6f92d621a.png"},"published_at":"2023-01-24T10:06:50.000Z","title":"Twain Sport unleashes football hybrid with T-Kick","section":[{"richText":{"content":"One of gaming’s most highly-anticipated launches is about to go live!\nOn Feb 1, BetGames and Twain Sport launch T-Kick, a brand new, high-octane football experience. With games every three minutes - giving you 6,300 matches every month - you have an entirely new way to enjoy football.\n
\n
T-Kick features professional athletes competing head-to-head to score the most points in 60 seconds, shooting footballs at a series of illuminated targets within the goal. For its inaugural season, T-Kick will have over 30 athletes, four of whom have represented national football teams at international level, including FIFA World Cup Qualifiers!\n
\n
Andreas Koeberl, BetGames CEO, said, “T-Kick is going to expand the market potential for Twain Sport and we couldn’t be prouder, or more excited to announce its debut. A fun-to-watch, easy-to-understand concept is delivered with T-Kick. Our partners will experience another Twain Sport product that bridges the gap between high-frequency, high-turnover live betting.”
\n"}}],"locale":"en","type":"product","slug":"t-kick-live","date":"2023-01-24","banner":{"id":179,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":321,"url":"our-products/t-kick","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":322,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_101","image":{"url":"/uploads/BG_WEB_news_23_02_02_8f9fb298d7.png"},"published_at":"2023-02-02T07:42:06.000Z","title":"Introducing T-Kick","section":[{"richText":{"content":"Breaking News! Twain Sport has officially released T-Kick - and reinvents how you’ll enjoy football gaming. The latest title from the Hybrid Sports League, T-Kick features professional athletes competing head-to-head to score the most points in 60 seconds, shooting footballs at a series of illuminated targets within the goal.\n
\n
The first season of T-Kick has over 30 athletes, four of whom have represented football teams at international level, including FIFA World Cup Qualifiers!\n
\n
To learn more, visit our website.
\n"}}],"locale":"en","type":"product","slug":"t-kick-launched","date":"2023-02-01","banner":{"id":183,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames & Twain Sport Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":330,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":331,"url":"twain-sport-demo","newTab":false,"text":"Try demo","type":"secondary","mainLink":null},{"id":332,"url":"contact-us","newTab":false,"text":"Contacts us","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_102","image":{"url":"/uploads/BG_WEB_news_23_02_02_ian_93ff83724c.png"},"published_at":"2023-02-03T10:00:35.000Z","title":"Kicking off ICE with T-Kick","section":[{"richText":{"content":"What can basketball teach us about football? When do players engage with live-sport action betting? And why is Twain Sport releasing a football game that lasts just 60 seconds from start to finish?\n
\n
SBC News interviewed Ian Catchick, BetGames Chief Product and Business Development Officer, to answer these questions ahead of ICE London (Feb 7-9), where BetGames will showcase the just-released T-Kick football game.\n
\n
Read the full SBC interview here.\nIan is attending this year’s ICE, so be sure to pencil in time to meet him in person.
\n"}}],"locale":"en","type":"product","slug":"ice-t-kick","date":"2023-02-03","banner":{"id":184,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames and Twain Sport Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":333,"url":"our-products/t-kick","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":334,"url":"twain-sport-demo","newTab":false,"text":"Try demo","type":"secondary","mainLink":null},{"id":335,"url":"contact-us","newTab":false,"text":"Contacts us","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_103","image":{"url":"/uploads/BG_WEB_news_23_02_14_min_a2b6db98a7.png"},"published_at":"2023-02-14T16:02:05.000Z","title":"BetGames Team at ICE 2023","section":[{"richText":{"content":"A huge thank you to the organisers of this year’s ICE London. It was an incredible event, attended as always by the many amazing professionals who make our industry so special. Three days just never feels long enough - but we’re very grateful to the thousands of people who visited our stand, and to the partners we could spend quality time with.\n
\n
The highlights and takeaway points were many. We’re encouraged by the positive feedback we received and the new friendships made. Together, we’re looking set for a successful 2023!
\n"}}],"locale":"en","type":"events","slug":"ice-2023-betgames-twain-sport","date":"2023-02-14","banner":{"id":185,"textColor":"dark","backgroundColor":"space","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":336,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":337,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_104","image":{"url":"/uploads/BG_WEB_news_23_0217_bfd9e36620.png"},"published_at":"2023-02-17T07:28:03.000Z","title":"Twain Sport goes live in Canada with Ontario supplier licence","section":[{"richText":{"content":"Following our announcement in October 2022 that BetGames had received its Ontario supplier licence, we are now proud to reveal that Twain Sport has also been granted licence approval from the Alcohol and Gaming Commission of Ontario (AGCO).\n
\n
This means Twain Sport’s T-Basket and T-Kick hybrid sports games - an entirely new vertical in the live-sport gaming industry - will be available for North American fans.\n
\n
John-Paul Rowland, VP Europe, Asia & the Americas at BetGames, said, “The region is growing quickly and showing a lot of potential, and we feel we’ve arrived at the perfect time. Entering the Ontario market allows us to meet our ambitious goals for the year and establish Twain Sport as a major name in the live-sport space.”
\n"}}],"locale":"en","type":"business","slug":"twain-sport-live-canada-ontario","date":"2023-02-15","banner":{"id":186,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":338,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":339,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_105","image":{"url":"/uploads/BG_WEB_news_23_02_171_532a6c65c3.png"},"published_at":"2023-02-17T13:19:23.000Z","title":"The future of entertainment and hybrid sport","section":[{"richText":{"content":"The world of iGaming is experiencing cutting-edge backend developments, but has been lacking true ‘content’ innovation. Dr. Andreas Koeberl, BetGames CEO, explains how we’re changing that.\n
\n
Watch the video to learn why we’ve combined Tier 1 sports with an RNG to appeal to younger, casual players.
\n"}}],"locale":"en","type":"product","slug":"future-entertainment-hybrid-sport","date":"2023-02-17","banner":{"id":187,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":340,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":341,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_106","image":{"url":"/uploads/BG_WEB_news_23_02_28_0c93a06fa8.png"},"published_at":"2023-02-28T07:53:29.000Z","title":"BetGames becomes goalscorer for exciting new T-Kick release","section":[{"richText":{"content":"“Players are saying, ‘I want to have a short, sharp and entertaining experience. I want a few bets, but I don’t want to spend many minutes playing. I want four, five, six bets, and use this as entertainment.’”\n
\n
Dr. Andreas Koeberl, BetGames CEO, and Ian Catchick, BetGames Chief Product and Business Development Officer, gave what is perhaps our most detailed interview on the subject of Twain Sport and how it’s truly changing the face of the iGaming industry.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"product","slug":"exciting-new-t-kick-release","date":"2023-02-27","banner":{"id":188,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":342,"url":"twain-sport","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":343,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_107","image":{"url":"/uploads/BG_WEB_news_23_03_5066478f6b.png"},"published_at":"2023-03-03T09:37:24.000Z","title":"Bringing T-Kick to Europe","section":[{"richText":{"content":"How, as a business, can we engage with the TiKTok betting generation? Dr. Andreas Koeberl, BetGames CEO, sat down with European Gaming Media to speak about the challenges and potential gains. Enter, T-Kick and T-Basket:\n
\n
“We seem to be appealing to new generations with a ‘Tik-Tok’ style demand for short-form content. Furthermore, the ease and understanding of our product means that we can cater to newer, casual players.”
\n"}}],"locale":"en","type":"product","slug":"t-kick-europe","date":"2023-03-02","banner":{"id":189,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":344,"url":"our-products/t-kick","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":345,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_108","image":{"url":"/uploads/BG_WEB_news_23_03_09_e0ae5f7c53.png"},"published_at":"2023-03-09T14:59:40.000Z","title":"Roundtable: The Future of ICE","section":[{"richText":{"content":"Brexit. High accommodation costs. Expensive shipping fees. Are these reasons for ICE to move away from London? Is this the end of an era for the iGaming community, and what city would be a suitable replacement?\n
\n
Dr. Andreas Koeberl, BetGames CEO, gave his thoughts in a roundtable discussion hosted by G3 Newswire. “ICE is connected to London, and moving away would probably cause a bit of a ‘reboot’ to the entire format. ICE London is an institution, and it might take years to re-establish the unique vibe undoubtedly amplified by its host city.”
\n"}}],"locale":"en","type":"events","slug":"future-ice-london","date":"2023-03-09","banner":{"id":191,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":347,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":348,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_109","image":{"url":"/uploads/BG_WEB_news_23_03_14_43cbad6a69.png"},"published_at":"2023-03-14T07:58:31.000Z","title":"BetGames goes live on the largest Italian Affiliate","section":[{"richText":{"content":"BetGames games will now also be hosted on the pages of four of the most important slot review websites. We are talking about MachineSlotOnline, PathosOnline and Richslots, which are aimed at the Italian public, and Slots-777, which instead has an international reach.\n
\n
Carlo Marafioti, Co-founder at the holding company Infadawork OÜ, is excited about this new development. He said “It’s part of our mission to review all the games that have a great potential to engage our audience, because they are a great product, such as BetGames titles”.\n
\n
BetGames catalog is vast, ranging from traditional card games, such as Bet on Poker and Bet on Baccarat, to other more innovative game formulas, such as Dice Duel and War of Bets.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-italian-affiliate","date":"2023-03-13","banner":{"id":192,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":349,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":350,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_110","image":{"url":"/uploads/BG_WEB_news_23_03_31_6fae8a662e.png"},"published_at":"2023-03-31T12:35:00.000Z","title":"BetGames and Twain Sport are ISO 27001 certified","section":[{"richText":{"content":"BetGames and Twain Sport are pleased to share that we recently completed a successful ISO/IEC 27001 audit. Dr. Andreas Koeberl, BetGames CEO, said, “Partnerships are built on trust, and when companies team up with us they want more than just award-winning games that help boost their business - they want assurances that data security is taken seriously. We’re happy to say that a stellar ISO 27001 audit confirms we do everything possible to protect our, and your, business.”\n
\n
ISO/IEC 27001, the globally recognized standard for information security management systems (ISMS), enables us to securely manage financial information, intellectual property, employee data, and information from our growing list of valued partners.\n
\n
Having optimised for ISO 27001-compliant solutions, BetGames and Twain Sport are confident that we continue to offer secure information (paper-based, cloud-based and digital data), and have now further increased our resilience to cyber attacks.
\n"}}],"locale":"en","type":"business","slug":"betgames-twain-sport-iso-27001","date":"2023-03-31","banner":{"id":193,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":351,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":352,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_111","image":{"url":"/uploads/BG_WEB_news_23_04_12_4f675415f6.png"},"published_at":"2023-04-12T11:22:25.000Z","title":"BetGames secures additional set of UKGC licences","section":[{"richText":{"content":"Following a host of new licences issued by the UK Gambling Commission (UKGC), we are now able to deliver our current portfolio of games to ALL licensed UK operators. The first new products hitting the UK market will be Twain Sport’s T-Basket and T-Kick, fast-paced, 60-second basketball and football action, available 24/7.\n
\n
That’s 1,440 matches per day (43,200 per month!) in a low-staking, regulation-friendly format. Dr. Andreas Koeberl, BetGames CEO, said, “Our mission has always been to offer unique iGaming products. With Twain Sport, we have something truly special for the UK market – high-turnover sporting action that’s the perfect cross-sell for sports betting and casino fans.”
\n"}}],"locale":"en","type":"business","slug":"betgames-ukgc-licences","date":"2023-04-12","banner":{"id":194,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":353,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":354,"url":"contact-us","newTab":false,"text":"Contacts us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_112","image":{"url":"/uploads/BG_WEB_news_23_04_17_cbd7604cde.png"},"published_at":"2023-04-17T06:28:13.000Z","title":"The Experts That Wagered on Ontario Now Weigh Its Impact","section":[{"richText":{"content":"Much has been made of iGaming’s newly-regulated Ontario market. Many companies, BetGames included, have been quick to see the potential and opportunities. GamblingNews spoke to experts about the market’s projected impact.\n
\n
“The Ontario regulator is on the ball - with a strong framework in place. From their recent blocking of the UFC surrounding fears of integrity and suspicious betting activity, to not going down the road of dishing out only minor fines, it’s clear we have a free and fair regulatory environment. It’s a framework conducive to new entrants and brands coming in from overseas.” John-Paul Rowland, BetGames VP for Europe, Asia & Americas.\n
\n
Read the full discussion.\n
\n
BetGames is looking to continue its award-winning ways in 2023, with two EGR B2B Award nominations. We’ve been shortlisted in the Innovation in Sports Betting Software and Innovation in Mobile categories.\n
\n
Well done to our team! They deserve to be acknowledged for their hard work and efforts to lead the industry by example. The EGR B2B Awards take place in London, on June 8.
\n"}}],"locale":"en","type":"product","slug":"egr-b2b-awards-2023-shortlisted","date":"2023-04-19","banner":{"id":196,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":357,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":358,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_114","image":{"url":"/uploads/news_post_whichcasino_7904beeffa.png"},"published_at":"2023-04-26T06:44:33.000Z","title":"BetGames Announces Partnership with WhichCasino","section":[{"richText":{"content":"Leading live dealer betting games supplier, BetGames, has recently announced a new partnership with WhichCasino.com, an emerging online gambling platform. This collaboration aims to expand the reach of BetGames unique and engaging content, while also providing WhichCasino with an opportunity to diversify its offerings and enhance its users' experience.\n
\n
The partnership will see the popular affiliate portal integrate BetGames award-winning portfolio of live dealer games, including popular titles such as Wheel of Fortune, Bet on Poker, War of Bets, and Dice Duel. This addition will significantly boost WhichCasino's live casino offering, providing players with a unique and exciting range of games to enjoy.\n
\n
Alex Marsh, Editor at WhichCasino said “We are thrilled to be working with BetGames and look forward to offering their engaging live dealer games to our players. This collaboration not only aligns with our mission to provide high-quality gaming content, but also strengthens our position in the market. We believe that the addition of BetGames' portfolio will undoubtedly enrich our platform and enhance the overall user experience.\"\n
\n
As BetGames continues to expand its global footprint, this partnership with WhichCasino is yet another testament to the company's ongoing success and growth within the iGaming industry. With the integration of BetGames diverse and innovative live dealer games, WhichCasino can now offer its players a broader range of entertainment options and attract new audiences to its platform.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-whichcasino","date":"2023-04-26","banner":{"id":197,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":359,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":360,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_115","image":{"url":"/uploads/BG_WEB_news_23_04_27_5a659f81dd.png"},"published_at":"2023-04-27T08:24:44.000Z","title":"From Gladiators to Gridiron: Tracing the Historical Roots of Sports Betting","section":[{"richText":{"content":"At BetGames, we believe that understanding the history of sports betting is essential to appreciate its evolution into the modern-day phenomenon. From ancient gladiatorial contests to today's gridiron battles, sports betting has a rich and intriguing past.\n
\n
Sports betting can be traced back to ancient civilizations, where spectators would place bets on various athletic competitions, including chariot races, gladiatorial contests, and even Olympic events. The Romans were known for their love of gambling and were among the first to establish a system of odds and betting on sports events.\n
\n
Over the centuries, sports betting continued to evolve, with various cultures and regions developing their own unique betting practices. In the 18th century, horse racing emerged as a popular sport for betting, and organized betting clubs and bookmakers began to emerge.\n
\n
Fast forward to the 19th and 20th centuries, and sports betting became increasingly popular in the United States, with baseball and boxing being the favored sports for betting. However, it wasn't until the 1940s that legal sports betting took off in Nevada, where the first licensed sportsbook was established.\n
\n
Today, sports betting has become a global phenomenon, with millions of people around the world participating in this exciting form of entertainment. The advent of technology and online platforms has revolutionized the industry, providing unparalleled convenience and access to a wide range of sports and betting options.\n
\n
As a leading provider of innovative solutions for the sports betting industry, BetGames is proud to be part of this rich history. We continue to push the boundaries of what's possible in sports betting, providing our customers with cutting-edge technology, competitive odds, and an exceptional betting experience.\n
\n
Join us at BetGames as we trace the historical roots of sports betting and continue to shape the future of this dynamic industry!
\n"}}],"locale":"en","type":"product","slug":"historical-roots-sports-betting-betgames","date":"2023-04-27","banner":{"id":198,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":361,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":362,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_116","image":{"url":"/uploads/news_post_freetips_1e913192ee.png"},"published_at":"2023-04-27T12:49:39.000Z","title":"BetGames Forges Partnership with Freetips","section":[{"richText":{"content":"BetGames, the popular live dealer and betting games provider, has announced a fresh new partnership with Freetips, a cutting-edge online gaming platform. This alliance will enable the integration of BetGames' suite of live dealer games into Freetips platform, elevating the gaming experience for players.\n
\n
The collaboration with Freetips is intended to broaden the reach of BetGames' distinctive and captivating gaming content, featuring fan-favorite titles such as Bet on Poker, Wheel of Fortune, and War of Bets, among others. The inclusion of these games on the Freetips platform will present players with a variety of choices, ensuring a top-tier gaming experience.\n
\n
Matt Marshall, Editor of Freetips shared their thoughts on the partnership, stating, \"We are delighted to join forces with BetGames and eagerly anticipate bringing their dynamic live dealer games to our players. This partnership not only aligns with our goal to deliver premium gaming content, but it also bolsters our standing in the industry. We are confident that incorporating BetGames' portfolio will significantly enrich our platform and elevate the overall user experience.\"\n
\n
This partnership exemplifies BetGames' dedication to providing its inventive gaming solutions to a broader audience and forging solid collaborations with prominent industry players. By partnering with Freetips, BetGames is poised to further solidify its position in the online gaming market and attract new players seeking a unique and immersive live gaming experience.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-freetips","date":"2023-04-27","banner":{"id":199,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":363,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":364,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_117","image":{"url":"/uploads/news_post_bets_f752fc48e9.png"},"published_at":"2023-04-28T14:12:37.000Z","title":"BetGames Forms Partnership with Bets","section":[{"richText":{"content":"BetGames, the distinguished live dealer and betting games provider has recently unveiled an exciting new partnership with Bets, an innovative online gaming platform. This collaboration will facilitate the integration of BetGames' collection of live dealer games into Bets platform, enhancing the gaming experience for players.\n
\n
Ralph Staniforh, Editor at Bets commented on the partnership, saying, \"We are excited to collaborate with BetGames and look forward to introducing their engaging live dealer games to our players. This alliance not only aligns with our commitment to providing high-quality gaming content but also strengthens our position in the market. We firmly believe that the integration of BetGames' portfolio will greatly enrich our platform and enhance the overall user experience.\"\n
\n
This partnership reflects BetGames' commitment to delivering its innovative gaming solutions to a wider audience and establishing strong collaborations with leading industry players. By joining forces with Bets, BetGames is set to further solidify its presence in the online gaming market and attract new players seeking a unique and immersive live gaming experience.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-bets","date":"2023-04-28","banner":{"id":200,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":365,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":366,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_118","image":{"url":"/uploads/navigating_the_odds_1173x576_web_eca4e7c677.png"},"published_at":"2023-05-08T14:18:36.000Z","title":"Navigating the Odds: How Bookmakers Set Betting Lines in Sports Betting","section":[{"richText":{"content":"As a leading provider of innovative solutions for the sports betting industry, BetGames knows that understanding how bookmakers set betting lines is crucial for success. Let's take a closer look at this fascinating process and how it impacts the world of sports betting.\n
\n
Bookmakers are tasked with the challenging job of setting odds that accurately reflect the probability of an event occurring in a sports event. This involves a complex analysis of various factors, such as team/player performance history, current form, injuries, weather conditions, and more. But it's not just about statistics and data – bookmakers also need to consider the public's perception and betting behavior to avoid taking excessive risks.\n
\n
One of the key principles bookmakers use when setting betting lines is the concept of balancing the action. They aim to attract an equal amount of bets on both sides of an event to minimize their own risk and maximize their profits. This is achieved by adjusting the odds based on the betting activity, and it requires constant monitoring and fine-tuning.\n
\n
Another crucial factor that bookmakers consider is the \"vig\" or \"juice\" – the commission they charge for accepting bets. This allows them to make a profit regardless of the event's outcome. Bookmakers typically set the vig in a way that ensures a positive expected value for them, while still being attractive to bettors.\n
\n
At BetGames, we leverage cutting-edge technology and data-driven algorithms to optimize our betting lines and provide our customers with the best possible betting experience. Our team of expert oddsmakers works tirelessly to analyze the latest data and market trends to ensure our odds are competitive and accurate.\n
\n
Navigating the odds in sports betting requires a deep understanding of the market and constant adaptation to changing circumstances. At BetGames, we take pride in our ability to set betting lines that are both fair and profitable, providing our customers with an exceptional betting experience. Join us today and discover the exciting world of sports betting with BetGames!
\n"}}],"locale":"en","type":"business","slug":"understanding-sports-betting-lines","date":"2023-05-08","banner":{"id":201,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":367,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":368,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_119","image":{"url":"/uploads/BG_WEB_news_22_06_16c72dcc83.jpg"},"published_at":"2023-05-12T11:32:52.000Z","title":"BetGames Shortlisted for Best Live Casino Provider in the Baltics 2023","section":[{"richText":{"content":"BetGames has been shortlisted for the Best Live Casino Provider in the Baltics 2023 at the BSG Awards. The nomination comes as a recognition of the company's continued commitment to providing innovative gaming solutions and top-quality experiences for players across the Baltics.\n
\n
At BetGames, we strive to lead the industry by example and are always looking for new ways to innovate and improve our offerings. Our team of experts works tirelessly to develop and deploy new features and technologies that help us stay ahead of the curve and provide players with the most immersive and engaging gaming experiences possible.\n
\n
This commitment to innovation has not gone unnoticed, as BetGames has been nominated for multiple awards in recent months. In addition to the BSGAwards nomination, we've also been shortlisted for the Innovation in Sports Betting Software and Innovation in Mobile categories at the EGR B2B Awards.\n
\n
These nominations are a testament to the hard work and dedication of our team, who continue to push the boundaries of what's possible in the online gaming industry. We're honored to be recognized for our efforts and will continue to work tirelessly to develop new and exciting products and features that delight our players.\n
\n
The BSGAwards take place on 16 May, at the MARE BALTICUM Gaming & Tech Summit taking place in Riga, at the Grand Hotel Kempinski Riga! We can't wait to see what the night holds. We're thrilled to be in the running for the Best Live Casino Provider in the Baltics 2023 and will be keeping our fingers crossed for a win. Stay tuned for updates and wish us luck!
\n"}}],"locale":"en","type":"product","slug":"bsg-b2b-awards-2023-shortlisted","date":"2023-05-12","banner":{"id":202,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":369,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":370,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_120","image":{"url":"/uploads/sports_betting_strategies_1173x576_939bac068d.png"},"published_at":"2023-05-18T11:19:32.000Z","title":"Sports Betting Strategies: Tips and Tricks for Maximizing Your Odds","section":[{"richText":{"content":"We know that sports betting requires more than just luck. It takes careful planning and strategy to maximize your chances of winning. That's why we're sharing some of our top tips and tricks to help you get the most out of your betting experience.\n
\n
One of the most important strategies for sports betting is to do your research. This means analyzing team/player statistics, recent form, injuries, weather conditions, and any other relevant factors that could impact the outcome of the event. By having a deep understanding of the teams/players involved, you'll be able to make more informed decisions when placing your bets.\n
\n
Another key strategy is to manage your bankroll effectively. This means setting a budget for your betting activities and sticking to it, even when things don't go as planned. It's important to avoid chasing losses and to only bet what you can afford to lose.\n
\n
We also recommend shopping around for the best odds. This means comparing odds from different bookmakers to find the most favorable one for your bet. Taking advantage of promotions and bonuses can also help maximize your winnings.\n
\n
Finally, it's essential to stay disciplined and avoid making impulsive decisions. Emotions can easily cloud judgment when it comes to sports betting, so it's important to stick to your pre-determined strategy and avoid making bets on a whim.\n
\n
With these tips and tricks in mind, you can enhance your sports betting experience and increase your chances of success. Play responsibly and may luck be on your side!
\n"}}],"locale":"en","type":"product","slug":"mastering-sports-betting-strategies","date":"2023-05-18","banner":{"id":203,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":371,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":372,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_121","image":{"url":"/uploads/Linkedin_no_text_2_50_95653df082.png"},"published_at":"2023-06-02T10:27:21.000Z","title":"We have been nominated as a finalist for the Live Casino Provider of the Year award","section":[{"richText":{"content":"BetGames has recently been shortlisted for the prestigious Live Casino Provider of The Year award at the upcoming Affpapa iGaming Awards. This nomination serves as a well-deserved recognition of our unwavering commitment to delivering cutting-edge gaming solutions and exceptional player experiences.\n
\n
At BetGames, we consistently strive to set industry standards and continuously explore new avenues for innovation, always seeking to enhance our offerings. Our team of experts works tirelessly to conceive and implement novel features and technologies that enable us to stay at the forefront of the industry, providing players with unparalleled immersion and excitement.\n
\n
Our dedication to pushing the boundaries of what is achievable in the online gaming sphere has not gone unnoticed, as we have garnered multiple award nominations in recent months. These acknowledgments stand as a testament to the relentless effort and passion displayed by our team, who relentlessly pursue excellence in the face of challenges. We are deeply honored to be recognized for our endeavors and remain committed to exceeding player expectations by developing captivating new products and features.\n
\n
The Affpapa iGaming Awards ceremony is scheduled for June 20th at the esteemed Mediterranean Conference Center in Valletta, Malta. Anticipation fills the air as we eagerly await the evening's proceedings. Being in contention for the esteemed Live Casino Provider of The Year award fills us with great excitement, and we keep our fingers crossed for a favorable outcome. Stay tuned for updates as we share the latest news and developments, and kindly extend your well wishes as we embark on this thrilling journey.
\n"}}],"locale":"en","type":"product","slug":"affpapa-igaming-awards","date":"2023-06-02","banner":{"id":204,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":373,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":374,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_122","image":{"url":"/uploads/BG_WEB_v2_1_4e9ad21d7c.jpg"},"published_at":"2023-06-02T13:03:07.000Z","title":"BetGames establishes a collaboration with SlotsMove","section":[{"richText":{"content":"BetGames has entered into a strategic partnership with SlotsMove, a reputable reviewer of casino software developers and games. As a result, SlotsMove will integrate BetGames’ content, providing international players with access to excellent gaming products.\n
\n
Adam Williams, Project Manager at SlotsMove.com, said: “We are sure that this partnership is going to be successful, especially when considering BetGames’ expertise in creating gaming content and SlotsMove’s dedication to ensuring a safe and fun gambling environment”.\n
\n
BetGames’ extensive portfolio is varied enough to correspond to the preferences of every player. The company’s selection of games ranges from traditional table games to colorful slots with various exciting features
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-slotsmove","date":"2023-06-02","banner":{"id":205,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":375,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":376,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_123","image":{"url":"/uploads/BG_WEB_v4_f99bf103ee.jpg"},"published_at":"2023-06-06T13:15:42.000Z","title":"Kensho Media and BetGames embark on a novel cooperative venture","section":[{"richText":{"content":"In a strategic move, BetGames has initiated a partnership with Kensho Media, a large Italian and Spanish affiliate and distinguished reviewer of casino software providers and their games.\n
\n
Following this alliance, Kensho Media will incorporate BetGames' portfolio across its main websites: giochidislots.com, gamingreport.it, and tragaperrasweb.es, thereby allowing global gaming enthusiasts access to superior gaming products and content.\n
\n
Yohan Leon, the Marketing Manager at Kensho Media, remarked: “We firmly believe in the success of this collaborative effort, especially acknowledging the gaming content expertise of BetGames and Kensho Media’s unwavering commitment towards ensuring an enjoyable and safe gaming experience. BetGames boasts a broad and varied portfolio that caters to every player's preferences. Their game collection is diverse and innovative, ranging from classic table games to vibrant, feature-rich slots.\"
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-kenshomedia","date":"2023-06-06","banner":{"id":206,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":377,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":378,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_124","image":{"url":"/uploads/Facebook_Linkedin_no_text_1_d12a351d2a.jpg"},"published_at":"2023-06-13T11:53:22.000Z","title":"Kaizen Gaming and BetGames partnership with Twain Sports","section":[{"richText":{"content":"BetGames is delighted to announce the expansion of its strategic collaboration with TWAIN SPORT in partnership with Kaizen Gaming. TWAIN SPORT, the groundbreaking 24/7 sports brand, has successfully launched in Brazil. Stay tuned for more updates as we continue to capitalize on growth opportunities in thriving markets.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-kaizengaming","date":"2023-05-23","banner":{"id":207,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":379,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":380,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_125","image":{"url":"/uploads/The_Psychology_of_Sports_Betting_WEB_70316bff31.jpg"},"published_at":"2023-06-14T10:22:34.000Z","title":"The Psychology of Sports Betting: Understanding Player Behavior and Motivations ","section":[{"richText":{"content":"Welcome to the intriguing world of sports betting, where human behavior and motivations take center stage.We'll delve into the fascinating psychology behind sports betting, exploring the reasons behind our actions and what drives our motivations.\n
\n
At the heart of sports betting lies an irresistible thrill—the uncertainty of outcomes. The sheer excitement of not knowing which team will triumph adds a rush of adrenaline, making the entire experience captivating for bettors.\n
\n
Our minds are susceptible to cognitive biases that heavily influence our betting decisions. Anchoring bias, where we rely heavily on initial information, and confirmation bias, where we seek out information that confirms our preconceived notions, can sway our evaluation of odds and team performance.\n
\n
Engaging in sports betting can create an illusion of control over the outcome. Conducting thorough research, analyzing statistics, and implementing strategies can give us a sense of mastery. However, it's important to remember that luck and unpredictability are always factors in play.\n
\n
Humans are social beings, and this aspect extends to the realm of sports betting. The desire for validation and a sense of belonging can lead us to follow the crowd. We may be influenced by others' bets or expert opinions, even if they don't align with our personal judgment.\n
\n
Sports betting takes us on an emotional rollercoaster ride. From the exhilaration of a winning bet to the frustration of a loss, our emotions can impact our decision-making. Impulsive choices or attempts to recoup losses often arise from these emotional fluctuations. Learning to manage our emotions is crucial for successful sports betting.\n
\n
The psychology of sports betting offers fascinating insights into our thoughts and actions within this realm. From the thrill of uncertainty to the impact of cognitive biases, social influence, and emotional fluctuations, various factors shape our behavior. By gaining a deeper understanding of these dynamics, we can approach sports betting with a more informed and rational mindset, enhancing our overall experience and potentially improving our outcomes.
\n"}}],"locale":"en","type":"product","slug":"Psychology-of-sports-betting","date":"2023-06-14","banner":{"id":208,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":381,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":382,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_126","image":{"url":"/uploads/3_7094deb01e.png"},"published_at":"2023-06-26T13:37:22.000Z","title":"The Future of Live Casino: Emerging Trends and Innovations","section":[{"richText":{"content":"The online gaming industry has witnessed remarkable growth, with live casino games playing a significant role. These games offer an immersive gambling experience from home. Let's explore the latest trends and innovations shaping the live casino landscape.\n
\n
Cryptocurrency and Blockchain Technology:\nCryptocurrencies and blockchain technology enhance security, anonymity, and transaction speed in live casino gaming. They ensure transparency and fairness, transforming the industry.\n
\n
The future of live casino gaming is promising, with emerging trends and innovations reshaping the online gaming industry. From AR and VR to mobile gaming, personalization, live streaming, and the integration of cryptocurrencies, the possibilities are vast. As the industry evolves, embracing these innovations is crucial to deliver exceptional gaming experiences and maintain a strong position in the market.\n
\n
At BetGames, we stay ahead of the curve, providing players with the ultimate live casino experience. Join us as we navigate the future of live casino gaming, where innovation and excitement converge for an unforgettable journey.
\n"}}],"locale":"en","type":"product","slug":"innovation-online-gambling","date":"2023-06-22","banner":{"id":209,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":383,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":384,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_127","image":{"url":"/uploads/We_re_All_In_f5c8199862.png"},"published_at":"2023-06-23T08:02:26.000Z","title":"Don't Miss Out: Join Us For Thrilling Events","section":[{"richText":{"content":"We are happy to share our participation in several upcoming prestigious events in the iGaming industry. We are truly excited to connect with friends and partners and explore new opportunities.\n
\n
We're All In!\n
\n
Reach out to arrange a meeting with our crew at these events to explore our wide range of gaming solutions, discuss potential collaborations, and get a firsthand experience of our groundbreaking products.\n
\n
Stay tuned for further updates, insightful content, and exciting announcements on our social media channels. We look forward to meeting you in person at these extraordinary events!
\n"}}],"locale":"en","type":"events","slug":"betgames-attending-industryevents","date":"2023-06-21","banner":{"id":210,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":385,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":386,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_128","image":{"url":"/uploads/3_5f3b3ed7cd.png"},"published_at":"2023-06-27T07:31:57.000Z","title":"BetGames wins Live Casino Provider Of The Year!","section":[{"richText":{"content":"We are thrilled to announce that BetGames has been awarded the esteemed title of Live Casino Provider Of The Year. This recognition serves as a testament to our unwavering commitment to delivering exceptional gambling experiences and our dedication to innovation within the industry. We are honored and proud to have received this prestigious accolade from AffPapa, a testament to our team's hard work and the trust our players and partners have placed in us.\n
\n
As Live Casino Provider Of The Year, we are more motivated than ever to maintain our commitment to excellence and innovation. We are constantly exploring new avenues, developing cutting-edge features, and expanding our game portfolio to offer an even more extraordinary gambling experience. The recognition we have received fuels our determination to push further and raise the bar for live casino gaming.\n
\n
BetGames is honored to be recognized as the Live Casino Provider Of The Year. This award validates our unwavering pursuit of excellence, our passion for creating unique gambling experiences, and our commitment to innovation. We are grateful for the trust and support of our players and partners, and we will continue to exceed expectations, setting new standards in the live casino gaming industry. Join us as we embark on this exciting journey and experience the thrill of BetGames' award-winning live casino offerings.
\n"}}],"locale":"en","type":"events","slug":"proud-award-affpapa","date":"2023-06-26","banner":{"id":211,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":387,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":388,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_129","image":{"url":"/uploads/BG_WEB_825x400_5b16202aeb.jpg"},"published_at":"2023-06-27T08:14:59.000Z","title":"SuperCasinnoSites Teams Up With BetGames","section":[{"richText":{"content":"SuperCasinoSites has secured a partnership with BetGames, an award-winning provider of engaging casino gaming content. Following the strategic collaboration, the games developed by the studio will be reviewed, delivering players from various jurisdictions with an unbiased and thorough analysis.\n
\n
BetGames has focused its creative powers on the production of several genres of casino games spanning various live-dealer card games, wheel games, lottery-based variations, and RNG games. Twain Sport is a recent addition to BetGames’ portfolio, appealing to avid sports fans among casino players.\n
\n
Joshua Rowley, Project Manager at SuperCasinoSites commented: “We are thrilled to be partnering with the talented team at BetGames. The combination of their fascinating casino games and the knowledge of the seasoned experts at SuperCasinoSites will produce excellent results.”
\n"}}],"locale":"en","type":"partners","slug":"SuperCasinoSites-teamsup-newpartnership","date":"2023-06-27","banner":{"id":212,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":389,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":390,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_130","image":{"url":"/uploads/the_evolution_of_casinos_web_c1b2da27ed.png"},"published_at":"2023-06-28T12:41:30.000Z","title":"The Future of Live Casino: The Evolution of Live Casino Studios ","section":[{"richText":{"content":"The world of online gambling is being transformed by the evolution of live casino studios. These studios offer players captivating gaming experiences that bridge the gap between physical and virtual casinos. In this blog post, we'll delve into the latest trends in live casino studios and explore how they enhance player engagement.\n
\n
Live casino studios are continuously evolving, transforming the way online players engage with their favorite casino games. By integrating cutting-edge technology, personalized interactions, and enhanced visual and auditory elements, these studios deliver captivating and authentic gaming experiences. It's clear that live casino studios will play a pivotal role in shaping the future of online gambling as the industry continues to progress.
\n"}}],"locale":"en","type":"product","slug":"innovation-livestudios-gambling","date":"2023-06-28","banner":{"id":213,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":391,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":392,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_131","image":{"url":"/uploads/the_evolution_of_casinos3_3_35d51c0834.png"},"published_at":"2023-07-05T06:55:18.000Z","title":"The Future of Live Casino: Role of Artificial Intelligence","section":[{"richText":{"content":"The future of live casino gaming is being shaped by the integration of Artificial Intelligence, which is revolutionizing the way players engage with their favorite casino games. In this reading, we will explore the pivotal role of AI in live casino environments and how it enhances the overall gaming experience.\n
\n
The role of Artificial Intelligence in live casino gaming is transforming the industry by providing personalized gameplay recommendations, enhancing player interactions, and optimizing the overall gaming experience. As AI technology continues to advance, we can expect even more innovative applications that will shape the future of live casino gaming.
\n"}}],"locale":"en","type":"product","slug":"ArtificialIntelligence-GamingExperiences-Innovations","date":"2023-07-05","banner":{"id":214,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":393,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":394,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_132","image":{"url":"/uploads/PC_H_no_text_9179336f14.png"},"published_at":"2023-07-14T07:47:20.000Z","title":"BetGames partners with leading brand PartyCasino","section":[{"richText":{"content":"BetGames, the leading live dealer and betting games provider, has further solidified its position in the UK market with an exciting partnership with PartyCasino, a major online operating brand. This collaboration aims to enhance the gaming experience for UK players by delivering BetGames' portfolio of numbers products, including the revamped Lucky 5, 6, and 7 games, on PartyCasino's platform.\n
\n
The partnership with PartyCasino allows BetGames to expand its presence in the UK market, reaching a larger player base and catering to the growing demand for high-quality gaming content.\n
\n
BetGames is renowned for its commitment to providing superior entertainment and an immersive player experience. The revamped numbers games offer enhanced features, technology, and security, ensuring a seamless and thrilling gaming experience for users.\n
\n
PartyCasino is widely recognized for its significant presence in the UK market. By partnering with PartyCasino, BetGames can maintain its commercial growth and make its popular products accessible to a wider audience in this key region.\n
\n
BetGames' commitment to innovation and excellence has earned them accolades such as the 2019 SBC Award for 'Rising Star in Casino Innovation.' This partnership aligns with PartyCasino's goal of providing top-quality content to its players, showcasing the commitment of both companies to deliver exceptional gaming experiences.\n
\n
The partnership between BetGames and PartyCasino marks an important milestone in BetGames' expansion strategy in the UK market. By joining forces, they aim to bring thrilling numbers games and superior entertainment to more players than ever before. This collaboration showcases the industry's dedication to innovation and delivering exceptional gaming experiences. To learn more about this exciting partnership, visit here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partners-partycasino","date":"2023-07-13","banner":{"id":215,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":395,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":396,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_133","image":{"url":"/uploads/New_Lobby_23_web_7603f88548.png"},"published_at":"2023-07-31T07:31:05.000Z","title":"Get ready for a fresh and modern interface ","section":[{"richText":{"content":"We are thrilled to announce that a new lobby is coming to BetGames on July 27th, revolutionizing the way players engage with our games. With a fresh and modern interface, enhanced navigation, and improved game selection, this update promises to deliver an even better gaming experience for our valued players.\n
\n
The new lobby introduces separate windows for How To Play, Bet History, and Results, making it easier than ever for players to access important information. With a simple click, they can open and close these windows, ensuring a seamless gaming journey.\n
\n
As our esteemed partners, we want to assure you that this transition will be smooth and effortless. There's no need for any maintenance or additional steps on your end. We've taken care of everything!\n
\n
If you have any questions or need further information about the new lobby, please don't hesitate to reach out to us. We're here to support you every step of the way.
\n"}}],"locale":"en","type":"product","slug":"newlobby-cutting-edge-interface","date":"2023-07-27","banner":{"id":216,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":397,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":398,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_134","image":{"url":"/uploads/SBC_smaller_79afc42601.png"},"published_at":"2023-08-04T07:31:32.000Z","title":"BetGames Shortlisted for SBC Awards 2023","section":[{"richText":{"content":"We are thrilled to announce that BetGames has been shortlisted for not one, but two categories at the prestigious SBC Awards 2023.\n
\n
The categories are:\n
\n
This recognition reflects the hard work and dedication of our talented team. It also highlights our commitment to delivering innovative gaming experiences that push the boundaries of the industry. We extend our heartfelt gratitude to our incredible community of customers and partners for their unwavering support.\n
\n
Thank you for being a part of this exciting journey! Stay tuned for the winners' announcement, and let's continue to raise the bar in gaming innovation together
\n"}}],"locale":"en","type":"business","slug":"SBCAwards2023-shortlisted-BetGames","date":"2023-08-03","banner":{"id":217,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":399,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":400,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_135","image":{"url":"/uploads/i_Gaming_notitle_cd9a58dd9a.png"},"published_at":"2023-08-08T13:34:15.000Z","title":"The Art and Science of Gamification: Enhancing Player Experience in iGaming","section":[{"richText":{"content":"We're delving into an exciting subject – Gamification in iGaming. At BetGames, our focus is on crafting memorable player experiences. We've merged the captivating Art of gameplay with the analytical Science of data-driven strategies.\n
\n
Why Gamification?\n
\n
It goes beyond points and badges. Gamification taps into natural competitiveness and curiosity. By adding challenges, rewards, and friendly competition, we're taking iGaming to a whole new level.\n
\n
Behind the scenes, numbers take the lead. Our experts analyze player behavior to refine the experience. Personalized quests and tailored bonuses backed by data make every player feel valued.\n
\n
Gamification isn't a solo endeavor. It's about building connections. Through leaderboards and shared achievements, players become part of a community, sharing wins and supporting each other.\n
\n
The gamification journey is ongoing. We're continually seeking new ways to surprise and delight players. Anticipate more excitement, challenges, and innovation ahead!\n
\n
Stay tuned for updates as we blend the Art and Science of Gamification. Let's elevate the iGaming experience together!
\n"}}],"locale":"en","type":"business","slug":"Gamification-iGamingExperience-Innovation","date":"2023-08-08","banner":{"id":218,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":401,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":402,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_136","image":{"url":"/uploads/960x540_2_1aa4741142.png"},"published_at":"2023-08-22T12:52:02.000Z","title":"War of Bets: Your Favorite Game Just Got Better!","section":[{"richText":{"content":"In our relentless pursuit of excellence, we're thrilled to announce an exciting upgrade that's set to take your gaming adventures to new heights. The iconic War of Bets has undergone a remarkable transformation, and it's now live, brimming with enhancements that promise an even more immersive and thrilling experience!\n
\n
At BetGames WOB, innovation is our constant companion, and this revamp of War of Bets underscores our commitment to delivering top-tier entertainment. We've meticulously infused new elements while cherishing the aspects that have made this game a favorite among players.\n
\n
What's In Store:
\nFaster Betting Rounds: Experience the adrenaline rush with reduced betting time between rounds. Get ready to strategize and wager in a more streamlined manner.
\nEnhanced Studio Ambience: Immerse yourself in an upgraded studio environment designed to captivate your senses and keep you engaged like never before.
\nUpgraded Standard Deck: We've retained the familiar essence of the game by updating the standard deck. Get ready to embark on your gaming journey with a touch of the familiar.
\nUser-Friendly UI Layout: Navigating through the excitement is now a breeze. The new user interface layout has been meticulously crafted to make your experience more intuitive.
\nThe Timeless Thrills Remain:
\nHigh-Speed Action: Brace yourself for non-stop, high-speed action that will keep you on the edge of your seat.
\nFull-Screen Immersion: Dive into the game headfirst with our full-screen mode, intensifying your engagement with every twist and turn.
\nSeamless Streaming: Our low-latency stream ensures that you're right in the heart of the action, without any interruptions.
\nVariety of Outcomes: With a whopping 25 outcomes to bet on, your gaming choices are as diverse as your strategies.
\nDynamic Odds: Explore dynamic odds ranging from 1.01 to 100, adding an extra layer of excitement to every move you make.
\nCurious to explore the revamped War of Bets? Click here to dive into the excitement firsthand.\n
\n
And if you're hungry for more details or eager to catch a glimpse of our upcoming titles, don't hesitate to get in touch with your dedicated account manager.\n
\n
Here's to a future filled with exhilarating gameplay and unforgettable moments!
\n"}}],"locale":"en","type":"product","slug":"new-improved-warofbets","date":"2023-08-21","banner":{"id":220,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":404,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":405,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_137","image":{"url":"/uploads/The_future_business_web_smaller_9ca055f97c.png"},"published_at":"2023-08-24T08:58:55.000Z","title":"Navigating the Future: Business Strategies for Live Casinos ","section":[{"richText":{"content":"The world of online gaming has witnessed remarkable growth over the years, with live casinos emerging as prominent players. As technology evolves and players' preferences shift, staying competitive is crucial for live casino businesses. In this journey, we will delve into the live casino's future and discuss key strategies for success.\n
\n
Embracing Immersive Technologies: The future of live casinos hinges on immersive tech integration. Think virtual reality and augmented reality. These innovations can redefine online gaming, offering players a fresh, engaging experience. By adopting these technologies, live casinos can create lifelike environments, boosting player engagement.\n
\n
Enhancing Mobile Accessibility: Mobile gaming's rise is undeniable. Live casinos must prioritize mobile users. Develop user-friendly apps and optimize platforms for mobile play. This approach opens doors to a wider player base, ensuring gaming on the go is seamless.\n
\n
Personalization and Customization: In a fierce market, personal touches matter. Live casinos can leverage player data to craft tailored experiences. Imagine game suggestions, unique promotions, and rewards. By catering to individual preferences, strong player bonds form, leading to loyalty and lasting engagement.\n
\n
Integration of Social Elements: Socializing is a cornerstone of live casinos. Embed social features to foster a sense of community among players. Live chat, multiplayer games, and leaderboards create connections. Integrating social media lets players share victories, amplifying the casino's reach.
\nExpansion into New Markets: As online gaming thrives globally, live casinos should eye new horizons. Emerging markets offer growth potential, aided by better payments and local rules. Understanding diverse preferences, cultures, and nuances is vital for success in these markets.\n
\n
Collaboration and Partnerships: In the competitive online gaming realm, teamwork shines. Live casinos can unite with software providers, game developers, and more. This boosts offerings and market penetration. By pooling strengths, innovation blossoms, leading to better player experiences and growth.\n
\n
The future of live casinos brims with promise. By embracing tech, catering to mobile users, personalizing, fostering community, exploring new territories, and forging partnerships, these casinos can thrive. Adapting to evolving preferences and investing in cutting-edge tech will be key to delivering exceptional gaming experiences in the years ahead. Together, let's shape the future of live casinos!
\n"}}],"locale":"en","type":"business","slug":"business-strategies-livecasino","date":"2023-08-24","banner":{"id":221,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":406,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":407,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_138","image":{"url":"/uploads/I_Gaming_23_09_web2_7ff9a40d83.png"},"published_at":"2023-09-07T10:40:18.000Z","title":"The Winning Formula: What Makes a Game Successful and Likable?","section":[{"richText":{"content":"In the fast-paced world of gaming, standing out and capturing the hearts of players is no easy feat. With countless options available, it takes something special to make a game truly successful and likable. Let's delve into the magic behind the games that have become fan favorites and explore what sets them apart.\n
\n
Engagement is Key\n
\n
First and foremost, a successful and likable game must be engaging. It should draw players in, keeping them immersed for hours on end. This engagement often comes from compelling gameplay, captivating storylines, and interactive features. BetGames has mastered the art of engagement with its innovative live casino games.\n
\n
Statistics Don't Lie\n
\n
Let's talk about numbers for a moment. BetGames' Lucky 5 is a prime example of a game that's taken the betting world by storm. With over 200 draws per day and an impressive 95% player retention rate, it's evident that this game strikes a chord with players. The suspenseful and lightning-fast draws, along with the opportunity to win big, make Lucky 5 an irresistible choice.\n
\n
User-Friendly Experience\n
\n
Another key factor in a game's success is its user-friendliness. Players should be able to jump right into the action without getting lost in complex rules or confusing interfaces. BetGames has nailed this aspect by providing clear and intuitive gameplay in all their offerings. War of Bets with its straightforward card game mechanics, is a prime example of this user-friendly approach.\n
\n
Innovative Features\n
\n
Innovation is the lifeblood of the gaming industry. Games that push the envelope, introducing unique features or gameplay mechanics, often capture the hearts of players. BetGames' Speedy 7 is a shining example of innovation. Its lightning-quick rounds and the chance to multiply winnings with exciting side bets make it a standout choice among players looking for something different.\n
\n
Community and Interaction\n
\n
Lastly, a successful game often builds a sense of community among players. Whether it's through chat features, leaderboards, or multiplayer modes, fostering interaction among gamers is key to longevity. BetGames' Bet on Baccarat is a perfect example, with its live dealer option that allows players to interact with both the dealer and fellow gamers, enhancing the overall experience.\n
\n
The recipe for a successful and likable game involves a dash of engagement, a pinch of statistics to prove its worth, a sprinkle of user-friendliness, a generous helping of innovation, and a sense of community. BetGames has managed to blend these elements masterfully in games like Lucky 5, War of Bets, Speedy 7, and Bet on Baccarat earning them a special place in the hearts of gamers worldwide.\nSo, next time you're on the hunt for a game that's both thrilling and likable, consider BetGames – where the magic happens!
\n"}}],"locale":"en","type":"product","slug":"winning-formula-gamesuccess","date":"2023-09-07","banner":{"id":222,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":408,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":409,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_139","image":{"url":"/uploads/Bet_Games_New_Partnership_Softswiss_web_f99c8d94f5.png"},"published_at":"2023-09-25T08:37:53.000Z","title":"BetGames titles to be integrated into SOFTSWISS Game Aggregator","section":[{"richText":{"content":"BetGames is thrilled to announce an exciting new partnership that promises to elevate the gaming experience for players worldwide. In a strategic move, BetGames has teamed up with SOFTSWISS Game Aggregator, opening up a world of possibilities for both parties and their customers.\n
\n
This strategic alliance grants SOFTSWISS Game Aggregator access to BetGames' remarkable live dealer betting content, adding an array of thrilling titles to its already extensive portfolio. Players on the SOFTSWISS platform can now indulge in a selection of captivating games, including the ever-popular War of Bets, BetGames' flagship Lotto range, and the recently introduced Instant Lucky 7. Moreover, players will have the opportunity to enjoy engaging features like cashback and bonus options, enhancing their gaming adventures.\n
\n
Yury Mikhaylov, VP CIS at BetGames, expressed his enthusiasm, stating, \"Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.\"\n
\n
SOFTSWISS Game Aggregator serves as the content hub within the expansive SOFTSWISS product ecosystem, boasting an impressive collection of over 16,000 games from more than 190 providers. Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, emphasized the positive impact of this integration, stating, \"This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.\"\n
\n
BetGames and SOFTSWISS Game Aggregator are excited to embark on this journey together, expanding their global presence and delivering unparalleled gaming entertainment to players around the world. Stay tuned for more thrilling updates from this dynamic partnership.
\n"}}],"locale":"en","type":"partners","slug":"betgames-expands-global-reach-softswiss-partnership","date":"2023-09-19","banner":{"id":223,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":410,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":411,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_140","image":{"url":"/uploads/Bet_Games_European_Gaming_Awards_Shortlists_web_ba59d6a695.png"},"published_at":"2023-09-25T08:56:10.000Z","title":"BetGames Nominated for Five Prestigious EiGE Awards in 2023","section":[{"richText":{"content":"We're thrilled to share the exciting news that BetGames has secured an impressive five nominations at this year's prestigious EiGE Awards. These nominations underscore our unwavering dedication to pushing the boundaries of iGaming excellence and reflect the hard work, innovation, and commitment of our incredible team.\n
\n
The EiGE Awards, known for recognizing outstanding achievements and innovations in the iGaming industry, have become a symbol of excellence. Being shortlisted in five different categories is a tremendous honor and a testament to BetGames' position as a leader in the field.\n
\n
Here are the five categories in which BetGames has been nominated:\n
\n
Best iGaming Supplier in 2023: This nomination recognizes BetGames as a top-tier iGaming supplier, highlighting our commitment to delivering high-quality products and services to our partners and players.\n
\n
Best iGaming Product in 2023: Our dedication to developing cutting-edge iGaming products that enhance the player experience has earned us a spot in this highly competitive category.\n
\n
Best Live Dealer Provider in 2023: BetGames is proud to be recognized as a leading live dealer provider, offering an immersive and engaging gaming experience.\n
\n
Best Mobile Gaming Provider in 2023: In a world where mobile gaming continues to thrive, BetGames' commitment to delivering top-notch mobile gaming solutions has led to this prestigious nomination.\n
\n
Innovation in iGaming Technology in 2023: Innovation is at the heart of BetGames, and this nomination underscores our continuous efforts to advance technology in the iGaming sector.\n
\n
We would like to express our gratitude to our dedicated team whose hard work and creativity have made these nominations possible. We also extend our thanks to our partners and players who have supported us on this incredible journey.\n
\n
As we eagerly await the results of the EiGE Awards, we're excited to join other industry leaders in celebrating the best in iGaming. The event promises to be a showcase of excellence, innovation, and achievement in our field.\n
\n
Stay tuned for updates on the awards ceremony and the final results. Your continued support means the world to us, and we look forward to sharing this exciting journey with you. Together, we will continue to push the boundaries of iGaming excellence and innovation.\n
\n
Thank you for being part of the BetGames community, and here's to a bright future of gaming excellence!
\n"}}],"locale":"en","type":"events","slug":"betgames-nominated-eige-awards-2023","date":"2023-09-22","banner":{"id":224,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":412,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":413,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_141","image":{"url":"/uploads/Bet_Games_Technology_Innovation_for_User_Experience_web_8dfaa3dfa4.png"},"published_at":"2023-09-27T08:46:47.000Z","title":"Technology at the Heart of BetGames","section":[{"richText":{"content":"In the world of gaming, technology is not just a tool; it's the lifeblood that powers innovation and transforms the player experience. At BetGames we are passionate about pushing the boundaries of what's possible, and our commitment to delivering an exceptional gaming experience is deeply intertwined with our pursuit of technological excellence.\n
\n
The Imperative of Innovation\n
\n
In the fast-paced and ever-evolving gaming industry, innovation isn't just a buzzword; it's a survival strategy. Stagnation is not an option. We believe that innovation is the key to creating games that captivate and entertain. It's the driving force behind our mission to provide players with memorable and immersive gaming adventures.\n
\n
A User-Centric Approach\n
\n
Our journey to harnessing technology begins with you, the player. We understand that every gamer is unique, with distinct preferences and desires. That's why we take a user-centric approach to game development. We listen to your feedback, analyze your gaming behavior, and use cutting-edge technology to tailor our games to your desires. Your gaming experience is at the forefront of everything we do.\n
\n
Elevating Gameplay with Technology\n
\n
Immersive gameplay is at the core of our gaming philosophy. We believe that technology should enhance your gaming adventures, making them more vivid and captivating. That's why we invest in emerging technologies like augmented reality, virtual reality, and artificial intelligence. These innovations allow us to take your gaming experiences to new heights, offering you a level of immersion that was once unimaginable.\n
\n
The Power of Data-Driven Insights\n
\n
In the digital age, data is king, and we harness its power to your advantage. Technology enables us to gather and analyze vast amounts of player data. This data-driven approach allows us to gain deep insights into player behavior, preferences, and trends. We use these insights to fine-tune gameplay, optimize content, and create personalized experiences that resonate with you on a profound level.\n
\n
Seamless Integration Across Platforms\n
\n
The convergence of technology and gaming means that you should be able to enjoy your favorite games seamlessly across various platforms. Whether you prefer gaming on your desktop, tablet, or smartphone, we ensure a consistent and enjoyable gaming experience. Our commitment to cross-platform compatibility is a testament to our dedication to providing you with the freedom to play on your terms.\n
\n
Bridging Geographical Boundaries\n
\n
Technology knows no borders, and neither do our games. We harness the power of technology to bring our games to players all over the world. Through meticulous localization efforts and a robust global infrastructure, we ensure that our games transcend geographical boundaries, uniting players from diverse backgrounds in the spirit of gaming.\n
\n
Celebrating Innovation Recognition\n
\n
Our unwavering dedication to innovation has earned us recognition in the gaming industry. We are proud of the awards and accolades that showcase our commitment to excellence. These honors fuel our drive to continue pushing the envelope and exploring the possibilities that technology offers to gaming enthusiasts like you.\n
\n
At BetGames, we don't rest on our laurels. We're constantly pushing the boundaries, exploring new technologies, and imagining the future of gaming. We invite you to join us on this exciting journey where technology isn't just a means to an end; it's at the very heart of everything we do.\n
\n
Stay tuned for more insights into how we continue to harness innovation to enhance your gaming experience.
\n"}}],"locale":"en","type":"business","slug":"betgames-innovation-technology-revealed","date":"2023-09-27","banner":{"id":225,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":414,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":415,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_142","image":{"url":"/uploads/SKYWARD_web_1_25872e16e8.jpg"},"published_at":"2023-11-21T09:11:56.000Z","title":"BetGames debuts first crash game with launch of Skyward ","section":[{"richText":{"content":"BetGames is excited to announce the latest addition to our portfolio –Skyward, a thrilling plane-themed crash game that promises an exhilarating gaming experience.
\n
\n
Following the recent introduction of our fourth new vertical, BetGames has swiftly introduced another animated title - shortly after the successful launch of Instant Lucky 7.\n
\n
This addition is the first time BetGames has launched a crash game, a popular format with exciting gameplay and convenient auto-betting and cash-out features.\n
\n
Skyward is a high-energy crash game that immerses players in a captivating plane-based adventure. Boasting bespoke animations - a visually striking design set against a skyward backdrop - Skyward features captivating scenery that serves to enhance the player’s enjoyment.\n
\n
The gameplay invites all levels of gamblers, with a simplistic yet engaging format. All players have to do is place their bets, and watch the aerial action unfold. To give users the upper hand, players can place multiple bets on the same draw, giving them an even bigger opportunity of winning big.\n
\n
Once bets have been placed on this high-frequency game, the plane takes off and soars through the sky. Each user must determine the best time to cash-out and collect winnings, before the aircraft crashes and the round comes to an end. The game intends to reward the most adventurous aviators, with the bravest flyers reaping even more lucrative rewards. The longer they hold on, the bigger the prize pot, with the maximum multiplier for this game at x100,000.\n
\n
Commenting on the launch, Ian Catchick, CPO at BetGames, said: “We're excited to introduce Skyward, the latest addition to our gaming portfolio. With the hugely popular high frequency aircraft-themed crash game concept, Skyward brings a new level of excitement and engagement to our extensive portfolio of pre-existing games.\n
\n
The launch serves as an ambitious step into the world of crash games. Following the success of Instant Lucky 7 and our expanding game categories, including animated instalments, Skyward reflects our ongoing commitment to delivering innovative and immersive gaming experiences with the sixth new game launch of 2023.”
\n"}}],"locale":"en","type":"product","slug":"crashgame-skyward","date":"2023-11-21","banner":{"id":227,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":417,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":418,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_143","image":{"url":"/uploads/SKYWARD_web_1_25872e16e8.jpg"},"published_at":"2024-01-17T11:58:32.000Z","title":"Insightful Interview with BetGames' HoM on Casino Guru","section":[{"richText":{"content":"We are excited to share an in-depth interview with Yanina Kaplya Head of Marketing at BetGames, published on Casino Guru. This interview offers valuable insights into the innovative design process behind the company's latest crash game, Skyward.\n
\n
Key Highlights of the Interview:\n
\n
This interview is essential for those interested in the behind-the-scenes of game development and the strategic approach to player engagement in the competitive online gambling market. It sheds light on how companies like BetGames are innovating to meet the changing preferences of players.\n
\n
Head of Marketing insights provide a unique perspective on the intricate process of creating engaging and player-focused online games. The interview is a must-read for industry professionals and enthusiasts alike, offering a glimpse into the future of game design in online gambling.\n
\n
We encourage our readers to visit Casino Guru for the full interview and to gain a deeper understanding of the innovative strides being made in the online gambling industry.
\n"}}],"locale":"en","type":"product","slug":"interview-marketing-skyward","date":"2024-01-17","banner":{"id":228,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":419,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":420,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_146","image":{"url":"/uploads/download2_d361161448.png"},"published_at":"2024-02-28T14:55:18.000Z","title":"7bet and BetGames Forge Partnership","section":[{"richText":{"content":"7bet, a rapidly emerging online gaming brand in Lithuania, has recently embarked on a transformative journey by partnering with the industry-leading BetGames, marking a significant milestone in the realm of online betting. This strategic alliance between 7bet.lt, and BetGames is poised to redefine the landscape of online gaming in Lithuania, promising a plethora of thrilling experiences and innovative offerings for local users.\n
\n
At the core of this groundbreaking partnership lies 7bet's unwavering commitment to delivering exceptional value and excitement to its ever-expanding user base. By joining forces with BetGames, a renowned provider of cutting-edge live dealer and betting games, 7bet aims to elevate the betting experience to unprecedented heights, setting new standards of excellence and innovation in the industry.\n
\n
One of the most compelling aspects of this partnership is the seamless integration of BetGames' advanced technology into the 7bet.lt platform. This integration enables users to immerse themselves in an unparalleled array of live dealer games, ranging from classic favorites to innovative new formats. From the adrenaline-pumping action of live card games like \"Speedy 7\" and \"6+ Poker\" to the thrilling unpredictability of \"War of Bets\", users can indulge their passion for gaming in ways never before imagined.\n
\n
Moreover, the inclusion of popular lottery games such as \"Lucky 5\", \"Lucky 6\", and \"Lucky 7\" further enhances the diversity of offerings available on the 7bet.lt platform. Whether users prefer the excitement of live draws or the anticipation of waiting for their lucky numbers to be revealed, there's something for everyone to enjoy.\n
\n
\"This partnership signifies our commitment to delivering exceptional value and excitement to all of our users,\" states Gintarė Karvelytė, product manager at 7bet.\nBeyond the captivating world of BetGames, 7bet boasts an extensive array of gambling options designed to cater to every preference and play style. Sports enthusiasts can place their bets on a wide range of both live and prelive sporting events, from soccer and basketball to tennis and beyond. For those who prefer the thrill of casino gaming, an impressive selection of slots and LIVE casino games awaits, offering endless opportunities for big wins and memorable moments.\n
\n
In addition to its diverse gaming portfolio, 7bet prides itself on providing a seamless and user-friendly experience from start to finish. Instant deposits and payouts ensure that users can enjoy their winnings without delay, while live customer support via chat, phone or emails is on hand to assist with any queries or concerns that may arise.\n
\n
As the fastest-growing online gaming brand in Lithuania, 7bet is poised to lead the charge in reshaping the future of online betting. With its innovative offerings, unparalleled commitment to user satisfaction, and strategic partnerships like the one with BetGames, 7bet is set to redefine what it means to be a leader in the dynamic world of online gaming.
\n"}}],"locale":"en","type":"partners","slug":"7bet-partnership","date":"2024-01-30","banner":{"id":231,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":424,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":425,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_148","image":{"url":"/uploads/demoslot_new_transparent_2_865588c56a.png"},"published_at":"2024-08-06T11:33:55.000Z","title":"BetGames Partners with Demoslot","section":[{"richText":{"content":"We are excited to announce a new collaboration between BetGames and Demoslot, a prominent platform renowned for its detailed game reviews and demos. This partnership aims to provide comprehensive insights into our gaming portfolio, enhancing the overall experience for our users.\n
\n
Demoslot has meticulously reviewed all our games, offering detailed analyses and gameplay experiences. Their platform allows users to explore our games through demos, ensuring they are well-informed before diving into real gameplay. This initiative underscores our commitment to transparency and user engagement.\n
\n
This collaboration not only strengthens our partnership but also enhances visibility and accessibility for users seeking quality gaming content.\n
\n
Demoslot is a respected name in the online gaming community, known for its extensive reviews and demo offerings. Their commitment to providing unbiased and thorough game reviews aligns with our dedication to offering high-quality gaming experiences.\n
\n
We invite you to explore the comprehensive reviews of our games on Demoslot and experience the exciting offerings from BetGames. Stay tuned for more updates as we continue to enhance our gaming portfolio and collaborate with industry leaders.
\n"}}],"locale":"en","type":"partners","slug":"demoslot-partnership","date":"2024-08-05","banner":{"id":234,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":428,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":429,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_149","image":{"url":"/uploads/Bet_Games_new_RNG_90213068ef.webp"},"published_at":"2025-07-15T12:32:44.000Z","title":"BetGames introduces new vertical to its RNG offering","section":[{"richText":{"content":"Provider leverages its unique game creation heritage and expands RNG content provision with four engaging slots.\n
\n
Leading games provider BetGames is to expand its provision of titles designed to address player preferences by developing a range of online slots, taking its trademark brand of gaming experiences into a new vertical.\n
\n
With a roadmap of up to 50 games planned for release by the end of 2025, Citrus Splash is BetGames’ debut in the market, delivering a refreshing slice of classic gameplay.\n
\n
The provider has also launched three additional slots – Candy Coins, Crypt of Giza Secrets Unveiled and Lotus Wealth Wonders – each aligned with industry trends to resonate with a global audience.\n
\n
Building on the foundation of its hugely successful track record of creating exclusive products for tier-one partners, the supplier aims to make its content fully customisable to cater for bespoke game requirements, including the ability to create branded content for every new game launch.\n
\n
The new focus on RNG games will complement BetGames’ existing product range of lotto, live dealer and unique entertainment content, designed to bridge the gap between traditional sports bettors and the new casino era.\n
\n
The launch of Citrus Splash and BetGames’ brand-new RNG collection highlights its agility as a provider and its commitment to providing products that evolve with globally regulated markets.\n
\n
Ian Catchick, chief product and business development officer at BetGames, said: “We’re constantly looking to improve our content offering, and the transition into creating RNG products always seemed like a natural progression, demonstrated by the success of the very popular Skyward crash game last year.\n
\n
“For over a decade, we have been creating best-in-class live dealer titles that truly resonate with players and we hope to utilise this experience and expertise to curate a collection of slots that provide unique and entertaining gameplay.\n
\n
“Our initial offering of four new slots marks another pivotal milestone for us as a company and one that is a testament to our commitment to developing games that operators and players will be drawn to.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-introduces-new-vertical-to-its-RNG-offering","date":"2025-01-16","banner":{"id":254,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":451,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":452,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_150","image":{"url":"/uploads/Adam_Miles_Bet_Games_image_efa79ea945.webp"},"published_at":"2025-07-15T12:32:52.000Z","title":"BetGames appoints Adam Miles as new head of sales","section":[{"richText":{"content":"Miles joins BetGames following roles with some of the industry's most prominent suppliers, including 1x2gaming and, most recently, Pragmatic Play.\n
\n
Leading games provider BetGames has started 2025 with familiar positive growth, strengthening its commercial team by recruiting Adam Miles as its new head of sales.\n
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The appointment comes after BetGames announced the introduction of a new vertical to its RNG content offering, with the first four new games released recently.\n
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Miles will guide BetGames’ sales division throughout an exciting period of transition in which the developer is diversifying its provision of RNG games. The move will complement its existing best-in-class live casino offering with slots and experimental content to deliver its global partners a more comprehensive suite of products to support them in nurturing sports-savvy, casual players into gaming players.\n
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BetGames’ new head of sales has extensive expertise in developing and executing sales strategies in alignment with broader company objectives, as well as forging relationships with prospective customers in target markets.\n
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Miles’ leadership qualities will ensure the sales team’s effective coordination and strategic direction, facilitating the provider’s expansion in regulated markets across the globe.\n
\n
Andreas Koeberl, CEO at BetGames, said: “It is an exciting time to be a part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition.\n
\n
“We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames’ success in the coming years. Adam will reshape the sales organisation as a first step.”\n
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Adam Miles, head of sales at BetGames, said: “BetGames is a pioneer in the live casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth.\n
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“I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-appoints-Adam-Miles-as-new-head-of-sales","date":"2025-01-29","banner":{"id":255,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":453,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":454,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_151","image":{"url":"/uploads/Bet_Games_Pengin_Rush_image_8e6d5aa77d.webp"},"published_at":"2025-07-15T12:33:04.000Z","title":"BetGames launches debut tap game Penguin Rush","section":[{"richText":{"content":"Latest release diversifies provider's expanding RNG product suite.\n
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Leading games provider BetGames has bolstered its RNG product portfolio with the release of Penguin Rush, its inaugural tap game that fuses strategic gameplay with crash-style multipliers to deliver a dynamic gaming experience.
\n
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The action takes place on a frozen lake in Antarctica, where the adventurous penguin is tasked with crossing the ice without being hit by a sledge. Each tap of the following lane moves the penguin forward, where the designated prize can be collected.\n
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Successfully navigating the penguin further across the ice increases the value of subsequent prizes, but moving one lane too far can result in a collision with a sledge, forfeiting the accumulated winnings.\n
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BetGames has designed the title to facilitate players in crafting their own strategy with four difficulty levels: Easy, Medium, Hard, and Daredevil, with 24, 22, 20, and 15 lanes to cross, respectively. Opting for a higher difficulty enhances the size of the multiplier, boosting win potential but also increasing the likelihood of a collision. This provides the player with full control over how much they are willing to risk and for what potential reward size.\n
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Following the completion of a successful cashout, the level the penguin would have reached is revealed, allowing players to analyse gameplay trends to aid in implementing an optimised betting strategy.\n
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Penguin Rush, which can be tailored to include bespoke branding, showcases BetGames’ commitment to diversifying its RNG suite with simple, entertaining content that offers real win potential, helping operators bridge the gap between sports bettors and casino games.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Our priority at BetGames is delivering maximum entertainment value as efficiently as possible to capture players’ imagination and make effective use of their valued time.\n
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“The simplicity and uniqueness of Penguin Rush, coupled with the strategic elements introduced by different levels, provides something a little different to what we typically see in the genre. It grants the player a feeling of control to aid and align their strategy with the level of risk and reward they wish to play with.\n
\n
“The distinctive gameplay is supplemented with the potential for bespoke branding to place the operator at the heart of the action, and we have no doubt this is a recipe for success.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-debut-tap-game-Penguin-Rush","date":"2025-03-04","banner":{"id":256,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":455,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":456,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_152","image":{"url":"/uploads/Bet_Games_Dragons_Fate_image_b587be9711.webp"},"published_at":"2025-07-15T12:33:47.000Z","title":"BetGames diversifies slots portfolio with Dragon’s Fate","section":[{"richText":{"content":"Supplier unveils 5,000x win potential in mythical release.\n
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Leading games provider BetGames has launched Dragon’s Fate, the latest addition to its expanding slots portfolio that combines a Hold & Win bonus with gamble features and a bonus buy to deliver an engaging gaming experience.\n
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A variety of dragons roam the reels of this 6×4 slot set against an ethereal mountain backdrop, where all wilds that land expand to fill the entire reel, boosting wins.\n
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Landing at least five cash symbols – which carry values up to 10x, as well as Mini, Major, and Mega jackpots worth 20x, 50x, and 200x – anywhere on the grid triggers the Hold & Win feature, where only cash values and blank spaces land under the divine aurora.\n
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Three respins are initially awarded in the bonus round, with every extra cash value that lands resetting the number of spins. The feature ends when no respins remain, or the entire grid is filled with cash symbols, the latter of which awards the maximum 5,000x Ultra jackpot.\n
\n
BetGames has also integrated a bonus buy option and two unique gamble features, providing players with enhanced control over gameplay. The Card Gamble requires players to correctly select the colour of a facedown card, potentially doubling winnings, or predict the suit of the card, quadrupling winnings.\n
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During the Ladder Gamble feature, players are granted three lives and can move up or down a rung with each bet. Every time the player is pushed down a life is lost and the feature ends when they either collect their winnings, lose all lives, or reach the bottom of the ladder.\n
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Dragon’s Fate, the most recent release from BetGames’ RNG portfolio, fuses high-quality visuals with entertaining features in a slot that delivers on the provider’s ethos of bridging the gap between recreational bettors and casino games.
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Ian Catchick, chief product and business development officer at BetGames, said: “Creating action-packed experiences is at the heart of everything BetGames does and Dragon’s Fate champions this ethos with an immersive game environment that integrates features that have proven popular across the industry.\n
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“We strive to grant the player control over their own experience, and including a bonus buy and two gamble features does just that.\n
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“Combining this approach with simple gameplay and real win potential, we have created an absorbing, interactive game that we hope will resonate with a global audience.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-diversifies-slots-portfolio-with-Dragons-Fate","date":"2025-03-18","banner":{"id":257,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":457,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":458,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_153","image":{"url":"/uploads/Key_Factors_Facilitating_A_Successful_Vertical_Launch_85ec562cda.webp"},"published_at":"2025-07-15T12:34:27.000Z","title":"Let’s Talk Gambling: key factors facilitating a successful vertical launch","section":[{"richText":{"content":"As the iGaming industry evolves and competition intensifies, providers are increasingly looking to diversify their product offerings to stand out in saturated markets. We spoke with BetGames’ Chief Product and Business Development Officer, Ian Catchick, to find out the factors influencing the supplier’s decision to expand its RNG suite with slots, as well as how prior experience can be leveraged to ensure a smooth vertical transition.\n
\n
What inspired BetGames’ decision to diversify its RNG offering?\n
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BetGames is in the business of crafting entertaining gaming experiences, and while the focus has primarily been on Live Casino content, we always viewed the transition into RNG products as a natural progression of the brand. The process has been taking place over the last couple of years and will culminate in the eventual development of a full suite of RNG products that includes slots, crash games, tap games, and much more experimental and innovative content and concepts.\n
\n
We are continuously seeking insight from operators to ensure we are delivering maximum value to their platforms, and branching out into slots and RNG games enables us to provide a more comprehensive array of products to cater to various player preferences. We also have a cultural DNA and history of innovation, and we want to balance building great games and innovating within the RNG vertical. Here it is far easier than with live games to quickly launch and learn, fail fast, and get behind winning formulas, all to the benefit of our players and partners.\n
\n
How can providers leverage their industry expertise to aid in the successful transition to a new vertical?\n
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It is pivotal to collaborate closely with partners to understand what their audience is looking for. This facilitates the production of targeted content alongside innovation and new ideas, and having an appreciation of the unique quirks of a player base makes sure that the themes, features, and mechanics utilised are consistent with these preferences.\n
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BetGames engineers content designed specifically to make the most of a modern player’s limited availability, supplying peak entertainment value as efficiently as possible. This often means avoiding complex mechanics with a steep learning curve, and instead, delivering games that fuse simplicity, ease of navigation, and strong win potential.\n
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It is also crucial to have an in-depth understanding of the market and to align content with these industry trends. From our extensive experience developing class-leading Live Casino games, we recognised a gap in the market for RNG products that bridge the gap between sports bettors and casino games. Utilising this analysis, we are cultivating a portfolio of simple, easy-to-understand RNG content that is proven to drive results with this segment of players.\n
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How can launching a new vertical drive commercial growth?\n
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Product diversification extends the reach of a provider and makes it more desirable to global operators. Solely committing to one vertical, whether that’s Live Casino or RNG, places a limit on audience size, while expanding your offering to cater to different preferences will unlock the potential of an entirely unique player base.\n
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However, the foundations must be in place to aid in vertical transition, and it is important to enforce brand continuity as a priority. BetGames’ new RNG games mirror our existing Live Casino collection in supporting our goal of introducing recreational and sports bettors to casino games by delivering fundamentally straightforward products that prioritise entertainment value.\n
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With our new RNG vertical, we get the opportunity to build on our outstanding development capabilities within the team, and also introduce innovations that drive the curiosity of players and entertain them. A balance of high-quality, proven content and a mix of a few innovative titles will give us the opportunity to stand out within the RNG vertical and build a strong portfolio for the market.\n
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What can players expect from BetGames’ RNG products in 2025?\n
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BetGames will never compromise on its first-class visuals, exciting features, and general entertainment value. We are in the process of expanding our portfolio of slots, of which we expect to launch dozens by the end of 2025, as well as innovating in the experimental content genre. Tap and crash games have surged in popularity in recent years, and the first-hand success of our own product, Skyward, has influenced our decision to explore this niche further.\n
\n
We will continue to create products that cater to local markets, including utilising various themes, mechanics, and volatility levels to address specific preferences. While this player-centric approach is integral to our operations, we also specialise in bespoke products tailored directly for operators. Bespoke products place an operator or region at the heart of the action, amplifying brand visibility and ensuring the content stands out.\n
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With branded skins now available for each and every title BetGames launches, we have positioned the company to capitalise on the increased demand for bespoke content. Keep an eye out for BetGames’ RNG suite – there is a little bit of magic on the horizon, and this mix of proven content supported by the introduction of new innovations should help us to double down on targeting engaging games that appeal to recreational players.
\n"}}],"locale":"en","type":"business","slug":"Lets-Talk-Gambling-key-factors-facilitating-a-successful-vertical-launch","date":"2025-03-25","banner":{"id":258,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":459,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":460,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_154","image":{"url":"/uploads/Lucky_Loki_af99aaf55b.webp"},"published_at":"2025-07-15T12:34:36.000Z","title":"BetGames honours Norse mythology’s iconic trickster in Lucky Loki","section":[{"richText":{"content":"Expanding wilds take centre stage in provider's latest slot.\n
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Leading games provider BetGames has bolstered its RNG portfolio with the addition of Lucky Loki, a Norse mythology-themed slot where expanding wilds and free spin multipliers unlock 2,500x win potential.\n
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The Nordic god of mischief and deception reigns supreme over the reels of this 5×4 slot, accompanied by Viking helmets, drinking horns and wild boars.\n
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Landing three scatters on reels one, three and five activates the bonus wheel, which spins to randomly award between 10 and 30 free spins with a 2x or 3x multiplier.\n
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During free spins, every wild that forms part of a winning combination expands to cover the entire reel, significantly enhancing win potential.\n
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Similarly to its recent release, Dragon’s Fate, BetGames has granted players greater control over the gaming experience with two gamble features.\n
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Correctly guessing the colour or suit of a face-down card doubles or quadruples the payout respectively, while the ladder gamble awards cumulatively larger prizes for each rung climbed.\n
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BetGames’ latest title reinforces its commitment to delivering maximum entertainment value and gameplay control, providing operators with yet another product to serve as a significant driver of player engagement.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Lucky Loki highlights BetGames’ desire to create compelling content centred around high-quality visuals and seamless animations.\n
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“The bonus wheel delivers an additional sense of anticipation, expanding wilds create significant win potential and the bonus buy and gamble features equip players with the tools to steer their own gaming journey.\n
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“With each new addition to our RNG portfolio, we are iterating and innovating, ensuring BetGames’ partners continually receive titles that deliver something unique.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-honours-Norse-mythologys-iconic-trickster-in-Lucky-Loki","date":"2025-03-25","banner":{"id":259,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":461,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":462,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_155","image":{"url":"/uploads/Betgames_andy_eceb5da4d3.jpg"},"published_at":"2025-07-15T12:34:44.000Z","title":"EXCLUSIVE: Dr Andreas Koeberl on The Rise of Experimental Content in iGaming","section":[{"richText":{"content":"The iGaming News team spoke with Dr Andreas Koeberl, Chief Executive Officer at BetGames, on the rise of experimental content in iGaming\n
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Dr Andreas Koeberl, Chief Executive Officer at BetGames, explores the rise of experimental content in iGaming, outlining the factors influencing growth, the potential of hybrid games, and why failing is not such a bad thing when it comes to innovation.\n
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\"Every game provider is looking to establish a reputation as a disruptor – within the tight regulatory corsets. Whether that relates to engineering brand-new slot mechanics, implementing RNG-style features in Live Casino products, or leading the charge in crash and tap games, the innovation race has never been more fiercely contested. Especially for “underdogs”, carving out a new niche remains a key factor in building a sustainable business within the hyper competitive iGaming industry.\"\n
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The Growing Momentum of Experimental Content\n
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\"Genres such as crash games have significantly increased in popularity over the past decade. A prominent factor influencing this surge is the introduction of an element of skill and strategy – even if it’s on the surface only. In contrast to most slots, which have an outcome settled by predetermined backend mathematics, crash games grant the player control. This extends from control over the initial stake to control over when to cash out, with the risk and reward balance facilitating game strategy development.\n
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Tap games were born out of the increasing demand for quickfire gameplay that delivers maximum entertainment value as quickly as possible and instant rewards. The attention span of the modern iGaming player is reduced compared to land-based gamblers spending numerous hours at a brick-and-mortar casino. As a result, there has been a trend toward simple and fast gameplay as suppliers attempt to tailor content toward this new-look player. We have seen this shift across all verticals. There has been a dramatic increase in classic table games promoting accelerated betting rounds, and most slots have a turbo-play button integrated. Tap games take this idea and push it one step further, delivering instantaneous wins with the click of a button. There is a direct correlation between the intensifying pressure on driving player engagement and gameplay speed.\n
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Market analysis suggests that this content style can be utilised as a key driver of ancillary revenue alongside a more traditional offering of slots and table games. The speed and strategy involved highlight them as a potential alternative to slots. At the same time, the simplicity of gameplay and lack of complex mechanics mean they have huge potential in converting sports and recreational bettors into casino players.\"\n
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Pushing Boundaries with Game Development\n
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\"It is integral that game producers optimise these evolving genres with the time-poor consumer in mind. While there is no one-size-fits-all approach, a focus on originality, gameplay simplicity, ease of interface navigation, and strategic control can all be potent precursors indicating a game's future success. Ultimately, you can delve into data analytics and make assumptions about content performance, but nobody can say for certain if a game will be a hit with players.\n
\n
This is why product iteration is vital. Ship quickly, fail fast – this has been a mantra in the startup world for decades and is still something we often see lacking in our industry. It's important to champion this approach, place yourself in the player's mind, and create a compelling, entertaining product that caters to the target audience. Do it fast, test it, kill it or double down. While tricky in the CAPEX intense live dealer vertical, the RNG verticals allow us to do exactly that.\n
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The meteoric rise in the sophistication of artificial intelligence (AI) has also unlocked new doors in game production. From speeding up prototyping by multiples to analysing player behaviours and deriving game mechanics from it autonomously, this enabling technology can’t be ignored. While regulation remains a burden, the opportunities afforded by AI are boundless, and those agile enough to harness its potential will position themselves to reap the rewards. \"\n
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The Future of Experimental Genres\n
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\"Increasingly, we have seen the lines blurring between traditional verticals and other entertainment categories, from simple crossovers like live gameshows that incorporate RNG bonus rounds to more sophisticated social gameplay incorporating streaming and the likes. A simple example is our very own Penguin Rush. This fuses the simplicity of gameplay enabled by tap games with various difficulty levels and increasing multipliers to deliver dynamic gameplay that places strategy at the heart of the experience, revitalising the Frogger mechanic.\n
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With the advent of AI, we will see more experimental genres emerging, and faster. Game producers feeding models with behavioural player data and amalgamating this with the latest trends, for example from TikTok or Discord, will spark ideas and prototypes in unprecedented numbers. Though, the question remains: will our regulators be agile enough or will we have to break out into adjacent non-iGaming verticals to capture future players?\"
\n"}}],"locale":"en","type":"business","slug":"EXCLUSIVE-Dr-Andreas-Koeberl-on-The-Rise-of-Experimental-Content-in-iGaming","date":"2025-03-31","banner":{"id":260,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":463,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":464,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_156","image":{"url":"/uploads/Unknown_0021996a09.webp"},"published_at":"2025-07-15T12:34:51.000Z","title":"BetGames content fully certified in Brazil","section":[{"richText":{"content":"Innovative games provider set to introduce live dealer and growing RNG collection to regulated Brazilian market.\n
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Leading games provider BetGames has received certification for its product portfolio in the regulated Brazilian market, paving the way for the imminent launch of its live experiences and expanding range of RNG games. This strategic move marks a significant step in BetGames’ global expansion strategy, introducing unique and engaging content to the vibrant Brazilian gaming landscape.\n
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Building on its established reputation for innovative live dealer, lottery and gameshow products, BetGames is poised to introduce its growing suite of RNG titles to Brazilian operators and players. This expansion into the RNG vertical began with the successful launch of slot titles, such as Citrus Splash and Candy Coins, and has continued with the recently released Crypt of Giza Deluxe and pioneering tap game Penguin Rush, demonstrating the provider’s commitment to delivering diverse and captivating gaming experiences.\n
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BetGames’ entry into Brazil and the introduction of its evolving RNG offering leverages the company’s decade-long experience in creating engaging and player-focused content. The provider aims to replicate its success with its live dealer games by providing a range of slots that resonate with a broad audience and can be tailored to meet specific operator requirements.\n
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This certification and subsequent market entry underscore BetGames’ agility and dedication to expanding its reach within newly regulated jurisdictions. Its focus on developing products that align with the evolving demands of the global gaming market positions it as a key player in the industry.\n
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The imminent launch is anticipated to diversify further the gaming options available to players in the country and provide operators with fresh, engaging content to enhance their offerings.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Securing certification in Brazil is a crucial step in our global expansion strategy. We are thrilled to bring our expanding portfolio of RNG games and much of our established gaming experiences to this dynamic market.\n
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“Having established a strong track record with our live dealer products, we’re confident that our unique approach to game development will be well-received by Brazilian players and operators.\n
\n
“This entry into Brazil highlights our commitment to growing our presence in key regulated markets and delivering innovative content that stands out.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-content-fully-certified-in-Brazil","date":"2025-04-04","banner":{"id":261,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":465,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":466,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_157","image":{"url":"/uploads/crypt_of_giza_deluxe_058fcf0187.webp"},"published_at":"2025-07-15T12:35:00.000Z","title":"BetGames launches first slot sequel with Egyptian-themed Crypt of Giza: Deluxe","section":[{"richText":{"content":"Provider upgrades original title with expanded grid and multipliers.\n
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Leading games provider BetGames has released Crypt of Giza: Deluxe, a sequel to its popular Crypt of Giza Secrets Unveiled that enhances gameplay with an extra reel and additional feature multipliers.\n
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Ancient Egyptian symbols line the tomb’s reels in this book-style sequel, where wild multipliers up to 6x boost base game wins.\n
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Landing three, four, five or six book scatters anywhere on the grid triggers the bonus round, awarding 10 free spins and a 2x, 20x, 200x, or 500x instant payout, respectively.\n
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Before free spins commence, one icon is chosen at random as the expanding symbol and each that lands will cover the entire reel when enough are present to form a win.\n
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During free spins, the progressive multiplier meter collects each scarab symbol that hits. Collecting three, six and nine activates a 3x, 5x and 7x multiplier, which is applied to all expanding symbol wins for the remainder of the feature, unveiling 10,000x win potential.\n
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Crypt of Giza: Deluxe is the latest addition to BetGames’ growing slots portfolio following the recent festive release, Forest Frenzy, a spring-themed title incorporating a fan-favourite lock and respin feature throughout free spins.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Crypt of Giza: Deluxe is the next iteration of one of our most popular slots. It leverages the classic ‘book’ style game and fuses this with a well-loved theme and progressive multipliers to deliver a compelling experience.\n
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“This release showcases our dedication to crafting games that align with consumer preferences. The original title was a hit with players globally, and we have no doubt the sequel will maintain the franchise’s momentum as we continue to expand our RNG portfolio.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-first-slot-sequel-with-Egyptian-themed-Crypt-of-Giza-Deluxe","date":"2025-04-08","banner":{"id":262,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":467,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":468,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_158","image":{"url":"/uploads/PR_Ian_Catchick_1024x538_588e65fe7d.webp"},"published_at":"2025-07-15T12:35:08.000Z","title":"BetGames’ Ian Catchick about game types, markets, player demand, and technologies","section":[{"richText":{"content":"We talked to Ian Catchick, chief product and business development officer at BetGames, to find out how the brand views current trends in gaming content, player preferences, target markets, and innovations, as well as BetGames’ plans for the future. Read on to learn more.\n
\n
SLOTEGRATOR: BetGames has a strong legacy in TV games. What inspired the shift toward crash and slot games?\n
\n
IAN CATCHICK: BetGames is in the business of crafting entertaining gaming experiences. While the focus has primarily been on live casino content, we always viewed the transition into RNG products as a natural brand progression. The process has been taking place over the last couple of years. It will culminate in the eventual development of a full suite of RNG products, including slots, crash games, tap games, and more experimental and innovative content and concepts.\n
\n
We continuously seek insight from operators to ensure we deliver maximum value to their platforms. Branching out into slots and RNG games enables us to provide a more comprehensive array of products that cater to various player preferences. Innovation is in our DNA, and balancing building great games with driving innovation in the RNG vertical is a huge part of our culture. Here, it is far easier than with live games to quickly launch and learn, fail fast, and get behind winning formulas, all to the benefit of our players and partners.\n
\n
S: You've launched 10 new games, with plans for a dozen more this year. Can you share the key focus areas for these upcoming releases?\n
\n
IC: We will continue to create products that cater to local markets, including utilising various themes, mechanics, and volatility levels to address specific preferences. While this player-centric approach is integral to our operations, we also create bespoke products tailored directly to operators on occasion. Bespoke products place an operator or region at the heart of the action, amplifying brand visibility and ensuring the content stands out.\n
\n
S: You provide content globally, with Africa being one of the top regions. What makes these markets particularly attractive for BetGames?\n
\n
IC: We have a product that works well globally. Still, some of the key components to the success of our products in markets such as Africa, apart from the trust that players have in the BetGames brand over the past few years, are the speed, simplicity, range of betting options, and entertainment value that our games provide. We make it a golden rule that a player should be able to play our games without having to search through game rules and instructions to understand how the gameplay works.\n
\n
Easy-to-follow gameplay, alongside our enhanced user interface, enhances the gameplay session while offering players more control over their gaming experience. For example, in our classic live games portfolio, we have a betslip interface similar to that of a sports betting product, which provides a much wider range of markets than a standard provider, so this offers a familiar feel for a sports bettor. The benefits include easy, low-cost cross-selling opportunities, meaning operators can help players transition from pure sports bettors to sport-and-casino players.\n
\n
However, we also provide choices by providing an alternative interface for players to place bets with a more traditional chips-based interface for those wishing to have a quicker, slicker play option. Therefore, our product suits both expert and novice players, ultimately driving recreational play, which translates well in most markets globally.\n
\n
S: You recently obtained certification in Brazil. How do you see this market evolving, and what opportunities does it present?\n
\n
IC: Brazil has probably been the hottest word on the lips of most suppliers for the last 12 months or so, and with good reason. It is a dynamic and rapidly expanding market with immense potential for growth in the online gaming sector. A vast country, it presents a huge opportunity and a diverse player base for our expanding range of products. Verticals like tap and crash games are proving incredibly popular, and Skyward and the recently released Penguin Rush are perfectly poised to leverage this trend.\n
\n
S: How do player preferences differ across these key markets? How does BetGames adapt its content accordingly?\n
\n
IC: We prioritise local knowledge and tailor games to resonate with local audiences’ preferences. Based on that research, we incorporate region-specific language support and adapt game mechanics to account for cultural nuances.\n
\n
That said, there are also new product trends that are as popular in Brazil or Africa, for example, as anywhere else. Subtle tweaks to established verticals are often required, with theming and features needing only marginal adjustments to suit each region.\n
\n
From our extensive heritage, we have vast experience developing class-leading Live Casino games. We use that insight to create RNG products that bridge the gap between sports bettors and casino games. We are cultivating a portfolio of straightforward, easy-to-understand RNG content that has been proven to drive results within this segment of players.\n
\n
S: Crash games have become a major trend in iGaming. What key elements make a crash game successful, in your opinion?\n
\n
IC: This genre has been trending for some time, and players globally enjoy it. The beauty of crash games is in their simplicity. The basic mechanic is both straightforward and fast-paced, allowing players to bet on a multiplier that increases from 1x before it eventually crashes. While they watch and hope to win, players experience a building anticipation as their avatar soars upwards. It’s easy to see why it’s so engaging.\n
\n
S: With the growing competition in crash games, what unique elements makes BetGames stand out?\n
\n
IC: Our take on the genre, Skyward, has been an exciting launch for us. True to its name, Skyward is inspired by aircraft, but we've also integrated popular features like Auto Play, Auto Bet, and Cashout within a single user interface. This enhancement makes the player experience more seamless and engaging. We will also be developing a new version of the game this summer that will have an even richer feature set, with some exciting new innovations being introduced to the product for our players.\n
\n
BetGames has a long tradition of adding a unique touch to its products, and the same applies to Skyward. Crash games are here to stay, and we've seen them establish themselves already, with players returning to what they know and trust.\n
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Skyward uniquely addresses market preferences and partner branding initiatives by offering customized gaming experiences. Our focus remains on developing distinctive games that align with partner branding strategies and cater to the specific needs of targeted markets, thereby enhancing player engagement and retention.\n
\n
S: How do regulatory changes across different markets impact your expansion and development plans?\n
\n
IC: Whenever something new is introduced, there is always uncertainty. If the new legislation fails to address all areas of the industry, a significant residual risk remains. As is common in newly regulated markets, the success of the implementation is crucial. There is concern that excessive taxation may encourage a rise in the black market, making it difficult for legitimate operators to comply.\n
\n
Fair legislation is essential for nurturing a healthy industry while considering tax revenue and ensuring a responsible gambling landscape for players. If the market becomes prohibitively costly for serious operators, it will inevitably create a lose-lose scenario.\n
\n
We're always laser-focused on considering the implications of all existing and impending regulatory changes before entering a new market or evolving our established presence in a region.\n
\n
S: AI is increasingly being used in game production. How does BetGames integrate AI into its development process?\n
\n
IC: While we can't reveal our development process, the meteoric rise in the sophistication of artificial intelligence has unlocked new doors in game production. From speeding up prototyping by multiples to analysing player behaviours and deriving game mechanics from it autonomously, this enabling technology can't be ignored. While regulation remains a burden, the opportunities afforded by AI are boundless, and those agile enough to harness its potential will position themselves to reap the rewards. We use a mix of manual and AI solutions to really optimize and enhance the development process and end-product, with the results clearly showing that we have the right balance to delight players.\n
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S: Are there any new technologies or innovations you're excited to explore in your upcoming releases?\n
\n
IC: BetGames remains committed to outstanding visuals, exciting features, and high entertainment value. We are broadening our slot offering, aiming to release several dozen by the close of 2025 while pushing boundaries in the experimental content sector. The rising popularity of tap and crash games, alongside the success of our own title, Skyward, has motivated us to delve deeper into this niche. We also have a few innovative product launches coming to the market throughout the year.\n
\n
S: What's the long-term vision for BetGames? Do you see the company expanding into other game categories in the future?\n
\n
IC: We have increasingly noticed the merging of traditional entertainment verticals with other categories, from basic crossovers like live game shows featuring RNG bonus rounds to more complex social gameplay that integrates streaming and similar features. A notable example is our own Penguin Rush, which blends the simplicity of tap games with multiple difficulty levels and escalating multipliers, delivering dynamic gameplay that prioritises strategy while rejuvenating the Frogger mechanic.\n
\n
S: Looking ahead, what trends do you believe will shape the future of iGaming in the next few years?\n
\n
IC: BetGames has introduced branded skins for all new titles, enabling the company to harness the increasing demand for customised content. Watch out for our RNG suite – exciting developments are ahead as we combine established content with fresh innovations to craft engaging games that appeal to recreational players.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Ian-Catchick-about-game-types-markets-player-demand-and-technologies","date":"2025-04-09","banner":{"id":263,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":469,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":470,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_159","image":{"url":"/uploads/Betgames_andy_eceb5da4d3.jpg"},"published_at":"2025-07-15T12:35:18.000Z","title":"Dr. Andreas Koeberl – Why AI has changed iGaming forever","section":[{"richText":{"content":"Dr. Andreas Koeberl is the CEO of BetGames, a leading supplier of iGaming content, and co-founder of Autonomous Minds, a startup building Enterprise AI solutions. With a background in software engineering and marketing, Andy specialises in competing within competitive, high-tech industries.\n
\n
Dr. Andreas Koeberl, CEO of BetGames, explores the exponential growth of AI in iGaming, how studios are harnessing its power for efficient product development, and what the future looks like for machine learning technology in the sector.\n
\n
We are living in a new age of technology. Artificial intelligence (AI) has infiltrated every commercial and creative sector, and those that fail to adapt risk being left behind. In no industry does that ring truer than iGaming, where relentless iteration and differentiation are pivotal in remaining ahead of the curve in this hyper-competitive sector.\n
\n
AI’s Meteoric Rise\n
\n
The sophistication of AI has skyrocketed in the last decade, with every new technology upgrade offering greater potential than the previous. As the technology readiness improves, it becomes more adept and applicable to broader business needs. This has resulted in the topic gaining widespread attention and breaching the mainstream – it is no longer an underground trend discussed on forums by engineers or applied by data engineering teams. Instead, we are seeing a growing number of companies and C-suite executives committing huge resources to successfully integrating AI processes. It is now generally accepted that companies must learn to incorporate AI if they are to remain at the forefront of industry progression.\n
\n
The rise of AI in iGaming is fuelled by intense market pressure. It is an incredibly saturated industry, with new start-ups created almost daily, and failure to adopt evolving technologies will see you surrender market share. It has never been more important to innovate, prototype, fail, learn, and iterate at real speed, allowing more time to double down and invest in successful ideas. This is one of the main drivers of AI integration. It is vital to free up engineers’ valuable time – assisted by AI, they can now produce code in hours that would have previously taken days. The capacity of Generative AI tools to produce code, artwork, and game characters makes it an invaluable tool that maximises operational efficiency. There has been much talk about technology taking over from humans – in reality, people should be less concerned about being replaced by AI and more about being replaced by someone who effectively leverages AI to speed up and elevate the quality of their work.\n
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Streamlining Product Development\n
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Creating a new game is comparable to producing a new TV show; you never know if it will strike the right chord with your target audience. While an idea might feel like a winner internally, you essentially remain blind until you test and validate it. AI has unlocked a new realm of possibilities when it comes to prototyping. Now, you can turn a written concept on a page into a fully functioning game prototype within a day, carving out more time for testing. Providing someone with a working demo to gauge their sentiment is far more effective than explaining the concept via a PowerPoint slide. Within 60 seconds of trialling a prototype, you can ascertain if the idea has merit or if you need to kill it and move on to the next.\n
\n
Aside from prototyping, AI can also be utilised in a variety of ways to analyse player behaviour to steer future product development. Machine learning algorithms can measure key performance metrics, predict CLVs, segment players, and assign bonuses in real-time, as well as compile data about patterns in strategy, all of which provide unparalleled insight into how a player engages with content. Performance data is one side of the coin. The other side is measuring usability, which is a direct consequence of UX and QA developments. Some tools use heat map data to provide insight into where exactly a player is tapping on the game, how long it takes them to execute the desired action, and which design of the same game appeals to which player segment. This highlights whether the design is strong enough from a user experience perspective, and what to improve based on the data fed into the AI models. Together, these AI-driven insights create a powerful feedback loop that informs smarter design decisions, ultimately enhancing player satisfaction and overall game performance.\n
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The Future of AI\n
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An interesting paradox is that we are seeing engineering roles being more affected by AI than roles like secretaries or personal assistants. Traditionally, a software engineer would have been considered a niche, highly skilled role, but the reality is that AI is better equipped to take on these tasks. In contrast, professionals specialising in people-facing roles requiring relationship management and the juggling of multiple chaotic tasks continue to be highly sought after. Good luck trying to replace a CEO’s personal assistant with AI!\n
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In the next five years or so, we will likely see businesses consolidating their product teams as a direct result of constantly improving AI technology. Development teams will scale down as machine learning programs are entrusted with coding, and we will reach a point where a small number of engineers will be tasked with orchestrating several AI-driven projects. It isn’t easy to comprehend the full potential of AI. As it stands, we are heading towards a future where roles are adapted to get the best out of AI rather than replacing humans with technology altogether. Whatever the future looks like, those who commit to embracing this technology will position themselves to reap the rewards.
\n"}}],"locale":"en","type":"business","slug":"Dr-Andreas-Koeberl-Why-AI-has-changed-iGaming-forever","date":"2025-04-24","banner":{"id":264,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":471,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":472,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_160","image":{"url":"/uploads/lotus_wealth_wonders_e2843b180c.webp"},"published_at":"2025-07-15T12:45:00.000Z","title":"BetGames amplifies Asian adventure in Lotus Wealth Wonders Deluxe","section":[{"richText":{"content":"Sequel to popular original boasts extra reel, enhanced features and bigger win potential.\n
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Leading games provider BetGames embarks on a captivating journey to the heart of Asia in Lotus Wealth Wonders Deluxe, the highly anticipated sequel to its player-favourite original.\n
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Boasting an extra reel and new features, the title guides players through a gameplay experience through the east to even greater win potential.\n
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Building upon the beloved features of its predecessor, Lotus Wealth Wonders Deluxe introduces an expanded 6×3 grid, offering more ways to land incredible wins. Players will once again be immersed in a world of serene beauty and thrilling opportunities enhanced by familiar mechanics.\n
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The popular Hold & Win mechanic returns with expanding wilds in the base game, teasing big wins. Instant Mini, Major, Mega, and Ultra Bonuses keep anticipation alive with their tendency to drop at any point during play, further enhanced by an optional gamble feature and the chance to buy into the bonus round.\n
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Designed for seamless play on both mobile and desktop, the game adheres to BetGames’ operator flexibility options of customisable branding and variable RTP levels.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Lotus Wealth Wonders Deluxe is poised to be another smash hit, delivering a refined and more rewarding experience for players who loved the original and newcomers alike.\n
\n
“The addition of the extra reel and the retention of popular features, combined with flexible options for operators, make this a must-have addition to any game portfolio.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-amplifies-Asian-adventure-in-Lotus-Wealth-Wonders-Deluxe","date":"2025-04-29","banner":{"id":265,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":473,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":474,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_161","image":{"url":"/uploads/maciej_smolarek_e04421f9d7.jpg"},"published_at":"2025-07-15T13:49:59.000Z","title":"BetGames Names Maciej Smolarek as Chief Technology Officer","section":[{"richText":{"content":"BetGames has appointed Maciej Smolarek as its new Chief Technology Officer, reinforcing its leadership team as the company looks to scale its technology operations and expand its igaming product portfolio.\n
\n
Smolarek brings more than a decade of experience in software development and engineering leadership, including senior roles at Huuuge Games and Yggdrasil. His background includes overseeing R&D functions and launching scalable RNG products, positioning him to support BetGames’ strategic focus on growing its random number generator and live content offerings.\n
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In his new role, Smolarek will lead efforts to enhance product quality, platform stability and user experience, working closely with engineering teams to support the supplier’s commercial objectives in the igaming sector. His appointment comes at a time of increased emphasis on content diversification and product innovation across the BetGames portfolio.\n
\n
Andreas Koeberl, CEO at BetGames, said: “Maciej is joining the fast-growing BetGames business at the perfect time, aligning with our transition into placing more emphasis on our wider RNG product portfolio.\n
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“We are going through a significant transformation while growing 50% YoY, meaning execution excellence and the knowledge of how to ship games are absolutely key.\n
\n
“His wealth of experience in overseeing the development and launch of iGaming content makes him the ideal person to fuel our progression and ambition to build the next wave of innovative RNG content. I have no doubt he will be an invaluable addition to the team.”\n
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Maciej Smolarek, CTO at BetGames, added: “BetGames has already made a name for itself as a disruptor in the Live Casino space, and I look forward to helping the company build its reputation in the RNG vertical too.\n
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“I can’t wait to get started, shake things up, and work with the product team to deliver real entertainment value to the iGaming industry.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-Names-Maciej-Smolarek-as-Chief-Technology-Officer","date":"2025-05-06","banner":{"id":266,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":475,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":476,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_162","image":{"url":"/uploads/Bet_Games_Bad_baboons_5916d5ee83.webp"},"published_at":"2025-07-15T13:57:57.000Z","title":"BetGames expands slots portfolio with exciting new releases","section":[{"richText":{"content":"Bad Baboons Deluxe and Gold Adventure join growing library of top titles.\n
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Leading games provider BetGames has bolstered its RNG content portfolio with the launch of the anticipated sequel, Bad Baboons Deluxe and a brand-new Wild West quest, Gold Adventure.\n
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Following the success of the original release, Bad Baboons Deluxe reintroduces the familiar mischievous monkeys and jungle setting, but on an enhanced 6×3 grid, offering more ways to win.\n
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Landing five gold monkey coins activates the Hold & Win feature with three respins, where symbols can carry cash values up to 10x or the Mini, Major, or Mega Jackpot worth 20x, 50x, or 200x, respectively. Filling the entire grid with coins awards the maximum 10,000x Ultra Jackpot.\n
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Free spins can be triggered by landing three to five scatters, awarding between 10 and 15 spins. During this bonus, all banana wilds that contribute to a winning combination expand to fill the entire reel, boosting payouts.\n
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Similar to Bad Baboons Deluxe, the action in Gold Adventure centres around free spins and Hold & Win bonuses, with the action taking place in an American Frontier town. Five or more sheriff badges trigger the Hold & Win feature, with each that lands carrying cash prizes up to 200x, while filling the entire grid awards a 5,000x maximum win.\n
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Both titles have a card and ladder gamble, as well as a bonus buy option integrated for specific markets, emphasising BetGames’ drive to grant the player greater control over how they play.\n
\n
Since making its debut in the slots vertical in January 2025, BetGames has developed and released numerous engaging titles that diversify its offering and make it a standout supplier in the iGaming space.\n
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In addition to the new slots, BetGames has also unveiled Instant Roulette, a refreshing RNG roulette title with fast-paced betting rounds and seamless visuals, designed to deliver an immersive experience across devices.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “BetGames’ product roadmap is tailored to accommodate customer feedback, ensuring we develop games aligned with their unique audience preferences.\n
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“After receiving overwhelmingly positive feedback about the original Bad Baboons title, it was clear there was demand for a sequel, which refines the experience while retaining the charming essence of the first iteration.\n
\n
“We’re also incredibly excited about Gold Adventure, which leverages the proven popular Old Western theme. A collection of gritty outlaws line the reels set against the dusty settlement backdrop, making for a truly captivating journey back in time.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-slots-portfolio-with-exciting-new-releases","date":"2025-05-27","banner":{"id":267,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":477,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":478,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_163","image":{"url":"/uploads/betgames_showgames_f18782ecd1.webp"},"published_at":"2025-07-24T10:50:07.000Z","title":"BetGames celebrates network launch of successful ShowGames content","section":[{"richText":{"content":"BetGames has further expanded its content provision, launching its ShowGames collection network-wide following a successful exclusivity period.\n
\n
The high-quality, contemporary product concept delivers a unique live game show theme for an unrivalled player experience set within a state-of-the-art studio.\n
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The launch sees BetGames provide two bespoke and unique gameshows, with Starzle, the developer’s first product, bringing the industry its first premium number-themed offering.\n
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With a mix of both ever-popular number-themed mechanics and the drama of earning higher multipliers on the turn of a card, Starzle’s bespoke gameplay has already proven a hit during its exclusivity period with a major operator. Also, by featuring a crash-style bonus round which offers maximum wins of up to 1,000x, the win potential matches the high production values.\n
\n
Crypt of Giza features another first with a pachinko gameshow. Set against a lavish Egyptian theme, the game, inspired by the famous Japanese phenomenon, consists of 15 numbered pockets. Players must correctly predict which pocket the ball will fall into with the possibility of one of three additional bonus rounds that boost multipliers up to 10,000x.\n
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Fronted by adventurer presenters, Crypt of Giza gives the game show sector a taste of one of the industry’s most popular themes while the straightforward gameplay is fast-paced and engaging.\n
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All the products under BetGames’ ShowGames branding feature state-of-the-art technology and strong production values to deliver the glitz of a live TV game show to the casino lobby.\n
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The launch is an integral part of a series of developments that sees BetGames continue expanding its unique content offering to reflect the appetite of today’s operators and players.\n
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BetGames’ CEO Andreas Koeberl said: “We’re delighted to see additional ShowGames finally available to the whole network. It is a carefully curated tier-one-focused vertical that provides users with an unprecedented gambling experience and it is now ready to drive revenue for operators globally.\n
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“We’re extremely enthusiastic about it and are confident it will appeal to many across the igaming space.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-celebrates-network-launch-of-successful-ShowGames-content","date":"2024-12-18","banner":{"id":268,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":479,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":480,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_164","image":{"url":"/uploads/Lets_Talk_i_Gaming_With_betgames_Updated_b9016aeba4.jpg"},"published_at":"2025-07-24T10:50:13.000Z","title":"Let’s Talk iGaming: The success of Flash Roulette","section":[{"richText":{"content":"BetGames has cultivated a portfolio of immersive live dealer content that fuses engaging features with big win potential. Flash Roulette, a recent addition to its collection, has been incredibly successful since its launch, with the fast-paced gameplay and 10,000x multipliers emphasising the supplier’s commitment to delivering simple, impactful gaming experiences.\n
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Dr. Andreas Koeberl, Chief Executive Officer, and Ian Catchick, Chief Product and Business Development Officer, gave us their insights into why Flash Roulette is resonating with players and how BetGames continues to drive revenue for operators by bridging the gap between sports bettors and casino games.\n
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How well has Flash Roulette been received by operators and players?\n
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Dr. Andreas Koeberl, Chief Executive Officer\n
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Although only a soft launch, we have seen incredible results thus far, with Flash Roulette one of the top-performing games from our portfolio for most operators. The initial feedback is the strongest of any game we’ve released this year, and the average bets per player suggests the title is truly resonating with players.
\nTypically, new commodity titles register strong performance metrics in the days following release and fall off a cliff shortly thereafter. That has not been the case with Flash Roulette, and the continued positive results highlight its value as a cross-selling tool for our operators.
\nHow important is it for BetGames to continue pushing boundaries with features and mechanics as the industry evolves? Have additional features proved pivotal for boosting cross-sell opportunities?\n
\n
Dr. Andreas Koeberl, Chief Executive Officer\n
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We are a medium-sized supplier in a hugely competitive market, meaning we must permanently reinvent ourselves just to remain competitive. It is extremely important that we out-experiment the big guys to attract attention, but unlike those with seemingly unlimited budgets, we have to do so within reason.\n
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Our approach to innovation and ethos of helping operators turn recreational betters into casino players has proven desirable, resulting in BetGames growing more than 60% in core markets this year, and more than 40% overall. Failure to innovate would see us surrender our customer base to the competition, and this drives us to continue pushing boundaries on a day-to-day basis.\n
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How will the performance of Flash Roulette influence BetGames’ decision to include multipliers in future products?\n
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Dr. Andreas Koeberl, Chief Executive Officer\n
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Big multipliers are an integral part of our strategy of building games for recreational bettors, as we target casual slots players and are not chasing high rollers. The highest achievable multiplier in our portfolio is 200,000x, so this massive win potential is something our operators’ players have come to expect from BetGames. Rather than tailoring business decisions based on one title’s performance, we instead look at an overview of our product offering to determine what is resonating with players.\n
\n
Live dealer games with large multipliers act as an entry point for recreational bettors, and operators can then nurture these organically with immersive content, rather than relying heavily on bonuses and promotions. Results show that, on average, turning a casual slots player into a frequent live casino player doubles gross gaming revenue (GGR), hence BetGames’ continual growth with commercial operators worldwide.\n
\n
Flash Roulette features a maximum 10,000x multiplier. Does this addition appeal to players seeking out unique, modern games, or is it equally attractive to those who prefer more traditional experiences?\n
\n
Ian Catchick, Chief Product and Business Development Officer\n
\n
BetGames creates games that cater to all different types of players looking for compelling and impactful gaming experiences. The 10,000x multipliers are an instant draw for both casual and modern gamers, as the potential to win huge sums with one spin of the wheel promises anticipation and excitement.\n
\n
However, Flash Roulette is an equally attractive proposition for fans of traditional games. There are no complex mechanics or bonus rounds, and there is no steep learning curve. It is a quintessential roulette experience, with the added thrill of 10,000x multipliers. The seamless transitions and high-definition live dealer experience also add an element of luxury akin to a classic casino floor.\n
\n
The gameplay in Flash Roulette is incredibly fast-paced. How can the speed of gameplay influence the success of a title and bridge the gap between sports bettors and casino players?\n
\n
Ian Catchick, Chief Product and Business Development Officer\n
\n
There has been a trend toward faster-paced gameplay in the industry. Individuals have less time on their hands, and that time is therefore more valuable than ever. Flash Roulette appeals to those looking for rapid-fire gameplay, as each betting round takes seconds, providing high-intensity action that reflects the changing nature of the iGaming environment.\n
\n
The title frequently awards 500x multipliers, with no catches and no gimmicks, delivering an engaging gameplay experience that drives revenue on behalf of our partners. In fact, within the first two weeks of launching the game, we have already had two draws where multiple players have received over €100,000 from winning a multiplier of 5,000x their original stake.\n
\n
This fast-paced, streamlined betting experience makes Flash Roulette the perfect game to bridge the gap between sports bettors and casino. Recreational players are less likely to commit to spending time learning a game’s mechanics, so it is essential that our releases deliver easily understandable game mechanics and excitement within seconds. BetGames recognises the need for speed and creates products that align with shifting player preferences.\n
\n
Do you believe win potential is the most important factor that draws players to a release or is there something to be said for focusing on entertaining gameplay and high-quality footage?\n
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Ian Catchick, Chief Product and Business Development Officer\n
\n
There is no single thing that makes a game great. It took months to produce Flash Roulette, optimising the game’s mathematics, mechanics, user interface, and live studio ambience. A huge amount of time was spent finetuning the minute aspects of the game to ensure we delivered something that made use of players’ valuable and diminishing free time.\n
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The result is a simple, dynamic live casino game with big win potential, that has proven incredibly popular with players, in turn adding value to our partners’ platforms.
\n"}}],"locale":"en","type":"product","slug":"Lets-Talk-iGaming-The-success-of-Flash-Roulette","date":"2024-12-18","banner":{"id":269,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":481,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":482,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_165","image":{"url":"/uploads/32d9cd_18d6be7cf1d449c697a67ba19eeb5599_mv2_917af27982.avif"},"published_at":"2025-07-24T10:50:18.000Z","title":"\"CTO in Focus\" Giedrius Vegele, BetGames","section":[{"richText":{"content":"In this CTO in Focus interview, Giedrius Vegele, CTO of BetGames, discusses how his financial-sector expertise is influencing innovation and operational efficiency in his new role. He shares his early priorities, including restructuring teams to balance classic and new game development, modernising infrastructure, and fostering collaboration. Giedrius also touches on the company’s use of AI and analytics to enhance game performance and player experiences, while preparing for trends like AR and cloud-native systems.\n
\n
Gaming Eminence: As the newly appointed CTO at BetGames, you bring a wealth of experience from the financial sector and other leadership roles. With just a few months in your new position, how are you beginning to apply your previous experiences to drive innovation within the gaming industry at BetGames? Could you share any initial insights or strategies that have started to take shape?\n
\n
GV) \"Coming from the financial sector, I’m drawing on my experience with scalability, precision, and operational rigour to bring structure and focus to BetGames. A key priority has been fostering collaboration by maturing our cross-functional teams, so developers, quality assurance, and product owners are aligned on delivering high-quality games.\n
\n
We’ve also started restructuring our teams to ensure we can focus on both expanding our new game portfolio and maintaining the high standards of our classic games. To prepare for the technological challenges of this shift, I’m introducing tailored upskilling, blending the best practices I’ve used in finance with the unique needs of the gaming industry.\"\n
\n
Gaming Eminence: Having spent your first months at BetGames, what early technological opportunities or challenges have you observed within the company's current product lineup? How do you plan to prioritise these findings to ensure BetGames stays ahead in the competitive gaming industry?\n
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GV) \"Early on, I noticed an opportunity to streamline how we balance innovation with operational stability. To address this, we’re in the process of restructuring into dedicated teams for new game delivery and classic games, allowing us to focus on each area without compromise. Simultaneously, we’re modernising our backend infrastructure to support both streams and are enhancing our development process with more rigorous testing and feedback loops.\n
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We’re also integrating advanced analytics tools to gain clearer insights into game performance, helping us iterate faster and make data-driven decisions. This dual approach ensures we continue to deliver top-tier products while accelerating our innovation pipeline.\"\n
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Gaming Eminence: Given the importance of data-driven insights in modern game development, how do you envision leveraging advanced analytics and AI at BetGames to enhance both the product offerings and player experiences, even in these early stages of your tenure?\n
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GV) \"We’re already laying the groundwork for leveraging technology to elevate player experiences. In the near future, we are implementing real-time analytics to better understand player behaviour, developing AI-driven tools for dynamic RTP balancing, and creating predictive maintenance systems to keep our platforms running smoothly.\n
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Looking ahead, we’re exploring how AI can power personalised gaming experiences and optimise game design. While we’re still early in this journey, these initiatives set the stage for scalable systems that adapt to player needs, ensuring we remain competitive in a fast-changing industry.\"\n
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Gaming Eminence: As you begin leading BetGames through a period of significant product expansion, what emerging technological trends do you believe will be most crucial for the iGaming industry in the near future? How do you see BetGames positioning itself to capitalise on these trends, despite your short time with the company?\n
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GV) \"The iGaming industry is advancing rapidly, with exciting opportunities in AI for personalised player experiences, augmented reality (AR) for immersive gameplay, and cloud-native architecture to enhance scalability and efficiency.\n
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At BetGames, we’re already methodically embracing some of these technologies and actively preparing to adopt new-age innovations as they emerge. We’re enhancing our infrastructure to support next-generation capabilities, building strong analytics foundations to drive AI-powered initiatives, and fostering a culture of innovation through our new game development programme. At the same time, we remain focused on operational excellence to ensure that innovation is balanced with stability and reliability.\n
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Although I only recently joined BetGames, we’ve already set clear priorities that will enable us to adopt these trends while continuing to deliver engaging, high-quality products that meet the expectations of players in a rapidly evolving market.\"
\n"}}],"locale":"en","type":"business","slug":"CTO-in-Focus-Giedrius-Vegele-BetGames","date":"2024-12-06","banner":{"id":270,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":483,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":484,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_166","image":{"url":"/uploads/shutterstock_1620729319_e1684150766322_96af159f21.jpg"},"published_at":"2025-07-24T10:50:31.000Z","title":"BetGames: assessing the viability of a four-day work within igaming","section":[{"richText":{"content":"The four-day working week is becoming an increasingly viable option for global businesses in 2024. While not compatible for some, it can be a tangible option for companies looking to improve efficiency and staff well-being and provide an edge in the ongoing talent search.\n
\n
One of the first to take the step in the igaming industry, BetGames embarked on its trial of the much-vaunted working format in September 2024. CEO Andreas Koerberl and Head of HR Lina Pasiskevice share their thoughts on the success of the experiment, and offer their insight into how it has impacted the day-to-day operation.\n
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CasinoBeats: What key trends push more companies, especially in igaming, to explore this model?\n
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Andreas Koerberl, BetGames CEO\n
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Andreas Koerberl: We consider ourselves somewhat of an underdog in a hyper-competitive environment, and since the COVID-19 pandemic our workforce has become global. A four-day workweek is an interesting experiment for us to become more attractive as an employer, by providing an invaluable incentive to our people.\n
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Igaming still has a stigma, and just throwing more cash at people isn’t sustainable in the long run. The market for senior staff is still hot and developing areas like AI receive much of the available attention and investment, hence we as an igaming industry need to innovate in the field of HR first.\n
\n
CB: What productivity trends have emerged since BetGames adopted the four-day workweek? How do you measure success in terms of both business outcomes and overall employee performance?\n
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AK: We reached the halfway point of the pilot at the end of September, and we have measured over 30 KPIs across employee satisfaction and belonging, productivity (accounting for 14 on its own), mental health and motivation, partner satisfaction, employee retention and employer branding attractiveness.\n
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It is still early days, and we must consider that July and August, two out of three months, were the peak vacation season. The big news is that, so far, we haven’t recorded a decline in most productivity KPIs – some teams thrive, some struggle and overall performance seems to have maintained itself at the levels we experienced before the trial. However, Q4 is always the busiest period of the year, so this will be the ultimate measure.\n
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What we have seen is an improvement in cross-team alignment based on the qualitative KPIs (measured through interviews) we track – something that comes intuitively with having people back in the office.\n
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CB: What lessons have you learned so far, and what advice would you give based on BetGames’ experience with the pilot?\n
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AK: The beauty of social science is that the correct answer always is ‘it depends!’ Every company needs to acknowledge its position in the market – we are an underdog, and that isn’t necessarily a bad thing as it forces you to reinvent yourself periodically.\n
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The office-based four-day workweek may not work for every igaming organisation, but the advice I would give is simple: understand what makes a positive difference for your people. In our example, I briefed the leadership team on three major aspects:\n
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Fair compensation – meaning a competitive salary that we benchmark frequently with agencies.\n
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Meaningful benefits – which in our case is a top-notch private health insurance for everyone and the four-day workweek.\n
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Don’t tell them how to do their job!\n
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In my 18 years working in the software business, I’ve never met a mid-level or senior person who stuck with a company because of great parties and free pizza. Of course, we celebrate and offer other benefits when commercial performance allows for it, but these are add-ons and won’t prevent attrition if numbers one and two are missing.\n
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Long story short, make sure whatever you do is meaningful to your people. You don’t need 20 benefits. Do less, but make sure it’s done properly.\n
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CB: What steps has the HR team taken to ensure smooth transitions and maintain a positive work environment during this pilot?\n
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Lina Pasiskevice, BetGames Head of HR\n
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Lina Pasiskevice: We actively involved our employees from the very beginning to ensure a smooth transition into the four-day workweek pilot. We collected input regarding office reshaping, workspace equipment, and office maintenance to create a comfortable and productive environment. Relaxation zones were also implemented to support employees during longer workdays.\n
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Additionally, we introduced perks such as gym memberships, team-building budgets, an employee recognition programme, and a play zone in the office, which all contribute to fostering a positive work-life balance. To address potential challenges like stress or scheduling conflicts, we continuously track employee satisfaction through surveys and promptly act on any feedback to ensure a smooth process.\n
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CB: Have there been any specific feedback or trends from employees that stand out?\n
\n
LP – It’s still early in the pilot project to draw definitive conclusions, as the start coincided with the summer vacation period when many employees were out of the office. So far, we haven’t observed any major shifts in team morale or well-being, from the feedback we’ve received.\n
\n
However, from what we’ve heard so far, employees are enjoying the additional free day, using it to pursue personal hobbies, recharge, or take advantage of longer weekends for getaways. The feedback has been constructive, and we anticipate a clearer picture as more employees return from vacation and settle into the new routine.\n
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CB: Has the feedback from employees led to any changes or improvements in how the four-day week is structured?\n
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LP – At this stage of the pilot, one of the key insights is the importance of regularly engaging employees and addressing their needs in real time. By sending out bi-monthly surveys, we have been able to stay in tune with employee satisfaction and quickly adapt where needed.\n
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Although we haven’t made significant structural changes yet due to the timing of the project, we expect to gain more valuable insights as the second half of the project progresses, allowing us to make further refinements if necessary based on our analysis.
\n"}}],"locale":"en","type":"business","slug":"BetGames-assessing-the-viability-of-a-four-day-work-within-igaming","date":"2024-11-26","banner":{"id":271,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":485,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":486,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_167","image":{"url":"/uploads/Bet_Games_Flash_Roulette_image_8c1b740118.webp"},"published_at":"2025-07-24T10:50:34.000Z","title":"BetGames introduces 10,000x multipliers in fast-paced Flash Roulette","section":[{"richText":{"content":"Provider amplifies win potential with random multipliers and mega rounds.\n
\n
Leading games provider BetGames has launched Flash Roulette, the latest addition to its product portfolio that expands its growing Roulette family with another variant amidst a drive to engage bettors in modern casino content.\n
\n
Enhancing win potential, Flash Roulette features multipliers of up to 10,000x assigned to random numbers on each spin, as well as special mega rounds where every single number on the wheel is allocated a multiplier between 100x and 5,000x the original stake.\n
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The game features a futuristic single-zero wheel, with a variety of inside and outside betting options to choose from. Once all bets are placed, between one and five random numbers are assigned a multiplier from 50x to 10,000x, with all straight-up bets on those numbers benefitting from a boosted payout.\n
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Flash Roulette also features a mega round, which can be triggered randomly and involves every single number on the wheel being assigned a multiplier up to 5,000x the original stake amount. All straight-up bets during mega rounds therefore have the potential to be greatly increased, providing an additional layer of suspense and excitement to gameplay.\n
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The title features quick-fire gameplay with no lengthy bonus rounds, and in addition to the unique mega rounds, where every single number on the wheel is multiplied by a minimum of 100x, there is also the groundbreaking platinum draw, in which one of the 37 numbers will occasionally have a 10,000x multiplier.
\n
\n
With no bonus rounds, no confusing buy-in mechanics, and a simple, understandable, highly engaging gameplay mechanism, a player can walk away with up to 10,000x their stake with one single spin of the wheel.\n
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The release not only highlights BetGames’ commitment to developing immersive table games with the player in mind, but also delivers yet another opportunity for bespoke game tailoring for operators to reinforce their brand.\n
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Ian Catchick, CPO at BetGames, said: “Flash Roulette is a classic table game reimagined with the modern player in mind. The speed of play and massively increased win potential deliver unparalleled anticipation, catering to those on the hunt for a fast-paced experience.\n
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“The sleek design and smooth transitions also contribute to seamless gameplay which is sure to attract the attention of our partners and their players.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-introduces-10000x-multipliers-in-fast-paced-Flash-Roulette","date":"2024-10-16","banner":{"id":274,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":489,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":490,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_168","image":{"url":"/uploads/betgames_interview_comparasino_1_1024x396_cc9366f76b.png"},"published_at":"2025-07-24T10:51:18.000Z","title":"Behind The Scenes At A Live Dealer Studio ","section":[{"richText":{"content":"Comparasino speaks to BetGames’ Vytautas Graiciunas to learn more about its hugely entertaining live dealer games and the technology that goes into creating them.\n
\n
Live casino is hugely popular with players in the UK and it’s easy to see why. It’s one of the most authentic casino experiences you can have when playing from your computer or smartphone.\n
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Players love the live action and the chance to chat with the dealer and each other throughout their playing session, as well as the anticipation and excitement of potentially big wins landing.\n
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Live dealer games are so popular that there are now tons of live casinos in the UK, each offering thrilling but different player experiences whether that be through the casino bonuses they offer to the live content providers they work with.\n
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But have you ever wondered what goes on behind the scenes at a live dealer studio? We have. So to find out more, we sat down with Vytautas Graiciunas, Lead Product Owner at BetGames to learn more.\n
\n
Can you tell us a bit more about what goes on behind the scenes at a live casino studio?\n
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I’ve always been amazed by the energy and coordination. Each studio is carefully designed to capture the vibe of a real casino, with BetGames’ trained dealers running the tables like absolute pros. But it’s more than just the dealers – there’s an incredible team working tirelessly behind the curtains, who make sure everything runs like clockwork.\n
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We’ve put strict security measures and protocols in place to keep the games honest and fair, which is something I’m really proud of. Our goal has always been simple: to recreate that buzzing casino atmosphere and bring the thrill straight to your screen, so you feel like you’re right there in the action.\n
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How does live casino actually work? How can players be sure the outcome is fair?\n
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Live casino is one of the most exciting product verticals that BetGames offers. It brings a real casino floor directly to your living room. We’ve got friendly dealers handling the games, while our smart technology captures every spin, shuffle, and card draw in real-time – it’s as close to the real thing as it gets.\n
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BetGames also takes fairness incredibly seriously. We use clever tools like Optical Character Recognition (OCR) to track every move, so nothing is left to chance. Every piece of equipment, from cards to roulette wheels, is certified by the UK regulator, and everything is checked frequently. Plus, we have pit bosses keeping a close eye on the action, and independent auditors to make sure it’s all completely legitimate. So, you can sit back, enjoy the thrill, and trust that you’re in good hands!\n
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How important is the technology you use in the experience that players receive?\n
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Technology is at the heart of the live casino experience. It’s what keeps the games running smoothly, with real-time streaming and crisp visuals combined to provide an authentic casino experience. From the cameras to the software handling bets, it all works together to make things immersive.\n
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The technology also lets us throw in cool features like multiple camera angles and game statistics to keep things fresh. The bottom line is, the better the tech, the more exciting and engaging it is for the player.\n
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What about the human element – how important is the team on the ground in your studios?\n
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It’s all about the people running the show. The team of professional BetGames dealers is at the heart of the action, making sure games stay fun and fast-paced. However, it’s not just the dealers – there are pit bosses, training coordinators, studio managers, and a whole crew working tirelessly behind the scenes.\n
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They’re the ones keeping an eye on the games and managing the tech. It’s that mix of skilled people and innovative technology that gives the studio its magic, creating that authentic casino feel for players.\n
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What makes for a good live dealer host? What sort of training do hosts receive?\n
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The best live dealer hosts are friendly, engaging and keep the game fun. They’ve got to know the game inside out and be quick on their feet to handle any situation, whether it’s explaining the rules or keeping the game flowing. A lively personality goes a long way too!\n
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BetGames hosts go through a rigorous training program, learning game rules, dealing techniques, camera presence, and player interaction. They also become experts in etiquette, handling tricky situations, and using the studio technology flawlessly. And it’s not just a one-off – our dealers receive regular training to stay sharp with any new games or features rolled out.\n
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What is the most popular live game in your portfolio and why?\n
\n
Lucky 7 has to be the most popular BetGames title, and I can see why – it’s my personal favourite too! Before I even joined the company, I played it all the time. It’s actually the very first game our team created, and players love it for a reason. Lucky 7, or ‘7 out of 42’, is the perfect balance between vintage and innovative, a classic lottery-style game with a modern twist that keeps you on the edge of your seat.\n
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It’s easy to jump into, and with so many betting options and odds, there’s something for everyone. What’s more, with 2,000x maximum wins, every session is packed with anticipation and excitement. Supplement engaging gameplay with live hosts and you have the perfect recipe for a fresh, interactive take on the traditional lottery that keeps players coming back for more.\n
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What makes roulette such a good live dealer game? How are you bringing new experiences to live roulette?\n
\n
Roulette is a classic for many reasons – it’s simple, exciting, and full of suspense. The sound of the ball spinning around the wheel and the thrill of watching it land – players just can’t get enough. It’s incredibly easy to play with straightforward bets, but there is also room for different strategies, making it a favourite with both new and seasoned players.\n
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BetGames continues to spice things up by adding features like multiple camera angles, close-up shots, and immersive visuals that pull players right into the action. And for operators, we offer branded tables with custom studio backgrounds. It gives players a more personalised experience and helps BetGames’ partners stand out with their own signature roulette style. It’s all about blending that timeless roulette charm with modern, customisable elements.\n
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What other new ideas are you working on? Any secrets you can share with Comparasino’s readers?\n
\n
BetGames has plenty of exciting projects in the pipeline! One of them takes a fan-favourite game and ramps up the excitement. We’re making it flashier, adding some unexpected twists, and rewarding players with surprise multipliers and massive wins. Think of it as giving the game a fresh makeover with extra thrills. I can’t spill all the details just yet, but let’s just say it’s something Comparasino readers will definitely want to keep an eye on.\n
\n
If someone hasn’t tried live casino before, why should they give it a go?\n
\n
For those yet to try live casino games, you’re missing out! It’s the perfect blend of convenience and excitement. You get the buzz of a real casino, watching the action unfold in real-time, without having to leave your sofa.\n
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The games are incredibly immersive, with high-quality streams, multiple camera angles, and the lively casino floor providing that authentic experience. Plus, there’s a massive variety of games to explore, so whether you’re new or a seasoned player, there’s something for everyone. Just remember, it’s all about having fun, so set your limits and gamble responsibly. Keep it light, know when to take a break, and enjoy the thrill in moderation.
\n"}}],"locale":"en","type":"product","slug":"Behind-The-Scenes-At-A-Live-Dealer-Studio","date":"2024-10-02","banner":{"id":275,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":491,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":492,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_169","image":{"url":"/uploads/betgames_hinterzimmer_67b97c5164.webp"},"published_at":"2025-07-24T10:51:12.000Z","title":"BetGames forges strategic partnership with Hinterzimmer.io for dedicated RGS platform","section":[{"richText":{"content":"Leading games provider BetGames has partnered with the German games studio Hölle Games to leverage the power of its Hinterzimmer.io remote gaming server (RGS) to drive the development of its random number generator (RNG) product suite.\n
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The long-term partnership will see BetGames utilise Hinterzimmer.io to fuel the production of a brand-new collection of innovative RNG content, with the feature-rich RGS allowing for sustainable and scalable innovation.\n
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The creation of unique game concepts and mechanics is already underway as BetGames continues to push the boundaries of live dealer solutions that deliver engaging and immersive experiences for the player, in turn providing amplified retention rates and boosting revenue for its partners.\n
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Hinterzimmer.io has a proven track record of enabling the rapid development and distribution of games, supported by its best-in-class backend services. This will allow BetGames to focus on developing (localised) games that enrich the live dealer experience in targeted markets across the globe. The first games are already in the development stage.\n
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Andreas Koeberl, CEO at BetGames, said: “We are beyond excited to partner with Hinterzimmer.io’s talented team on this journey. The platform technology and their entrepreneurial spirit are a perfect match. Our partners will benefit from multiple new innovative concepts, be it standalone RNG games or an amalgamation of Live and RNG.”\n
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Robert Lenzhofer, CEO and founder of Hinterzimmer.io, said: “We are delighted to be partnering with BetGames. A household name in live dealer solutions, we are proud to be their RGS and RNG games partner.\n
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“We are thankful for them putting their trust in us!”
\n"}}],"locale":"en","type":"business","slug":"BetGames-forges-strategic-partnership-with-Hinterzimmer-io-for-dedicated-RGS-platform","date":"2024-09-17","banner":{"id":276,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":493,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":494,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_170","image":{"url":"/uploads/lucky_kicks_1ddad33c06.webp"},"published_at":"2025-07-24T10:50:37.000Z","title":"BetGames scores big with new penalty shootout release Lucky Kicks","section":[{"richText":{"content":"Leading games provider BetGames has launched Lucky Kicks, the latest addition to its ever-expanding product portfolio that bridges the gap between sports betting and casino through a penalty shootout experience featuring casino-style chip betting.\n
\n
Lucky Kicks features real pre-recorded footage of penalties being taken, providing an immersive experience that replicates the exhilarating action of a shootout. With close to 5,000 penalties recorded, there is a new shootout played every 30 seconds, delivering fast-paced, engaging betting action.\n
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The game tasks players with predicting how many penalties will be scored out of three, offering options to bet on either the correct sequence of scored or missed penalties, as well as an outright bet on the number of goals scored.\n
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Bets are placed with casino chips, which can be spread across multiple outcomes, giving players more chances to win and emphasising BetGames’ commitment to fusing the sports betting and casino worlds.\n
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Lucky Kicks can also be tailored to include partner branding, which will see an operator’s logo placed at the heart of the action in front of the goal, ensuring maximum visibility. The game highlights BetGames’ drive to supply bespoke experiences that amplify brand awareness and provide gripping gameplay.\n
\n
Ian Catchick, chief product and business development officer at BetGames, said: “BetGames consistently proves itself to be the go-to provider for unique, innovative gaming experiences that appeal to both sports bettors and casino enthusiasts.\n
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“Lucky Kicks is our most recent creation which mirrors the anticipation and excitement of a penalty shootout. However, unlike elite-level shootouts, which happen rarely, this game provides a new shootout every 30 seconds with thousands of pre-recorded shots.\n
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“Not only will it appeal to football fans, the chip-style betting will also generate interest from traditional casino players. Thanks to the opportunity for bespoke branding, the release will also be valuable to our operator partners that can deliver compelling gaming experiences while simultaneously enhancing brand exposure.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-scores-big-with-new-penalty-shootout-release-Lucky-Kicks","date":"2024-09-02","banner":{"id":277,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":495,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":496,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_171","image":{"url":"/uploads/Bet_Games_14555981ec.webp"},"published_at":"2025-07-24T10:50:52.000Z","title":"BetGames launches in the Netherlands with Circus.nl","section":[{"richText":{"content":"Leading games provider BetGames has made its debut in the Netherlands with Circus.nl, maintaining its drive to provide the gateway to casino products for sports bettors in another regulated market.\n
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The major operator brand can now offer a trio of BetGames’ most popular casino products: 6+ Poker, Bet on Poker and Live Roulette.\n
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The development brings together two renowned industry names, leveraging BetGames’ cutting-edge content and a hugely prominent operator, providing engaging and unique new content for players.\n
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The agreement comes as BetGames continues to strengthen its product portfolio with a host of new launches set for the increasing global player base that partnerships like this provide.\n
\n
Andreas Koeberl, CEO at BetGames, commented: “We’re extremely happy to make our debut in the Netherlands – one of Europe’s most lucrative markets – with a major name in the country.\n
\n
“The partnership maintains our drive to provide our unique brand of entertainment that bridges the gap between recreational bettors and casino with a diverse collection of intuitive takes on the most popular casino games.\n
\n
“Deals like this support our mission to be the go-to gateway between sports and games. We’re looking forward to seeing our content drive revenue on Circus.nl.”\n
\n
Denis Wittebrood, casino operations manager at Circus.nl, said: “BetGames’ innovative take on classic poker games brings a unique opportunity for Dutch poker players to go up against the house, rather than against other poker players.\n
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“What I love most is that every hand has visible odds and shows the likelihood of winning. Players can play the odds or trust their gut and enjoy every single hand dealt.\n
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“Bringing BetGames’ live offering to the Dutch market reinforces our leading position in content for slots, live casino and now also online poker.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-launches-in-the-Netherlands-with-Circus.nl","date":"2024-08-28","banner":{"id":278,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":497,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":498,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_172","image":{"url":"/uploads/Bet_Games_Vegele_image_24841dd5b8.webp"},"published_at":"2025-07-24T10:50:40.000Z","title":"BetGames appoints Giedrius Vegele as new chief technology officer","section":[{"richText":{"content":"Vegele set to spearhead provider’s ambitious product roadmap plans.\n
\n
Leading games provider BetGames has appointed Giedrius Vegele as its new chief technology officer (CTO) as it targets significant commercial growth with a pioneering product roadmap.\n
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Vegele will focus on supporting the development of cutting-edge games that provide immersive, engaging experiences and bridge the gap between sports bettors and casino players.\n
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Boasting a wealth of experience developing and implementing technology solutions, Vegele has held a variety of roles that have propelled his career, including senior engineering manager at Rocket Software and, most recently, CTO at Metasite, where he played an influential role in driving expansion in the financial sector across the UK, Europe and the US.\n
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The supplier has also announced ambitious product roadmap plans for the remainder of 2024 and beyond. Vegele is set to take the lead as BetGames continues to develop unique, market-leading gaming solutions.\n
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Andreas Koeberl, CEO at BetGames, said: “We are delighted to welcome Giedrius to the BetGames team. He has a proven track record building and implementing best-in-class product solutions and is the perfect person to drive our product expansion from a technical perspective.”\n
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Giedrius Vegele, CTO at BetGames, said: “I am very excited to join BetGames. They are among the most forward-thinking providers in the industry, and I am looking forward to helping them amplify their presence through optimised product development.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-appoints-Giedrius-Vegele-as-new-chief-technology-officer","date":"2024-08-20","banner":{"id":279,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":499,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":500,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_173","image":{"url":"/uploads/Bet_Games_10bet_image_ae51855407.webp"},"published_at":"2025-07-24T10:50:50.000Z","title":"BetGames live dealer and RNG content expands in South Africa with 10bet","section":[{"richText":{"content":"New partnership sees BetGames supplying 14 exciting games from its extensive portfolio of live dealer and RNG titles.\n
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Leading games provider BetGames has seen a comprehensive selection of its successful product suite go live with global sportsbook and gaming operator, 10bet, delivering an expanded range of premium gaming experiences to players in South Africa.\n
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10bet players in one of Africa’s largest markets can now enjoy classic favourites such as Wheel of Fortune, Classic Roulette, Classic Wheel and Skyward.\n
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The collaboration not only increases 10bet’s game selection to over 1,200 titles in just under two years since launching in South Africa, but it also marks a pivotal moment for BetGames as the provider strengthens its foothold in one of its core markets.\n
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Over the past decade, BetGames has achieved remarkable success worldwide, with South Africa playing a pivotal role in its growth trajectory. This partnership with 10bet in the country showcases BetGames’ commitment to offering customers a unique gaming experience.\n
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James Everett, VP for Africa and LatAm at BetGames, said: “We are thrilled to embark on this exciting journey with 10bet South Africa. It is a highly respected brand in the global gaming industry and the partnership signifies a significant milestone for us.\n
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“By combining BetGames’ innovative content with 10bet’s established presence and customer base in South Africa, we aim to elevate the gaming experience for players and strengthen our position in the market.”\n
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Michelle Henriques Colborne, marketing VP at 10bet South Africa, added: “We are thoroughly excited to partner with BetGames. Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger and we look forward to the exciting world of possibilities this new partnership will open for our players.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-live-dealer-and-RNG-content-expands-in-South-Africa-with-10bet","date":"2024-08-14","banner":{"id":280,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":501,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":502,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_174","image":{"url":"/uploads/shutterstock_66787954_e1673869416238_6cf8211345.jpg"},"published_at":"2025-07-24T10:50:44.000Z","title":"Roundtable: unlocking the secrets of future live dealer success","section":[{"richText":{"content":"Live dealer games have been a key product vertical for years, providing an immersive experience that mirrors the feel of visiting a land-based casino, but with the benefit of being accessible remotely.\n
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We spoke to BetGames Chief Product and Business Development Officer Ian Catchick and Eeze Chief Commercial Officer Graeme Powrie to get their thoughts on the future of live dealer games, and how advancements in technology could affect the importance of finding a balance between classic gameplay and innovative new features.\n
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When creating a successful table game, how important is it to balance retaining the elements and feel of classic games while introducing enough fresh features to make them unique?\n
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Ian Catchick: You need a balance of both, and this is typically the way we build any established table game. Everybody loves to see innovative new features, and it is important to balance these with the game that people know, trust and understand. When we design a table game, we always respect the game’s heritage and add features that we believe benefit the player.\n
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Additionally, taking the player on a gradual evolution instead of wholesale changes in one go is often the best way to onboard and retain them by keeping things simple and easy to understand, ensuring they don’t feel alienated by complex new mechanics.\n
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Graeme Powrie: In short, it is incredibly important, because customers appreciate familiarity with products that they already know. If you have to spend time educating players, it is more likely they will pivot to a game they understand, rather than waste their valuable time learning complex mechanics.\n
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That is why wheel games are still so popular. They offer incredibly straightforward mechanics that players can understand without the need for audio or a written explanation. They get a feel for the entire game within a few spins.\n
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How can evolved versions of classic favourites boost cross-selling opportunities to bring in new players and additional revenue?\n
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Ian Catchick: Different player risk categories need to be catered for, so making the call to action and USP clear and understandable provides the space to target these specific player segments. For example, the low-risk player looking for regular returns will not get excited by features that create more volatility in the game, and vice versa.\n
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When a classic game is enhanced, it’s essential to know who this game will target to ensure clear communication as to how this addresses the player’s needs. Players should also be allowed to try and engage with the new product, with a focus on simplicity, ease of play and providing a fresh experience to empower them to decide for themselves.\n
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Furthermore, when building games at BetGames, we are always identifying ways in which products can be closely associated with sports bettor play journeys and behaviours. We have developed several titles with this demographic in mind to help us bridge the gap between sports and casino, onboarding them to our products. This means that we can cater to and address the needs of not only current casino players but also recreational sports bettors wanting an easy play experience as they discover casino games.\n
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Graeme Powrie: With the exception of probably roulette, where multipliers have added huge interest in attracting players from a new demographic, variations of classics aren’t as attractive for cross-selling. We have found that gameshows are probably the most engaging way of attracting slots players into the live casino sphere, with a similar RTP, and bonus rounds which really drive engagement and anticipation – unlike the steady grind of a blackjack session.\n
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What makes the live casino genre unique is its social nature, and people naturally like to play with other people, so the community aspect is important. Even little details, such as live dealers historically being perceived as trusted more than RNG by many players, are key to understanding when developing a product that reaches new demographics, where they can all celebrate the wins together.\n
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There is also a sense of occasion with the gameshow format. Each experience is different which adds to the excitement for players, particularly when those bonus rounds hit, the anticipation is key.\n
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What table game trends have proven popular in previous years and what are your predictions for future trends?\n
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Ian Catchick: There has been a move towards quicker gameplay with bigger prizes, and to some extent, a greater emphasis on risk-reward gameplay. Community elements such as chat functions are also important trends. Even if players don’t regularly engage in chats, they often like to watch other players chat as part of their entertainment experience.
\n
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Overall, games are getting faster as players’ time becomes more precious, and finding a simple way to bet, play and win for short sessions is a notable change in player behaviour. Also, finding new content ideas for players to trial allows them to get a unique experience that will either convert them to the new game, see them remain with the old one, or share and grow their play revenues across different variants.\n
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Graeme Powrie: The only certainty I can give is the wheel will maintain its popularity and longevity. Gameshows are expensive to develop, but customers will quickly tell you if they’re bored of your product or love it. Everyone knows the wheel, which provides a perfect building block to then be creative in the bonus rounds around what is a familiar and recognised bonus delivery mechanic.\n
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An area that the industry is yet to address is creating snackable content for live casino players, such as a game which provides short play sessions while waiting for a bus or train. That fast, digestible, quick-win gameplay hasn’t really been developed yet, and it’s an area where we can be inventive as providers.\n
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What does the future of table games look like from your perspective? Will vintage games always attract players or could the emergence of AI and virtual reality lead to an entirely new style of gameplay?\n
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Ian Catchick: Vintage games will continue to remain important to players, and the significance of these games should not be underestimated. AI and VR will become increasingly important in personalising the player experience, identifying more effective ways to entertain and engage players. New technology will also drive quicker and more cost-effective game development and launches, allowing more content to be tested in the market.
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Having the opportunity to personalise products with these tools will enable players to enjoy a completely customised gaming experience that is unique and compelling to them. The data that these tools can collect will also inevitably help drive greater and more enriching innovation in the future, in turn allowing providers to create a much larger portfolio of table game content that caters to the needs of both casino and sports bettors.\n
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Graeme Powrie: There will always be a space for the traditional games as they are so well known and loved, but the future for operators is having something to offer their customers that is exclusive and bespoke, allowing them to stand out from their competitors.\n
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Using AI and cutting-edge video technology, operators should be able to customise everything they want. This can even include showing different versions of the same game to different segments of players.\n
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The future in this space should focus on giving operators as much creativity as possible within a framework. If we hand them the ability to spin out different versions of the base game through new tools, then it opens up lots more opportunities. This is a similar model to slots, where base games can be tweaked to create entire new genres, while also enabling rapid speed to market and a built-in level of familiarity.
\n"}}],"locale":"en","type":"product","slug":"Roundtable-unlocking-the-secrets-of-future-live-dealer-success","date":"2024-08-13","banner":{"id":281,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":503,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":504,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_175","image":{"url":"/uploads/Bet_Games_sts_poland_adff53cdb4.webp"},"published_at":"2025-07-24T10:50:46.000Z","title":"BetGames extends exclusive partnership with STS in Poland","section":[{"richText":{"content":"BetGames, the foremost provider of content that bridges the gap between sports betting and casino, has extended its successful exclusive partnership in Poland with market-leading operator, the STS Group.\n
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The renewed agreement signals the continuation until 2026 of STS’ position as the exclusive provider of BetGames’ diverse range of games in its home market, including its bespoke STS Polish Poker product, designed and built specifically for its sole use.\n
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Accounting for a significant proportion of STS player activity, BetGames’ portfolio available to Polish players includes its traditionally high-performing card games such as War of Bets, Bet on Baccarat, Bet on Poker and 6+ Poker.\n
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Andreas Koeberl, CEO at BetGames, said: “We are delighted to continue the brilliant partnership with STS. As we look back to already five successful years as exclusive partners, we are more than happy to boost it to the next level in the coming years. STS’ approach to excellence and quality is a success warranty!”\n
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Łukasz Świerk, COO at STS, added: “BetGames products have been proving themselves ever since we launched them. Players continue to return to them thanks to the innovation and intuitive play styles they offer. We’re thrilled that we can continue to bring our players the games like the absolutely unique Polish Poker that they love.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-extends-exclusive-partnership-with-STS-in-Poland","date":"2024-07-30","banner":{"id":282,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":505,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":506,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_176","image":{"url":"/uploads/Shova52_image_a6b6e6a385.webp"},"published_at":"2025-07-24T10:50:55.000Z","title":"BetGames expands bespoke collection with Shova 52 release for Hollywoodbets","section":[{"richText":{"content":"Unique card game is based on the popular local game, Call A Card.\n
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Leading games provider BetGames has expanded its catalogue of bespoke casino titles with the release of Shova 52.\n
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The release follows the extremely successful launch of BetGames’ debut crash game Skyward, with the innovative provider and Hollywoodbets keen to capitalise on its prominence to reaffirm and develop their positions in the South African market.\n
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Shova 52 is a card game like no other, tasking players with predicting which card will land on the “player” position on the table once 52 cards have been dealt alternately to the “player” and “dealer”. It is a simple concept executed with BetGames’ ever-present attention to detail, striking a perfect balance between fast-paced gameplay and winning potential.\n
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BetGames’ foray into the bespoke game development market has been a prosperous one, emphasised by Hollywoodbets’ desire to further the collaboration with another exclusively tailored title in Shova 52.\n
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The game release marks another significant milestone in the symbiotic relationship between the industry-leading provider and tier-one operator as both look to expand their presence and influence across the rapidly growing South African market, which is predicted to generate US$828.5m in 2024.\n
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James Everett, VP for Africa and LatAm at BetGames, said: “We are delighted to continue our fruitful relationship with tier-one operator Hollywoodbets, which is sure to assist with our ambitious growth plans in South Africa.\n
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“This game has been created with meticulous care to ensure that Hollywoodbets’ players benefit from the optimal gaming experience and associate BetGames with cutting-edge technology.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-bespoke-collection-with-Shova-52-release-for-Hollywoodbets","date":"2024-06-05","banner":{"id":283,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":507,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":508,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_177","image":{"url":"/uploads/Andreas_Koeberl_INT_2_1_0d79543ef5.webp"},"published_at":"2025-07-24T10:51:02.000Z","title":"BetGames Classic roulette launch with Andreas Koeberl, CEO","section":[{"richText":{"content":"You’ve just launched your own spin on the casino classic roulette – what prompted this move and why now?\n
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AK: Our mission is to help our partners convert their recreational punters into casino players, organically, resulting in lower CPAs and higher retention rates. In practice, this means instead of throwing massive bonuses at your players, you use a curated set of games, features and targeted bonuses at a way lower cost. We already deliver the initial part of this journey and have now added arguably the most classic game of all time to ensure we don’t lose those players to the competition.\n
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Some may consider such a launch as brave given how saturated the market is with versions of the game – how have you built the trademark BetGames DNA into your version?\n
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AK: The products we launch are all key parts of the puzzle to convert bettors to casino, rather than being efforts to attack the big established brands in the market. Roulette is a commodity and what’s the point of entering a price war we can’t win due to lower scale? The crucial focus is the player conversion journey and a seamless experience – not having to switch lobbies and staying with the supplier you trust. We didn’t reinvent the wheel, so to speak! I don’t think the fancy studios with robot arms and seven different cameras add any value in our core markets. We focused on a slick player experience with a professional presenter quality. We have kept it simple and targeted.\n
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Do you have certain markets in mind for this latest launch? Are we seeing RNG table games surge in popularity in LatAm, for example?\n
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AK: We’re focusing on our existing markets and LatAm initially. This is one reason why we launched the game without a continuous stream during the placing of bets, reducing data consumption. What we have learned from some of our existing games, and certainly from our most popular examples, is that our players (who are generally more sports savvy) enjoy silence and focus during betting. Thus, we have top-notch quality presentation during the spin but a quiet, slick betting experience during the dwell time. This helps to save players’ data, particularly in markets where developing infrastructures are a challenge. LatAm isn’t very developed yet with live content, and one of the main reasons for that is partly poor infrastructure. Quick, data-light products like RNG games remain popular because of that.\n
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You’ve seen a lot of success in LatAm and Africa – are the requirements of developing markets hugely different to those of the more established when you are developing products?\n
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AK: Africa is special because it is an extremely superstitious market – trust and ease of use are everything. LatAm is more demanding on the localisation front. People want Brazilian Portuguese or Latin Spanish, even though they often play games muted – this makes it tricky. From a live perspective, both markets are still in their infancy. RNG develops quicker, but still has huge potential. We will see what the new regulations in areas such as Brazil, Peru and Chile will bring in terms of market development.\n
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Is the widening of your product portfolio indicative of a long-term shift of focus for BetGames? Will we see more of your more traditional lottery and card-based games?\n
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AK: We follow a niche strategy and want to add incremental value for our partners. We have seen a lot of new competitors entering the live dealer space aiming to take on the likes of Evolution, Playtech and Pragmatic Play. Most of them failed or at least experienced a hard landing in terms of commercial success. The big players, especially Pragmatic and Evolution have massive scale, giving them significant competitive advantages, which lots of smaller or new studios often underestimate. A 24/7 live operation comes with enormous challenges and OPEX and the rev shares on commodities like roulette are getting smaller and smaller. So, we will stick to our mission and USP. If a partner wants a roulette environment, we are capable of delivering, but it needs to make sense. Hence, we aren’t neglecting our core to become a supplier of roulette and blackjack specifically.\n
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We’ve grown our portfolio over the years to accommodate constantly shifting player trends and technology and will continue to do so, remaining agile, relevant and making informed decisions on a product offering that suits global markets.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Classic-roulette-launch-with-Andreas-Koeberl-CEO","date":"2024-04-02","banner":{"id":284,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":509,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":510,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_178","image":{"url":"/uploads/Bet_Games_Ian_Branded_2_1ad2956b77.jpg"},"published_at":"2025-07-24T10:51:05.000Z","title":"Ian Catchick: localised & tailored solutions central to BetGames’ strategy","section":[{"richText":{"content":"Table games have been a long standing staple of any casino offering for quite some time, however, one common theme witnessed across recent years has seen numerous studios crave a desire to develop differentiated products in a bid to transition casual bettors into regular players, and ultimately improve operators’ ROI.\n
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One recent example of this was recently unveiled by BetGames, which stressed a mission of expanding its worldwide presence, as well as stamping its authority in emerging markets, through bespoke titles that are accompanied by customisable elements to add a more personal feel.\n
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Following this, company CPO Ian Catchick spoke to CasinoBeats regarding the group’s latest introduction, what could potentially follow, the importance of uniquely crafted games and much more.\n
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CasinoBeats: Classic and bespoke RNG versions of roulette are the latest games to debut in BetGames’ content roadmap can you tell us some more about what players can expect? What do your versions bring to the casino classic?\n
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Ian Catchick: The games are built for an enjoyable player experience with a simple, easy-to-understand interface that features high-quality graphics and comprehensive statistics that help players plan their strategies.\n
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We’ve also localised the language selection options so players can choose from one of five different languages on offer as well as whichever dealer they prefer. While being RNG-based, it plays exactly like a live dealer product and benefits from a new round every 40 seconds.\n
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The realism continues with a dealer change every half hour, just like you see in a traditional casino and along with the personalisation scope, presents a flexible and realistic roulette experience available 24/7 that suits a wide range of markets.\n
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CB: Later in the year, you will be launching a true, live casino version of roulette. While this is a move closer to your roots of being a live entertainment provider, it’s also a slight step sideways into traditional products unlike the unique slants on classics that BetGames is famous for. What has prompted this move?\n
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IC: We’re building on the RNG version of roulette, developing some other versions including bespoke projects for specific clients and also delivering some live varieties during the year.\n
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It’s partly a response to industry trends but also in response to player and operator feedback, giving us a fantastic mix of product options. Using the classic roulette release as a base, we’ll also be introducing new iterations slightly later in 2024 which will offer something different.\n
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We’re proud of the high-quality graphics, ease of play and general game standards that we have in our live portfolio and enjoy a high level of trust from our loyal customer base that plays and engages with the BetGames brand.\n
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This allows us to offer something with both the standard, classic game, but also some new innovative versions, which we’re confident will return strong results thanks to the designed performance characteristics.\n
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We’ve got plenty of scope and the usual BetGames knack for innovation. While we’re not going to mess with the basic winning formula of what is a market-leading game in classic roulette, we will be evolving the line further and adding to it with variations on the player favourite.\n
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CB: BetGames is becoming renowned for its provision of bespoke products, with two versions of roulette already having been developed for tier-one partners. Is the ability to offer this service a standard part of your new product development now?\n
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IC: Yes, it is. These two partners are examples of where you can take advantage of branding and also localise the product to match their players’ needs. So, in both instances, the presenters and their clothing, the languages and the overall feel are all completely localised along with the design of the studio. This provides unique propositions for their players, just as we did with Skyward which launched a few months ago.\n
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We’re building all of our new games with an option to have localised and tailored solutions, and this is available for partners alongside the standard network games, so it offers something fresh in terms of differentiation. These products are completely bespoke to their players and suit their business needs. This will play a key part in our product development going forward.\n
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CB: BetGames’ product portfolio is widening at an increasing rate. Is this a reflection of player trends, market-led, a mixture of both or neither?\n
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IC: With every game launch, we evaluate market trends and needs. We engage with partners to get a feel from the ground and we’re always looking at different player trends and insight from a range of sources.\n
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We’ve accelerated the speed at which we launch new content to the market, partly driven by our desire to stay relevant and inimitable but also to provide players with what we’re looking for – fast, unique, high-quality games – which is something we hear really clearly from players.\n
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Armed with that insight, we’ve created a range of different verticals to include game shows, crash games, casino titles, RNG and sports products, which perfectly complement our classic BetGames offer. With this kind of choice in our product offering, we’ve got a range of content that suits the ever-widening player preferences across global markets, so everyone can enjoy the content that’s most relevant to them.\n
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Of course, this is keeping us incredibly busy but gathering those learnings drives what we want to do and shapes our product roadmap. Adding in our signature BetGames sparkle provides us with a unique content library alongside some of the more popular, familiar games that operators and players demand.\n
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CB: Can we expect more casino classics in the future? What does your development roadmap look like for the remainder of 2024?\n
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IC: We’re launching several new games this year. While classic casino games are on the road map, we’ve got plans for new content to be introduced in our sport, RNG and game show verticals. Strengthening these and our entire portfolio, we’re planning to introduce several new customer development tools too.\n
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Our goal is to further enhance the kind of the player experience and aid retention, while continuing to optimise our UIs, following what we did successfully with our wheel and dice games earlier in the year.\n
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The refresh has allowed us to give players a choice as to what type of view they want to play with so they can have the sports view which gives a high range and volume of betting markets, or the casino view, which is where you can find a more populous selection of bets available, making play a more efficient, faster experience.\n
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All these initiatives are set to significantly refine and elevate the player journey and, at the same time help our partners to increase lifetime value, reduce the cost per acquisition and balance cost. This sits very much with our vision of making BetGames the go-to gateway between sports betting and casino.
\n"}}],"locale":"en","type":"business","slug":"Ian-Catchick-localised-and-tailored-solutions-central-to-BetGames-strategy","date":"2024-03-26","banner":{"id":285,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":511,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":512,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_179","image":{"url":"/uploads/Bet_Games_Classic_Roulette_image_954a341675.webp"},"published_at":"2025-07-24T10:50:58.000Z","title":"BetGames launches classic roulette to bridge the gap between sport and casino","section":[{"richText":{"content":"Provider enhances global reach with portfolio expansion.\n
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Leading games provider BetGames is revamping its online casino offering with the release of classic roulette, combining the traditional gameplay that has proved so popular among players with wider accessibility and innovative customisation.\n
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BetGames offers a multilingual gaming experience with classic roulette, making the title more accessible than ever, accommodating for languages with availability in English, Russian, LatAm, Portuguese and LatAm Spanish.\n
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Customisation is also at the forefront of this release. Operators can create a bespoke branded studio view for players, with the choice of language and dealer, accompanied by enhanced statistics for any number of draws within the last 500 games. Gameplay is equipped with advanced features like Neighbour and French bets, providing a strategic element to decision-making.\n
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The launch showcases BetGames’ commitment to providing high-frequency gameplay, which is available across different regions, with a bespoke version available to Tier-1 partners before a live version is released in the near future.\n
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Ian Catchick, CPO at BetGames, said: “Our mission is to help our partners nurture a player’s journey as they transition from casual bettors into more regular games players, and having such a beloved title like roulette become more accessible will certainly enhance that experience.\n
\n
“The launch demonstrates BetGames’ commitment to expanding its worldwide presence, stamping its authority in emerging markets, proven by previous bespoke titles in LatAm and Africa, with this being the latest addition to our extensive product offering. Having that customisation element provides that personal touch and is something we think players and operators will certainly enjoy.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-classic-roulette-to-bridge-the-gap-between-sport-and-casino","date":"2024-03-21","banner":{"id":286,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":513,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":514,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_180","image":{"url":"/uploads/Unknown_2_5_b419ec443f.webp"},"published_at":"2025-07-24T10:51:07.000Z","title":"African expansion delights BetGames as Skyward enjoys successful Tier-1 launch","section":[{"richText":{"content":"Leading games provider reports an overwhelming response to the African launch of its debut crash game, Skyward.\n
\n
Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.\n
\n
The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.\n
\n
Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.\n
\n
Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.\n
\n
The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three roulette games and the same number of blackjack tables over the next 12 months.\n
\n
The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.\n
\n
James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.\n
\n
“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”
\n"}}],"locale":"en","type":"product","slug":"African-expansion-delights-BetGames-as-Skyward-enjoys-successful-Tier-1-launch","date":"2024-02-20","banner":{"id":287,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":515,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":516,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_181","image":{"url":"/uploads/image002_2_92f591d031.webp"},"published_at":"2025-07-24T10:51:10.000Z","title":"BetGames expands international presence with Superbet partnership","section":[{"richText":{"content":"Leading live dealer and betting games studio BetGames has reinforced its international reach by agreeing to supply the global entertainment platform Superbet with its entire product portfolio.\n
\n
The latest collaboration sees BetGames supply its growing content library of hugely popular live, instant and numbers games to the global operator brand, including its recently launched debut crash game, Skyward.\n
\n
The partnership allows BetGames’ signature, unique content, renowned for its opportunities to win big from small stakes to achieve a significantly enhanced greater global reach. Serbia and Brazil are among the first markets that will see products roll out.\n
\n
Superbet is known as one of the leading operators across Europe, focusing on technology and innovation with tech hubs in Zagreb and London, supporting its Bucharest HQ.\n
\n
Andreas Koeberl, CEO at BetGames, said: “We are really excited to supply Superbet with our full platform offering.\n
\n
“Partnering with another major name in the global space offers great opportunities for us at BetGames and it coincides with an exciting time for us following the launch of Skyward and the branded games we have provided in a bid to expand our international footprint. We can’t wait to start with Serbia and Brazil.”\n
\n
Nick Yu, head of content & live casino at Superbet, said: “BetGames has developed a reputation for its growing, unique catalogue of games. We’re looking forward to exploring its huge potential in the industry as we look to continue delivering similarly unique experiences for our customers.\n
\n
“There are plenty of mutual benefits for both companies in this deal, and we’re confident the move will only help to strengthen our current success following record-breaking years.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-international-presence-with-Superbet-partnership","date":"2024-02-15","banner":{"id":288,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":517,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":518,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_182","image":{"url":"/uploads/shutterstock_678098926_e1612352094473_118f8295be.jpg"},"published_at":"2025-07-24T10:51:26.000Z","title":"BetGames: we have flexibility to meet ever-growing needs of the market","section":[{"richText":{"content":"Despite the grey winter skies that often overbear the British Isles, there is some light breaking through as the igaming industry prepare for ICE London, the world’s biggest gambling industry trade show.
\nThis is the last year that ICE will take place in London before settling in for a stint in sunny Spain for Barcelona 2025, and for leading provider BetGames, there is the chance to sign off in style.
\nIan Catchick, Chief Product and Business Development Officer at BetGames, discusses the company’s plans for ICE, as well as an impressive product showcase and a busy year ahead.
\nCasinoBeats: ICE London 2024 offers an unrivalled opportunity to present your developments to the industry – what would you highlight to attendees visiting BetGames at the show?
\nIan Catchick: Throughout the last year we’ve been extremely busy working on various aspects of our product offering, and as a result, we can’t wait to showcase everything at ICE.
\nIn addition to our classic portfolio of easy-to-follow games, we will present a wider range of curated content and verticals. Everything from RNG and sports-themed games, branded and exclusive content opportunities for partners, to our traditional game show verticals, bringing together an extensive library of content that caters for different player types. We also proudly present our new crash game Skyward, as well as a new classic roulette game.
\nAlongside the new instalments of content, we are set present our new user interface, which gives bettors two different ways to play our games. There is the option to use a sports-style bet slip which offers the widest range of markets and betting opportunities in a very familiar format for sports bettors. Alternatively, our new Casino View makes it easier to place more common bets far quicker, using chips to play in a traditional casino environment.
\nThis dual approach enhances the overall player experience by providing a seamless gateway between sports experiences and casino gaming.
\nWe’ve also focused a great deal of effort on developing the BetGames proposition. Identity is key as we want to ensure we are the go-to gateway between sports and games. This is supported by metrics like low CPAs and strong LTVs, which back this up for recreational players.
\nCB: Casino View is a new intuitive interface for your Wheel of Fortune products – will this follow similar efforts to make casino products more appealing to sports betters?
\nIC: The main message of Casino View is that it prioritises a sleek gaming experience for players. We give customers choice which is important. The expert bettor could prefer a sports view, but for someone that wants a more recreational, fast and intuitive experience they can use Casino View or toggle between the two.
\nInitially, Casino View will be offered on our Wheel product, which has already gone live and seen some interesting results already. Naturally, we are then progressing with the next game – the popular Dice Duel – and from the start of February, four of our games will integrate Casino View, with the intention to roll out to the rest of our games in the near future.
\nWe deploy, we launch, we optimise, and then look to move on and tackle the next challenge. That’s the model and we have shown great detail and care in crafting the Casino View. This demonstrates our commitment to providing casino players with that quick, slick, seamless gaming experience that we’ve become renowned for.
\nWe looked at market insights and assessed the suitable needs, and after speaking to key partners, combined with our own inhouse knowledge, there was extensive evaluation and review of the player journey which influenced our approach to building a product built on accessibility.
\nCB: BetGames has a version of the casino classic Roulette in the works – how have you approached such a classic casino staple to ensure there is something new there for players?
\nIC: BetGames has always been renowned for taking concepts and putting its unique stamp on them. Roulette is a commodity game, and we can’t really change much, but that’s fine as players already love it and as most people know, it has a proven track record of success. Players are loyal to it, so why fix something that isn’t broken?
\nWhat we have done is focused our efforts on the presenter experience, making it as compelling as possible. The intention is to mirror the experience players would get in a land-based casino.\n
\n
We offer the game in five languages, not only reinforcing the need for accessibility but providing a localised product, making a global game localised. This gives the opportunity for partners and operators to create branded versions of the game to give its own bespoke look and feel.\n
\n
It makes serving a global classic as a local product far easier, helping it become successful in different markets. Reducing the language barrier also improves the experience of our partners in Latin America while making a product that is engaging, entertaining and simple to understand, while being relevant for locals.\n
\n
CB: Your game library continues to grow – how are you identifying new offerings for partners? Is it led by demand from operators or more from BetGames’ heritage as creators?\n
\n
IC: Our approach to identifying new offerings is a combination of in-house innovation, close collaboration with partners and a relentless evaluation and understanding of market trends. This has a massive influence on how we develop our roadmaps as when we’re building a new game, we have the flexibility to meet the ever-growing needs of the market.\n
\n
This approach is perhaps unique, but we consult with a number of our partners throughout the game build process to ensure we build something that has a higher probability of success, demonstrated through some of our recent local launches, which have seen exceptional performance data and seem to be working well.\n
\n
CB: With Brazil finally opening up what opportunities does this offer BetGames? Will the potential of the huge market influence future product development?\n
\n
IC: We can’t wait to see some of the development in Brazil, and we firmly believe that not only do we have the right content to support the market, but we’ve also got some products that offer something different to the customer base there.\n
\n
We focused our player experience for Brazil on providing that seamless gateway between sports and games – methodology seen throughout all our territories. Taking the example of games like Skyward, we’ve gone on to produce its own unique, personalised and branded game for some of our partners in Brazil, alongside our Roulette, where languages cater for a Latin American, Portuguese speaking player base.\n
\n
Introducing innovative products like Twain Sport T-Kick and T-Basket 24/7, our high-intensity football and basketball-themed games, are some of the ways we plan to capitalise on the potential of such a vast market, by acting as a perfect bridge between sports and gaming.\n
\n
Our development roadmap includes further enhancements to our gaming portfolio and bonus tools, ensuring we stay ahead in delivering an appealing and tailored gaming experience for the Brazilian audience. We can’t wait to play our part as we think there is a lot we can offer.
\n"}}],"locale":"en","type":"product","slug":"BetGames-we-have-flexibility-to-meet-ever-growing-needs-of-the-market","date":"2024-02-01","banner":{"id":289,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":519,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":520,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_183","image":{"url":"/uploads/UI_Casino_View_88cf451f99.webp"},"published_at":"2025-07-24T10:51:15.000Z","title":"BetGames elevates player experience with launch of new UI Casino View","section":[{"richText":{"content":"Leading games provider BetGames is enhancing the user experience on its range of games with the launch of Casino View. BetGames allows operator and players to choose between the classic betslip UI or the brand-new chips-based Casino View.\n
\n
The launch of Casino View will enhance the layout of BetGames’ library of casino titles, initially releasing on Classic Wheel, Wheel of Fortune and Dice Duel games before being integrated into the wider portfolio, including the popular live broadcast, Bet-on-Poker.\n
\n
A key part of refreshing the interface is to increase player immersion, with Casino View delivering a straightforward instant betting experience accompanied by a sleek visual design, whilst providing the choice of playing with chips or a betslip, bridging the worlds of sports and casino.\n
\n
The product improvement marks a further important step to help operators organically nurture the player transition from recreational bettor to regular games player.\n
\n
Ian Catchick, CPO at BetGames, said: “Our mission is to help our partners nurture recreational bettors into games players, and accessibility and ease of use are crucial on this journey.\n
\n
“We have optimised response times, with the feature available from any API, enabling players to place a bet with just a few clicks. In the lead up to ICE 2024, one of the most significant events in the gaming industry, we’re excited to showcase this new UI alongside a set of new content that will help us fulfil our brand promise.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-elevates-player-experience-with-launch-of-new-UI-Casino-View","date":"2024-01-31","banner":{"id":290,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":521,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":522,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_185","image":{"url":"/uploads/Andreas_Koeberl_INT_2_2_ef35735294.webp"},"published_at":"2025-07-24T10:51:37.000Z","title":"Exclusive ICE 2024 Q&A with Andreas Koeberl, CEO BetGames","section":[{"richText":{"content":"ICE London is almost upon us again for the final time in its traditional home, can you give us a synopsis of what will you be bringing to delegates?\n
\n
Indeed, it is shaping up to be a special ICE for the final London edition of the big show. We are focusing on our ongoing mission to convert recreational punters into casino or games players and that drive is shaping our expanding product range, both in the new projects we’re developing and evolving what has been working extremely well for us for years.\n
\n
That’s how we differentiate ourselves as a supplier and our offer to new potential partners. Hence, our focus for ICE 2024 will be on showcasing how we do that and how we help operators nurture players organically. We’ve got a host of upcoming projects that we can’t wait to unveil along with our expertise in creating bespoke products and projects for some of the industry’s biggest brands.\n
\n
You’ve had a bright start to 2024 with your Crash game Skyward. How has it continued to perform after its strong start?\n
\n
We are very happy so far. Skyward is just one part of the wider product offering that I’ve already alluded to. We’re all about offering easily accessible, rapid play, unique gaming experiences that offer players the opportunity to win big from small stakes whenever they want and wherever they are.\n
\n
It’s a very different industry in 2024 to even just a few years ago and we’re hyper-aware of moving with trends and preferences to make sure we’re relevant with the content we put out into the market – That’s where Skyward came from and you’ll see that ethos in everything else we’re planning to launch throughout the year.\n
\n
It looks like you’re doubling down on Skyward’s success with a shift into traditional Live Casino and your upcoming roulette game to swell the BetGames content provision. What has prompted that move and how will you apply the trademark BetGames polish to an established genre?\n
\n
It all comes down to what I said initially – we help operators nurture recreational punters into casino players. To do that, the content mix needs to change as well and reflect the trends in our core markets. If you want to nurture players, you need to support what we call “nurturing pathways”, which is a clearly defined set of curated games and features you put in front of certain player profiles.\n
\n
With our portfolio constantly growing and evolving, you’ll see those pathways throughout all our products and the future projects we choose will do so too. We’ll be making sure that our version of roulette will enjoy the same crisp, intuitive UI and benefit from our trademark high standards in production and presentation across our proprietary product and any tailored version we may create for partners.\n
\n
Last year BetGames was awarded additional UKGC licences how has this helped global growth so far? What opportunities has it presented?\n
\n
That was necessary to enable us to launch our gameshows and TWAIN. We gained two additional license extensions to do that. In 2024, we have plans to push more aggressively into the market as we will continue to improve the product/market fit drastically. It significantly broadens our scope to provide greater diversity in our offering to UK operators. The UK, despite being well established and highly competitive, still represents a fantastic opportunity for those who can get their product just right and we’re confident we’ll be doing just that as we launch new content going forward.\n
\n
The long-awaited Brazillian market is finally opening up – you’ve already made moves to take advantage with strategic partnerships – how is your approach to the huge market going to materialise?\n
\n
Brazil is a great opportunity for us. Like so many others, it is, and will continue to be a crowded market – simply look at the three-digit number of operators who want to apply for this expensive license. It is a demanding region to succeed in as it requires quite some effort in localising content, but we are growing confidently and expect to see our numbers at least triple in 2024 over there. This growth will be driven by a set of localised content we are about to launch in the coming months that we’re very excited about and strengthens our standing as a go-to provider for bespoke products.
\n"}}],"locale":"en","type":"business","slug":"Exclusive-ICE-2024-Q-and-A-with-Andreas-Koeberl-CEO-BetGames","date":"2024-01-31","banner":{"id":291,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":523,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":524,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_186","image":{"url":"/uploads/Bet_Games_at_ICE_London_2024_305d274424.webp"},"published_at":"2025-07-24T10:51:31.000Z","title":"BetGames set to present curated content offering at ICE London 2024","section":[{"richText":{"content":"Leading games provider BetGames is set to showcase its extensive, growing line-up of products at ICE London next month.\n
\n
With the spotlight firmly on its trademark feature-rich games at stand S4-430, BetGames will be presenting its vast portfolio of content, aimed at converting recreational bettors into casino and games players with a variety of different game categories and unique features.\n
\n
BetGames’ goal is to nurture players organically through a set of specific nurturing pathways – its hugely successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.\n
\n
Leveraging its global reach via licences in several new regions including MGA, South Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players with its products.\n
\n
Twain Sport brand products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on LatAm, ensure a wider variety of players can access the full portfolio.\n
\n
This blueprint substantially drives player value while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.\n
\n
Andreas Koeberl, CEO at BetGames, said: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona in 2025 and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.\n
\n
“The last 12 months have put us on a positive trajectory. We’re live in new markets, having obtained additional licences, and with new laws changing we’re looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market. You can expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.
\n"}}],"locale":"en","type":"events","slug":"BetGames-set-to-present-curated-content-offering-at-ICE-London-2024","date":"2024-01-18","banner":{"id":292,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":525,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":526,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_187","image":{"url":"/uploads/interviews_Yanina_Kaplya_fe676488c1.webp"},"published_at":"2025-07-24T10:51:29.000Z","title":"Yanina Kaplya: “Skyward is all about innovative player-centric design\"","section":[{"richText":{"content":"BetGames’ Skyward crash game has arrived and with it – there are questions about how the company has approached the exciting segment. To answer these questions, we sit down with Head of Marketing Yanina Kaplya to have a closer look at the design, the pre-launch marketing research, and the reception of the seminal title. A big part of the focus has been on creating bespoke and tailored experiences that address specific market needs. Find out more in our interview with Yanina Kaplya.\n
\n
Q: Did you undertake any different kind of player preference research prior to developing Skyward as your first crash game?\n
\n
Absolutely. Our approach to creating Skyward involved comprehensive research into player preferences. Insights gleaned from our partners around the globe greatly informed our understanding of evolving player demands. Their perspectives emphasised the growing desire for immersive experiences and engaging products in online gaming.\n
\n
From a marketing standpoint, our strategy aligned with current trends in online gambling, focusing on creating an interactive, visually appealing interface to meet the demand for seamless, engaging gameplay.\n
\n
Q: What kind of feedback have you had from players or operators that has led to improvements in the player experience?\n
\n
Feedback from both players and operators has been pivotal in refining Skyward’s user experience. Suggestions centred around enhancing the game’s pacing, visual clarity, and backend functionalities. Insights gathered from recent interviews emphasised the importance of user-friendly interfaces, leading to adjustments that improved the game’s performance and cross-platform accessibility.\n
\n
Q: What can players look forward to in Skyward that they might not see in other crash games?\n
\n
Skyward uniquely caters to market preferences and partner branding initiatives by offering customised, bespoke gaming experiences. Our focus remains on crafting unique games that align with partner branding strategies and cater to the distinct needs of selected markets, ensuring enhanced player engagement and retention.\n
\n
From a marketing standpoint, this emphasis on tailored experiences addresses diverse player expectations and aligns with current trends in online gambling. Customisation and narrative integration not only set Skyward apart from other crash games but also serve as powerful tools for establishing a strong brand identity and boosting player engagement, reflecting our commitment to meet evolving market demands.\n
\n
Q: How successful has the game been since launch and will its popularity influence future game design?\n
\n
Since its launch, Skyward has experienced significant success, resonating positively with players and operators. Its ability to engage audiences and sustain interest serves as a testament to its potential to influence future product roadmap within BetGames. The game’s popularity reinforces our commitment to innovative, player-centric design, motivating us to explore further inventive concepts and experiences for upcoming game development.
\n"}}],"locale":"en","type":"product","slug":"Yanina-Kaplya-Skyward-is-all-about-innovative-player-centric-design","date":"2024-01-17","banner":{"id":293,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":527,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":528,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_188","image":{"url":"/uploads/bespoke_crash_game_launch_874e7e988f.jpg"},"published_at":"2025-07-24T10:51:34.000Z","title":"BetGames and Betano introduce customised crash game for Brazilian market","section":[{"richText":{"content":"Crash games are become ever-popular – especially within the LatAm market. This partnership forms part of BetGames' ongoing initiatives in collaboration with Kaizen Gaming, Betano's parent company.\n
\n
Supplier BetGames has introduced a tailored version of its debut crash game, Skyward, specifically designed for release in partnership with the Betano brand and targeting the Brazilian market.\n
\n
This specialised iteration of Skyward by BetGames aims to cater to the preferences and needs of Brazilian players, incorporating localised animations.\n
\n
Skyward is a plane-themed crash game known for its design set against an aerial backdrop and offers various animations.\n
\n
The collaboration between BetGames and Betano expands the gaming offerings within the Brazilian market. Notably, adjustments have been made to address potential infrastructure challenges, aiming to ensure consistent gameplay even with limited internet connectivity and low data consumption preferences.\n
\n
The game's format is designed to appeal to players across different skill levels. Players are incentivised to hold their nerve, with the potential for increasing rewards based on their gameplay, reaching a maximum multiplier of x100,000.\n
\n
Ian Catchick, BetGames CPO, said: “We're excited to bring Skyward to Betano and enable its players to experience a dedicated and localised edition of our debut crash game, which has already received a positive reception internationally. With the hugely popular, high-frequency aircraft-themed crash game concept, Skyward brings a new level of excitement and engagement to our extensive portfolio of pre-existing games and opens the door to potential future partnerships in the market.”\n
\n
Christos Mavridis, Head of Live Casino at Kaizen Gaming, added: “Betano is continuously looking to grow all areas of its operation in a competitive yet rewarding environment. Adding the localised version of Skyward to our catalogue of games, with its easy-to-follow format, is another step towards our ultimate goal - to provide the most unforgettable sports betting and gaming experience to our customers. We look forward to watching the aerial action unfold in our own branded game.”\n
\n
In November 2023, BetGames collaborated with Betway for a customised Skyward game in the African market. Furthermore, Betano secured an exclusive partnership with UEFA Euro 2024.
\n"}}],"locale":"en","type":"partners","slug":"BetGames-and-Betano-introduce-customised-crash-game-for-Brazilian-market","date":"2024-01-02","banner":{"id":294,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":529,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":530,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_189","image":{"url":"/uploads/ian_interview_long_878e805810.jpg"},"published_at":"2025-07-24T11:09:00.000Z","title":"BetGames: A Philosophy of Innovation","section":[{"richText":{"content":"BetGames has long prided itself on driving industry innovation, consistently delivering class-leading content. From its pioneering work in the live dealer space to its recent expansion into slots, the supplier places innovation at the core of its product development. Now, as it prepares to launch its first-to-market horizontal slot, Lucky Lenny’s Jetpack, we sat down with Ian Catchick, Chief Product and Business Development Officer, to explore what fuels BetGames’ creative approach — and how it continues to stand out in an increasingly competitive market.\n
\n
What has inspired BetGames’ culture of innovation?\n
\n
We operate in a competitive market, and one of the things that helps BetGames stand out is its range of innovative and fresh products. While not every game we develop is groundbreaking, we dedicate a significant amount of time to innovation, constantly striving to challenge convention. Although it takes much longer to build something from concept to completion, this motivates us and has become embedded in our corporate DNA over time. We have progressively expanded our product portfolio to offer something new and exciting to our players and partners.\n
\n
How important is it to empower developers and designers outside of leadership positions to be creative?\n
\n
We often see the same concepts repackaged within the industry, and many partners are seeking something new to help them stand out. It is challenging for everyone in an organisation to be creative, as we all have different ways of thinking and behaving. Still, the mix of creative talent able to push boundaries – such as in our quarterly hackathons – working in teams alongside more operational and process-driven individuals, creates an environment where nothing is impossible.\n
\n
Therefore, in terms of importance, creative minds need to be challenged to do just that sometimes, and when you partner this with team members who have different, rather than purely complementary, skills, remarkable things can happen. This collaborative spirit, for instance, was key in shaping Lucky Lenny’s Jetpack, transforming a unique idea into a compelling new style of slot. It takes time, patience, some structure – though not too much – and trust, which must flow throughout the organisation to bring the best ideas to the table.\n
\n
How do you decide when to follow market trends versus when to try to set them?\n
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We have a roadmap that balances following the market in some cases, testing it in others, and disrupting it at different times. We examine player behaviours in detail, gather partner feedback, and track feature usage to see if minor adjustments are needed to enhance the experience. At other times, we aim to create genuinely innovative solutions that push boundaries, always considering one key question: what do players want, and can we offer them something different that addresses an unrecognised market need?\n
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Some products follow market trends, while others are entirely new. For example, the development of Lucky Lenny’s Jetpack involved extensive feedback and review sessions alongside careful analysis to ensure it not only met existing desires but also introduced a fresh gameplay experience. We understand that innovation takes more time than developing familiar products, so every innovative launch is approached as a longer-term endeavour requiring careful, but swift, decision-making.\n
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How do you avoid stagnation in a highly competitive and often risk-averse industry?\n
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We don’t spend too much time asking ourselves how we can replicate what already exists in the market over and over again. The teams are far more motivated by creating new propositions, and as a challenger brand, it is vital that we offer opportunities to stand out, recognising that not everything will succeed on the first attempt.\n
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This drives us, not the fear of failure. Innovation is challenging, and often much effort doesn’t lead to immediate success (although we have also seen some impressive successes as a result of challenging convention), but for every failure, we gain success and insights that inform our thinking, pushing our game designs to deliver genuinely new and innovative products to the market.\n
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The evolution of Lucky Lenny’s Jetpack into a new kind of slot game is a testament to this philosophy, demonstrating our commitment to breaking the mould and offering something genuinely unique.\n
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Is innovation more important from a gameplay or UX perspective?\n
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They are part of the same challenge – how do I create a truly brilliant, unique, and enjoyable player experience, and how do I build something that may be complex but appears simple to the end user to enjoy? What begins as a good idea takes time to thoroughly review all elements of gameplay, while focusing on one thing: how do I try to give the player what they want, even if they haven’t told me they want it yet?\n
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What do you think will define the next generation of iGaming products from an innovation standpoint?\n
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Consumer behaviours change over time, and while we can’t predict the future, we see that disposable playtime is valuable but short for some players. We aim to provide the best entertainment experience in every session to suit this.\n
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However, in certain verticals, the opposite is true, and the next generation of iGaming products must carefully consider the type of consumer they target, ensuring their offerings match the habits of disposable time.\n
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One size won’t fit all – it doesn’t now, and it won’t in the future. Therefore, think very carefully about who you are creating for, why you are creating it, and how it enhances their entertainment experience compared to the current portfolio of products.
\n"}}],"locale":"en","type":"business","slug":"BetGames-A-Philosophy-of-Innovation","date":"2025-07-23","banner":{"id":295,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":531,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":532,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":533,"url":"https://www.igamingtoday.com/betgames-a-philosophy-of-innovation/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_190","image":{"url":"/uploads/Image_101_76_1_1a0c856969.webp"},"published_at":"2025-07-28T07:54:59.000Z","title":"BetGames Expands Dutch Market Presence Through Bingoal.nl Partnership","section":[{"richText":{"content":"BetGames, a top-tier live dealer betting provider, has teamed up with Dutch online gaming operator Bingoal.nl in a strategic move to broaden its reach in the Netherlands. The deal introduces Bingoal.nl’s players to four of BetGames’ standout live titles: Bet on Poker, 6+ Poker, Network Roulette, and the fast-paced Flash Roulette.\n
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Known for their interactive gameplay and real-time excitement, these games aim to elevate the player experience for Bingoal.nl’s audience. The partnership reflects BetGames’ ongoing push into regulated markets while reinforcing its reputation as an industry innovator.\n
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Strengthening Market Position\n
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Gary Francis, Head of Account Management at BetGames, emphasized the significance of the deal. “We are thrilled to partner with Bingoal.nl, a highly respected operator in the Dutch market. This collaboration underscores our commitment to expanding our reach in key regulated territories, delivering top-tier live dealer entertainment.”\n
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He added, “We are confident that our games will resonate strongly with Bingoal.nl’s player base, offering them an unparalleled live gaming experience.”\n
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Dany at Bingoal echoed the enthusiasm, highlighting the alignment with their goals. “BetGames’ content offers a truly immersive and high-quality experience that we believe our players will thoroughly enjoy. This partnership perfectly aligns with our commitment to continually enhance our offering and provide the very best in online gaming entertainment to the Netherlands,” he added.\n
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By joining forces, BetGames and Bingoal.nl aim to set a new standard for live dealer entertainment in the Dutch market.
\n"}}],"locale":"en","type":"partners","slug":"BetGames-Expands-Dutch-Market-Presence-Through-Bingoal.nl-Partnership","date":"2025-07-25","banner":{"id":296,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":534,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":535,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_191","image":{"url":"/uploads/interviews_valerijus_and_shlomi_0f1313149b.webp"},"published_at":"2025-07-29T11:59:55.000Z","title":"BetGames: “We are planning for success with more horizontal slots”","section":[{"richText":{"content":"BetGames kicked off 2025 with its first foray into slot game production, and just a few months down the line, it is preparing to launch the world’s first horizontal slot, Lucky Lenny’s Jetpack, which follows a thrill-seeking bunny on a jungle adventure.\n
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With around a month to go until release, Casino Guru spoke exclusively with Shlomi Zilbert, Game Producer at BetGames, and Valerijus Vetočkinas, Game Designer at BetGames, to find out the inspiration behind the development of the brand-new slot format and what hurdles they faced when building the product.\n
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Q: Tell us about Lucky Lenny’s Jetpack – how exactly does it work and what was the driving force behind the first-to-market horizontal slot game format?\n
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Shlomi Zilbert: I drew inspiration from a few standout titles that exist in both online gambling and the wider gaming industry, with the aim to create a fresh, thrilling mechanic for slots. We set out not only to deliver a captivating experience through an appealing math model, but to bring to life an interesting and light-hearted narrative centred around a fun-loving, bold, and adventurous character – the Indiana Jones of the rabbit world if you will.\n
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One of the driving forces was to ensure the gameplay remained intuitive and accessible by providing players with clear and simple rules and win calculations. The game works similarly to classic slots with one payline, but instead of symbols landing on reels, Lucky Lenny flies across the screen and collects them. The game also includes two exciting bonus rounds with Wheel of Fortune and ‘Match 3’ mechanics, providing additional layers to the experience.\n
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Q: How does the game differ from traditional slots, and how have you optimised the game for recreational players to avoid any learning curves?\n
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Shlomi Zilbert: It works very similarly to a traditional slot, but appears with a much more simplified user interface, aiding the conversion of sports bettors to recreational casino players. What sets this title apart is the format of the bonus rounds, the paytable, the ‘Spin and Fly’ mechanics instead of reels spinning, and the number of reels. The game has been optimised for recreational players by simplifying the game rules and introducing the interactive paytable that explains wins on the fly, which removes barriers to entry and eliminates any steep learning curves. This aligns with BetGames’ broader vision of delivering content that is custom-built for the recreational player and bridges the gap between this target audience and casino games.\n
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Q: What challenges did you encounter when developing this brand-new format and how did you overcome them?\n
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Shlomi Zilbert: Whenever you work on a new format and try to invent something unique, it’s always challenging. We had to decide on the optimal location of Lenny on the screen during his flight, what the trajectory of the flight should look like, and how the interactive paytable would work in different channels, to name just a few. To overcome these hurdles, we ensured there was an efficient feedback loop through an open line of communication between multiple stakeholders, as well as hosting brainstorm sessions and simulations, utilising AI tools to visualise the game, and other tools and tricks from the BetGames arsenal. As a company, we relished the challenge of introducing a new and unique proposition and are incredibly proud of the outcome.\n
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Q: Are there more horizontal slots on BetGames’ roadmap, and do you expect other studios to follow suit if the format is a success?\n
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Shlomi Zilbert: I can’t give away too much, but yes, we are planning for success and are currently in the development cycle of other games that leverage features from this brand-new format, as well as future iterations of the Lucky Lenny series that will be based on additional game mechanics. Of course, I expect other providers to follow suit and adopt this game format if Lucky Lenny’s Jetpack is successful. It’s always interesting to see how new products affect the entire space, and it takes just one viral product to start an iGaming revolution. I am incredibly pleased with what we have achieved with Lucky Lenny’s Jetpack, and am confident that this first-to-market game format will start popping up amongst other studios’ portfolios.\n
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Q: Lucky Lenny is a key element that ties the game together – what’s the story behind the titular character?\n
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Valerijus Vetočkinas: The initial concept was to create a lead character that delivers humour and charm, providing more depth to the narrative and adding to the overall experience. In the early stages of ideation, Lucky Lenny started off a little too goofy, but we gave him a fresh makeover to turn him into a bold adventurer with a jetpack, a big moustache, and a knack for collecting fruit. Now, he’s more than just a character; he ties the whole game together and gives players something fun and familiar to connect with.\n
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Q: When it comes to game franchises, how can memorable characters, such as Lucky Lenny, serve as a hook that encourages engagement across releases?\n
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Valerijus Vetočkinas: Having a character that returns game after game ensures synergy and consistency across releases, helping to reinforce brand identity and providing instant familiarity to players. This recognition factor can serve as a crucial tool that boosts initial player acquisition rates, as customers typically gravitate towards products and branding that they have positive prior experiences with. There is a huge array of iconic game franchises in the iGaming industry, most of which revolve around a key character, theme or mechanic. By creating our own, BetGames can appeal to player nostalgia and generate greater long-term brand loyalty.\n
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Q: How does the opportunity for bespoke branding improve the game environment?\n
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Valerijus Vetočkinas: Bespoke branding is of real strategic importance to BetGames, as it allows us to deliver our partners unique, exclusive game environments that enhance their brand visibility. There are a number of opportunities to integrate custom branding into Lucky Lenny’s Jetpack, including logos on the trees, trail direction signs, and bonus wheels, as well as an explosion of the operator’s main branding colours every time a win is awarded. This not only provides players with a bespoke experience unavailable elsewhere, but adds even greater depth, personality, and cohesion to the entire game world.
\n"}}],"locale":"en","type":"product","slug":"BetGames-We-are-planning-for-success-with-more-horizontal-slots","date":"2025-07-28","banner":{"id":297,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":536,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":537,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_192","image":{"url":"/uploads/Gamification_greatness_1677574016.jpg"},"published_at":"2025-07-31T14:35:59.000Z","title":"Engagement goals: the continued quest for gamification greatness in iGaming","section":[{"richText":{"content":"The iGaming industry is constantly evolving, driven by fierce competition and a relentless pursuit of player engagement. In this dynamic landscape, gamification has emerged as a cornerstone strategy, transforming traditional online casino and betting experiences into captivating, interactive journeys. Beyond mere points and leaderboards, providers are now deploying sophisticated promotional tools and products to foster deeper player connections and cultivate lasting loyalty.\n
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This first of this two-part special examines the latest innovations in promotional tools and products, as well as assessing their effectiveness in enhancing engagement and retention.\n
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Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, Reda Vosyliute, Marketing Manager and Adam Lahouiri, Head of Product at BetGames, Alex Naspe, Head of Marketing Intelligence at Blueprint Gaming, Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Andrzej Hyla, CEO of Wazdan, reveal all.\n
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iGaming Expert: What are the most innovative and effective gamification tools and strategies emerging in the iGaming sector today, beyond traditional loyalty programs and leaderboards?\n
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Katarzyna Pysz: What players find innovative and exciting does not always align with what proves most effective. Research shows that users often need to encounter new features multiple times before they feel comfortable using them regularly. Innovative gamification experiences, such as treasure maps that players can explore by completing challenges, are highly effective.\n
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This concept not only delivers an adventure-style experience but also allows brands to weave in strategy and even introduce mascots in a playful way. Also, collectable symbols earned through spinning have proven popular; once enough are gathered, players can trade them for Buy Bonus entries or other features, adding an extra layer of engagement.\n
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As for the most effective tool, jackpots remain unmatched. They are simple, widely understood, and come in many forms, from capped prize pots to time-limited drops. Jackpots that act as multipliers of a player’s bet are especially compelling, as they introduce strategic control and the potential for elevated rewards.\n
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At 3 Oaks, we are rolling out three types of Must Drop JACKPOT promotions, as part of our 2025 roadmap, including integrations in our classic 3×3 slots. Players can now choose between traditional gameplay or jackpot-enhanced versions for added excitement.\n
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Alex Naspe: I am noticing a growing trend of gamification through promotional missions or tasks, which players seem to really enjoy. These promotions are typically presented as a sequence of wagering missions, such as ‘achieve a win 5x your bet or more’ or ‘bet £10’ and offer a variety of fun tasks for players to complete in exchange for extra rewards, including free spins.\n
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Players get to experience more elements of a game or multiple games, which is an effective way to encourage continued play on a title. I believe it has added much-needed variety to the traditional promotional offers players have been receiving for many years.\n
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Of course, you need a smooth mechanism to deliver these promotional journeys, and I am proud that our Blueprint Engage tools, developed over the past few years, include chained bonusing as one of their key features.\n
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Adam Lahouiri: Drawing inspiration from various forms of entertainment, social media, and video games, simple, exciting, and rapid mechanics are highly attractive today. Gamification has become a crucial part of modern loyalty programmes, especially features with social elements that enable players to compete and display their achievements.\n
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Personalised offers and tiered rewards that encourage steady play and help partners build long-term engagement are particularly effective. Our Hero tool supports all of this.\n
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Dr. Eyal Loz: The most interesting strategy we see emerging revolves around funding of gamification flows. Suppliers and operators already identified that gamification tools are extremely effective in the context of engagement and player retention. The real challenge is how to attach significant monetary rewards to these tools, so players see value – ‘or what’s in it for me?’.\n
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The total budget operators and suppliers can put aside is strictly bounded – in reality, only a tiny portion of the GGR. On the other hand, when using opt-in and ante-bet strategies, or even directly selling gamification flows to enhance deposits, a much larger budget can be allocated.\n
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Andrzej Hyla: Gamification has evolved far beyond simple leaderboards and VIP schemes. At Wazdan, we have embraced innovation by integrating gamification directly into gameplay mechanics. Tools like Mystery Drop and Mystery Multiplier Drop exemplify this; they operate seamlessly in the background to deliver surprise rewards without interrupting the game flow.\n
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This approach harnesses core principles of behavioural psychology, surprise, choice, and player control, to enhance motivation and player engagement.\n
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Our proprietary Freedom of Choice suite empowers players with real-time control over their experiences, featuring Volatility Levels that allow them to choose the frequency and size of potential wins. The goal is to make each gaming session feel uniquely tailored, empowering players while boosting retention and player engagement.\n
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iGX: How are game developers concretely measuring the success of their gamification initiatives in terms of player engagement, retention, and overall commercial performance?\n
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Reda Vosyliute: Some KPIs will focus on increasing loyalty, which should ultimately lead to a rise in overall lifetime value and brand loyalty. Our tool has been designed to give players freedom and choice in shaping their play experience, thereby increasing the time they remain loyal.\n
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Simply put, we monitor ARPU, LTV, and playtime as key indicators, but the main emphasis should be on the player—rewarding them and offering opportunities to responsibly try new products and experiences in a secure environment, especially targeting our recreational player base.\n
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AH: The success of our gamification tools is measured using clear, performance-based KPIs. We look beyond surface-level engagement and focus on metrics such as session duration, retention rates, average bet size, and player conversion. These indicators help us assess how each feature influences behaviour over time and whether it drives meaningful uplift.\n
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All tools are tested using real operator data, with results evaluated to ensure they deliver tangible commercial value. Our back-office systems provide partners with full visibility, offering detailed reports that track player interactions, campaign performance, and engagement trends.\n
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DEL: The data doesn’t lie. Gamification tools are generally easier to measure than many other CRM tools, because they often compliment the core experience for the players. That is, you can see the impact of running a gamification-based campaign on the performance of a slot and even run A/B test more naturally.\n
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This is drastically different than running such analysis on the core product which require certification and cannot be easily turned on and off. The metrices to measure are the same as always and revolve around engagement and wallet share.\n
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KP: With each new game release and promotional event, we analyse how gamification features contribute to the success of the games. For example, in examining the Must Drop JACKPOT family of games, we compared key performance indicators between the standard version and the jackpot version.\n
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After launching the first Must Drop JACKPOT Hot Fire Fruits, we measured the number of players, the amounts bet, and the lengths of play sessions, comparing these metrics to those of the standard version of the game.\n
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Our findings revealed that even traditional players who enjoy classic fruity slots prefer the gamified jackpot version, which allows them to win additional rewards for the same betting amount.\n
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AN: At Blueprint, we assess gamification success by frequently reviewing KPIs around player engagement, retention rates, and monetisation. Blueprint Retain tools like Chained Bonusing and Supermode Drops help track their impact on user activity. A/B testing and real-time analytics assist in refining features for peak performance.\n
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Operator feedback is key plus churn analysis and segmentation further steer product improvements. Ultimately, effective gamification enhances both user satisfaction and commercial results, leading to higher conversion rates, improved monetisation, and sustained loyalty in a highly competitive market.
\n"}}],"locale":"en","type":"business","slug":"Engagement-goals-the-continued-quest-for-gamification-greatness-in-iGaming","date":"2025-07-31","banner":{"id":298,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":538,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":539,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_193","image":{"url":"/uploads/Live_dealer_igaming_trends_4ca926928b.jpg"},"published_at":"2025-08-07T13:25:14.000Z","title":"Beyond the baize: how can live dealer content thrive amid new iGaming trends?","section":[{"richText":{"content":"The pace of evolution that drives adaption and advancement across iGaming has witnessed the emergence in popularity of numerous niche segments. But within what position does that leave live dealer.\n
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In the first of a two-part special, we examine how studios are ensuring the players feel at the centre of the action, as well as what could be considered the new formats leading the charge.\n
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Adam Lahouiri, Head of Product at BetGames, Graeme Powrie, Chief Commercial Officer at Eeze, Natasha Giorgio, Head of Business Development and Sales at Live88, and **Ady **Totah, LuckyStreak CEO and Co-founder, tackle the issue at hand.\n
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**iGX: The core appeal of live dealer games has always been authenticity and human interaction. In what ways are providers further enhancing this ‘real casino’ feel, particularly with advancements in streaming technology, studio design, and dealer engagement? **\n
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Adam Lahouiri: Integrity is vital for consumer confidence, especially in live casino, where the game isn’t physically dealt in front of the player. To build trust, transparency is essential. We continuously improve streaming quality with high-definition, low-latency feeds and dynamic camera angles that mimic the experience of sitting at a real table.\n
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Studio environments are becoming increasingly sophisticated, featuring improved lighting, ambient sound, and thoughtfully designed layouts that evoke the ambience of high-end casino settings.\n
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Dealer training has also progressed – presenters are now more engaging, focusing on personality and interaction to create stronger emotional connections with players. All of this combines to deliver an experience that not only looks authentic but also feels real.\n
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Graeme Powrie: Absolutely. At the heart of live dealer gaming is the feeling that you’re right there at the table, without ever leaving your sofa. To take that feeling even further, providers such as Ezee are leaning heavily into technological improvements and immersive design.\n
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Streaming quality has improved significantly, with crystal-clear 4K video, multiple camera angles, and ultra-low latency, enabling players to experience every card draw or roulette spin in real-time. The result is a seamless connection between player and table, where what you see on screen perfectly reflects the action in the studio.\n
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The studio environments have also changed. Instead of static backgrounds, we now offer high-quality green screens or dynamic sets that adapt depending on the game, theme, or even the time of day. Sometimes including localised elements to make the experience more relatable, depending on where players log in from.\n
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Equally important is the development of the dealer’s role. Today’s dealers are more than just game presenters; they’re entertainers, hosts, and the human face of the game. They maintain a lively atmosphere, interact directly with players, and foster a social, welcoming environment that reflects the interaction you would expect at a brick-and-mortar casino.\n
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Together, these elements combine to deliver a significantly richer and more authentic casino experience that continues to expand the possibilities of what live dealer can offer.\n
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Natasha Giorgio: Live dealer’s enduring appeal lies in its social connection. We’ve built on this by delivering ultra-low latency, high-definition 4K streaming with multiple angles to replicate a true land-based casino experience. But our aim for realism isn’t just about visuals. As our ethos ‘come together, win together, play together’ shows, we aim to create an authentic, community spirited atmosphere.\n
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We offer limitless customisation, enabling our partners to adapt their lobbies and use greenscreen technology to build physical set ups exactly as they require. Operators can pick their table and dealer, along with a range of languages, to ensure the most immersive experience and echo the choice players would have in a physical casino. These elements work together to evoke the buzz and sociability of real-life play.\n
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Social elements are at the core of our brand. Our dealers work hard to engage players and our real-time chat and emojis foster community and the human connection central to live casino.\n
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Ady Totah: I’m a vocal advocate for keeping live dealer live – having a real, relatable, human dealer at the heart of our core games, interacting with the players, bringing energy and fun to the experience. No robots, no recorded video. Committing to this is our commitment to a ‘real casino’ feel.\n
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Technology absolutely has a role in raising the player experience, enhancing all aspects of the game. In LuckyStreak’s case, it’s customisation and branding through greenscreen technology, localisation though language-specific dealers and UIs, optimised streaming based on a user’s connectivity, and encouraging engagement with the dealer and other players through advanced chat and emojis.\n
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iGX: Beyond traditional table games like roulette, blackjack, and baccarat, what are the most significant new game formats and innovations we’re seeing in the live dealer space? Are these new offerings primarily variations of existing games, or are they entirely novel concepts?\n
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GP: There is a lot happening in the live dealer scene beyond traditional titles, and it indicates just how quickly this vertical is changing. Perhaps the most notable shift has been the rise of game show-style formats, which bring the sensation of live television directly into the gaming environment.\n
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With lively hosts, spinning wheels, bonus rounds, and unpredictable moments, these games offer something completely different – experiences designed purely for entertainment, rather than traditional casino play.\n
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Meanwhile, we are beginning to see early developments in virtual and augmented reality. Although still in the experimental stage, these technologies are introducing new ways to engage, with features like avatars and interactive 3D environments that hint at what the next wave of live dealer experiences might look like. In some instances, the boundary between gaming and entertainment is becoming increasingly blurred.\n
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So while some new releases are clever reimagining’s of classic games, many are entirely new concepts created to attract a broader audience, particularly those seeking something more lively and engaging.\n
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NG: The live dealer vertical is about delivering the fresh, engaging entertainment and pushes beyond the limits of traditional gameplay. While there are successful twists on blackjack and roulette, newer formats are emerging that resonate with new audiences.\n
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Game-show style formats are in high demand, such as our industry-first Royal Riches Multiplier Roulette, along with Triton Multiplier Roulette and Motion Roulette titles. Their charismatic hosts and interactive bonus rounds are reminiscent of TV game shows and resonate well.\n
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Crucially, these games aren’t just table games with a twist. We have thoughtfully created them for a new generation of players looking for a more social, thrilling experience that appeals to all the senses.\n
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We have launched loot boxes that allow players to purchase various rewards boxes and win prizes. Operators have the flexibility of offering monetary or physical prizes depending on their use case. Leaderboards and tournaments add another layer of competition, with our new Blackjack Tournaments set to bring added excitement.\n
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AT: Sweepstakes is a huge vertical and one we have made significant ground in. It’s not just about making compliant games, such as replacing certain words in the UI, supporting dual-currencies and all manner of virtual coins.\n
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It’s about satisfying the different needs of sweepstakes – and social casino – players, with a higher emphasis on entertainment, achievement and social engagement, rather than the thrill of winning money and the excitement of risk that traditional online casinos offer.\n
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We developed our own promotional tool, LuckyJackpots, to be versatile and easily configurable to create leaderboards and jackpots that will precisely engage players based on a myriad of actions and behaviours that operators want to encourage and reward.\n
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In the future I see social aspects of the games taking precedence, whether community features or group achievements and promotions.\n
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AL: While many new formats are based on traditional table games, they have proven highly effective at attracting new demographics. A prime example is our multiplier roulette game, Flash Roulette, which quickly became one of the top performers in our portfolio. These innovative takes on classic mechanics appeal to players who might find traditional formats too formal or intimidating.\n
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On the other end of the spectrum, we are seeing significant traction in the game show vertical. These are not just variations – they are a whole new genre that combines entertainment, chance, and spectacle.\n
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With unique mechanics, gamified elements, and spectacular studio production, game shows are helping redefine what a live dealer game can be. They are introducing more casual players to the space and expanding the audience beyond the usual casino crowd.
\n"}}],"locale":"en","type":"business","slug":"Beyond-the-baize-how-can-live-dealer-content-thrive-amid-new-iGaming-trends","date":"2025-08-05","banner":{"id":299,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":540,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":541,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_194","image":{"url":"/uploads/Gamification_next_level_f00e570248.jpg"},"published_at":"2025-08-13T11:57:20.000Z","title":"How can gamification techniques reach the next level?","section":[{"richText":{"content":"The iGaming industry is constantly evolving, driven by fierce competition and a relentless pursuit of player engagement. In this dynamic landscape, gamification has emerged as a cornerstone strategy, transforming traditional online casino and betting experiences into captivating, interactive journeys. Beyond mere points and leaderboards, providers are now deploying sophisticated promotional tools and products to foster deeper player connections and cultivate lasting loyalty.\n
\n
In the concluding portion of our latest two-part special, discussions are centred around the crucial role of gamification in game developers’ offerings and future developments driven by technology and player psychology.\n
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Reda Vosyliute, Marketing Manager and Adam Lahouiri, Head of Product at BetGames, Alex Naspe, Head of Marketing Intelligence at Blueprint Gaming, Dr. Eyal Loz, Chief Product Officer at RubyPlay, Andrzej Hyla, CEO of Wazdan, and Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, continue the conversation.\n
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iGaming Expert: Considering the increasing competition and evolving player expectations, how critical is gamification to a game developer’s overall offering and competitive differentiation in the current iGaming landscape?\n
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Reda Vosyliute: It’s an important part of building a stronger relationship with our players and equipping our partners with tools to develop and engage with the player.\n
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As we expand our product range and introduce more innovative offerings into the market, it is vital to enable players to enjoy BetGames products safely. We see this as a key requirement and recognise that as players grow, their expectations naturally rise.\n
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Alex Naspe: I’ve always believed that you are only as good as your product. A game provider with the finest supplementary offerings in the world simply won’t succeed if the core content doesn’t compel players to launch it and give it a few spins. At Blueprint, we are fortunate to have a product team that develops such engaging content year after year.\n
\n
Competitive differentiation clearly helps to enhance or refine the player experience, but realistically, I wouldn’t see it as essential. That said, we still aim to be the most innovative solutions provider in the market.\n
\n
Dr. Eyal Loz: The days where game developers were able to compete by supplying high quality core slot content are long over. Game developer must either innovate and create gamification tools or engage with 3rd party vendors who create such tools. There are many challenges with both approaches.\n
\n
When innovating and creating original gamification layers for the product offering, game developers must educate operators and players else the features will fail to even get adopted. On the other hand, if keeping too close to well established gamification designs or use of 3rd party tools, there is very little competitive advantage. It all becomes a commodity and gives very little business value beyond pricing.\n
\n
Andrzej Hyla: Gamification is no longer a nice-to-have additional concept; it has become a cornerstone of any developer’s competitive edge. Wazdan sees gamification as the foundation of our offering.\n
\n
Our ‘Online Gaining’ philosophy centres on the idea that player expectations are higher than ever. Today’s players seek immersive, rewarding, and dynamic experiences, and that is exactly what our gamified tools deliver.\n
\n
In an increasingly saturated market, features like Volatility Levels, Collect to Infinity, and themed network promotions powered by Mystery Drop help both our games and our operator partners stand out. By offering deeper personalisation and consistent engagement, gamification becomes a strategic differentiator.\n
\n
Katarzyna Pysz: Gamification is prevalent in our daily lives, often influencing our choices without us even realising it. For instance, we tend to shop at places where we can earn loyalty points or receive discounts – this is a form of gamification.\n
\n
Today, users can customise their experiences across various platforms and applications. Consequently, players have come to expect personalisation in their gaming experiences as well. To enhance this customisation, 3 Oaks has developed three distinct types of jackpots within the Must Drop JACKPOT family, enabling players to tailor their experiences while enjoying their favourite games.\n
\n
The first game, Must Drop JACKPOT Hot Fire Fruits, features a fixed jackpot amount that must be awarded before the timer expires. The second, Must Drop JACKPOT 777 Fruity Classic, includes a progressive jackpot that will drop a prize before reaching the maximum amount.\n
\n
The third, Must Drop JACKPOT Flame Fruits, offers a time-progressive jackpot, creating heightened excitement with a dynamically moving timer and jackpot amount. This approach exemplifies what we refer to as competitive differentiation.\n
\n
iGX: Looking ahead, what technological advancements and psychological insights are poised to drive the next significant developments in iGaming gamification, and what challenges might they present?\n
\n
AN: At Blueprint, we feel strongly that efficiencies in real time player rewards and advancements in surprise and delight rewards will play a significant part in the future.\n
\n
Machine learning and AI will help to improve the quality of impactful campaigns, tempered by ever changing regulations and a deep desire from us to be a responsible provider.\n
\n
DEL: ‘Players play to play, not to win!’ This seemingly controversial statement drives our philosophy when creating the RubyPlay gamification vision. Our Awarded Feature is just the beginning of our gamification journey.\n
\n
We are building an ecosystem where specific experiences and flows in our core slot products will drive awarding gamified experiences. The technologies needed are complex and take time to develop and certify.\n
\n
This is also the challenge – with more complex tools, the scale and complexity of the technology grows exponentially, and with it, the ability to answer the simplest question – what does the end player experience when playing our games?\n
\n
AH: In 2025, we’re continuing to push the boundaries of personalisation and player-driven experiences, all while maintaining a strong focus on responsible gaming. We proactively address the challenge of emotional overstimulation with tools that give players full control, such as Volatility Levels and Energy Saving Mode, which enhance the gaming experience without overwhelming users.\n
\n
Launched in 2023, Jackpot Rain has matured into a proven, progressive jackpot promotion tool that continues to evolve, delivering excitement, flexibility, and compliance in equal measure.\n
\n
As gamification becomes even more embedded in player engagement strategies, developers must continue to innovate, but do so responsibly.\n
\n
KP: Many companies are incorporating gamification into their product offerings, which may soon overwhelm users with an abundance of new features and promotions.\n
\n
A few years ago, people often enabled notifications from numerous apps on their mobile phones to ensure they did not miss anything important. However, that has changed; now, many only receive notifications from two applications, one for work communication and another for close family. Everything else can wait.\n
\n
At 3 Oaks, we believe a similar trend will emerge with the integration of gamification in slot games. It is essential to give players control over the number of offers they engage with. Implementing opt-out options or providing both standard and gamified versions of a product can help achieve this balance.\n
\n
AL: The elephant in the room – artificial intelligence – will keep playing a key role in the new technologies shaping our world, including iGaming gamification. AI will help our tools adapt and personalise offers and rewards based on individual player behaviour.
\nHowever, innovation brings challenges. While we aim to keep players engaged, it’s important not to over-complicate gamification in ways that feel overwhelming or artificial. Most importantly, we must continue to uphold strong responsible gambling standards to keep players safe.
\n"}}],"locale":"en","type":"business","slug":"How-can-gamification-techniques-reach-the-next-level","date":"2025-08-01","banner":{"id":300,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":542,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":543,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_195","image":{"url":"/uploads/Live_Casino_Software_Providers_jpg_1e396f353c.webp"},"published_at":"2025-08-14T15:57:50.000Z","title":"Top 12 Live Casino Software Providers of 2025","section":[{"richText":{"content":"Ever wondered what brings online casinos to life? It is the smooth work of live casino software and online casino software providers. These behind-the-scenes experts bring the magic of real-time action right to the player’s screen. Let’s take a closer look and find out who shapes the future of live casinos in 2025.\n
\n
| Nr. | \nLive Casino Software Provider | \n
|---|---|
| 1 | \nEvolution Gaming | \n
| 2 | \nBetGames | \n
| 3 | \nPragmatic Play | \n
| 4 | \nAuthentic Gaming | \n
| 5 | \nCreedRoomz | \n
| 6 | \nEzugi | \n
| 7 | \nVivo Gaming | \n
| 8 | \nPlaytech | \n
| 9 | \nImagine Live | \n
| 10 | \nLiveG24 | \n
| 11 | \nPortomaso Gaming | \n
| 12 | \nLucky Streak | \n
12 best live casino software providers\n
\n
All iGaming B2B providers, including live casino software providers, are not created equal. AffPapa has prepared a detailed list for you so you can have a quick look at the top providers and easily make your own comparison.\n
\n
BetGames\n
\n
The famous trailblazer in mixing live casino with lottery-style betting is BetGames. Founded in 2012 and headquartered in Vilnius, Lithuania, this live casino software provider now powers games like Wheel of Fortune, Lucky 7, and Dice Duel on more than 1300 websites worldwide.\n
\n
\n
\n
In the competitive live casino market, BetGames stands out with its easy API integration, online and retail solutions, individual styles and configurations optimized for desktop and mobile, robust data security, and Back office management of all settings.
\n
\n
Best for: Mobile-first platforms\n
\nTrusted by: Parimatch, Betway, Melbet, and others\n
\n
Must-have features for live casino softwares in 2025\n
\n
In 2025, live casino software providers offer more than just game streaming. Casinos have been part of human culture for centuries, evolving from ancient Rome to a fully immersive online experience, allowing operators to boost engagement like never before. What hasn’t changed is the core idea: a memorable and engaging experience. But what features exactly define that experience?\n
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Realistic studio environment: Live casinos replicate the look and feel of a traditional brick-and-mortar casino. The dealers, tables, and surroundings are designed to mimic the casino floor, providing players with a genuine gambling experience from the comfort of their homes.\n
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Skilled dealers: Professional dealers who are expertly trained to manage live casino games, interact with players in real-time, and ensure a smooth and engaging gaming experience.\n
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Instant action: No waiting, no AI. Just instant and real-time gaming where every second counts.\n
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Adaptability and customization: Live dealer platforms can be customized to fit the specific needs of operators, including tailored game offerings, branding options, and flexible integration with existing systems.\n
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Doubled trust and transparency: Live dealer games double trust by providing players with visible, real-time gameplay that they can observe, which immediately reduces doubts about fairness. Seeing the dealer shuffle.\n
\n
What makes a good live casino software provider?\n
\n
A good live casino software provider is defined by a combination of performance, reliability, and user experience. Operators must ensure that every detail is aligned with both industry standards and player expectations. Sounds demanding, right? But that is exactly what today’s players are. No need to worry. We got you covered and shared what makes a good live casino software provider below.\n
\n
Certifications and regulatory compliance\n
\n
In the world of live casino gaming, trust is everything, and that trust starts with proper certifications and regulatory compliance. A good software provider must hold licenses from respected gambling authorities such as the UK Gambling Commission, Malta Gaming Authority, or other region-specific regulators. Compliance ensures that games are fair, secure, and transparent.\n
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Reputation\n
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Certifications and compliance will not cover the cloud of reputation. It is important to take a look at a specific provider’s reputation, as your live casino is as good as the provider behind it. Dig deeper and find out how the technology is working.\n
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Time zone availability\n
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While the vast majority of the industry’s most popular live casino providers offer streaming 24/7, it is still crucial to align game sessions with the peak playing hours across different regions. This ensures that players can participate in real-time games without significant time zone constraints.\n
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The content catalogs of live casino software providers\n
\n
When selecting a live casino B2B provider, operators must carefully examine content catalogs to ensure they’re integrating high-quality, engaging games that captivate players. While content quality is always a priority for online casinos, the higher costs and complexities of live casino games make this assessment even more crucial. Once live casino content is in place, ongoing optimization is key. Operators should work closely with providers to keep games fresh, engaging, and aligned with player preferences. By prioritizing quality and continuous improvement, operators can deliver top-tier live casino experiences that boost player satisfaction and long-term loyalty.\n
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User experience\n
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Last but not least, user experience. All the above-mentioned points may lose their power if there is a bad user experience. The interface should be easy to navigate, visually appealing, and responsive across devices. Consistency in performance and design creates player confidence and encourages repeated visits.\n
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Famous live casino titles\n
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The most popular live casino software titles offered by online casino software providers are the following:\n
\n
While Poker and Blackjack secure the top positions in the list of top live dealer games, many innovative companies are introducing different sub-genres of live dealer titles and live game shows led by the top live casino game providers. These shows are pretty similar to game shows many gamblers may be accustomed to on television, with the main difference being that their audience can wager on them.\n
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Live casino market trends in 2025\n
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The days when trends were all about generic ads are completely gone. What drives engagement is the ability to provide the right experience. How?\n
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Following trends + Adapting fast = Staying ahead in the live casino market.\n
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Now let’s dive deeper to understand trends better:\n
\n
AI-powered personalization: Offer predictive bonuses and targeted games that will feel like they were made exactly for a specific player.\n
\nMobile-first experience: Target mobile-focused GEOs such as Latin America, Africa, and Asia, where mobile adoption and internet access are the main traffic drivers.\n
\nModern marketing strategies: Combine SEO, influencer marketing, affiliates, and ads for maximum reach and impact.
BetGames has bolstered its slot offering with two distinctive new titles. Bling Bonanza delivers a high-volatility treasure hunt packed with Hold & Win rounds, free spins with boosted high-paying symbols, instant win bonuses, and multipliers up to 5,000x. Meanwhile, Respin Riches offers a medium-volatility experience featuring a unique win-both-ways mechanic, respins with expanding wilds, and a gamble option for added excitement.\n
\n
Both releases showcase BetGames’ trademark flexibility, with customisable branding and adjustable RTP options for operators. According to Ian Catchick, Chief Product & Business Development Officer, these titles highlight BetGames’ commitment to diverse, engaging content that resonates with a wide range of players.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Expands-Slot-Offering-with-Bling-Bonanza-and-Respin-Riches","date":"2025-08-26","banner":{"id":307,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":553,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":554,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":555,"url":"https://thebetpress.com/betgames-expands-slot-offering-with-bling-bonanza-and-respin-riches/3169/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_197","image":{"url":"/uploads/Propel_games_53c03f913d.jpg"},"published_at":"2025-08-28T13:46:54.000Z","title":"Character power in iGaming – BetGames’ take","section":[{"richText":{"content":"In today’s crowded iGaming market, a memorable character can make the difference between a one-off hit and a lasting franchise. While mechanics and features remain vital, strong personas bring stories to life, drive deeper engagement, and even shape game design itself.\n
\n
At BetGames, we see this first-hand. As our Chief Product & Business Development Officer, Ian Catchick, highlighted in a recent industry discussion – characters don’t just complement features, they can actively define them. Our upcoming release Lucky Lenny’s Jetpack is a perfect example: the adventurous personality of Lenny inspired the game’s unique “spin and fly” mechanic, ensuring the narrative and gameplay work hand in hand.\n
\n
By putting relatable, charismatic figures at the heart of the experience, we’re able to build universes players want to return to – creating stronger connections, longer sessions, and a foundation for future innovation.
\n"}}],"locale":"en","type":"product","slug":"Character-power-in-iGaming-BetGames-take","date":"2025-08-28","banner":{"id":308,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":556,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":557,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":558,"url":"https://igamingexpert.com/features/popular-personas-from-hits-to-franchises/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_198","image":{"url":"/uploads/Magic_character_development_4ba87134de.jpg"},"published_at":"2025-08-29T10:30:51.000Z","title":"The Magic of Character Development in iGaming – BetGames Insights","section":[{"richText":{"content":"In the second part of SBC’s character-focused roundtable, industry leaders explored how strong personas can evolve beyond a single release to become long-term franchises.\n
\n
Our own Ian Catchick, Chief Product & Business Development Officer at BetGames, emphasized that a compelling backstory naturally drives sequels and future game concepts, allowing characters to travel across new settings while retaining their essence. Lucky Lenny, for example, could continue his adventures in entirely new worlds, keeping players engaged with both familiarity and fresh experiences.\n
\n
The discussion also highlighted the emotional impact of well-crafted characters. Beyond RTP and volatility, characters build bonds with players, create memorable moments, and foster loyalty that data alone can’t explain.\n
\n
Read more about how character-driven design is shaping the future of iGaming and why emotional connections matter as much as mechanics.
\n"}}],"locale":"en","type":"product","slug":"The-Magic-of-Character-Development-in-iGaming-BetGames-Insights","date":"2025-08-29","banner":{"id":309,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":559,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":560,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":561,"url":"https://igamingexpert.com/news/roundtable-magic-of-character-development/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_199","image":{"url":"/uploads/pr_betsul_435482503f.jpg"},"published_at":"2025-08-29T10:35:56.000Z","title":"BetGames Expands in Brazil with Betsul Partnership","section":[{"richText":{"content":"BetGames has strengthened its presence in Latin America by securing a strategic partnership with leading Brazilian operator Betsul.\n
\n
Following full certification earlier this year, BetGames has prioritised establishing its footprint in Brazil – one of the fastest-growing iGaming markets. Betsul, which received its permanent operational licence in Q1 2025 (valid until 2029), has already carved out a strong nationwide presence.\n
\n
Through this collaboration, Brazilian players will soon gain access to BetGames’ full catalogue of high-quality live and RNG titles, further diversifying Betsul’s offering and supporting the growth of regulated entertainment in the country.\n
\n
As Gary Francis, Head of Account Management at BetGames, explained: “This deal marks a key milestone for BetGames as we continue to amplify our brand in Latin America. Betsul is a nationwide leader, and we trust the integration of our products will diversify its portfolio, giving more Brazilian players access to our innovative content.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-Expands-in-Brazil-with-Betsul-Partnership","date":"2025-08-29","banner":{"id":310,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":562,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":563,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":564,"url":"https://igamingbusiness.com/company-news/betgames-targets-brazil-growth-with-betsul-agreement/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_200","image":{"url":"/uploads/Bet_Games_Blog_Header_comparasino_com_1_1024x396_8bfc46964f.png"},"published_at":"2025-09-04T14:58:24.000Z","title":"BetGames Takes Flight With Crash Game Sequel, Skyward Deluxe ","section":[{"richText":{"content":"BetGames is preparing to launch the next chapter of its hit crash game with Skyward Deluxe. The sequel retains the iconic plane, easy-to-pick-up mechanics, and the massive maximum win of up to 100,000x, while introducing a wealth of new features designed to drive community engagement and enhance the player experience.\n
\n
Skyward Deluxe not only delivers the same thrill and tension that made the original popular, but also introduces fresh social elements including jackpots, leaderboards, winboards, and live chat. Features such as partial cash-out and Sky Drops make their debut in the crash game genre, bringing an entirely new dimension to play. Behind the scenes, improved performance ensures smoother, faster, and more reliable gameplay.\n
\n
In an exclusive interview with Comparasino, our Head of Product, Adam Lahouiri, shares how Skyward Deluxe evolved from the original title and explains the vision for the future of crash games at BetGames.
\n"}}],"locale":"en","type":"product","slug":"BetGames-Takes-Flight-With-Crash-Game-Sequel-Skyward-Deluxe","date":"2025-09-04","banner":{"id":311,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":566,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":567,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":568,"url":"https://comparasino.com/betgames-takes-flight-with-crash-game-sequel-skyward-deluxe/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_201","image":{"url":"/uploads/James_Afrika_12a357f38c.png"},"published_at":"2025-09-08T11:46:54.000Z","title":"Africa: iGaming’s Next Frontier","section":[{"richText":{"content":"While Latin America has recently captured much of the iGaming spotlight, Africa is quietly emerging as one of the industry’s most exciting growth regions. With a market valued at $1.85 billion in 2024 and projected to surpass $1.94 billion by 2025, the continent shows strong momentum fueled by expanding mobile networks, affordable smartphones, and the rollout of 4G/5G infrastructure.\n
\n
Sports betting, especially football, remains dominant, but live games, slots, and virtual experiences are gaining traction, presenting major opportunities for suppliers. Africa’s young population and growing middle class further enhance its potential, with some countries expected to attract millions of new users annually.\n
\n
However, challenges persist: regulatory inconsistencies, fraud risks, uneven internet coverage, and outdated devices remain barriers. Markets also vary significantly, with South Africa offering a mature, well-regulated environment, while Nigeria, Kenya, Tanzania, and Ghana show strong growth but require careful localization strategies. Cultural and regulatory nuances mean that tailored solutions—particularly mobile-first and payment-flexible approaches—are essential for success.\n
\n
For BetGames, Africa represents a strategic opportunity to expand its footprint by leveraging its live dealer expertise, flexible promotional tools like Hero, and diverse RNG and slot portfolio to meet the region’s fast-evolving demands. With localisation and cross-game engagement at the core, BetGames is well-positioned to support operators in capturing Africa’s next wave of iGaming growth.
\n"}}],"locale":"en","type":"business","slug":"Africa-iGamings-Next-Frontier","date":"2025-09-08","banner":{"id":313,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":570,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":571,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":572,"url":"https://igamingafrika.com/africa-igamings-next-frontier/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_202","image":{"url":"/uploads/Lets_Talk_Gambling_Building_A_Commercial_Powerhouse_6b09827397.webp"},"published_at":"2025-09-15T13:09:11.000Z","title":"Let’s Talk Gambling: Building a commercial powerhouse","section":[{"richText":{"content":"BetGames has taken another big step in its growth journey by setting up a brand-new commercial team in Gibraltar – one of the iGaming industry’s most competitive hubs.\n
\n
According to Gary Francis, Head of Account Management at BetGames, the aim is not only to establish a strong local presence but also to bring fresh energy and a new way of thinking into the market. The focus goes beyond CVs and years of experience, with recruitment driven by values, adaptability, and hunger to succeed.\n
\n
This strategic move highlights BetGames’ ambition to create a commercial powerhouse that blends strong client relationships with forward-looking market insights. The Gibraltar team will play a vital role in shaping how BetGames goes to market, supporting long-term growth, and reinforcing the company’s reputation for collaboration and customer-first solutions.\n
\n
“We want ambitious people who are curious, open, and ready to build something meaningful – not just join a machine that’s already running,” said Francis.\n
\n
With clear goals, hands-on integration, and a strong cultural foundation, BetGames is set to turn this new chapter into a key driver of its future success.
\n"}}],"locale":"en","type":"business","slug":"Lets-Talk-Gambling-Building-a-commercial-powerhouse","date":"2025-09-11","banner":{"id":314,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":573,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":574,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":575,"url":"https://talkgambling.com/interviews/lets-talk-gambling-building-a-commercial-powerhouse","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_203","image":{"url":"/uploads/Post_1_1200x628_1_1_1165aff919.webp"},"published_at":"2025-10-15T07:12:59.000Z","title":"BetGames – Levelling up: How gamification is redefining player engagement","section":[{"richText":{"content":"In today’s fast-paced iGaming world, differentiation goes far beyond diverse portfolios or generous bonuses. Players now expect experiences that feel personal, rewarding, and truly interactive — where every session offers a sense of progress and achievement.\n
\n
With the launch of Hero, BetGames’ new promotional and gamification engine, we’re redefining how engagement and retention are built. We sat down with Ian Catchick, Chief Product and Business Development Officer at BetGames, to talk about what’s driving the gamification trend and how Hero is designed to help operators stand out.\n
\n
Evolving Engagement: From Simple Add-Ons to Strategic Engines\n
\n
Gamification has transformed from basic engagement features into a core growth driver for suppliers and operators alike. Well-designed systems now influence key performance metrics — extending session duration, encouraging return visits, and boosting long-term loyalty.\n
\n
Today’s gamification tools are more sophisticated than ever, offering real-time data insights and a high level of customization. With Hero’s dedicated back office, partners can tailor challenges, tournaments, and prize structures to match their audience’s motivations and commercial goals.\n
\n
Why Players Love Game-Like Mechanics\n
\n
From tiered achievements to leaderboards and XP progression, video game-inspired systems resonate deeply with players. “People are motivated by visible progress and recognition,” Catchick explains. “Whether you’re unlocking new levels in a console game or chasing a spot on an iGaming leaderboard, that sense of advancement keeps engagement high.”\n
\n
Hero captures this with its XP and level-up system, rewarding persistence and encouraging replay. Players collect XP for in-game actions, filling a visible progress bar that leads to new avatars and prizes — delivering a satisfying sense of reward and progress.\n
\n
The Power of Personalization\n
\n
In a world full of distractions, personalized communication is key. Hero allows operators to send direct, in-game messages that feel timely and relevant — whether reminding players about an unclaimed reward or highlighting their next milestone.\n
\n
“Generic messages are easy to ignore,” says Catchick. “Tailored notifications that acknowledge player progress make them feel valued beyond just gameplay — and that’s what builds emotional loyalty.”\n
\n
Standing Out in a Competitive Market\n
\n
Hero turns a single-player experience into a social, multi-layered journey. With challenges, tournaments, and real-time leaderboards, players not only compete for rewards but also share the excitement of collective progress.\n
\n
The system also bridges the gap between product verticals. By integrating slots, RNG, and live dealer content, Hero helps operators drive cross-sell opportunities — reigniting engagement with established titles and amplifying the impact of new game launches.\n
\n
Looking Ahead: The AI-Powered Future\n
\n
According to Catchick, the next step in gamification is smarter, data-driven personalization. “Artificial intelligence will soon allow us to deliver experiences that adapt dynamically to individual player behavior,” he says. “This will redefine what ‘personalized engagement’ truly means in iGaming.”\n
\n
As AI continues to reshape the industry, tools like Hero will become even more powerful — capable of creating player journeys that feel unique, rewarding, and deeply connected to each brand.\n
\n
About Hero\n
\n
Hero is BetGames’ in-game promotional and gamification tool, designed to:\n
\n
Players complete Challenges and join Tournaments to earn virtual Coins, which can be spent in the Shop on free plays, bonuses, or real-world prizes. Personalized Inbox messages keep players connected and motivated, while XP and avatar systems fuel long-term loyalty.\n
\n
Hero – Every Game, Every Player, Every Day.
\n"}}],"locale":"en","type":"product","slug":"BetGames-Levelling-up-How-gamification-is-redefining-player-engagement","date":"2025-10-14","banner":{"id":317,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":578,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":579,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":580,"url":"https://igwire.com/betgames-driving-engagement-in-igaming/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_204","image":{"url":"/uploads/AI_roundtable_d763fea0a0.jpg"},"published_at":"2025-10-22T07:29:00.000Z","title":"Roundtable: how can AI truly thrive within iGaming?","section":[{"richText":{"content":"AI in iGaming: A Shift from Support Tool to Creative Engine\n
\n
Artificial Intelligence is transforming the iGaming industry — from shaping new game mechanics and visuals to powering responsible play, fraud detection, compliance, and secure payments. But as personalisation deepens, the question remains: how can the industry harness AI responsibly and sustainably?\n
\n
In a recent iGaming Expert roundtable, leading figures including Dr. Andreas Koeberl, CEO at BetGames, joined a panel of experts from Playson, The Mill Adventure, and OpenSlots to share their insights on the opportunities and challenges ahead.\n
\n
AI as the Next Frontier for Game Creation\n
\n
According to Dr. Andreas Koeberl, the most exciting potential lies beyond incremental improvements like player segmentation or live bonusing. “The bigger opportunities come when we start rethinking existing business models — the moonshots,” he said.\n
\n
He suggested that AI could soon reshape the way content itself is created and distributed, shifting the focus from traditional game production to AI-driven content generation platforms. “That’s what will unlock new creative possibilities and potentially new types of games,” he noted.\n
\n
Referencing Google’s latest world model, Genie 3, Dr. Koeberl added: “This is the most disruptive technology of the decade — and most likely beyond. We should be thinking in radical terms, not just using AI to crank out more games.”\n
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Personalisation and Responsible Innovation\n
\n
Other experts highlighted AI’s role in enhancing player experiences through smart personalisation. From adaptive lobbies and tailored challenges to predictive engagement, AI is helping operators create unique player journeys while promoting safer, more transparent gameplay.\n
\n
However, as AI evolves faster than regulation, industry collaboration is key. Dr. Koeberl emphasized that responsibility must lead innovation: “Regulators are often slow to adapt, but that shouldn’t be an excuse. It’s on us as an industry to show how AI can enhance—not endanger—the ecosystem.”\n
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🧠 The Takeaway\n
\n
AI’s promise in iGaming extends far beyond automation. It’s paving the way for new creative models, smarter personalisation, and more ethical engagement. As BetGames and other innovators explore these horizons, the focus remains on using technology to elevate entertainment responsibly.\n
\n
This article is based on the first part of iGaming Expert’s “AI in iGaming” roundtable (October 2025), featuring BetGames CEO Dr. Andreas Koeberl. Part two of the discussion will be released soon.
\n"}}],"locale":"en","type":"business","slug":"Roundtable-how-can-AI-truly-thrive-within-iGaming","date":"2025-10-21","banner":{"id":318,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":581,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":582,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":583,"url":"https://igamingexpert.com/features/can-ai-truly-thrive-within-igaming/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_205","image":{"url":"/uploads/AI_i_Gaming_ready_d24987a2f6.jpg"},"published_at":"2025-10-22T11:59:40.000Z","title":"AI will not eradicate ongoing challenges – the industry must be ready","section":[{"richText":{"content":"AI in iGaming: Embracing the Challenges and Opportunities Ahead\n
\n
In the concluding part of iGaming Expert’s two-part roundtable on AI, leading industry figures, including Dr. Andreas Koeberl, CEO at BetGames, discussed the challenges and future directions of artificial intelligence within iGaming.\n
\n
The conversation focused on key integration issues such as data quality, infrastructure, cost, and player trust — as well as how AI can enhance entertainment, security, and collaboration between studios and technology providers.\n
\n
The Importance of Data and Market Readiness\n
\n
Dr. Andreas Koeberl noted that “everything in AI depends on data — the models we train and the data we feed in. Market readiness is the real challenge, as most users and operators aren’t yet equipped to take full advantage of AI’s capabilities.”\n
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He also emphasised that while infrastructure will eventually become a commodity, the pace of adaptation across the industry remains uneven. According to him, “player trust will evolve naturally as people begin using AI tools themselves — often faster than companies do.”\n
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Using AI Responsibly to Enhance, Not Replace\n
\n
Participants agreed that AI should be viewed as an enabler, not a replacement. The technology’s success depends on how responsibly it is applied to improve development processes, entertainment value, and player safety.\n
\n
Dr. Koeberl added a bold perspective: “Fraud will remain a major issue, and AI won’t eliminate it — it might even make it worse if not handled correctly. The only way forward is to train people to use AI properly — and require them to do so.”\n
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He underlined that real progress depends on how quickly the industry embraces AI, both culturally and operationally.\n
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Partnerships and the Future of Personalisation\n
\n
Looking ahead, experts see a major opportunity in collaboration between slot studios and technology providers. As Koeberl pointed out, “vibe coding” and on-demand content creation could soon become a reality, allowing new operating models to emerge through natural language prompts and AI-powered design.\n
\n
The discussion concluded that data-driven collaboration and transparent governance will be essential for unlocking AI’s full potential — enabling the industry to deliver safer, more engaging, and more personalised gaming experiences.
\n"}}],"locale":"en","type":"business","slug":"AI-will-not-eradicate-ongoing-challenges-the-industry-must-be-ready","date":"2025-10-22","banner":{"id":319,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":584,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":585,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":586,"url":"https://igamingexpert.com/features/ai-eradicate-ongoing-challenges/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_206","image":{"url":"/uploads/llj_web_1_dfdf2aa07a_1376x774_770476f5ab.jpg"},"published_at":"2025-10-23T14:28:40.000Z","title":"Breaking the mould: How BetGames is winning operator buy-in for Lucky Lenny’s Jetpack","section":[{"richText":{"content":"When BetGames launched Lucky Lenny’s Jetpack, the goal wasn’t just to release another slot — it was to challenge the status quo of what a casino game could be. Forget paylines and reels: Lucky Lenny’s Jetpack introduces the industry-first Spin & Fly™ format, bringing a completely new way to play that merges fun, simplicity, and next-level engagement.\n
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But true innovation requires more than great gameplay. It takes trust, collaboration, and education — especially when introducing something that doesn’t fit into the traditional mould.\n
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To share how the team tackled this challenge, Gary Francis, Head of Account Management at BetGames, gave his insights into the journey of bringing Lucky Lenny’s Jetpack to life — and how it’s quickly becoming one of the company’s strongest-performing launches to date.\n
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Delivering on Real Innovation — Not Just the Buzzword\n
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“In gaming, everyone talks about innovation,” says Gary. “But players know when something is genuinely fresh versus just a reskin. With Lucky Lenny’s Jetpack, we wanted to deliver on that promise — a real leap forward in how players experience casino-style entertainment.”\n
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And it’s worked. The title has seen record partner adoption rates, outperforming expectations even before launching in BetGames’ key markets. The result? Operators are recognising that innovation and familiarity can co-exist, when done right.\n
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Balancing Novelty with Accessibility\n
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At its core, Lucky Lenny’s Jetpack is designed to complement, not compete with, existing slot portfolios. Its dynamic 10-reel setup and character-driven design make it approachable for casual audiences while offering depth for experienced players seeking something new.\n
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“This format bridges the gap between betting and entertainment,” Gary explains. “It enhances retention without cannibalising classic slot play. Lenny — our moustached bunny on a jetpack — gives the game a fun, familiar face while representing the creative spirit behind BetGames.”\n
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Building Partner Confidence Through Collaboration\n
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For any innovative product to succeed, education and support are key. BetGames’ approach to onboarding focused on transparency and tailored collaboration.\n
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“From detailed training to market insights and creative materials, we ensured partners had everything they needed to position the game effectively,” says Gary. “It’s been a true team effort — from account management to marketing — making sure operators feel confident from day one.”\n
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Setting the Stage for the Future\n
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Lucky Lenny’s Jetpack isn’t just a standalone hit — it’s the first chapter in a broader brand journey. With the positive market response, BetGames plans to expand the universe around Lenny, creating new experiences that build on the same innovative foundation.\n
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“This game has proven that when you take calculated creative risks, players respond,” Gary concludes. “It’s exciting to see the industry’s appetite for something truly new — and we’re just getting started.”\n
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Lucky Lenny’s Jetpack is available now across BetGames’ global partner network, redefining what innovation means in modern iGaming.\n
\n
BetGames has launched Dozen Jackpots, a modern take on the timeless fruit machine experience. The new title blends nostalgic visuals with a thrilling jackpot system, bridging the charm of land-based casinos and the excitement of online play.\n
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Featuring a 5×3 grid filled with traditional fruit, BAR, and lucky seven symbols, Dozen Jackpots captures the essence of vintage slots while introducing high-volatility gameplay. Players can score wins by lining up three to five matching icons, with triple sevens awarding payouts of up to 100x.\n
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Jackpots take center stage, with diamond scatter symbols unlocking instant cash prizes when five or more appear. Filling the entire grid with jackpot icons awards 5,000x, while a screen full of wilds delivers the maximum 12,000x win.\n
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With its blend of classic design and modern engagement features, Dozen Jackpots is tailored for both nostalgic slot fans and new-generation players. Operators can also make use of branded integrations, giving them the opportunity to appear within the game environment.\n
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Commenting on the release, Ian Catchick, Chief Product and Business Development Officer at BetGames, said:\n
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“Dozen Jackpots reinvents the classic slot concept with a premium design and huge win potential of up to 12,000x. It’s another exciting addition to our growing slot portfolio, showcasing our focus on delivering engaging, high-quality entertainment to all player types.”
\n"}}],"locale":"en","type":"product","slug":"betgames-dozen-jackpots-slot-release","date":"2025-10-28","banner":{"id":323,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":592,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":593,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":594,"url":"https://thebetpress.com/betgames-reimagines-classic-casino-slots-with-dozen-jackpots/4060/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_208","image":{"url":"/uploads/betgames_1_d2d3da0104.webp"},"published_at":"2025-11-27T08:54:28.000Z","title":"BetGames – Sequels and social: The trends influencing product development","section":[{"richText":{"content":"Market saturation is fuelling product innovation at an unprecedented rate. Suppliers are under intense pressure to stand out, resulting in a surge of new trends emerging across the industry. From the rise of crash games to a surging demand for sequels and social-first experiences, the future of product development is being shaped by a fusion of familiarity and community-driven gameplay.\n
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Following the launch of BetGames’ crash sequel, Skyward Deluxe, we spoke exclusively with Head of Product, Adam Lahouiri, to explore the strategies being implemented by studios to remain relevant in the fast-evolving sector.\n
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As competition intensifies, studios are increasingly opting to evolve proven concepts into game franchises. What is driving this strategy?\n
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All our decisions are driven by data. When the numbers on a proven concept look as strong as they do with the original Skyward, it would be a mistake not to build on that success. Iterating on proven titles is nothing new to the industry – what’s changed is the precision we now have with data segmentation. While we often group players by play style, the truth is that every player is unique. Sequels enable us to expand on the original experience with features that resonate differently with various audiences. One version may appeal to risk-takers, another to social players – but the important point is that no one misses out on the fun.\n
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Why is it important to maintain a balance between sequel familiarity and gameplay upgrades, and how do you ensure you give players sufficient reason to move away from the original?\n
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Familiarity is the gateway, the easy entry to the game for players who have played other versions of the same title. It’s an easy way to get understanding and know-how of certain features from a big group of players straight away. Skyward Deluxe offers the same gameplay and max multiplier as the original. The new features, such as our Community Jackpot, will appear at random times, and our Sky Drops, which are free bets that drop for players to claim, will also occur randomly while playing. The game’s Leaderboard tool is very easy to understand, and points are accumulated for each multiplier that is cashed out. So again, users just have to play the familiar game as normal, but get a whole host of extra features without breaking up that familiar gameplay.\n
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In the digital age, more players than ever before are seeking social-first experiences. What social elements are the most successful when it comes to driving engagement?\n
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Social features are no longer a nice-to-have – they’re becoming central to the player journey. Our Community Jackpot builds a sense of shared success by rewarding all participating players equally when it hits. The Leaderboard drives competition, while the Live Chat gives players a platform to celebrate, share strategies, or simply gloat about a big win. These mechanics turn what could be a solitary game into a shared experience, and that sense of community is what keeps players coming back.\n
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Gamification elements are blurring the lines between iGaming and traditional video games. How and why do features such as leaderboards boost game interaction?\n
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Leaderboards tap into the universal desire for achievement and recognition, giving players a reason to chase bigger multipliers and bragging rights – not just wins. But that’s only part of the picture. With our Hero tool, which is a separate tool but also integrates with Skyward Deluxe, we expand gamification through challenges, tournaments, and a shop where players can redeem prizes. Together, these features create ongoing goals and progression, keeping players engaged far beyond a single session.\n
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Crash games continue to soar in popularity. Why do you think this is, and what is the next step in the evolution of the genre?\n
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Crash games are fast, simple, and community-driven – the perfect blend for today’s digital audience. They offer quick thrills, autonomy in decision-making, and strong social hooks. The genre is still in its infancy, which means there’s a huge runway for innovation ahead. At BetGames, our ambition is to lead that evolution, taking crash beyond its current boundaries. Put simply: the sky isn’t the limit.\n
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Bespoke and branded game development has gained momentum across the industry, with more exclusive titles appearing in casino portfolios.\n
\niGaming Expert spoke with Charlie Jacka (Head of Product, Blueprint Gaming), Ian Catchick (Chief Product & Business Development Officer, BetGames) and Dominic Sawyer (Head of Growth, Tequity) to explore why studios increasingly focus on tailored collaborations, how custom content performs commercially, and why it benefits both sides of the B2B ecosystem.
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Why are studios dedicating more resources to bespoke titles?
Charlie Jacka (Blueprint Gaming):\nDespite limited production capacity, we prioritise bespoke requests where possible. These collaborations benefit both parties: operators receive exclusive content ideal for marketing campaigns, while we can extend the lifecycle of an established title or strengthen a game series. These projects focus on quality over volume — making sure each release fits the partner’s identity while staying true to Blueprint’s creative standards.
Ian Catchick (BetGames):\nFor BetGames, exclusive branded games reflect a broader strategy of deepening supplier–operator alignment. We treat bespoke versions as tailored experiences built for a specific audience, market, or brand style — whether it’s a customised Skyward Deluxe release or a dedicated studio environment. Unique content helps operators differentiate in busy lobbies, build loyalty, and create sustained value. It also encourages stronger long-term relationships rather than one-off engagements.
Dominic Sawyer (Tequity):\nThe main strategy is enabling operators to truly stand out. When every lobby offers similar catalogues, branded originals help operators own the experience. Players respond well to content that feels native to a brand they already trust. For us, these projects turn content into a competitive advantage, strengthening engagement and loyalty.
How do branded games perform compared to standard releases?
Ian Catchick:\nData from our partner collaborations shows that bespoke games often achieve stronger visibility, better retention, and extended life cycles. A branded release developed for an African operator is a great example — tailored mechanics and visuals connected directly with the operator’s identity, demonstrating how exclusivity creates player relevance and competitive edge.
Dominic Sawyer:\nAcross our network, branded versions consistently outperform generic ones in engagement, repeat play and retention. Players gravitate toward content that aligns with a brand they recognise. Bespoke games strengthen emotional connection and drive increases in both time-on-game and lifetime value.
Charlie Jacka:\nA recent example — Paddy Power’s branded edition of our King Kong Cash series — shows the impact of co-branded titles. The underlying brand strength of Kong combined with Paddy Power’s marketing powerhouse created strong momentum immediately after launch. Joint commitment from both sides is what makes these collaborations successful.
Does bespoke development unlock new ways to target specific audiences or markets?
Dominic Sawyer:\nAbsolutely. Adaptable branded content enables operators to target new demographics through creative, data-driven concepts. Tequity’s library of 16 white-label originals gives partners flexibility to tailor genres and visuals to specific markets or promotional strategies.
Charlie Jacka:\nWith our background in land-based gaming, we understand omnichannel design well. When developing a customised version of Cash Strike for Mecca Bingo, we ensured it resonated in both retail and online environments — demonstrating how familiarity and thoughtful adjustments can translate effectively across channels.
Ian Catchick:\nFlexibility is critical. Bespoke projects allow BetGames to refine localisation, visuals, mechanics and formats for specific regions — including market-customised versions such as a Skyward adaptation for Brazil.
How do studios maintain innovation while producing more bespoke content?
Charlie Jacka:\nIt’s a balancing act. We continue innovating for the wider market while tailoring certain releases for specific partners. Our bespoke and general production pipelines operate alongside each other — insights from one stream help inform the other.
Ian Catchick:\nFor BetGames, bespoke development and broad-market innovation run in parallel. We keep building new mechanics and global-fit titles while creating tailored adaptations. Our core design principles — simplicity, accessibility, and brand-ready visuals — remain consistent, ensuring that custom versions don’t dilute our creative identity.
Dominic Sawyer:\nTequity uses a modular customisation approach. Our white-label games allow partners to personalise visuals extensively while retaining proven mechanics. This lets us innovate at scale while enabling partners to push creative boundaries. It preserves our DNA — fast, fun and highly brandable — while giving operators room for expression.
Technology Leadership Driven by Real Value\n
At BetGames, technology decisions are guided by one simple principle: long-term value matters more than short-term trends.\n
Led by CTO Maciej Smolarek, our engineering approach is commercially grounded and partner-focused. Operator feedback isn’t treated as a distraction — it’s seen as a valuable signal that helps shape scalable products, strengthen partnerships, and unlock opportunities that benefit the wider market.\n
We believe strong technology starts with clarity and discipline: clear APIs, predictable integrations, and systems built to scale in regulated environments. Compliance is not a blocker — it’s a framework that enables speed, stability, and trust.\n
Looking ahead, we see real-time personalisation as one of the most powerful drivers of engagement and performance in interactive gaming. Applied responsibly, it can significantly improve player experience, retention, and commercial outcomes — while remaining transparent and compliant.\n
Behind every product is a team empowered to challenge assumptions, think critically, and deliver. This is how we build technology that supports our partners today and evolves with the industry tomorrow.
\n"}}],"locale":"en","type":"business","slug":"CTO-in-Focus-Maciej-Smolarek-BetGames","date":"2026-01-14","banner":{"id":328,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":603,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":604,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":605,"url":"https://www.gamingeminence.com/post/cto-in-focus-maciej-smolarek-betgames","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_211","image":{"url":"/uploads/avatar_4_7c29117470.png"},"published_at":"2026-03-09T12:27:59.000Z","title":"BetGames research reveals more than 70% of players failed to recognise AI avatar gameshow presenters","section":[{"richText":{"content":"BetGames experiment shows most players didn’t recognise AI game show presenters\n
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BetGames has shared the results of an internal experiment exploring the use of AI-generated presenters in live game shows. During the test, human hosts were temporarily replaced with digital replicas, with the majority of players failing to notice the change.\n
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The trial was conducted across several days on one of BetGames’ live game show products. AI avatars were designed as digital versions of real presenters and introduced without any announcement to players in order to measure their impact on user behaviour and engagement.\n
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According to the findings, more than 70% of players did not realise the presenter had been replaced by an AI-generated avatar. At the same time, key performance indicators remained largely unchanged throughout the test. Metrics such as session duration, average stake size and number of bets placed showed no significant variation.\n
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The results suggest that while AI presenters are technically capable of performing the role of live hosts, they currently do not deliver a measurable improvement in player experience or commercial performance. As a result, BetGames concluded that there is no strong business case at present to widely implement AI presenters in live gaming environments.\n
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Cost efficiency is often cited as a key motivation for adopting AI technologies, but BetGames noted that operating AI avatars around the clock still requires considerable resources. At this stage, maintaining AI-generated hosts on a 24/7 basis does not provide meaningful cost advantages compared to employing human presenters.\n
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The company also pointed to several technological limitations that still need to be addressed. Among the most notable challenges are generating natural-sounding text-to-speech voices, synchronising lip movements with dialogue, managing latency, and ensuring accurate real-time translations.\n
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BetGames continues to explore the potential of artificial intelligence as part of its broader innovation strategy. The initiative is led by CEO Andreas Koeberl, who is also a co-founder of Autonomous Minds, the company behind the AI analyst Milo.\n
\n
Commenting on the experiment, Koeberl said the test highlighted an important question about the future role of AI in live gaming.\n
\n
“When it comes to AI presenters, we built it, it worked, and nobody cared,” he said. “That raises the question of what we are actually working toward. Rather than simply replacing humans, the real opportunity for AI lies in creating new possibilities that did not exist before.
\n"}}],"locale":"en","type":"business","slug":"BetGames-research-reveals-players-failed-to-recognise-AI-avatar-gameshow-presenters","date":"2026-03-09","banner":{"id":330,"textColor":"dark","backgroundColor":"iceberg","title":"The BetGames Demo Hub. Explore our award-winning games with free demos","buttons":[{"id":607,"url":"our-products","newTab":false,"text":"Learn more","type":"primary","mainLink":null},{"id":608,"url":"contact-us","newTab":false,"text":"Contact us","type":"secondary","mainLink":null},{"id":609,"url":"https://www.igamingtoday.com/betgames-research-reveals-more-than-70-of-players-failed-to-recognise-ai-avatar-gameshow-presenters/","newTab":false,"text":"Read more","type":"primary","mainLink":null}],"backgroundImage":null}}},{"node":{"id":"Post_212","image":{"url":"/uploads/ai_discussion_copy_415x275_c_5fd95a64fc.webp"},"published_at":"2026-03-16T12:26:31.000Z","title":"Beyond the Buzzwords: The Real Impact of AI in Casino Products","section":[{"richText":{"content":"Artificial intelligence has quickly become one of the most widely discussed — yet often vaguely defined — technologies within the casino gaming sector.
Across the supplier ecosystem, AI is increasingly being positioned as a catalyst for change. From game development and personalised player experiences to operational optimisation and deeper player insights, the technology is frequently presented as a transformative force.
However, as interest in AI grows, so does the need to distinguish genuine innovation from marketing buzzwords. With insights from industry professionals, this discussion explores how AI is currently being used in practical, real-world scenarios, where it delivers measurable benefits for operators, and where expectations may still exceed reality.
Rather than focusing on speculative possibilities, the conversation centres on deployable solutions that are already in use today, the commercial and regulatory factors influencing adoption, and the responsibility suppliers have when communicating the capabilities of AI-driven technologies.
As operators become more selective when evaluating AI-based solutions, the discussion also looks ahead to the next 12–24 months, examining which AI applications may soon become essential for casino suppliers and what meaningful success with AI in gaming could realistically look like.
What Actually Counts as AI in Casino Gaming?
Artificial intelligence is now embedded throughout industry marketing, but the term is often applied broadly. In practical terms, what qualifies as a genuine AI application in casino gaming today — and where might the label be stretched too far?
According to Andreas Koeberl, CEO at BetGames, the industry still has considerable ground to cover.
He notes that while AI was frequently mentioned at industry events such as ICE, there were relatively few genuinely new developments presented. In comparison to other areas of gaming technology outside the iGaming sector, the casino industry remains behind the curve.
Koeberl points out that BetGames’ Casino Designer platform stood out as one of the few solutions showcasing meaningful AI-driven functionality. While some AI elements are already used during game development processes, broader innovation within the sector remains limited.
Sam Depoortere, Chief Product Officer at OpenBet, highlights that AI has already moved beyond theoretical discussions in sports betting and is now supporting real operational processes.
However, he also notes that the term is sometimes applied too loosely. Traditional machine learning models are often described as AI, even though true AI involves more advanced capabilities such as reasoning systems, autonomous task execution, and natural language processing — particularly through large language models and agent-based frameworks.
At OpenBet, this includes tools such as generative responsible gaming assistants and workflow automation systems that provide contextual insights and more intelligent decision-making support.
Meanwhile, Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, believes AI provides the greatest value when it eliminates repetitive or time-consuming tasks.
By reducing procedural work, teams can focus on more meaningful activities such as creativity, strategic thinking, and deeper analysis. AI also enables operators to better interpret the large volumes of performance data they collect.
However, Heggernes cautions that AI is sometimes overstated when it comes to game design and content production. Producing more games faster does not necessarily translate into higher player engagement, and marketing efforts alone cannot guarantee growth.
Practical AI Tools Already Used by Operators
Many AI-driven solutions that deliver tangible benefits are already being used today, particularly in backend systems.
Koeberl explains that the most practical AI tools currently focus on CRM systems, player segmentation, behavioural analytics, and automated decision-making processes. These technologies help operators personalise player engagement, refine retention strategies, and streamline internal workflows.
While experimental front-end concepts such as AI-generated presenters have been explored, real-world testing has shown limited commercial impact so far.
Depoortere also points to a range of AI solutions already available to operators. For example, OpenBet’s Neccton platform uses machine learning to analyse player behaviour in real time and identify potential risk indicators related to responsible gaming.
The latest version incorporates generative AI features that enhance analysis capabilities and provide support teams with clearer, more actionable insights.
AI is also improving trading accuracy, strengthening pricing models, and enhancing risk management processes in sports betting environments.
Beyond player-facing applications, AI is increasingly used internally to improve reporting, accelerate product development, and simplify operational processes.
Heggernes adds that one of the most widely adopted AI applications today is actually content creation. Tools such as ChatGPT, Claude, and Copilot allow teams to generate ideas, structure content, and optimise messaging far more efficiently.
These tools have become integrated into everyday workflows across many organisations, though he stresses that proper training is necessary to ensure they are used effectively.
Additional areas seeing meaningful progress include AI-powered customer support tools, business intelligence platforms capable of generating reports via prompts, and AI-assisted design tools for creating websites and product concepts.
Where AI Is Delivering Real Value
When evaluating the value of AI, operators are increasingly focusing on measurable outcomes such as operational efficiency, scalability, player engagement, and content optimisation.
Heggernes highlights the example of SmartLobbies, a system that automates casino lobby management while delivering personalised game recommendations to players.
Instead of manually managing game placement each day, the system dynamically promotes relevant titles based on behavioural data and performance metrics.
This approach reduces operational workload for casino teams while helping players discover games that better match their preferences. The result is longer playing sessions, improved game visibility, and more efficient content management.
Depoortere notes that AI is also improving efficiency across multiple operational areas. Automation reduces the need for manual reporting and routine data analysis, allowing specialists to focus on strategic work.
AI technologies are also helping operators scale operations through shared APIs that integrate trading, risk management, and compliance processes.
Responsible gaming tools powered by AI can identify potentially harmful player behaviour earlier, improving regulatory outcomes while supporting long-term customer retention.
Koeberl adds that the clearest benefits of AI currently lie in operational optimisation. Machine learning models help analyse large datasets more quickly, enabling predictive insights and improved decision-making.
Automation can also reduce manual workloads across marketing, production, and back-office processes, allowing teams to increase output without expanding headcount.
However, he emphasises that successful AI adoption requires clear objectives. Many AI projects fail because organisations attempt to implement the technology without clearly defining the problems they want to solve.
Ensuring Responsible and Transparent AI Use
As AI enables greater automation and personalisation, maintaining transparency and regulatory compliance remains a critical priority.
Heggernes stresses that any AI solution must operate within strict regulatory frameworks. AI can support responsible gaming initiatives by identifying risk patterns, monitoring player behaviour, and detecting potential fraud.
However, automated systems should always complement — not replace — human oversight. Clear escalation processes, manual review procedures, and transparent reporting remain essential components of responsible AI deployment.
Depoortere agrees that governance and oversight are key. AI systems must operate within structured governance frameworks that ensure accountability and transparency.
OpenBet has established a multidisciplinary AI ethics committee responsible for reviewing model behaviour, compliance considerations, and potential operational risks.
Koeberl also notes that organisations must fully understand their data flows and operational safeguards before deploying AI technologies.
While AI models can sometimes operate as “black boxes,” human decision-makers must always retain ultimate control.
What Will Define the Next Stage of AI in Casino Gaming?
Looking ahead, several AI applications are likely to move from competitive advantages to baseline expectations across the industry.
Koeberl identifies two major areas of development: increased automation within game production processes and the emergence of entirely new game formats that rely on AI technologies.
Depoortere predicts that AI-driven player protection tools and automated trading adjustments will soon become standard features for casino suppliers.
Once these capabilities become widespread, the key differentiator will be the depth of integration within supplier ecosystems.
Rather than offering isolated AI tools, leading suppliers will create interconnected systems where trading, risk management, compliance, and product development operate within a unified AI framework.
Heggernes believes that the ability to translate complex data into clear insights will become increasingly important.
As AI-powered analytics become standard, suppliers who can turn large volumes of data into personalised, actionable recommendations for operators will ultimately stand out.
Salsa Technology - one of the most popular technology developers in the region. The deal sees BetGames offer all of its popular games to several markets in Latin America.\n
Aiste Garneviciene, BetGames COO, said of the collaboration: “This is great news for both us and our partners. With a full integration, players can now enjoy our industry-leading fixed-odds betting games, already known to be some of the best on the continent.”\n
Read the full article here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-salsa-technology","date":"2021-11-25"}},{"node":{"id":"Post_2","image":{"url":"/uploads/Bet_Games_and_Salsa_Technology_0b46b60e74_1af79485a2.png"},"published_at":"2021-12-22T14:42:58.000Z","title":"US: The land of the reels and the home of online casino?","section":[{"richText":{"content":"Is the tide turning and is America ready to fully embrace the online casino? In the latest issue of SBC Leaders, Dr. Andreas Köberl, BetGames CEO, joins others in giving his thoughts on how the US can develop - but also why there are markets outside of the US that should be getting our immediate attention.
\n
Check out the article here (page 67-69).
\n"}}],"locale":"en","type":"business","slug":"us-online-casino","date":"2021-11-24"}},{"node":{"id":"Post_3","image":{"url":"/uploads/Bet_Games_SBC_News_Aiste_Garneviciene_01_75cfd53c01.png"},"published_at":"2021-12-22T14:47:33.000Z","title":"Reflecting on BetGames 2021 milestones","section":[{"richText":{"content":"Many people ask us why, and how, we’ve refurbished our games - and what business impact this has for BetGames. Aiste Garneviciene, our COO, sat down with SBC News to answer these, and many more, questions.
\n
Read the enlightening interview here.
\n"}}],"locale":"en","type":"product","slug":"betgames-2021-milestones","date":"2021-11-18"}},{"node":{"id":"Post_4","image":{"url":"/uploads/Bet_Games_Europe_Gaming_Awards_01_7cacf7d69b.png"},"published_at":"2021-12-22T14:51:17.000Z","title":"Shortlisted: Rising Star Table & Game Of The Year","section":[{"richText":{"content":"BetGames has just been shortlisted at the SiGMA iGaming Awards 2021, with our Andar Bahar title nominated for Rising Star Table Game of the Year!\n
Our unique take on this traditional Indian game delivers live play, two side bets, and a unique interface.
\n
The SiGMA awards are held on November 15. Good luck to all of those nominated!
\n"}}],"locale":"en","type":"business","slug":"sigma-igaming-awards-2021-shortlist","date":"2021-11-04"}},{"node":{"id":"Post_5","image":{"url":"/uploads/Bet_Games_Judge_Aiste_Garneviciene_02_1e1f6f7ebe.png"},"published_at":"2021-12-22T15:03:56.000Z","title":"Aiste Garneviciene is the judge in SBC Awards 2021 & Global Gaming Awards 2021","section":[{"richText":{"content":"Aiste Garneviciene, BetGames COO, has been selected as a judge for both the SBC Awards and the Global Gaming Awards this year.\n
\n
Aiste said, “It’s very much an honor to have been chosen to join the judging panels at these events, which are all about recognising and rewarding the incredible innovation and commitment to excellence that we see in our industry. Truly, 2021 has produced some incredible work. Good luck to everyone in the many categories!”
\n"}}],"locale":"en","type":"business","slug":"judge-sbc-awards-2021","date":"2021-11-02"}},{"node":{"id":"Post_6","image":{"url":"/uploads/Bet_Games_SBC_Awards_Latino_America_01_8fd0d4c338.png"},"published_at":"2021-12-22T15:07:19.000Z","title":"SBC Latinoamérica Winners: Bingo & Lottery, Supplier of the Year","section":[{"richText":{"content":"We have just picked up another prestigious award - SBC Latino America Bingo & Lottery Supplier of the Year. We’ve worked hard to develop our portfolio and partner relationships in Latin America, and that determination and dedication is bearing fruit.\n
\n
Explore our award-winning games, enjoy the free demos, and see why our lottery games are second to none: www.betgames.tv.
\n"}}],"locale":"en","type":"business","slug":"sbc-latinoamerica-winners","date":"2021-11-01"}},{"node":{"id":"Post_7","image":{"url":"/uploads/Bet_Games_Casino_Beats_Andreas_02_dee552613f.png"},"published_at":"2021-12-22T15:12:21.000Z","title":"CB 100: America... the land of opportunity?","section":[{"richText":{"content":"Dr. Andreas Köberl, BetGames CEO, was one of the industry leaders who spoke with CasinoBeats on this very topic.\nHe explained where, and why, attention should be focused. While others are putting their bets on LatAm, Andreas has an alternative favorite.\n
\n
Read the article here.
\n"}}],"locale":"en","type":"business","slug":"america-opportunity-land","date":"2021-10-26"}},{"node":{"id":"Post_8","image":{"url":"/uploads/Bet_Games_SBC_Awards_shortlist_02_1d7a8c7f1d.png"},"published_at":"2021-12-22T15:15:18.000Z","title":"SBC Awards Shortlisted in 4 nominations","section":[{"richText":{"content":"The competition has been very strong this year, with SBC seeing a record number of entries. Stay tuned to hear who the winners are (to be announced on December 14).
\nGood luck, everyone!
BetGames is nominated for:\n
\n
For more information about BetGames, and why we are leading the way in live-dealer betting, visit: www.betgames.tv.
\n"}}],"locale":"en","type":"business","slug":"sbc-awards-shortlist","date":"2021-10-18"}},{"node":{"id":"Post_9","image":{"url":"/uploads/Bet_Games_Wheel_Speed_Up_01_ae42756665.png"},"published_at":"2021-12-22T15:19:04.000Z","title":"Wheel Speedup","section":[{"richText":{"content":"With quicker play and a new user interface allowing online players to turn on statistics whenever they want, the game offers a faster, more flexible, more dynamic experience.
\n
We put a fresh spin on this classic game by making it a blistering 33% faster! The wheel rotation now changes every 90 seconds (instead of the previous 120).
\n
Try the demo today!\ndemo.betgames.tv
\n"}}],"locale":"en","type":"product","slug":"wheel-speedup","date":"2021-10-12"}},{"node":{"id":"Post_10","image":{"url":"/uploads/Bet_Games_SBC_James_01_b272cda492.png"},"published_at":"2021-12-22T15:24:51.000Z","title":"Why Africa is a home away from home for BetGames","section":[{"richText":{"content":"The market in South Africa alone is expected to reach $2.3 billion in revenue by 2023.\n
\n
James Everett, BetGames Sales Director Africa, sat down with SBC News to discuss our plans, key markers that differentiate our products, major operators finding the most success, the demographics linked to live-dealer betting, and much more!
\nRead the full interview here and learn about our vision for Africa over the next 12 months.
\n"}}],"locale":"en","type":"business","slug":"africa-betgames","date":"2021-10-01"}},{"node":{"id":"Post_11","image":{"url":"/uploads/Bet_Games_Lottery_Daily_Andreas_02_a3ed9e6cb5.png"},"published_at":"2021-12-22T15:35:37.000Z","title":"Defining the next generation of lotto","section":[{"richText":{"content":"Our CEO, Dr. Andreas Köberl, sat down with Lottery Daily to explain. Read the interview to learn how Lotto Reloaded is about enabling experiences, getting tier-one ready, and finding the ‘right way’ to evolve.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"next-generation-lotto","date":"2021-09-23"}},{"node":{"id":"Post_12","image":{"url":"/uploads/Bet_Games_SBC_Awards_Latino_America_01_8fd0d4c338.png"},"published_at":"2021-12-27T08:04:41.000Z","title":"SBC Latinoamérica shortlisted","section":[{"richText":{"content":"We are very proud to announce that BetGames has been recognized at the 2021 SBC Latino America Awards. Following our strong efforts and partnership-building, we have been shortlisted for Bingo & Lottery Supplier of the Year.\n
\n
Well done, team!
\n"}}],"locale":"en","type":"business","slug":"sbc-latinoamerica-shortlist","date":"2021-09-17"}},{"node":{"id":"Post_13","image":{"url":"/uploads/Bet_Games_Kaizen_02_5de8b7b37b.png"},"published_at":"2021-12-27T08:09:02.000Z","title":"BetGames readies Greece rollout with major Kaizen Gaming deal","section":[{"richText":{"content":"We have struck a deal with Kaizen Gaming (Stoiximan/Betano), one of the fastest-growing Game Tech companies in Europe, which currently operates under the Stoiximan brand in Greece and Cyprus.
\n
Christos Mavridis, Live Casino Manager at Kaizen Gaming, said: “We have a thriving domestic market in Greece, and BetGames’ range of hugely popular games will suit the Greek market perfectly.”\n
Read all about the deal here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-kaizen-gaming-deal","date":"2021-09-14"}},{"node":{"id":"Post_14","image":{"url":"/uploads/Bet_Games_Ian_Catchick_02_7810e66a5b.png"},"published_at":"2021-12-27T08:13:12.000Z","title":"Ian Catchick joining BetGames","section":[{"richText":{"content":"Ian’s incredible gambling industry expertise - built on 20 years working in multiple European countries - will allow us to accelerate both our product vision and our business offering.\n
\n
Before joining our team, he held director roles at Gala Coral (Entain), Ladbrokes and Playtech, and as former Chief Product Officer of OPAP, Ian joins us primed and ready to lead our teams forward. And having already amassed extensive experience in sports betting, casino, bingo and lottery products, he’s the perfect fit for the Wow! we are now bringing to the industry.\n
\n
Welcome to the team, Ian - we’re thrilled to have you with us.\n
\n
The only male to be given this distinction, Vygerdas Jonikas, BetGames Founder, was selected for creating “a working environment for women to thrive in.”\n
\n
Aiste Garneviciene, our COO, was also nominated as an Industry Achiever, and BetGames as a company was selected for the Employee Wellbeing award.\n
\n
Inclusiveness, diversity and equality - at BetGames these aren’t buzzwords, they’re everyday practices.\n
\n
As the Austrian-American management consultant, Peter F. Drucker, once said, “Management is doing things right; leadership is doing the right things.”
\n
In four months time, Aiste will have been with BetGames for 10 years - and during that time she has played an instrumental role in building our company, developing its teams, and imparting the managerial wisdom and quick thinking that has helped make us a leader in the industry.\n
\n
The 5th annual iGaming IDOL Awards will be held in Malta on October 20.
\n
Good luck, Aiste!
\n"}}],"locale":"en","type":"business","slug":"manager-idol-of-the-Year-2021","date":"2021-08-11"}},{"node":{"id":"Post_17","image":{"url":"/uploads/Bet_Games_Login_Casino_Yury_mikhaylov_02_986f22c251.png"},"published_at":"2021-12-27T08:43:27.000Z","title":"Revealing live betting games insights, business development and differentiation","section":[{"richText":{"content":"Invaluable, business-boosting insights. How do you build a successful business, what are the secrets behind developing and promoting games, how do you utilize deep knowledge of technology and then go further to innovate with it, and how can a company truly stand out from the competition?\n
\n
Yury Mikhailov, BetGames Sales Director for CIS, gives a two-part interview where he deep dives into the answers to these questions, and much, much more!*\n
\n
*Interview is in Russian, but you can click on captions and then auto translate to watch it in English.
\n"}}],"locale":"en","type":"business","slug":"live-betting-games-cis","date":"2021-08-10"}},{"node":{"id":"Post_18","image":{"url":"/uploads/Bet_Games_Europe_Bet_02_3bb8c12890.png"},"published_at":"2021-12-27T08:47:36.000Z","title":"Going Live with Europebet","section":[{"richText":{"content":"Players in Georgia will not only get to play our enhanced Lotto products and revamped Wheel of Fortune, but also the rest of BetGames’ industry-leading titles.
\n
Following a record-breaking 12-month period of expansion, entering into Georgia is another step forward in our journey as we build partnerships with major operators.\n
When lockdowns first came into force, live betting products emerged as a way of offering the live experience sportsbook customers were missing out on.
\n
And live outcomes will always be a stronger cross-sell than the world of RNG-based betting offered by slots and virtuals – especially for players looking to take on the house!\n
\n
Want to learn more about why, the direction of Lotto over the next 10 years, and how one of the oldest forms of gambling entertainment isn’t going away?\n
\n
Read the full article from our CEO Dr. Andreas Köberl.
\n"}}],"locale":"en","type":"product","slug":"lottery-gambling","date":"2021-08-02"}},{"node":{"id":"Post_20","image":{"url":"/uploads/Bet_Games_rebranding_01_63808598b2.png"},"published_at":"2021-12-27T10:48:26.000Z","title":"New brand","section":[{"richText":{"content":"Going forward, you will experience the true Wow-factor behind BetGames’ upcoming campaigns. And as our company boldly launches its new plans, new games and new approaches, players and partners alike are going to benefit.\n
\n
Stay tuned - you’re about to experience live dealer betting the way only BetGames can deliver it!\n
\n
Visit our new website: www.betgames.tv
\n"}}],"locale":"en","type":"business","slug":"new-brand-betgames","date":"2021-07-28"}},{"node":{"id":"Post_21","image":{"url":"/uploads/Bet_Games_SBC_News_Aiste_Garneviciene_02_9bd904ccc0.png"},"published_at":"2021-12-27T10:53:39.000Z","title":"Lotto Reloaded: A natural continuation for BetGames' flagship product","section":[{"richText":{"content":"Over the years the changes in these lucky games can be mirrored by the growth of our company. Our COO Aiste Garneviciene tells SBC News how first-to-market-speed, innovation, partner-feedback, and consumer satisfaction has led to a remarkable transformation in our lotto games.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"lotto-reloaded-betgames","date":"2021-07-26"}},{"node":{"id":"Post_22","image":{"url":"/uploads/Bet_Games_Gaming_Awards_01_ea51a63b6b.png"},"published_at":"2021-12-27T11:04:59.000Z","title":"GA Gaming Awards Shortlisted","section":[{"richText":{"content":"We are proud to be shortlisted in three categories for the prestigious IGA Awards, to be held in London on the 8th of September. Well done to the entire team on being nominated in the categories of Live Casino of the Year, Lottery Product of the Year and Unique Gaming company of the Year.
\n"}}],"locale":"en","type":"business","slug":"ga-gaming-awards-shortlist","date":"2021-07-12"}},{"node":{"id":"Post_23","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Andreas_Koeberl_02_e3d6e81b43.png"},"published_at":"2021-12-27T11:08:48.000Z","title":"BetGames Lotto Reloaded Interview","section":[{"richText":{"content":"This insatiable desire to innovate has seen us become the world leader in live broadcast betting. Our CEO Dr. Andreas Köberl tells Gambling Insider about the thrilling relaunch of our much beloved lotto games.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"product","slug":"betgames-lotto","date":"2021-07-08"}},{"node":{"id":"Post_24","image":{"url":"/uploads/Bet_Games_soft2bet_01_4d0af96b02.png"},"published_at":"2021-12-27T11:12:17.000Z","title":"New partnership with the industry renowned Soft2bet brands","section":[{"richText":{"content":"Our reloaded lotto games and the optimized Wheel of Fortune will be featuring strongly on their respective platforms, offering consumers a wide choice of our favorite games.\n
\n
Our award-winning COO Aiste Garneviciene, together with leading attorney Andrius Gabnys, discuss restrictions on advertising in Lithuania and how it will affect local industry trends.
\n
Andy chats about an aggressive approach and innovative strategy. We are all about shaking the industry by its heels and taking massive leaps forward.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-project-growth","date":"2021-06-02"}},{"node":{"id":"Post_27","image":{"url":"/uploads/Bet_Games_Rivalo_a874e54caf.png"},"published_at":"2021-12-27T11:24:26.000Z","title":"New partnership with Rivalo","section":[{"richText":{"content":"We would like to welcome Rivalo, a powerhouse betting provider from the Latin America region to our extended family.
\n
Read the full article here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-rivalo","date":"2021-05-26"}},{"node":{"id":"Post_28","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Aiste_Garneviciene_02_f7d8df8668.png"},"published_at":"2021-12-27T11:29:16.000Z","title":"How are African markets able to compete more?","section":[{"richText":{"content":"Read the latest edition of Gambling Insider for the full discussion.\n
\n
Andar Bahar complements our wide-reaching outcome-based portfolio perfectly, adding a touch of the exotic to the magic of live broadcast betting.\n
\n
Try it now here: demo.betgames.tv
\n"}}],"locale":"en","type":"product","slug":"andar-bahar-live","date":"2021-05-19"}},{"node":{"id":"Post_30","image":{"url":"/uploads/Bet_Games_EGR_B2_B_Awards_01_1baf78244c.png"},"published_at":"2021-12-27T11:34:08.000Z","title":"EGR B2B Shortlisted","section":[{"richText":{"content":"We have been shortlisted in the best Live Casino Supplier, Lottery Supplier and Poker Supplier categories. Congratulations on a wonderful team effort.
\n"}}],"locale":"en","type":"business","slug":"egr-b2b-shortlist","date":"2021-05-10"}},{"node":{"id":"Post_31","image":{"url":"/uploads/Bet_Games_Casino_Beats_Andreas_02_dee552613f.png"},"published_at":"2021-12-27T11:37:29.000Z","title":"Our Biggest announcements are yet to come ","section":[{"richText":{"content":"He outlines strategies such as transforming the commercial department, aligning market approach, industry capitalization and enhanced client benefits.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-announcements","date":"2021-04-07"}},{"node":{"id":"Post_32","image":{"url":"/uploads/Bet_Games_Global_Gaming_awards_01_e60bb1ac94.png"},"published_at":"2021-12-27T11:39:52.000Z","title":"Global Gaming Awards Shortlisted","section":[{"richText":{"content":"This hard work has not gone unnoticed. We have been shortlisted in two prestigious categories for the Global Gaming Awards, which is set to be held in London 2021. We have been shortlisted in the categories Retail Supplier of the Year and Casino Product of the Year.
\n"}}],"locale":"en","type":"business","slug":"global-gaming-awards-shortlist","date":"2021-04-01"}},{"node":{"id":"Post_33","image":{"url":"/uploads/Bet_Games_Video_Slots_03_43617b849c.png"},"published_at":"2021-12-27T11:42:12.000Z","title":"Our New Partners - Video Slots","section":[{"richText":{"content":"We are proud to offer our full range of products to Videoslots, an industry giant, who with over 5000 games, is a leading distributor of betting products.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-video-slots","date":"2021-03-24"}},{"node":{"id":"Post_34","image":{"url":"/uploads/Bet_Games_Wheel_Speedup_02_79082a4354.png"},"published_at":"2021-12-27T11:45:38.000Z","title":"Wheel of Fortune. New studio & Non-stop action","section":[{"richText":{"content":"The game will feature a host of changes, all primed to make it one of the hottest and fastest wheels on the planet.\n
\n
Try our demo: demo.betgames.tv
\n"}}],"locale":"en","type":"product","slug":"wheel-of-fortune-new-studio","date":"2021-03-23"}},{"node":{"id":"Post_35","image":{"url":"/uploads/Bet_Games_expansion_with_ISO_27001_certification_af46759295.png"},"published_at":"2021-12-27T11:47:54.000Z","title":"BetGames ready for expansion with ISO 27001 certification ","section":[{"richText":{"content":"We have proven conclusively that we maintain one of the strictest internal security systems in Europe.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-iso-27001-certification","date":"2021-03-17"}},{"node":{"id":"Post_36","image":{"url":"/uploads/Bet_Games_Gambling_Insider_Andreas_Koeberl_02_e3d6e81b43.png"},"published_at":"2021-12-27T11:49:56.000Z","title":"An aggressive growth strategy","section":[{"richText":{"content":"Andreas has endeared himself to his staff, our partners and various stakeholders with his sharp mind and a visionary ability to read industry trends.\n
\n
Enjoy the article here.
\n"}}],"locale":"en","type":"business","slug":"growth-strategy","date":"2021-02-26"}},{"node":{"id":"Post_37","image":{"url":"/uploads/Bet_Games_Malta_Office_01_5133c7f4f6.png"},"published_at":"2021-12-27T11:52:11.000Z","title":"BetGames office in Malta","section":[{"richText":{"content":"We have now officially opened a new office in Malta, with the aim of further global expansion firmly in our sights. We enjoyed a stellar 2020, adding some of the industry's biggest brands to our stable and we are thrilled to be part of this new journey.\n
\n
Read the full article here.
\n"}}],"locale":"en","type":"business","slug":"betgames-malta-office","date":"2021-02-24"}},{"node":{"id":"Post_38","image":{"url":"/uploads/Bet_Games_Casino_Beats_Ian_Catchick_02_acb4c790a5.png"},"published_at":"2021-12-27T12:02:33.000Z","title":"Relaunched and revitalised: A tale of 2021 for BetGames","section":[{"richText":{"content":"For BetGames, there’s been amazing growth and a revitalised portfolio, along with new partner acquisition and encouraging development with our existing ones. Ian Catchick, Chief Product and Business Development Officer, spoke with CasinoBeats about the pace of expansion, making games more appealing, our formula for being mobile-first, channel-appropriate product launches and much, much more.
\n
Read the full interview here.
\n"}}],"locale":"en","type":"product","slug":"betgames-summary-2021","date":"2021-12-20"}},{"node":{"id":"Post_39","image":{"url":"/uploads/Bet_Games_International_Gaming_Awards_shortlist_01_02768d4d53.png"},"published_at":"2021-12-27T12:08:45.000Z","title":"Two IGA Awards nominations!","section":[{"richText":{"content":"This year we’re up for Live Casino of the Year, and Lottery Product of the Year. This well-respected organisation has been giving awards since 2008, and utilises 34 judges from across the industry. Good luck, team!
\n"}}],"locale":"en","type":"business","slug":"iga-awards-nomination","date":"2021-12-17"}},{"node":{"id":"Post_40","image":{"url":"/uploads/Bet_Games_Proto_Industrija_show_02_d84d800a78.png"},"published_at":"2021-12-27T12:15:46.000Z","title":"Proto Industrija interviewed BetGames ","section":[{"richText":{"content":"Vygerdas Jonikas, BetGames’ Founder, and Vytautas Kačerauskas, VP of Product Development and Innovation, spoke about our business, the studios, and how creative people can apply their alternative way of thinking to create something truly special. The interviews are in Lithuanian, but have English subtitles.\n
\n
Aiste's skills and leadership qualities are no surprise to us, having seen her work and development over the last 10 years with BetGames. Congratulations to all of the women who made the shortlist - our industry needs to see such women excel.
\n"}}],"locale":"en","type":"business","slug":"most-influential-women-igaming-2021","date":"2021-12-07"}},{"node":{"id":"Post_42","image":{"url":"/uploads/Bet_Games_10th_year_anniversary_8d3cd687eb.png"},"published_at":"2022-01-07T12:39:23.000Z","title":"BetGames 10th Anniversary","section":[{"richText":{"content":"And we couldn’t be prouder of what we’ve achieved in this time. We officially registered BetGames on January 6, 2012. On January 7, we launched our first game, Lucky 7!\n
\n
Ten years later, we’ve picked up awards and recognitions from the likes of Deloitte and SBC, have grown to a team of over 250 professionals, and became the industry leader for live-dealer betting.\n
\n
2022 marks our tenth birthday. It’s also the year we will launch a true industry first. But more on that later. Stay tuned!
\n"}}],"locale":"en","type":"business","slug":"betgames-birthday","date":"2022-01-06"}},{"node":{"id":"Post_43","image":{"url":"/uploads/Bet_Games_Aiste_Garneviciene_Global_Gaming_awards_02_003537dd12.jpg"},"published_at":"2022-01-28T11:14:42.000Z","title":"Shortlisted - Executive of the Year","section":[{"richText":{"content":"With so many executive-level talents in the industry, we feel very honored that Aiste has been selected as one of the contenders. Indeed, such is the breadth of talent this category has 25 nominations (rather than the usual 10 shortlistings at the GGA.\n
\n
Aiste said, “BetGames made huge advances in 2021 – and is laying the groundwork for big developments in 2022 – so it’s great to see the industry publicly recognizing how BetGames is leading the way. None of this would be possible without our structured leadership and a team of professionals who are 100% dedicated to driving us forward.”\n
\n
Good luck, Aiste – your personal recognition is much deserved.
\n"}}],"locale":"en","type":"business","slug":"shortlisted-executive-of-the-year-2022","date":"2022-01-28"}},{"node":{"id":"Post_44","image":{"url":"/uploads/Bet_Games_Bi_G_Africa_Summit_Johannesburg_South_Africa_2022_cee43ab453.jpg"},"published_at":"2022-02-02T11:19:37.000Z","title":"BiG Africa Summit ","section":[{"richText":{"content":"James Everett, VP Africa, will be attending this year’s BiG Africa Summit at the Emperors Palace Hotel in Johannesburg. This two-day summit, now in its 8th year, seeks to involve all African gaming stakeholders in providing an impressive exhibition floor, networking opportunities and the exchange of knowledge during conferences sessions.\n
\n
Reach out to James to arrange a time to meet.
\n"}}],"locale":"en","type":"events","slug":"big-africa-summit-2022","date":"2022-02-02"}},{"node":{"id":"Post_47","image":{"url":"/uploads/Bet_Games_ICE_London_2022_49a9afd668.jpg"},"published_at":"2022-02-08T09:36:41.000Z","title":"ICE London","section":[{"richText":{"content":"Typically one of the biggest iGaming and betting events of the year, a host of delegates from BetGames will attend ICE London. With the current attendee list including people from all around the world, speakers have signed up to give 12 scheduled Masterclasses. Together, the exhibition will offer “an unrivalled, global platform to find new business and partnership opportunities.”\n
\n
To arrange meetings, reach out to:\n
Dr. Andreas Köberl, CEO\n
Aiste Garneviciene, COO\n
John-Paul Rowland, VP for Europe and Asia\n
Yury Mikhaylov, VP CIS\n
James Everett, VP Africa\n
Yanina Kaplya, Head of Marketing
\n"}}],"locale":"en","type":"events","slug":"ice-london-2022","date":"2022-02-02"}},{"node":{"id":"Post_50","image":{"url":"/uploads/BG_web_news_Stand_With_Ukraine_02_2c54dcfc3b.png"},"published_at":"2022-04-05T14:34:03.000Z","title":"Stand with Ukraine","section":[{"richText":{"content":"But we are now 13 days into the Russian Government’s unprovoked invasion of Ukraine - an act of terror that threatens Europe at large - and our hearts continue to go out to our Ukrainian friends, family members and colleagues.\n
\n
One of our key values is being a “People’s Company”, that’s why we strongly condemn this aggression. BetGames is proud of all our talented people around the globe, independent of their nationality.\n
\n
To help where we can, we have created a €25,000 direct support and donation fund, and provide legal, mental health and compassionate leave support for our directly affected people.\n
\n
Yesterday, US Secretary of State Anthony Blinken assured Lithuania of NATO protection. It is a welcome reassurance, but one that doesn’t diminish our fears for Ukraine. BetGames will continue to give support to our Ukrainian colleagues, their families and loved ones, and we stand as one in our condemnation of the sickening events currently taking place in Ukraine.
\n"}}],"locale":"en","type":"business","slug":"stand-ukraine","date":"2022-03-08"}},{"node":{"id":"Post_52","image":{"url":"/uploads/BG_web_news_TO_Ppresenter_6b481babbe.png"},"published_at":"2022-04-05T14:47:25.000Z","title":"Top presenter of the Year","section":[{"richText":{"content":"An important part of our Employer Branding is internal recognition - particularly, how we reward our people for their amazing efforts. And so it’s with this great video that we announce Gitana has been awarded BetGames Top Presenter of the Year. The prize is a trip to the beautiful Canary Islands. Well done, Gitana - you really light up our live tables.\n
\n
For those who are interested in becoming a BetGames presenter, check out our studio department listings.
\n"}}],"locale":"en","type":"business","slug":"top-presenter-2021","date":"2022-02-11"}},{"node":{"id":"Post_48","image":{"url":"/uploads/BG_web_news_Ian_SBC_News_5b130e4f35.png"},"published_at":"2022-04-05T14:47:54.000Z","title":"Emerging markets require a much more bespoke approach to content","section":[{"richText":{"content":"He joined us in September 2021, and has already proved invaluable in helping lead our transformation. Ian has, since 2000 when he joined Camelot Group plc, worked across a range of Tier 1 global iGaming organisations.\n
\n
“One size doesn’t fit all when it comes to developing products for different customer types and nationalities. Since joining BetGames, we have simplified many of our products and are developing further insights into player behaviours - a strategic change that is driving the product roadmap.”\n
\n
Looking to learn more about Ian’s experience and his plans for BetGames? In this interview he speaks about delivering technical excellence, future trends, how to develop for emerging markets, and much more.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"product","slug":"markets-bespoke-content","date":"2022-03-28"}},{"node":{"id":"Post_53","image":{"url":"/uploads/BG_web_news_Yanina_european_Gaming_02_4a6b5e5564.png"},"published_at":"2022-04-05T14:51:00.000Z","title":"Branding & shaping the perfect corporate image","section":[{"richText":{"content":"Why is this happening now, and how does a rebrand impact corporate goals and market awareness?\nYanina Kaplya, BetGames Head of Marketing, was one of three professionals interviewed by European Gaming to discuss this topic.\n
\n
“Looking at the gaming market today, we can see that competition is fierce and every brand wants to cultivate uniqueness through product or brand identity to differentiate itself.”\n
\n
What’s in a name, a logo, and brand values and assets?\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"branding-shaping","date":"2022-02-03"}},{"node":{"id":"Post_51","image":{"url":"/uploads/BG_web_news_Andy_SBC_02_6a4ed87472.png"},"published_at":"2022-04-05T14:51:43.000Z","title":"Continuing BetGames' evolution throughout a pivotal 2022","section":[{"richText":{"content":"2021 was a challenging year for everyone, whatever their work or industry. But for BetGames, it was also a year to challenge ourselves to do better and become more. It bore fruit, and has set the stage for everything we’re doing in 2022. Andreas Koeberl, BetGames CEO, spoke with SBC News to reflect on a year of change and growth, and to discuss our plans and ambitions for 2022. What’s coming? Incredible new product lines and a different approach to the business.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"betGame-evolution-2022","date":"2022-02-17"}},{"node":{"id":"Post_49","image":{"url":"/uploads/BG_web_news_Technim_02_ece9ad30fe.png"},"published_at":"2022-04-05T14:53:59.000Z","title":"BetGames integrates tier-one content with Technamin","section":[{"richText":{"content":"The partnership will integrate the entire catalogue of BetGames products into Technamin’s 5,700 casino games (from 110+ top online studios), and which includes a sportsbook with global coverage, managed risks, and a customisable player interface.\n
\n
Yury Mikhaylov, BetGames Sales Director for CIS, said: “Technamin is a new and ambitious player in the iGaming space. This partnership allows us to offer our games to players across different markets - a great move as we continue our 2021 momentum with multiple new launches throughout 2022.”\n
\n
BetGames has confirmed the appointment of Steve Wall as its Chief Technology Officer, strengthening its leadership team and bringing IT expertise.\n
\n'I’m excited to join a company that has grown rapidly in a short period of time,' says BetGames' Steve Wall.\n
\n
BetGames provides operating giant Betway Group, our partner since 2017, with a new branded lottery studio. This is the third bespoke project we have developed for Betway, and the latest is also the first green screen variant - and one based on our flagship lottery game Lucky 7.\n
\n
Commenting on the deal, BetGames CEO Dr. Andreas Köberl said, “Once more we’ve delivered a state of the art, one-of-a-kind product and studio for Betway. The fact that we’re on our third such project for them is testament to the trust they have in us to handle them effectively and supply a robust, engaging and flexible solution to their exact requirements.”\n
\n
And how will a network of 3D virtual worlds with a focus on social connection - commonly linked to ‘Web 3-0’ where users control and own their creations and online identities - be implemented in iGaming?\n
\n
Our industry, like every other industry, is trying to get its head around the idea - and looking to carve out some niche space.\n
\n
Dr. Andreas Köberl, BetGames CEO, was one of the professionals that iGaming Business interviewed on this topic.\n
\n
Read the full article.
\n"}}],"locale":"en","type":"business","slug":"enter-metaverse","date":"2022-04-25"}},{"node":{"id":"Post_56","image":{"url":"/uploads/BG_web_news_Article_Ukraine_c6f0f0d581.png"},"published_at":"2022-04-28T08:47:23.000Z","title":"Stories from Ukraine","section":[{"richText":{"content":"Yanina Kaplya, BetGames Head of Marketing, was among those interviewed by iGaming Business, which spoke to industry experts about how Russia’s war against Ukraine is impacting business, the challenges this presents, and the personal impact it has had.\n
\n
“Business is built by people, for people. For us, it’s important to confirm that our company and its employees are functioning as normal. Once that is done, we can redirect our attention towards growing our business in Ukraine.”\n
\n
Be sure to read the full article.
\n"}}],"locale":"en","type":"business","slug":"stories-kraine","date":"2022-04-19"}},{"node":{"id":"Post_58","image":{"url":"/uploads/Bet_Games_web_news_Article_shortlisted_BSG_awards_7aa59f4a68.png"},"published_at":"2022-04-28T08:47:48.000Z","title":"Shortlisted - Best Live Casino Provider in the Baltics (2022)","section":[{"richText":{"content":"This year, we have been nominated in the Best Live Casino Provider in the Baltics category.\n
\n
Winners will be decided by attending delegates at the MARE BALTICUM Gaming Summit in Vilnius, on May 12.\n
\n
Good luck to all of the providers going for gold in this B2B category!
\n"}}],"locale":"en","type":"business","slug":"best-live-casino-provider-baltics","date":"2022-04-27"}},{"node":{"id":"Post_59","image":{"url":"/uploads/Bet_Games_web_news_Article_Avento_partners_0fa3b5b28a.png"},"published_at":"2022-05-05T08:19:05.000Z","title":"BetGames to supply Avento!","section":[{"richText":{"content":"The entire BetGames portfolio is available, including our enhanced lottery games and genre-leading Wheel of Fortune. Avento holds multiple licences, and has a strong foothold in key global markets via its five casino brands: Slot V, Frank Casino, Mr Bit, Aplay Casino and Drift Casino.\n
\n
John-Paul Rowland, BetGames VP for Europe & Asia, said: “As a highly-ambitious company, it’s always great to enhance our reach by partnering with popular operators. We’re delighted to team up with a vibrant and rapidly growing company like Avento, allowing us to deliver our exciting games to more players.”\n
\n
Aiste was a judge for SBC 2021 last December, and was also on the panel for the Global Gaming Awards.\n
\n
She said, “It’s not only an honour and a privilege to be asked to judge, it’s also a fascinating experience - one where I can see in great detail how companies push, overcome barriers and truly raise the bar - something that encourages others in our industry to follow suit. I can’t wait to help judge this year’s SBC nominations.”
\n"}}],"locale":"en","type":"business","slug":"judging-sbc-awards-2022","date":"2022-05-02"}},{"node":{"id":"Post_66","image":{"url":"/uploads/BG_News_Twain_Sport_01_036afc705a.png"},"published_at":"2022-06-07T13:37:04.000Z","title":"Live Entertainment – Reinvented!","section":[{"richText":{"content":"It’s official!\n
\n
BetGames has signed an exclusive partnership with the Hybrid Sport League to become its general sponsor. BetGames now has exclusive betting, broadcasting and technology rights for Twain Sport.\n
\n
Twain Sport is competition games that create an entirely new form of sport entertainment! It’s live, action-packed, high-frequency sports-themed games that deliver incredible thrills by running head-to-head tournaments between two athletes.\n
\n
We start by bringing you T-Basket, a basketball tournament played every hour. Get ready for 6,500 matches per month, right from the day of launch in August, with a game every 3 minutes. And other live Twain Sport games, with more tournament matches, are on the way. T-Basket is just the beginning!\n
\n
SBC News sat down with Dr. Andreas Köberl, BetGames CEO, to learn more about Twain Sport (which we announced this week), our plans for the United Kingdom - and how that market compares to Germany - and why live casino products can crossover into the world of sports betting.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"business","slug":"entertainment-uk-player","date":"2022-06-10"}},{"node":{"id":"Post_69","image":{"url":"/uploads/Bet_Games_Ian_Catchick_Betting_on_Sports_f689225fdc.png"},"published_at":"2022-06-13T08:21:19.000Z","title":"Meeting demand at the 2022 World Cup","section":[{"richText":{"content":"With the 2022 World Cup set to start on November 21, Ian Catchick, BetGames Chief Product and Business Development Officer, spoke with SBC about how operators can meet demand for betting products during the event.\n
\n
“We have been investing heavily in our product and technology stack, with a consistent and relentless focus on delivering high-quality content. Through these investments we’ve been keen to more closely align our products with the sports industry – and in doing so, reinvent the live entertainment experience. At Betting on Sports Europe this year, you will see exactly how we are doing that.”\n
\n
Read the full interview, here
\n"}}],"locale":"en","type":"business","slug":"meeting-demand-world-cup-2022","date":"2022-06-06"}},{"node":{"id":"Post_68","image":{"url":"/uploads/Bet_Games_James_Gambling_News_09b64c5e0f.png"},"published_at":"2022-06-13T08:22:17.000Z","title":"The latest from Africa: Cross-vertical Look at On of Gambling's Best Bets","section":[{"richText":{"content":"James Everett, BetGames VP of Sales, Africa, was one of three experts interviewed on the topic by Gambling News.\n
\n
“We’ve noticed an increase in demand for virtual. This is partly down to low data requirements and faster gameplay. However, revenue is still dominated by sports betting and live sports - which amounts to approximately 70-80% of total turnover,” Everett said.\n
\n
To learn more, read the full interview here
\n"}}],"locale":"en","type":"business","slug":"africa-cross-vertical-gambling","date":"2022-06-08"}},{"node":{"id":"Post_70","image":{"url":"/uploads/Bet_Games_Twain_Sport_news_52fb10f155.png"},"published_at":"2022-06-13T08:24:32.000Z","title":"Twain Sport First Look","section":[{"richText":{"content":"You’ve heard us talking about how BetGames has created an entirely new vertical for recreational sports bettors. Now we can officially show you what that looks like. Twain Sport starts with T-Basket - a live basketball game where two athletes go head-to-head, and you bet on which player you think will be victorious.\n
\n
About Twain Sport
\n"}}],"locale":"en","type":"product","slug":"twain-sport-first-look","date":"2022-06-09"}},{"node":{"id":"Post_71","image":{"url":"/uploads/BG_WEB_news_Aiste_EGR_4dd4ad4ca3.png"},"published_at":"2022-06-14T11:59:23.000Z","title":"The Key to a Lottery Success Story in Africa ","section":[{"richText":{"content":"Many have recently noted that when it comes to gaming and mobile betting, multiple African markets have seen a surge in numbers as a response to technology and to pandemic lockdowns. But Aiste Garneviciene, BetGames COO, has been building an online lottery business in Africa for the past 10 years. EGR got her take on the incredible opportunities this continent has to offer.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"lottery-success-africa","date":"2022-06-14"}},{"node":{"id":"Post_72","image":{"url":"/uploads/BG_WEB_news_22_06_22_d32a60f7f1.png"},"published_at":"2022-06-22T15:27:58.000Z","title":"Best Live Casino Provider in the Baltics 2022","section":[{"richText":{"content":"Winners were selected attending delegates at the MARE BALTICUM Gaming Summit, which was held in our hometown of Vilnius.\n
\n
This was a special event for us for another reason, too. BetGames CEO Dr. Andreas Köberl, joined a panel discussion about how you “stand out from the crowd.” Which was the perfect venue for us to discuss our plans to diversify our product portfolio. Real change is coming to live sports entertainment!
\n"}}],"locale":"en","type":"business","slug":"bsg-awards-winner","date":"2022-06-22"}},{"node":{"id":"Post_73","image":{"url":"/uploads/BG_WEB_news_22_07_11_7714292ec8.png"},"published_at":"2022-07-11T14:52:05.000Z","title":"SBEA+ Online Casino Provider Award 2022 - Shortlisted!","section":[{"richText":{"content":"BetGames has been shortlisted for the 2022 Online Casino Provider Award from Sports Betting East Africa. The winner will be announced today, the final day of SBEA in Tanzania.\n
\n
The event, which is being attended by James Everett, BetGames VP of Sales, Africa, is in its eighth year and has so far been a fantastic gathering - and one where many have been interested in T-Basket, the first game from Twain Sport and exclusive to BetGames.
\n"}}],"locale":"en","type":"business","slug":"sbea-online-casino-provider-award","date":"2022-07-05"}},{"node":{"id":"Post_74","image":{"url":"/uploads/BG_WEB_news_22_07_15_01_b9aeab63ef.png"},"published_at":"2022-07-15T05:43:30.000Z","title":"The UK's Gambling Future","section":[{"richText":{"content":"Should a General Election be called? Or four gambling industry heavyweights talking about the UK’s gambling future? BetGames CEO Dr. Andreas Köberl was one of Gambling News’ guests invited to add his expertise.\n
\n
“It may sound bold, but I project Germany will overtake the UK and become number one in the next 3-5 years.”\n
\n
Read the full interview, here.
\n"}}],"locale":"en","type":"business","slug":"uk-gambling-future","date":"2022-07-14"}},{"node":{"id":"Post_75","image":{"url":"/uploads/BG_WEB_news_22_07_15_0907812390.png"},"published_at":"2022-07-21T10:44:08.000Z","title":"SBC Awards 2022. We have been shortlisted!","section":[{"richText":{"content":"Thank you for the recognition, SBC! With a little good fortune, this year at the SBC Awards, BetGames will pick up two more valued trophies: one for Leader of the Year (BetGames CEO Dr. Andreas Köberl has been nominated), and another for Live Casino Supplier of the Year.\n
\n
We can’t wait for what is always one of our favourite events, the SBC Summit Barcelona, held in September.
\n"}}],"locale":"en","type":"business","slug":"sbc-awards-2022-shortlisted","date":"2022-07-21"}},{"node":{"id":"Post_76","image":{"url":"/uploads/BG_Starzle_web_news_01_be2304e4c4.png"},"published_at":"2022-08-09T08:59:01.000Z","title":"BetGames launches new ShowGames vertical with Entain","section":[{"richText":{"content":"Starzle is the first bespoke game to be released under the new collaboration - with two more unique games coming.\n
\n
The collaboration with the Ladbrokes brand provides customers with an unrivalled experience set within a state-of-the-art studio. The new vertical will introduce the industry’s first number-themed game show - a mix of both number-themed mechanics and card-based elements.\n
\n
BetGames CEO Dr. Andreas Köberl said, “This is a game changer for BetGames and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – in just nine months.”\n
\n
To learn more, visit here.
\n"}}],"locale":"en","type":"product","slug":"betgames-starzle-entain","date":"2022-08-03"}},{"node":{"id":"Post_77","image":{"url":"/uploads/Twain_News_web_image_Partnership_03_1379d53574.png"},"published_at":"2022-08-10T05:23:46.000Z","title":"New partnership with Sportradar","section":[{"richText":{"content":"Putting players and partners first! Twain Sport has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into Twain Sport hybrid sport tournaments. The same system is used by UEFA, the NBA and the NHL.\n
\n
Dr. Andreas Köberl, CEO of BetGames - which has exclusive betting, broadcasting and technology rights for all Twain Sport games - said, “The highest level of integrity has always been the foundation of our new betting offering. Sportradar’s industry-leading UFDS gives Twain Sport a key layer of integrity on behalf of our operator partners.”\n
\n
Andreas Krannich, Managing Director, Sportradar Integrity Services, added, “UFDS is the world’s best system to monitor and analyse the worldwide betting market for suspicious betting patterns. Using it, we support integrity in sport, law enforcement and state authorities to monitor, detect and analyse betting-related manipulation, and other types of corruption.”
\n"}}],"locale":"en","type":"partners","slug":"new-partnership-sportradar","date":"2022-08-09"}},{"node":{"id":"Post_78","image":{"url":"/uploads/BG_WEB_news_22_08_12_5b01ffc04d.png"},"published_at":"2022-08-12T15:31:39.000Z","title":"New Game: T-Basket is Live!","section":[{"richText":{"content":"The very first T-Basket tournament, brought to sports fans by BetGames and the Hybrid Sport League, went live on August 8. The much-anticipated event took place in a custom-built arena. This entirely new sports betting vertical bridges the gap in demand for increased live sport with high-frequency entertainment.\n
\n
Dr. Andreas Köberl, BetGames CEO, said, “This was a moment that is going to change the way our industry looks at live entertainment in relation to sports betting, while offering a fun-to-watch, easy-to-understand concept for players. Witnessing the first tournaments has got me excited for where this can lead, with a comprehensive range of markets being our end objective.”\n
\n
To learn more about T-Basket, it’s special UI and game frequency, read the full story here.
\n"}}],"locale":"en","type":"product","slug":"t-basket-live","date":"2022-08-11"}},{"node":{"id":"Post_79","image":{"url":"/uploads/BG_web_news_twain_01_af4475a5b3.png"},"published_at":"2022-08-22T07:31:22.000Z","title":"Fierce battle for T-Basket top ranking position","section":[{"richText":{"content":"The competition really heated up in Week 2 of Twain Sport’s T-Basket tournaments. Thirty three players started the competition, and already we’re seeing some exciting upsets. Are you following the competition in the Hybrid Sports League?\n
\n
See more news here.
\n"}}],"locale":"en","type":"product","slug":"twain-sport-2-week-recap","date":"2022-08-18"}},{"node":{"id":"Post_80","image":{"url":"/uploads/BG_web_news_party_02_1_dda8842edb.png"},"published_at":"2022-08-22T07:36:57.000Z","title":"BetGames 2022 Summer Party","section":[{"richText":{"content":"A huge thank you to our partners and our team members! Together, we recently celebrated our 10th Anniversary with a very special summer party. Everyone gathered in Vilnius, and the entertainment lived up to every expectation. Ten years is a true milestone - but we know it’s just the beginning for BetGames!
\n"}}],"locale":"en","type":"events","slug":"betgames-2022-summer-party","date":"2022-08-19"}},{"node":{"id":"Post_81","image":{"url":"/uploads/BG_WEB_news_22_08_31_0b2a02cfcc.png"},"published_at":"2022-08-31T15:19:23.000Z","title":"Delivering the future today with Twain Sport","section":[{"richText":{"content":"How do sports entertainment brands adapt to rapidly changing audience needs?\nŠarūnas Mazalas, Chairman of Twain Sport, sat down with SBC News ahead of SBC Summit Barcelona to discuss this topic, and gave some exciting previews into where Twain Sport, and the industry at large, is heading.\n
\n
“Watching traditional sports is still popular, but we believe they will need to change to stay attractive to new generations. We have created something from the future and SBC Barcelona visitors will understand that after seeing our product in action.”\n
\n
Click here to read the full interview.
\n"}}],"locale":"en","type":"business","slug":"twain-sport-delivering-future","date":"2022-08-30"}},{"node":{"id":"Post_82","image":{"url":"/uploads/BG_WEB_news_22_09_01_1_faf5119c57.png"},"published_at":"2022-09-01T12:34:38.000Z","title":"Twain Sport - Turnover in 60 Seconds","section":[{"richText":{"content":"“Complement your sportsbook spend. Don’t take away from it.”\n
\n
Aiste Garneviciene, BetGames COO, gave a revealing interview with GamblingNews. If you’re interested in the changing sports betting market, and challenging the market with unique offers that appeal to today’s audience needs, click here for the full interview.\n
\n
“We’re in the entertainment industry and it’s all about providing multiple channels of engagement for the modern generation of players – who never like to do just one thing at a time.”
\n"}}],"locale":"en","type":"product","slug":"twain-sport-real-live-sport","date":"2022-09-01"}},{"node":{"id":"Post_83","image":{"url":"/uploads/BG_WEB_news_10_03_2ff687e244.png"},"published_at":"2022-10-03T12:57:35.000Z","title":"BetGames Marks Latest African Expansion with Sahara Games Deal","section":[{"richText":{"content":"The latest agreement sees BetGames further enhance its presence in Kenya, Uganda, Nigeria and Mozambique with the collaboration already live, delivering BetGames’ content to over 300 retail locations.\n
\n
Sahara Games COO, Mathew Halloran, said, “We aim to maintain our high ranking among operators in the continent, and collaborating with BetGames will help us greatly in that objective.”\n
\n
As the World Cup approaches, are there cross-selling opportunities for online casinos?\nIan Catchick, BetGames Chief Product and Business Development Officer, was interviewed by Gaming International Online.\n
\n
“Our rich portfolio of simple, engaging live games fit closely with the needs of recreational sports bettors. Plus, we have 10 years experience in helping operators cross-sell to these sports customers. Along with our sportsbook-style betslip to support a rich list of markets, we also have an ability to localise to their gaming needs.”\n
\n
To learn more, read the full article here.
\n"}}],"locale":"en","type":"business","slug":"cross-sell-online-casinos","date":"2022-10-05"}},{"node":{"id":"Post_85","image":{"url":"/uploads/BG_WEB_news_22_794d2eaf07.png"},"published_at":"2022-10-14T12:36:52.000Z","title":"Influencer Marketing","section":[{"richText":{"content":"Can Influencer Marketing really be part of an effective engagement strategy?\nYanina Kaplya, BetGames Head of Marketing, gave her thoughts at an SBC roundtable - covered and published in issue 22 of the SBC Leaders magazine.\n
\n
“I don’t believe in a one-size-fits-all approach. You have to tailor your message to your players, and that means understanding your audience. Establishing communication as part of your brand strategy helps create a marketing campaign that stands out in a heavily competitive industry.”\n
\n
How can a tailored message fit with a brand story and be rolled out by an influencer? Read the full article to find out.
\n"}}],"locale":"en","type":"business","slug":"influencer-marketing","date":"2022-10-14"}},{"node":{"id":"Post_86","image":{"url":"/uploads/BG_WEB_news_22_10_18_03_c48ca03dd7.png"},"published_at":"2022-10-18T10:39:05.000Z","title":"BetGames debuts in Canada","section":[{"richText":{"content":"BREAKING NEWS: BetGames enters the newly-regulated Canadian market!\nIn one of our most exciting and important milestones, BetGames now has an Ontario licence - having obtained full registration from the Alcohol and Gaming Commission of Ontario (AGCO).\n
\n
Dr. Andreas Köberl, BetGames CEO, said, “Ontario’s regulated market is showing great promise, and we’re thrilled to be part of the excitement around it. Full registration allows us to expand our global reach and entertain a new demographic of players with our casino, numbers-betting and sports-betting products.”
\n
\n
Read full article.
\n"}}],"locale":"en","type":"business","slug":"betgames-ontario-license","date":"2022-10-18"}},{"node":{"id":"Post_87","image":{"url":"/uploads/BG_WEB_news_22_10_21_365fb66bca.png"},"published_at":"2022-10-21T07:15:11.000Z","title":"True content innovation","section":[{"richText":{"content":"Discover why Twain Sport and BetGames repackaged a whole tournament into a one-hour setting! How has T-Basket been successful in attracting a young demographic of sports bettors? How did we deliver over 10,000 competitive games since our pre-season in July?\n
\n
Watch the interview, recorded live at the recent SBC Summit Barcelona. Dr. Andreas Köberl and Ian Catchick from BetGames explain how Twain Sport has totally reinvented live sports entertainment.
\n"}}],"locale":"en","type":"product","slug":"casual-bettor-content","date":"2022-10-20"}},{"node":{"id":"Post_88","image":{"url":"/uploads/BG_WEB_news_22_10_25_1_fabb79c569.png"},"published_at":"2022-10-25T06:37:55.000Z","title":"BetGames media partnership","section":[{"richText":{"content":"BetGames has partnered with Gamblorium, a reviewer of Swedish casino sites. Gamblorium is widely known for its fun and honest analysis, and its informative and easy-to-understand guidelines and tutorials.\n
\n
Vitalii Podust, Digital Marketing Specialist at Gamblorium, said, “Each day, members of our team do their best to make gambling fun and safe. So do BetGames! This cooperation starts a new era and puts Swedish players closer to the best games and technologies on the market.”\n
\n
We are sure that Gamblorium will appreciate our omnichannel solutions, graphical UI mode, and lower CPAs, just as much as players love our renowned games and our professional dealers.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-gamblorium","date":"2022-10-25"}},{"node":{"id":"Post_89","image":{"url":"/uploads/BG_WEB_news_22_10_18_02_c070aaaea4.png"},"published_at":"2022-10-28T13:01:39.000Z","title":"BetGames expands in South Africa","section":[{"richText":{"content":"BetGames has advanced its dominant presence in South Africa by supplying games to LulaBet. The recently launched operator from Cape Town gains access to our live dealer betting titles, as well as the ever-popular BetGames Wheel of Fortune.\n
\n
James Everett, BetGames VP of Sales, Africa, said: “We’re always happy to strike more deals in Africa, as our titles never fail to resonate with the continent’s rapidly growing online player base. LulaBet is a new company in our industry, and one that we believe will accomplish many great things in the fast-developing South African market.”\n
\n
Read full article.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-lulabet","date":"2022-10-28"}},{"node":{"id":"Post_90","image":{"url":"/uploads/BG_WEB_news_22_11_09_28d988b371.png"},"published_at":"2022-11-18T08:55:27.000Z","title":"Ontario first chapter in North American journey","section":[{"richText":{"content":"What are BetGames’ plans for breaking into the North American market?\nNow we have full registration from the Alcohol and Gaming Commission of Ontario (AGCO), Dr. Andreas Koeberl, BetGames CEO, sat down with SBC Americas to discuss our goals in creating a strong North American footprint.\n
\n
“We’ve seen a huge appetite for game shows and Twain Sport in Ontario across most operators - including local lotteries. What makes the environment even more appealing is that the AGCO seems to be a very sensible regulator, open-minded and interested in dialogue.”\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"business","slug":"ontario-betgames","date":"2022-11-09"}},{"node":{"id":"Post_91","image":{"url":"/uploads/BG_WEB_news_22_11_18_889c6bfd69.png"},"published_at":"2022-11-18T08:55:36.000Z","title":"Twain Sport: hybrid skill sport games","section":[{"richText":{"content":"EXCLUSIVE: What if engagement didn’t just relate to your time in a game. What if it was about providing something of value during another game’s breaks. Dr. Andreas Koeberl, BetGames CEO, spoke to G3 Magazine about how Twain Sport gives you professional athletes competing in short, fast-paced basketball games while you wait for your favourite NBA game to resume.\n
\n
The process to launch this was, at times, “painful, expensive and time-consuming” but the result is something truly unique. Interested in learning more about the how and why behind Twain Sport? Read the full interview
\n"}}],"locale":"en","type":"product","slug":"hybrid-skill-sport-games","date":"2022-11-15"}},{"node":{"id":"Post_92","image":{"url":"/uploads/BG_WEB_news_22_47bae34137.png"},"published_at":"2022-11-21T13:52:07.000Z","title":"Adding an iGaming perspective to the World Cup","section":[{"richText":{"content":"Explore your FIFA World Cup Qatar 2022 opportunities!\nWith some companies worrying about the lack of compelling live sports content to support the low number of daily football games during the world cup, there’s huge opportunities for online gaming.\n
\n
Ian Catchick, BetGames Chief Product and Business Development Officer, spoke to CasinoBeats about our solutions for the event. Read the article, here.
\n"}}],"locale":"en","type":"product","slug":"igaming-world-cup","date":"2022-11-21"}},{"node":{"id":"Post_93","image":{"url":"/uploads/BG_WEB_news_22_06_13_b7fb1fd776.png"},"published_at":"2022-12-01T13:50:39.000Z","title":"Innovation is great, a secure product is even better","section":[{"richText":{"content":"Innovation. It’s only useful if it’s secure - if it’s not, you’re putting player safety at risk.\nSBCNews sat down with Dr. Andreas Koeberl, BetGames CEO, and Andreas Krannich, Sportradar Managing Director Integrity Services, to talk about how Twain Sport integrates the Universal Fraud Detection System (UFDS).\n
\n
Koeberl said, “Our integrity concept consists of seven layers, with Sportradar’s UFDS being one of them. We have dedicated surveillance, data analytics and risk management teams who independently monitor all activity. With Sportradar, we elevate that to the next level.”\n
\n
Read the full interview
\n"}}],"locale":"en","type":"product","slug":"twain-sport-secure-product-sportradar","date":"2022-12-01"}},{"node":{"id":"Post_94","image":{"url":"/uploads/Betway_Twain_web_01_1fb437d8de.png"},"published_at":"2022-12-07T08:06:30.000Z","title":"Twain Sport debuts in Africa with Betway","section":[{"richText":{"content":"Twain Sport arrives in Africa! The new live-sport vertical makes its African debut through a new partnership with Betway. T-Basket, is the first Twain Sport game to hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes. T-Kick, it’s football cousin, is coming soon!\n
\n
James Everett, BetGames VP of Sales, Africa, said, “Africa is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space. We expect T-Basket, and then T-Kick, to make a real impact with Betway. The opportunity this represents cannot be understated.”\n
\n
Read full article here.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-debuts-africa","date":"2022-12-06"}},{"node":{"id":"Post_95","image":{"url":"/uploads/BG_WEB_news_22_06_13_3d5d3626c6.png"},"published_at":"2022-12-09T11:44:15.000Z","title":"The stars have aligned’ for Africa’s World Cup betting experience","section":[{"richText":{"content":"Five African teams made it to the Qatar World Cup. And as the football excitement grew throughout the continent, so too did the betting action.\n
\n
James Everett, BetGames VP of Sales, Africa, was interviewed by SBC and spoke about local betting, World Cup traffic, and why BetGames titles are proving so popular with Africa’s online players.\n
\n
Read the full interview here.
\n"}}],"locale":"en","type":"business","slug":"africa-world-cup-2022","date":"2022-12-07"}},{"node":{"id":"Post_96","image":{"url":"/uploads/HB_Twain_web_01_e4a61ac355.png"},"published_at":"2022-12-15T09:50:12.000Z","title":"Twain Sport marks Africa growth: Hollywoodbets partnership","section":[{"richText":{"content":"Twain Sport continues its momentum into the African market, and has partnered with Hollywoodbets. Players will first experience T-Basket, and then in Q1 of 2023, get to play T-Kick.\n
\n
Hollywoodbets said, “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers. The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-Kick’s imminent arrival adds to that excitement.”\n
\n
Interested in learning more about Twain Sport and the hugely exciting African market? Reach out to James Everett, BetGames VP of Sales, Africa.\n
\n
Read full article.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-hollywoodbets-partnership","date":"2022-12-15"}},{"node":{"id":"Post_97","image":{"url":"/uploads/BG_WEB_news_22_06_13_88e403530d.png"},"published_at":"2022-12-20T07:02:41.000Z","title":"T-Basket is filling a gap with quick-form content","section":[{"richText":{"content":"In today’s world of uber-fast engagement, and just as fast disengagement, you need quickly-consumed content that grabs attention from the get go. How did Twain Sport utilise an approach commonly found on TikTok and Instagram?\n
\n
Šarūnas Mazalas, Chairman of the Hybrid Sports League - which runs Twain Sport - spoke with SBC about T-Basket, speed of play, and player attention span.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"product","slug":"t-basket-quick-form-content","date":"2022-12-19"}},{"node":{"id":"Post_98","image":{"url":"/uploads/BG_WEB_news_23_01_12_2aa0a4950e.png"},"published_at":"2023-01-12T07:56:04.000Z","title":"Twain Sport continues European expansion with STS partnership","section":[{"richText":{"content":"Over 1 million Polish customers will now have access to Twain Sport games!\nSTS S.A., the largest bookmaking company in Poland, has partnered with Twain Sport for exclusive Polish access to Twain Sport’s hybrid sport products, including T-Basket.\n
\n
Dr. Andreas Koeberl, BetGames CEO, said, “Watching the growth in popularity of T-Basket amongst players has been great to see, and now partnering with STS we can bring that experience to over a million players in Poland. We’re delighted to award exclusive Polish rights for both T-Basket and our exciting upcoming release T-Kick, two ground-breaking hybrid sports that I’m sure will perform strongly.”\n
\n
Read full article here.
\n"}}],"locale":"en","type":"partners","slug":"twain-sport-sts","date":"2023-01-11"}},{"node":{"id":"Post_99","image":{"url":"/uploads/BG_WEB_news_23_01_18_8925bb47a7.png"},"published_at":"2023-01-19T09:24:29.000Z","title":"BetGames breathes new life into Bet on Baccarat and 6+ Poker games","section":[{"richText":{"content":"Two of our games get a refreshing start to 2023! To kick off the year in style, BetGames has given a facelift to two of its most popular titles - Bet on Baccarat and 6+ Poker. Bet on Baccarat now has a red backdrop and an Asian theme, and 6+ Poker has a new VIP aesthetic via a sharp black and gold design. Of course, the games’ exciting playability that people love remains the same.\n
\n
Read more.
\n"}}],"locale":"en","type":"product","slug":"bet-baccarat-6-plus-poker-new-theme","date":"2023-01-19"}},{"node":{"id":"Post_100","image":{"url":"/uploads/BG_WEB_news_23_01_24_d6f92d621a.png"},"published_at":"2023-01-24T10:06:50.000Z","title":"Twain Sport unleashes football hybrid with T-Kick","section":[{"richText":{"content":"One of gaming’s most highly-anticipated launches is about to go live!\nOn Feb 1, BetGames and Twain Sport launch T-Kick, a brand new, high-octane football experience. With games every three minutes - giving you 6,300 matches every month - you have an entirely new way to enjoy football.\n
\n
T-Kick features professional athletes competing head-to-head to score the most points in 60 seconds, shooting footballs at a series of illuminated targets within the goal. For its inaugural season, T-Kick will have over 30 athletes, four of whom have represented national football teams at international level, including FIFA World Cup Qualifiers!\n
\n
Andreas Koeberl, BetGames CEO, said, “T-Kick is going to expand the market potential for Twain Sport and we couldn’t be prouder, or more excited to announce its debut. A fun-to-watch, easy-to-understand concept is delivered with T-Kick. Our partners will experience another Twain Sport product that bridges the gap between high-frequency, high-turnover live betting.”
\n"}}],"locale":"en","type":"product","slug":"t-kick-live","date":"2023-01-24"}},{"node":{"id":"Post_101","image":{"url":"/uploads/BG_WEB_news_23_02_02_8f9fb298d7.png"},"published_at":"2023-02-02T07:42:06.000Z","title":"Introducing T-Kick","section":[{"richText":{"content":"Breaking News! Twain Sport has officially released T-Kick - and reinvents how you’ll enjoy football gaming. The latest title from the Hybrid Sports League, T-Kick features professional athletes competing head-to-head to score the most points in 60 seconds, shooting footballs at a series of illuminated targets within the goal.\n
\n
The first season of T-Kick has over 30 athletes, four of whom have represented football teams at international level, including FIFA World Cup Qualifiers!\n
\n
To learn more, visit our website.
\n"}}],"locale":"en","type":"product","slug":"t-kick-launched","date":"2023-02-01"}},{"node":{"id":"Post_102","image":{"url":"/uploads/BG_WEB_news_23_02_02_ian_93ff83724c.png"},"published_at":"2023-02-03T10:00:35.000Z","title":"Kicking off ICE with T-Kick","section":[{"richText":{"content":"What can basketball teach us about football? When do players engage with live-sport action betting? And why is Twain Sport releasing a football game that lasts just 60 seconds from start to finish?\n
\n
SBC News interviewed Ian Catchick, BetGames Chief Product and Business Development Officer, to answer these questions ahead of ICE London (Feb 7-9), where BetGames will showcase the just-released T-Kick football game.\n
\n
Read the full SBC interview here.\nIan is attending this year’s ICE, so be sure to pencil in time to meet him in person.
\n"}}],"locale":"en","type":"product","slug":"ice-t-kick","date":"2023-02-03"}},{"node":{"id":"Post_103","image":{"url":"/uploads/BG_WEB_news_23_02_14_min_a2b6db98a7.png"},"published_at":"2023-02-14T16:02:05.000Z","title":"BetGames Team at ICE 2023","section":[{"richText":{"content":"A huge thank you to the organisers of this year’s ICE London. It was an incredible event, attended as always by the many amazing professionals who make our industry so special. Three days just never feels long enough - but we’re very grateful to the thousands of people who visited our stand, and to the partners we could spend quality time with.\n
\n
The highlights and takeaway points were many. We’re encouraged by the positive feedback we received and the new friendships made. Together, we’re looking set for a successful 2023!
\n"}}],"locale":"en","type":"events","slug":"ice-2023-betgames-twain-sport","date":"2023-02-14"}},{"node":{"id":"Post_104","image":{"url":"/uploads/BG_WEB_news_23_0217_bfd9e36620.png"},"published_at":"2023-02-17T07:28:03.000Z","title":"Twain Sport goes live in Canada with Ontario supplier licence","section":[{"richText":{"content":"Following our announcement in October 2022 that BetGames had received its Ontario supplier licence, we are now proud to reveal that Twain Sport has also been granted licence approval from the Alcohol and Gaming Commission of Ontario (AGCO).\n
\n
This means Twain Sport’s T-Basket and T-Kick hybrid sports games - an entirely new vertical in the live-sport gaming industry - will be available for North American fans.\n
\n
John-Paul Rowland, VP Europe, Asia & the Americas at BetGames, said, “The region is growing quickly and showing a lot of potential, and we feel we’ve arrived at the perfect time. Entering the Ontario market allows us to meet our ambitious goals for the year and establish Twain Sport as a major name in the live-sport space.”
\n"}}],"locale":"en","type":"business","slug":"twain-sport-live-canada-ontario","date":"2023-02-15"}},{"node":{"id":"Post_105","image":{"url":"/uploads/BG_WEB_news_23_02_171_532a6c65c3.png"},"published_at":"2023-02-17T13:19:23.000Z","title":"The future of entertainment and hybrid sport","section":[{"richText":{"content":"The world of iGaming is experiencing cutting-edge backend developments, but has been lacking true ‘content’ innovation. Dr. Andreas Koeberl, BetGames CEO, explains how we’re changing that.\n
\n
Watch the video to learn why we’ve combined Tier 1 sports with an RNG to appeal to younger, casual players.
\n"}}],"locale":"en","type":"product","slug":"future-entertainment-hybrid-sport","date":"2023-02-17"}},{"node":{"id":"Post_106","image":{"url":"/uploads/BG_WEB_news_23_02_28_0c93a06fa8.png"},"published_at":"2023-02-28T07:53:29.000Z","title":"BetGames becomes goalscorer for exciting new T-Kick release","section":[{"richText":{"content":"“Players are saying, ‘I want to have a short, sharp and entertaining experience. I want a few bets, but I don’t want to spend many minutes playing. I want four, five, six bets, and use this as entertainment.’”\n
\n
Dr. Andreas Koeberl, BetGames CEO, and Ian Catchick, BetGames Chief Product and Business Development Officer, gave what is perhaps our most detailed interview on the subject of Twain Sport and how it’s truly changing the face of the iGaming industry.\n
\n
Read the full interview.
\n"}}],"locale":"en","type":"product","slug":"exciting-new-t-kick-release","date":"2023-02-27"}},{"node":{"id":"Post_107","image":{"url":"/uploads/BG_WEB_news_23_03_5066478f6b.png"},"published_at":"2023-03-03T09:37:24.000Z","title":"Bringing T-Kick to Europe","section":[{"richText":{"content":"How, as a business, can we engage with the TiKTok betting generation? Dr. Andreas Koeberl, BetGames CEO, sat down with European Gaming Media to speak about the challenges and potential gains. Enter, T-Kick and T-Basket:\n
\n
“We seem to be appealing to new generations with a ‘Tik-Tok’ style demand for short-form content. Furthermore, the ease and understanding of our product means that we can cater to newer, casual players.”
\n"}}],"locale":"en","type":"product","slug":"t-kick-europe","date":"2023-03-02"}},{"node":{"id":"Post_108","image":{"url":"/uploads/BG_WEB_news_23_03_09_e0ae5f7c53.png"},"published_at":"2023-03-09T14:59:40.000Z","title":"Roundtable: The Future of ICE","section":[{"richText":{"content":"Brexit. High accommodation costs. Expensive shipping fees. Are these reasons for ICE to move away from London? Is this the end of an era for the iGaming community, and what city would be a suitable replacement?\n
\n
Dr. Andreas Koeberl, BetGames CEO, gave his thoughts in a roundtable discussion hosted by G3 Newswire. “ICE is connected to London, and moving away would probably cause a bit of a ‘reboot’ to the entire format. ICE London is an institution, and it might take years to re-establish the unique vibe undoubtedly amplified by its host city.”
\n"}}],"locale":"en","type":"events","slug":"future-ice-london","date":"2023-03-09"}},{"node":{"id":"Post_109","image":{"url":"/uploads/BG_WEB_news_23_03_14_43cbad6a69.png"},"published_at":"2023-03-14T07:58:31.000Z","title":"BetGames goes live on the largest Italian Affiliate","section":[{"richText":{"content":"BetGames games will now also be hosted on the pages of four of the most important slot review websites. We are talking about MachineSlotOnline, PathosOnline and Richslots, which are aimed at the Italian public, and Slots-777, which instead has an international reach.\n
\n
Carlo Marafioti, Co-founder at the holding company Infadawork OÜ, is excited about this new development. He said “It’s part of our mission to review all the games that have a great potential to engage our audience, because they are a great product, such as BetGames titles”.\n
\n
BetGames catalog is vast, ranging from traditional card games, such as Bet on Poker and Bet on Baccarat, to other more innovative game formulas, such as Dice Duel and War of Bets.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-italian-affiliate","date":"2023-03-13"}},{"node":{"id":"Post_110","image":{"url":"/uploads/BG_WEB_news_23_03_31_6fae8a662e.png"},"published_at":"2023-03-31T12:35:00.000Z","title":"BetGames and Twain Sport are ISO 27001 certified","section":[{"richText":{"content":"BetGames and Twain Sport are pleased to share that we recently completed a successful ISO/IEC 27001 audit. Dr. Andreas Koeberl, BetGames CEO, said, “Partnerships are built on trust, and when companies team up with us they want more than just award-winning games that help boost their business - they want assurances that data security is taken seriously. We’re happy to say that a stellar ISO 27001 audit confirms we do everything possible to protect our, and your, business.”\n
\n
ISO/IEC 27001, the globally recognized standard for information security management systems (ISMS), enables us to securely manage financial information, intellectual property, employee data, and information from our growing list of valued partners.\n
\n
Having optimised for ISO 27001-compliant solutions, BetGames and Twain Sport are confident that we continue to offer secure information (paper-based, cloud-based and digital data), and have now further increased our resilience to cyber attacks.
\n"}}],"locale":"en","type":"business","slug":"betgames-twain-sport-iso-27001","date":"2023-03-31"}},{"node":{"id":"Post_111","image":{"url":"/uploads/BG_WEB_news_23_04_12_4f675415f6.png"},"published_at":"2023-04-12T11:22:25.000Z","title":"BetGames secures additional set of UKGC licences","section":[{"richText":{"content":"Following a host of new licences issued by the UK Gambling Commission (UKGC), we are now able to deliver our current portfolio of games to ALL licensed UK operators. The first new products hitting the UK market will be Twain Sport’s T-Basket and T-Kick, fast-paced, 60-second basketball and football action, available 24/7.\n
\n
That’s 1,440 matches per day (43,200 per month!) in a low-staking, regulation-friendly format. Dr. Andreas Koeberl, BetGames CEO, said, “Our mission has always been to offer unique iGaming products. With Twain Sport, we have something truly special for the UK market – high-turnover sporting action that’s the perfect cross-sell for sports betting and casino fans.”
\n"}}],"locale":"en","type":"business","slug":"betgames-ukgc-licences","date":"2023-04-12"}},{"node":{"id":"Post_112","image":{"url":"/uploads/BG_WEB_news_23_04_17_cbd7604cde.png"},"published_at":"2023-04-17T06:28:13.000Z","title":"The Experts That Wagered on Ontario Now Weigh Its Impact","section":[{"richText":{"content":"Much has been made of iGaming’s newly-regulated Ontario market. Many companies, BetGames included, have been quick to see the potential and opportunities. GamblingNews spoke to experts about the market’s projected impact.\n
\n
“The Ontario regulator is on the ball - with a strong framework in place. From their recent blocking of the UFC surrounding fears of integrity and suspicious betting activity, to not going down the road of dishing out only minor fines, it’s clear we have a free and fair regulatory environment. It’s a framework conducive to new entrants and brands coming in from overseas.” John-Paul Rowland, BetGames VP for Europe, Asia & Americas.\n
\n
Read the full discussion.\n
\n
BetGames is looking to continue its award-winning ways in 2023, with two EGR B2B Award nominations. We’ve been shortlisted in the Innovation in Sports Betting Software and Innovation in Mobile categories.\n
\n
Well done to our team! They deserve to be acknowledged for their hard work and efforts to lead the industry by example. The EGR B2B Awards take place in London, on June 8.
\n"}}],"locale":"en","type":"product","slug":"egr-b2b-awards-2023-shortlisted","date":"2023-04-19"}},{"node":{"id":"Post_114","image":{"url":"/uploads/news_post_whichcasino_7904beeffa.png"},"published_at":"2023-04-26T06:44:33.000Z","title":"BetGames Announces Partnership with WhichCasino","section":[{"richText":{"content":"Leading live dealer betting games supplier, BetGames, has recently announced a new partnership with WhichCasino.com, an emerging online gambling platform. This collaboration aims to expand the reach of BetGames unique and engaging content, while also providing WhichCasino with an opportunity to diversify its offerings and enhance its users' experience.\n
\n
The partnership will see the popular affiliate portal integrate BetGames award-winning portfolio of live dealer games, including popular titles such as Wheel of Fortune, Bet on Poker, War of Bets, and Dice Duel. This addition will significantly boost WhichCasino's live casino offering, providing players with a unique and exciting range of games to enjoy.\n
\n
Alex Marsh, Editor at WhichCasino said “We are thrilled to be working with BetGames and look forward to offering their engaging live dealer games to our players. This collaboration not only aligns with our mission to provide high-quality gaming content, but also strengthens our position in the market. We believe that the addition of BetGames' portfolio will undoubtedly enrich our platform and enhance the overall user experience.\"\n
\n
As BetGames continues to expand its global footprint, this partnership with WhichCasino is yet another testament to the company's ongoing success and growth within the iGaming industry. With the integration of BetGames diverse and innovative live dealer games, WhichCasino can now offer its players a broader range of entertainment options and attract new audiences to its platform.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-whichcasino","date":"2023-04-26"}},{"node":{"id":"Post_115","image":{"url":"/uploads/BG_WEB_news_23_04_27_5a659f81dd.png"},"published_at":"2023-04-27T08:24:44.000Z","title":"From Gladiators to Gridiron: Tracing the Historical Roots of Sports Betting","section":[{"richText":{"content":"At BetGames, we believe that understanding the history of sports betting is essential to appreciate its evolution into the modern-day phenomenon. From ancient gladiatorial contests to today's gridiron battles, sports betting has a rich and intriguing past.\n
\n
Sports betting can be traced back to ancient civilizations, where spectators would place bets on various athletic competitions, including chariot races, gladiatorial contests, and even Olympic events. The Romans were known for their love of gambling and were among the first to establish a system of odds and betting on sports events.\n
\n
Over the centuries, sports betting continued to evolve, with various cultures and regions developing their own unique betting practices. In the 18th century, horse racing emerged as a popular sport for betting, and organized betting clubs and bookmakers began to emerge.\n
\n
Fast forward to the 19th and 20th centuries, and sports betting became increasingly popular in the United States, with baseball and boxing being the favored sports for betting. However, it wasn't until the 1940s that legal sports betting took off in Nevada, where the first licensed sportsbook was established.\n
\n
Today, sports betting has become a global phenomenon, with millions of people around the world participating in this exciting form of entertainment. The advent of technology and online platforms has revolutionized the industry, providing unparalleled convenience and access to a wide range of sports and betting options.\n
\n
As a leading provider of innovative solutions for the sports betting industry, BetGames is proud to be part of this rich history. We continue to push the boundaries of what's possible in sports betting, providing our customers with cutting-edge technology, competitive odds, and an exceptional betting experience.\n
\n
Join us at BetGames as we trace the historical roots of sports betting and continue to shape the future of this dynamic industry!
\n"}}],"locale":"en","type":"product","slug":"historical-roots-sports-betting-betgames","date":"2023-04-27"}},{"node":{"id":"Post_116","image":{"url":"/uploads/news_post_freetips_1e913192ee.png"},"published_at":"2023-04-27T12:49:39.000Z","title":"BetGames Forges Partnership with Freetips","section":[{"richText":{"content":"BetGames, the popular live dealer and betting games provider, has announced a fresh new partnership with Freetips, a cutting-edge online gaming platform. This alliance will enable the integration of BetGames' suite of live dealer games into Freetips platform, elevating the gaming experience for players.\n
\n
The collaboration with Freetips is intended to broaden the reach of BetGames' distinctive and captivating gaming content, featuring fan-favorite titles such as Bet on Poker, Wheel of Fortune, and War of Bets, among others. The inclusion of these games on the Freetips platform will present players with a variety of choices, ensuring a top-tier gaming experience.\n
\n
Matt Marshall, Editor of Freetips shared their thoughts on the partnership, stating, \"We are delighted to join forces with BetGames and eagerly anticipate bringing their dynamic live dealer games to our players. This partnership not only aligns with our goal to deliver premium gaming content, but it also bolsters our standing in the industry. We are confident that incorporating BetGames' portfolio will significantly enrich our platform and elevate the overall user experience.\"\n
\n
This partnership exemplifies BetGames' dedication to providing its inventive gaming solutions to a broader audience and forging solid collaborations with prominent industry players. By partnering with Freetips, BetGames is poised to further solidify its position in the online gaming market and attract new players seeking a unique and immersive live gaming experience.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-freetips","date":"2023-04-27"}},{"node":{"id":"Post_117","image":{"url":"/uploads/news_post_bets_f752fc48e9.png"},"published_at":"2023-04-28T14:12:37.000Z","title":"BetGames Forms Partnership with Bets","section":[{"richText":{"content":"BetGames, the distinguished live dealer and betting games provider has recently unveiled an exciting new partnership with Bets, an innovative online gaming platform. This collaboration will facilitate the integration of BetGames' collection of live dealer games into Bets platform, enhancing the gaming experience for players.\n
\n
Ralph Staniforh, Editor at Bets commented on the partnership, saying, \"We are excited to collaborate with BetGames and look forward to introducing their engaging live dealer games to our players. This alliance not only aligns with our commitment to providing high-quality gaming content but also strengthens our position in the market. We firmly believe that the integration of BetGames' portfolio will greatly enrich our platform and enhance the overall user experience.\"\n
\n
This partnership reflects BetGames' commitment to delivering its innovative gaming solutions to a wider audience and establishing strong collaborations with leading industry players. By joining forces with Bets, BetGames is set to further solidify its presence in the online gaming market and attract new players seeking a unique and immersive live gaming experience.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-affiliate-bets","date":"2023-04-28"}},{"node":{"id":"Post_118","image":{"url":"/uploads/navigating_the_odds_1173x576_web_eca4e7c677.png"},"published_at":"2023-05-08T14:18:36.000Z","title":"Navigating the Odds: How Bookmakers Set Betting Lines in Sports Betting","section":[{"richText":{"content":"As a leading provider of innovative solutions for the sports betting industry, BetGames knows that understanding how bookmakers set betting lines is crucial for success. Let's take a closer look at this fascinating process and how it impacts the world of sports betting.\n
\n
Bookmakers are tasked with the challenging job of setting odds that accurately reflect the probability of an event occurring in a sports event. This involves a complex analysis of various factors, such as team/player performance history, current form, injuries, weather conditions, and more. But it's not just about statistics and data – bookmakers also need to consider the public's perception and betting behavior to avoid taking excessive risks.\n
\n
One of the key principles bookmakers use when setting betting lines is the concept of balancing the action. They aim to attract an equal amount of bets on both sides of an event to minimize their own risk and maximize their profits. This is achieved by adjusting the odds based on the betting activity, and it requires constant monitoring and fine-tuning.\n
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Another crucial factor that bookmakers consider is the \"vig\" or \"juice\" – the commission they charge for accepting bets. This allows them to make a profit regardless of the event's outcome. Bookmakers typically set the vig in a way that ensures a positive expected value for them, while still being attractive to bettors.\n
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At BetGames, we leverage cutting-edge technology and data-driven algorithms to optimize our betting lines and provide our customers with the best possible betting experience. Our team of expert oddsmakers works tirelessly to analyze the latest data and market trends to ensure our odds are competitive and accurate.\n
\n
Navigating the odds in sports betting requires a deep understanding of the market and constant adaptation to changing circumstances. At BetGames, we take pride in our ability to set betting lines that are both fair and profitable, providing our customers with an exceptional betting experience. Join us today and discover the exciting world of sports betting with BetGames!
\n"}}],"locale":"en","type":"business","slug":"understanding-sports-betting-lines","date":"2023-05-08"}},{"node":{"id":"Post_119","image":{"url":"/uploads/BG_WEB_news_22_06_16c72dcc83.jpg"},"published_at":"2023-05-12T11:32:52.000Z","title":"BetGames Shortlisted for Best Live Casino Provider in the Baltics 2023","section":[{"richText":{"content":"BetGames has been shortlisted for the Best Live Casino Provider in the Baltics 2023 at the BSG Awards. The nomination comes as a recognition of the company's continued commitment to providing innovative gaming solutions and top-quality experiences for players across the Baltics.\n
\n
At BetGames, we strive to lead the industry by example and are always looking for new ways to innovate and improve our offerings. Our team of experts works tirelessly to develop and deploy new features and technologies that help us stay ahead of the curve and provide players with the most immersive and engaging gaming experiences possible.\n
\n
This commitment to innovation has not gone unnoticed, as BetGames has been nominated for multiple awards in recent months. In addition to the BSGAwards nomination, we've also been shortlisted for the Innovation in Sports Betting Software and Innovation in Mobile categories at the EGR B2B Awards.\n
\n
These nominations are a testament to the hard work and dedication of our team, who continue to push the boundaries of what's possible in the online gaming industry. We're honored to be recognized for our efforts and will continue to work tirelessly to develop new and exciting products and features that delight our players.\n
\n
The BSGAwards take place on 16 May, at the MARE BALTICUM Gaming & Tech Summit taking place in Riga, at the Grand Hotel Kempinski Riga! We can't wait to see what the night holds. We're thrilled to be in the running for the Best Live Casino Provider in the Baltics 2023 and will be keeping our fingers crossed for a win. Stay tuned for updates and wish us luck!
\n"}}],"locale":"en","type":"product","slug":"bsg-b2b-awards-2023-shortlisted","date":"2023-05-12"}},{"node":{"id":"Post_120","image":{"url":"/uploads/sports_betting_strategies_1173x576_939bac068d.png"},"published_at":"2023-05-18T11:19:32.000Z","title":"Sports Betting Strategies: Tips and Tricks for Maximizing Your Odds","section":[{"richText":{"content":"We know that sports betting requires more than just luck. It takes careful planning and strategy to maximize your chances of winning. That's why we're sharing some of our top tips and tricks to help you get the most out of your betting experience.\n
\n
One of the most important strategies for sports betting is to do your research. This means analyzing team/player statistics, recent form, injuries, weather conditions, and any other relevant factors that could impact the outcome of the event. By having a deep understanding of the teams/players involved, you'll be able to make more informed decisions when placing your bets.\n
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Another key strategy is to manage your bankroll effectively. This means setting a budget for your betting activities and sticking to it, even when things don't go as planned. It's important to avoid chasing losses and to only bet what you can afford to lose.\n
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We also recommend shopping around for the best odds. This means comparing odds from different bookmakers to find the most favorable one for your bet. Taking advantage of promotions and bonuses can also help maximize your winnings.\n
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Finally, it's essential to stay disciplined and avoid making impulsive decisions. Emotions can easily cloud judgment when it comes to sports betting, so it's important to stick to your pre-determined strategy and avoid making bets on a whim.\n
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With these tips and tricks in mind, you can enhance your sports betting experience and increase your chances of success. Play responsibly and may luck be on your side!
\n"}}],"locale":"en","type":"product","slug":"mastering-sports-betting-strategies","date":"2023-05-18"}},{"node":{"id":"Post_121","image":{"url":"/uploads/Linkedin_no_text_2_50_95653df082.png"},"published_at":"2023-06-02T10:27:21.000Z","title":"We have been nominated as a finalist for the Live Casino Provider of the Year award","section":[{"richText":{"content":"BetGames has recently been shortlisted for the prestigious Live Casino Provider of The Year award at the upcoming Affpapa iGaming Awards. This nomination serves as a well-deserved recognition of our unwavering commitment to delivering cutting-edge gaming solutions and exceptional player experiences.\n
\n
At BetGames, we consistently strive to set industry standards and continuously explore new avenues for innovation, always seeking to enhance our offerings. Our team of experts works tirelessly to conceive and implement novel features and technologies that enable us to stay at the forefront of the industry, providing players with unparalleled immersion and excitement.\n
\n
Our dedication to pushing the boundaries of what is achievable in the online gaming sphere has not gone unnoticed, as we have garnered multiple award nominations in recent months. These acknowledgments stand as a testament to the relentless effort and passion displayed by our team, who relentlessly pursue excellence in the face of challenges. We are deeply honored to be recognized for our endeavors and remain committed to exceeding player expectations by developing captivating new products and features.\n
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The Affpapa iGaming Awards ceremony is scheduled for June 20th at the esteemed Mediterranean Conference Center in Valletta, Malta. Anticipation fills the air as we eagerly await the evening's proceedings. Being in contention for the esteemed Live Casino Provider of The Year award fills us with great excitement, and we keep our fingers crossed for a favorable outcome. Stay tuned for updates as we share the latest news and developments, and kindly extend your well wishes as we embark on this thrilling journey.
\n"}}],"locale":"en","type":"product","slug":"affpapa-igaming-awards","date":"2023-06-02"}},{"node":{"id":"Post_122","image":{"url":"/uploads/BG_WEB_v2_1_4e9ad21d7c.jpg"},"published_at":"2023-06-02T13:03:07.000Z","title":"BetGames establishes a collaboration with SlotsMove","section":[{"richText":{"content":"BetGames has entered into a strategic partnership with SlotsMove, a reputable reviewer of casino software developers and games. As a result, SlotsMove will integrate BetGames’ content, providing international players with access to excellent gaming products.\n
\n
Adam Williams, Project Manager at SlotsMove.com, said: “We are sure that this partnership is going to be successful, especially when considering BetGames’ expertise in creating gaming content and SlotsMove’s dedication to ensuring a safe and fun gambling environment”.\n
\n
BetGames’ extensive portfolio is varied enough to correspond to the preferences of every player. The company’s selection of games ranges from traditional table games to colorful slots with various exciting features
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-slotsmove","date":"2023-06-02"}},{"node":{"id":"Post_123","image":{"url":"/uploads/BG_WEB_v4_f99bf103ee.jpg"},"published_at":"2023-06-06T13:15:42.000Z","title":"Kensho Media and BetGames embark on a novel cooperative venture","section":[{"richText":{"content":"In a strategic move, BetGames has initiated a partnership with Kensho Media, a large Italian and Spanish affiliate and distinguished reviewer of casino software providers and their games.\n
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Following this alliance, Kensho Media will incorporate BetGames' portfolio across its main websites: giochidislots.com, gamingreport.it, and tragaperrasweb.es, thereby allowing global gaming enthusiasts access to superior gaming products and content.\n
\n
Yohan Leon, the Marketing Manager at Kensho Media, remarked: “We firmly believe in the success of this collaborative effort, especially acknowledging the gaming content expertise of BetGames and Kensho Media’s unwavering commitment towards ensuring an enjoyable and safe gaming experience. BetGames boasts a broad and varied portfolio that caters to every player's preferences. Their game collection is diverse and innovative, ranging from classic table games to vibrant, feature-rich slots.\"
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-kenshomedia","date":"2023-06-06"}},{"node":{"id":"Post_124","image":{"url":"/uploads/Facebook_Linkedin_no_text_1_d12a351d2a.jpg"},"published_at":"2023-06-13T11:53:22.000Z","title":"Kaizen Gaming and BetGames partnership with Twain Sports","section":[{"richText":{"content":"BetGames is delighted to announce the expansion of its strategic collaboration with TWAIN SPORT in partnership with Kaizen Gaming. TWAIN SPORT, the groundbreaking 24/7 sports brand, has successfully launched in Brazil. Stay tuned for more updates as we continue to capitalize on growth opportunities in thriving markets.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partnership-kaizengaming","date":"2023-05-23"}},{"node":{"id":"Post_125","image":{"url":"/uploads/The_Psychology_of_Sports_Betting_WEB_70316bff31.jpg"},"published_at":"2023-06-14T10:22:34.000Z","title":"The Psychology of Sports Betting: Understanding Player Behavior and Motivations ","section":[{"richText":{"content":"Welcome to the intriguing world of sports betting, where human behavior and motivations take center stage.We'll delve into the fascinating psychology behind sports betting, exploring the reasons behind our actions and what drives our motivations.\n
\n
At the heart of sports betting lies an irresistible thrill—the uncertainty of outcomes. The sheer excitement of not knowing which team will triumph adds a rush of adrenaline, making the entire experience captivating for bettors.\n
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Our minds are susceptible to cognitive biases that heavily influence our betting decisions. Anchoring bias, where we rely heavily on initial information, and confirmation bias, where we seek out information that confirms our preconceived notions, can sway our evaluation of odds and team performance.\n
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Engaging in sports betting can create an illusion of control over the outcome. Conducting thorough research, analyzing statistics, and implementing strategies can give us a sense of mastery. However, it's important to remember that luck and unpredictability are always factors in play.\n
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Humans are social beings, and this aspect extends to the realm of sports betting. The desire for validation and a sense of belonging can lead us to follow the crowd. We may be influenced by others' bets or expert opinions, even if they don't align with our personal judgment.\n
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Sports betting takes us on an emotional rollercoaster ride. From the exhilaration of a winning bet to the frustration of a loss, our emotions can impact our decision-making. Impulsive choices or attempts to recoup losses often arise from these emotional fluctuations. Learning to manage our emotions is crucial for successful sports betting.\n
\n
The psychology of sports betting offers fascinating insights into our thoughts and actions within this realm. From the thrill of uncertainty to the impact of cognitive biases, social influence, and emotional fluctuations, various factors shape our behavior. By gaining a deeper understanding of these dynamics, we can approach sports betting with a more informed and rational mindset, enhancing our overall experience and potentially improving our outcomes.
\n"}}],"locale":"en","type":"product","slug":"Psychology-of-sports-betting","date":"2023-06-14"}},{"node":{"id":"Post_127","image":{"url":"/uploads/We_re_All_In_f5c8199862.png"},"published_at":"2023-06-23T08:02:26.000Z","title":"Don't Miss Out: Join Us For Thrilling Events","section":[{"richText":{"content":"We are happy to share our participation in several upcoming prestigious events in the iGaming industry. We are truly excited to connect with friends and partners and explore new opportunities.\n
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We're All In!\n
\n
Reach out to arrange a meeting with our crew at these events to explore our wide range of gaming solutions, discuss potential collaborations, and get a firsthand experience of our groundbreaking products.\n
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Stay tuned for further updates, insightful content, and exciting announcements on our social media channels. We look forward to meeting you in person at these extraordinary events!
\n"}}],"locale":"en","type":"events","slug":"betgames-attending-industryevents","date":"2023-06-21"}},{"node":{"id":"Post_126","image":{"url":"/uploads/3_7094deb01e.png"},"published_at":"2023-06-26T13:37:22.000Z","title":"The Future of Live Casino: Emerging Trends and Innovations","section":[{"richText":{"content":"The online gaming industry has witnessed remarkable growth, with live casino games playing a significant role. These games offer an immersive gambling experience from home. Let's explore the latest trends and innovations shaping the live casino landscape.\n
\n
Cryptocurrency and Blockchain Technology:\nCryptocurrencies and blockchain technology enhance security, anonymity, and transaction speed in live casino gaming. They ensure transparency and fairness, transforming the industry.\n
\n
The future of live casino gaming is promising, with emerging trends and innovations reshaping the online gaming industry. From AR and VR to mobile gaming, personalization, live streaming, and the integration of cryptocurrencies, the possibilities are vast. As the industry evolves, embracing these innovations is crucial to deliver exceptional gaming experiences and maintain a strong position in the market.\n
\n
At BetGames, we stay ahead of the curve, providing players with the ultimate live casino experience. Join us as we navigate the future of live casino gaming, where innovation and excitement converge for an unforgettable journey.
\n"}}],"locale":"en","type":"product","slug":"innovation-online-gambling","date":"2023-06-22"}},{"node":{"id":"Post_128","image":{"url":"/uploads/3_5f3b3ed7cd.png"},"published_at":"2023-06-27T07:31:57.000Z","title":"BetGames wins Live Casino Provider Of The Year!","section":[{"richText":{"content":"We are thrilled to announce that BetGames has been awarded the esteemed title of Live Casino Provider Of The Year. This recognition serves as a testament to our unwavering commitment to delivering exceptional gambling experiences and our dedication to innovation within the industry. We are honored and proud to have received this prestigious accolade from AffPapa, a testament to our team's hard work and the trust our players and partners have placed in us.\n
\n
As Live Casino Provider Of The Year, we are more motivated than ever to maintain our commitment to excellence and innovation. We are constantly exploring new avenues, developing cutting-edge features, and expanding our game portfolio to offer an even more extraordinary gambling experience. The recognition we have received fuels our determination to push further and raise the bar for live casino gaming.\n
\n
BetGames is honored to be recognized as the Live Casino Provider Of The Year. This award validates our unwavering pursuit of excellence, our passion for creating unique gambling experiences, and our commitment to innovation. We are grateful for the trust and support of our players and partners, and we will continue to exceed expectations, setting new standards in the live casino gaming industry. Join us as we embark on this exciting journey and experience the thrill of BetGames' award-winning live casino offerings.
\n"}}],"locale":"en","type":"events","slug":"proud-award-affpapa","date":"2023-06-26"}},{"node":{"id":"Post_129","image":{"url":"/uploads/BG_WEB_825x400_5b16202aeb.jpg"},"published_at":"2023-06-27T08:14:59.000Z","title":"SuperCasinnoSites Teams Up With BetGames","section":[{"richText":{"content":"SuperCasinoSites has secured a partnership with BetGames, an award-winning provider of engaging casino gaming content. Following the strategic collaboration, the games developed by the studio will be reviewed, delivering players from various jurisdictions with an unbiased and thorough analysis.\n
\n
BetGames has focused its creative powers on the production of several genres of casino games spanning various live-dealer card games, wheel games, lottery-based variations, and RNG games. Twain Sport is a recent addition to BetGames’ portfolio, appealing to avid sports fans among casino players.\n
\n
Joshua Rowley, Project Manager at SuperCasinoSites commented: “We are thrilled to be partnering with the talented team at BetGames. The combination of their fascinating casino games and the knowledge of the seasoned experts at SuperCasinoSites will produce excellent results.”
\n"}}],"locale":"en","type":"partners","slug":"SuperCasinoSites-teamsup-newpartnership","date":"2023-06-27"}},{"node":{"id":"Post_130","image":{"url":"/uploads/the_evolution_of_casinos_web_c1b2da27ed.png"},"published_at":"2023-06-28T12:41:30.000Z","title":"The Future of Live Casino: The Evolution of Live Casino Studios ","section":[{"richText":{"content":"The world of online gambling is being transformed by the evolution of live casino studios. These studios offer players captivating gaming experiences that bridge the gap between physical and virtual casinos. In this blog post, we'll delve into the latest trends in live casino studios and explore how they enhance player engagement.\n
\n
Live casino studios are continuously evolving, transforming the way online players engage with their favorite casino games. By integrating cutting-edge technology, personalized interactions, and enhanced visual and auditory elements, these studios deliver captivating and authentic gaming experiences. It's clear that live casino studios will play a pivotal role in shaping the future of online gambling as the industry continues to progress.
\n"}}],"locale":"en","type":"product","slug":"innovation-livestudios-gambling","date":"2023-06-28"}},{"node":{"id":"Post_131","image":{"url":"/uploads/the_evolution_of_casinos3_3_35d51c0834.png"},"published_at":"2023-07-05T06:55:18.000Z","title":"The Future of Live Casino: Role of Artificial Intelligence","section":[{"richText":{"content":"The future of live casino gaming is being shaped by the integration of Artificial Intelligence, which is revolutionizing the way players engage with their favorite casino games. In this reading, we will explore the pivotal role of AI in live casino environments and how it enhances the overall gaming experience.\n
\n
The role of Artificial Intelligence in live casino gaming is transforming the industry by providing personalized gameplay recommendations, enhancing player interactions, and optimizing the overall gaming experience. As AI technology continues to advance, we can expect even more innovative applications that will shape the future of live casino gaming.
\n"}}],"locale":"en","type":"product","slug":"ArtificialIntelligence-GamingExperiences-Innovations","date":"2023-07-05"}},{"node":{"id":"Post_132","image":{"url":"/uploads/PC_H_no_text_9179336f14.png"},"published_at":"2023-07-14T07:47:20.000Z","title":"BetGames partners with leading brand PartyCasino","section":[{"richText":{"content":"BetGames, the leading live dealer and betting games provider, has further solidified its position in the UK market with an exciting partnership with PartyCasino, a major online operating brand. This collaboration aims to enhance the gaming experience for UK players by delivering BetGames' portfolio of numbers products, including the revamped Lucky 5, 6, and 7 games, on PartyCasino's platform.\n
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The partnership with PartyCasino allows BetGames to expand its presence in the UK market, reaching a larger player base and catering to the growing demand for high-quality gaming content.\n
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BetGames is renowned for its commitment to providing superior entertainment and an immersive player experience. The revamped numbers games offer enhanced features, technology, and security, ensuring a seamless and thrilling gaming experience for users.\n
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PartyCasino is widely recognized for its significant presence in the UK market. By partnering with PartyCasino, BetGames can maintain its commercial growth and make its popular products accessible to a wider audience in this key region.\n
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BetGames' commitment to innovation and excellence has earned them accolades such as the 2019 SBC Award for 'Rising Star in Casino Innovation.' This partnership aligns with PartyCasino's goal of providing top-quality content to its players, showcasing the commitment of both companies to deliver exceptional gaming experiences.\n
\n
The partnership between BetGames and PartyCasino marks an important milestone in BetGames' expansion strategy in the UK market. By joining forces, they aim to bring thrilling numbers games and superior entertainment to more players than ever before. This collaboration showcases the industry's dedication to innovation and delivering exceptional gaming experiences. To learn more about this exciting partnership, visit here.
\n"}}],"locale":"en","type":"partners","slug":"betgames-partners-partycasino","date":"2023-07-13"}},{"node":{"id":"Post_133","image":{"url":"/uploads/New_Lobby_23_web_7603f88548.png"},"published_at":"2023-07-31T07:31:05.000Z","title":"Get ready for a fresh and modern interface ","section":[{"richText":{"content":"We are thrilled to announce that a new lobby is coming to BetGames on July 27th, revolutionizing the way players engage with our games. With a fresh and modern interface, enhanced navigation, and improved game selection, this update promises to deliver an even better gaming experience for our valued players.\n
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The new lobby introduces separate windows for How To Play, Bet History, and Results, making it easier than ever for players to access important information. With a simple click, they can open and close these windows, ensuring a seamless gaming journey.\n
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As our esteemed partners, we want to assure you that this transition will be smooth and effortless. There's no need for any maintenance or additional steps on your end. We've taken care of everything!\n
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If you have any questions or need further information about the new lobby, please don't hesitate to reach out to us. We're here to support you every step of the way.
\n"}}],"locale":"en","type":"product","slug":"newlobby-cutting-edge-interface","date":"2023-07-27"}},{"node":{"id":"Post_134","image":{"url":"/uploads/SBC_smaller_79afc42601.png"},"published_at":"2023-08-04T07:31:32.000Z","title":"BetGames Shortlisted for SBC Awards 2023","section":[{"richText":{"content":"We are thrilled to announce that BetGames has been shortlisted for not one, but two categories at the prestigious SBC Awards 2023.\n
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The categories are:\n
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This recognition reflects the hard work and dedication of our talented team. It also highlights our commitment to delivering innovative gaming experiences that push the boundaries of the industry. We extend our heartfelt gratitude to our incredible community of customers and partners for their unwavering support.\n
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Thank you for being a part of this exciting journey! Stay tuned for the winners' announcement, and let's continue to raise the bar in gaming innovation together
\n"}}],"locale":"en","type":"business","slug":"SBCAwards2023-shortlisted-BetGames","date":"2023-08-03"}},{"node":{"id":"Post_135","image":{"url":"/uploads/i_Gaming_notitle_cd9a58dd9a.png"},"published_at":"2023-08-08T13:34:15.000Z","title":"The Art and Science of Gamification: Enhancing Player Experience in iGaming","section":[{"richText":{"content":"We're delving into an exciting subject – Gamification in iGaming. At BetGames, our focus is on crafting memorable player experiences. We've merged the captivating Art of gameplay with the analytical Science of data-driven strategies.\n
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Why Gamification?\n
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It goes beyond points and badges. Gamification taps into natural competitiveness and curiosity. By adding challenges, rewards, and friendly competition, we're taking iGaming to a whole new level.\n
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Behind the scenes, numbers take the lead. Our experts analyze player behavior to refine the experience. Personalized quests and tailored bonuses backed by data make every player feel valued.\n
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Gamification isn't a solo endeavor. It's about building connections. Through leaderboards and shared achievements, players become part of a community, sharing wins and supporting each other.\n
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The gamification journey is ongoing. We're continually seeking new ways to surprise and delight players. Anticipate more excitement, challenges, and innovation ahead!\n
\n
Stay tuned for updates as we blend the Art and Science of Gamification. Let's elevate the iGaming experience together!
\n"}}],"locale":"en","type":"business","slug":"Gamification-iGamingExperience-Innovation","date":"2023-08-08"}},{"node":{"id":"Post_136","image":{"url":"/uploads/960x540_2_1aa4741142.png"},"published_at":"2023-08-22T12:52:02.000Z","title":"War of Bets: Your Favorite Game Just Got Better!","section":[{"richText":{"content":"In our relentless pursuit of excellence, we're thrilled to announce an exciting upgrade that's set to take your gaming adventures to new heights. The iconic War of Bets has undergone a remarkable transformation, and it's now live, brimming with enhancements that promise an even more immersive and thrilling experience!\n
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At BetGames WOB, innovation is our constant companion, and this revamp of War of Bets underscores our commitment to delivering top-tier entertainment. We've meticulously infused new elements while cherishing the aspects that have made this game a favorite among players.\n
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What's In Store:
\nFaster Betting Rounds: Experience the adrenaline rush with reduced betting time between rounds. Get ready to strategize and wager in a more streamlined manner.
\nEnhanced Studio Ambience: Immerse yourself in an upgraded studio environment designed to captivate your senses and keep you engaged like never before.
\nUpgraded Standard Deck: We've retained the familiar essence of the game by updating the standard deck. Get ready to embark on your gaming journey with a touch of the familiar.
\nUser-Friendly UI Layout: Navigating through the excitement is now a breeze. The new user interface layout has been meticulously crafted to make your experience more intuitive.
\nThe Timeless Thrills Remain:
\nHigh-Speed Action: Brace yourself for non-stop, high-speed action that will keep you on the edge of your seat.
\nFull-Screen Immersion: Dive into the game headfirst with our full-screen mode, intensifying your engagement with every twist and turn.
\nSeamless Streaming: Our low-latency stream ensures that you're right in the heart of the action, without any interruptions.
\nVariety of Outcomes: With a whopping 25 outcomes to bet on, your gaming choices are as diverse as your strategies.
\nDynamic Odds: Explore dynamic odds ranging from 1.01 to 100, adding an extra layer of excitement to every move you make.
\nCurious to explore the revamped War of Bets? Click here to dive into the excitement firsthand.\n
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And if you're hungry for more details or eager to catch a glimpse of our upcoming titles, don't hesitate to get in touch with your dedicated account manager.\n
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Here's to a future filled with exhilarating gameplay and unforgettable moments!
\n"}}],"locale":"en","type":"product","slug":"new-improved-warofbets","date":"2023-08-21"}},{"node":{"id":"Post_137","image":{"url":"/uploads/The_future_business_web_smaller_9ca055f97c.png"},"published_at":"2023-08-24T08:58:55.000Z","title":"Navigating the Future: Business Strategies for Live Casinos ","section":[{"richText":{"content":"The world of online gaming has witnessed remarkable growth over the years, with live casinos emerging as prominent players. As technology evolves and players' preferences shift, staying competitive is crucial for live casino businesses. In this journey, we will delve into the live casino's future and discuss key strategies for success.\n
\n
Embracing Immersive Technologies: The future of live casinos hinges on immersive tech integration. Think virtual reality and augmented reality. These innovations can redefine online gaming, offering players a fresh, engaging experience. By adopting these technologies, live casinos can create lifelike environments, boosting player engagement.\n
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Enhancing Mobile Accessibility: Mobile gaming's rise is undeniable. Live casinos must prioritize mobile users. Develop user-friendly apps and optimize platforms for mobile play. This approach opens doors to a wider player base, ensuring gaming on the go is seamless.\n
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Personalization and Customization: In a fierce market, personal touches matter. Live casinos can leverage player data to craft tailored experiences. Imagine game suggestions, unique promotions, and rewards. By catering to individual preferences, strong player bonds form, leading to loyalty and lasting engagement.\n
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Integration of Social Elements: Socializing is a cornerstone of live casinos. Embed social features to foster a sense of community among players. Live chat, multiplayer games, and leaderboards create connections. Integrating social media lets players share victories, amplifying the casino's reach.
\nExpansion into New Markets: As online gaming thrives globally, live casinos should eye new horizons. Emerging markets offer growth potential, aided by better payments and local rules. Understanding diverse preferences, cultures, and nuances is vital for success in these markets.\n
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Collaboration and Partnerships: In the competitive online gaming realm, teamwork shines. Live casinos can unite with software providers, game developers, and more. This boosts offerings and market penetration. By pooling strengths, innovation blossoms, leading to better player experiences and growth.\n
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The future of live casinos brims with promise. By embracing tech, catering to mobile users, personalizing, fostering community, exploring new territories, and forging partnerships, these casinos can thrive. Adapting to evolving preferences and investing in cutting-edge tech will be key to delivering exceptional gaming experiences in the years ahead. Together, let's shape the future of live casinos!
\n"}}],"locale":"en","type":"business","slug":"business-strategies-livecasino","date":"2023-08-24"}},{"node":{"id":"Post_138","image":{"url":"/uploads/I_Gaming_23_09_web2_7ff9a40d83.png"},"published_at":"2023-09-07T10:40:18.000Z","title":"The Winning Formula: What Makes a Game Successful and Likable?","section":[{"richText":{"content":"In the fast-paced world of gaming, standing out and capturing the hearts of players is no easy feat. With countless options available, it takes something special to make a game truly successful and likable. Let's delve into the magic behind the games that have become fan favorites and explore what sets them apart.\n
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Engagement is Key\n
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First and foremost, a successful and likable game must be engaging. It should draw players in, keeping them immersed for hours on end. This engagement often comes from compelling gameplay, captivating storylines, and interactive features. BetGames has mastered the art of engagement with its innovative live casino games.\n
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Statistics Don't Lie\n
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Let's talk about numbers for a moment. BetGames' Lucky 5 is a prime example of a game that's taken the betting world by storm. With over 200 draws per day and an impressive 95% player retention rate, it's evident that this game strikes a chord with players. The suspenseful and lightning-fast draws, along with the opportunity to win big, make Lucky 5 an irresistible choice.\n
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User-Friendly Experience\n
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Another key factor in a game's success is its user-friendliness. Players should be able to jump right into the action without getting lost in complex rules or confusing interfaces. BetGames has nailed this aspect by providing clear and intuitive gameplay in all their offerings. War of Bets with its straightforward card game mechanics, is a prime example of this user-friendly approach.\n
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Innovative Features\n
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Innovation is the lifeblood of the gaming industry. Games that push the envelope, introducing unique features or gameplay mechanics, often capture the hearts of players. BetGames' Speedy 7 is a shining example of innovation. Its lightning-quick rounds and the chance to multiply winnings with exciting side bets make it a standout choice among players looking for something different.\n
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Community and Interaction\n
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Lastly, a successful game often builds a sense of community among players. Whether it's through chat features, leaderboards, or multiplayer modes, fostering interaction among gamers is key to longevity. BetGames' Bet on Baccarat is a perfect example, with its live dealer option that allows players to interact with both the dealer and fellow gamers, enhancing the overall experience.\n
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The recipe for a successful and likable game involves a dash of engagement, a pinch of statistics to prove its worth, a sprinkle of user-friendliness, a generous helping of innovation, and a sense of community. BetGames has managed to blend these elements masterfully in games like Lucky 5, War of Bets, Speedy 7, and Bet on Baccarat earning them a special place in the hearts of gamers worldwide.\nSo, next time you're on the hunt for a game that's both thrilling and likable, consider BetGames – where the magic happens!
\n"}}],"locale":"en","type":"product","slug":"winning-formula-gamesuccess","date":"2023-09-07"}},{"node":{"id":"Post_139","image":{"url":"/uploads/Bet_Games_New_Partnership_Softswiss_web_f99c8d94f5.png"},"published_at":"2023-09-25T08:37:53.000Z","title":"BetGames titles to be integrated into SOFTSWISS Game Aggregator","section":[{"richText":{"content":"BetGames is thrilled to announce an exciting new partnership that promises to elevate the gaming experience for players worldwide. In a strategic move, BetGames has teamed up with SOFTSWISS Game Aggregator, opening up a world of possibilities for both parties and their customers.\n
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This strategic alliance grants SOFTSWISS Game Aggregator access to BetGames' remarkable live dealer betting content, adding an array of thrilling titles to its already extensive portfolio. Players on the SOFTSWISS platform can now indulge in a selection of captivating games, including the ever-popular War of Bets, BetGames' flagship Lotto range, and the recently introduced Instant Lucky 7. Moreover, players will have the opportunity to enjoy engaging features like cashback and bonus options, enhancing their gaming adventures.\n
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Yury Mikhaylov, VP CIS at BetGames, expressed his enthusiasm, stating, \"Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.\"\n
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SOFTSWISS Game Aggregator serves as the content hub within the expansive SOFTSWISS product ecosystem, boasting an impressive collection of over 16,000 games from more than 190 providers. Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, emphasized the positive impact of this integration, stating, \"This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.\"\n
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BetGames and SOFTSWISS Game Aggregator are excited to embark on this journey together, expanding their global presence and delivering unparalleled gaming entertainment to players around the world. Stay tuned for more thrilling updates from this dynamic partnership.
\n"}}],"locale":"en","type":"partners","slug":"betgames-expands-global-reach-softswiss-partnership","date":"2023-09-19"}},{"node":{"id":"Post_140","image":{"url":"/uploads/Bet_Games_European_Gaming_Awards_Shortlists_web_ba59d6a695.png"},"published_at":"2023-09-25T08:56:10.000Z","title":"BetGames Nominated for Five Prestigious EiGE Awards in 2023","section":[{"richText":{"content":"We're thrilled to share the exciting news that BetGames has secured an impressive five nominations at this year's prestigious EiGE Awards. These nominations underscore our unwavering dedication to pushing the boundaries of iGaming excellence and reflect the hard work, innovation, and commitment of our incredible team.\n
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The EiGE Awards, known for recognizing outstanding achievements and innovations in the iGaming industry, have become a symbol of excellence. Being shortlisted in five different categories is a tremendous honor and a testament to BetGames' position as a leader in the field.\n
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Here are the five categories in which BetGames has been nominated:\n
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Best iGaming Supplier in 2023: This nomination recognizes BetGames as a top-tier iGaming supplier, highlighting our commitment to delivering high-quality products and services to our partners and players.\n
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Best iGaming Product in 2023: Our dedication to developing cutting-edge iGaming products that enhance the player experience has earned us a spot in this highly competitive category.\n
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Best Live Dealer Provider in 2023: BetGames is proud to be recognized as a leading live dealer provider, offering an immersive and engaging gaming experience.\n
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Best Mobile Gaming Provider in 2023: In a world where mobile gaming continues to thrive, BetGames' commitment to delivering top-notch mobile gaming solutions has led to this prestigious nomination.\n
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Innovation in iGaming Technology in 2023: Innovation is at the heart of BetGames, and this nomination underscores our continuous efforts to advance technology in the iGaming sector.\n
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We would like to express our gratitude to our dedicated team whose hard work and creativity have made these nominations possible. We also extend our thanks to our partners and players who have supported us on this incredible journey.\n
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As we eagerly await the results of the EiGE Awards, we're excited to join other industry leaders in celebrating the best in iGaming. The event promises to be a showcase of excellence, innovation, and achievement in our field.\n
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Stay tuned for updates on the awards ceremony and the final results. Your continued support means the world to us, and we look forward to sharing this exciting journey with you. Together, we will continue to push the boundaries of iGaming excellence and innovation.\n
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Thank you for being part of the BetGames community, and here's to a bright future of gaming excellence!
\n"}}],"locale":"en","type":"events","slug":"betgames-nominated-eige-awards-2023","date":"2023-09-22"}},{"node":{"id":"Post_141","image":{"url":"/uploads/Bet_Games_Technology_Innovation_for_User_Experience_web_8dfaa3dfa4.png"},"published_at":"2023-09-27T08:46:47.000Z","title":"Technology at the Heart of BetGames","section":[{"richText":{"content":"In the world of gaming, technology is not just a tool; it's the lifeblood that powers innovation and transforms the player experience. At BetGames we are passionate about pushing the boundaries of what's possible, and our commitment to delivering an exceptional gaming experience is deeply intertwined with our pursuit of technological excellence.\n
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The Imperative of Innovation\n
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In the fast-paced and ever-evolving gaming industry, innovation isn't just a buzzword; it's a survival strategy. Stagnation is not an option. We believe that innovation is the key to creating games that captivate and entertain. It's the driving force behind our mission to provide players with memorable and immersive gaming adventures.\n
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A User-Centric Approach\n
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Our journey to harnessing technology begins with you, the player. We understand that every gamer is unique, with distinct preferences and desires. That's why we take a user-centric approach to game development. We listen to your feedback, analyze your gaming behavior, and use cutting-edge technology to tailor our games to your desires. Your gaming experience is at the forefront of everything we do.\n
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Elevating Gameplay with Technology\n
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Immersive gameplay is at the core of our gaming philosophy. We believe that technology should enhance your gaming adventures, making them more vivid and captivating. That's why we invest in emerging technologies like augmented reality, virtual reality, and artificial intelligence. These innovations allow us to take your gaming experiences to new heights, offering you a level of immersion that was once unimaginable.\n
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The Power of Data-Driven Insights\n
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In the digital age, data is king, and we harness its power to your advantage. Technology enables us to gather and analyze vast amounts of player data. This data-driven approach allows us to gain deep insights into player behavior, preferences, and trends. We use these insights to fine-tune gameplay, optimize content, and create personalized experiences that resonate with you on a profound level.\n
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Seamless Integration Across Platforms\n
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The convergence of technology and gaming means that you should be able to enjoy your favorite games seamlessly across various platforms. Whether you prefer gaming on your desktop, tablet, or smartphone, we ensure a consistent and enjoyable gaming experience. Our commitment to cross-platform compatibility is a testament to our dedication to providing you with the freedom to play on your terms.\n
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Bridging Geographical Boundaries\n
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Technology knows no borders, and neither do our games. We harness the power of technology to bring our games to players all over the world. Through meticulous localization efforts and a robust global infrastructure, we ensure that our games transcend geographical boundaries, uniting players from diverse backgrounds in the spirit of gaming.\n
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Celebrating Innovation Recognition\n
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Our unwavering dedication to innovation has earned us recognition in the gaming industry. We are proud of the awards and accolades that showcase our commitment to excellence. These honors fuel our drive to continue pushing the envelope and exploring the possibilities that technology offers to gaming enthusiasts like you.\n
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At BetGames, we don't rest on our laurels. We're constantly pushing the boundaries, exploring new technologies, and imagining the future of gaming. We invite you to join us on this exciting journey where technology isn't just a means to an end; it's at the very heart of everything we do.\n
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Stay tuned for more insights into how we continue to harness innovation to enhance your gaming experience.
\n"}}],"locale":"en","type":"business","slug":"betgames-innovation-technology-revealed","date":"2023-09-27"}},{"node":{"id":"Post_142","image":{"url":"/uploads/SKYWARD_web_1_25872e16e8.jpg"},"published_at":"2023-11-21T09:11:56.000Z","title":"BetGames debuts first crash game with launch of Skyward ","section":[{"richText":{"content":"BetGames is excited to announce the latest addition to our portfolio –Skyward, a thrilling plane-themed crash game that promises an exhilarating gaming experience.
\n
\n
Following the recent introduction of our fourth new vertical, BetGames has swiftly introduced another animated title - shortly after the successful launch of Instant Lucky 7.\n
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This addition is the first time BetGames has launched a crash game, a popular format with exciting gameplay and convenient auto-betting and cash-out features.\n
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Skyward is a high-energy crash game that immerses players in a captivating plane-based adventure. Boasting bespoke animations - a visually striking design set against a skyward backdrop - Skyward features captivating scenery that serves to enhance the player’s enjoyment.\n
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The gameplay invites all levels of gamblers, with a simplistic yet engaging format. All players have to do is place their bets, and watch the aerial action unfold. To give users the upper hand, players can place multiple bets on the same draw, giving them an even bigger opportunity of winning big.\n
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Once bets have been placed on this high-frequency game, the plane takes off and soars through the sky. Each user must determine the best time to cash-out and collect winnings, before the aircraft crashes and the round comes to an end. The game intends to reward the most adventurous aviators, with the bravest flyers reaping even more lucrative rewards. The longer they hold on, the bigger the prize pot, with the maximum multiplier for this game at x100,000.\n
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Commenting on the launch, Ian Catchick, CPO at BetGames, said: “We're excited to introduce Skyward, the latest addition to our gaming portfolio. With the hugely popular high frequency aircraft-themed crash game concept, Skyward brings a new level of excitement and engagement to our extensive portfolio of pre-existing games.\n
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The launch serves as an ambitious step into the world of crash games. Following the success of Instant Lucky 7 and our expanding game categories, including animated instalments, Skyward reflects our ongoing commitment to delivering innovative and immersive gaming experiences with the sixth new game launch of 2023.”
\n"}}],"locale":"en","type":"product","slug":"crashgame-skyward","date":"2023-11-21"}},{"node":{"id":"Post_143","image":{"url":"/uploads/SKYWARD_web_1_25872e16e8.jpg"},"published_at":"2024-01-17T11:58:32.000Z","title":"Insightful Interview with BetGames' HoM on Casino Guru","section":[{"richText":{"content":"We are excited to share an in-depth interview with Yanina Kaplya Head of Marketing at BetGames, published on Casino Guru. This interview offers valuable insights into the innovative design process behind the company's latest crash game, Skyward.\n
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Key Highlights of the Interview:\n
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This interview is essential for those interested in the behind-the-scenes of game development and the strategic approach to player engagement in the competitive online gambling market. It sheds light on how companies like BetGames are innovating to meet the changing preferences of players.\n
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Head of Marketing insights provide a unique perspective on the intricate process of creating engaging and player-focused online games. The interview is a must-read for industry professionals and enthusiasts alike, offering a glimpse into the future of game design in online gambling.\n
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We encourage our readers to visit Casino Guru for the full interview and to gain a deeper understanding of the innovative strides being made in the online gambling industry.
\n"}}],"locale":"en","type":"product","slug":"interview-marketing-skyward","date":"2024-01-17"}},{"node":{"id":"Post_146","image":{"url":"/uploads/download2_d361161448.png"},"published_at":"2024-02-28T14:55:18.000Z","title":"7bet and BetGames Forge Partnership","section":[{"richText":{"content":"7bet, a rapidly emerging online gaming brand in Lithuania, has recently embarked on a transformative journey by partnering with the industry-leading BetGames, marking a significant milestone in the realm of online betting. This strategic alliance between 7bet.lt, and BetGames is poised to redefine the landscape of online gaming in Lithuania, promising a plethora of thrilling experiences and innovative offerings for local users.\n
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At the core of this groundbreaking partnership lies 7bet's unwavering commitment to delivering exceptional value and excitement to its ever-expanding user base. By joining forces with BetGames, a renowned provider of cutting-edge live dealer and betting games, 7bet aims to elevate the betting experience to unprecedented heights, setting new standards of excellence and innovation in the industry.\n
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One of the most compelling aspects of this partnership is the seamless integration of BetGames' advanced technology into the 7bet.lt platform. This integration enables users to immerse themselves in an unparalleled array of live dealer games, ranging from classic favorites to innovative new formats. From the adrenaline-pumping action of live card games like \"Speedy 7\" and \"6+ Poker\" to the thrilling unpredictability of \"War of Bets\", users can indulge their passion for gaming in ways never before imagined.\n
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Moreover, the inclusion of popular lottery games such as \"Lucky 5\", \"Lucky 6\", and \"Lucky 7\" further enhances the diversity of offerings available on the 7bet.lt platform. Whether users prefer the excitement of live draws or the anticipation of waiting for their lucky numbers to be revealed, there's something for everyone to enjoy.\n
\n
\"This partnership signifies our commitment to delivering exceptional value and excitement to all of our users,\" states Gintarė Karvelytė, product manager at 7bet.\nBeyond the captivating world of BetGames, 7bet boasts an extensive array of gambling options designed to cater to every preference and play style. Sports enthusiasts can place their bets on a wide range of both live and prelive sporting events, from soccer and basketball to tennis and beyond. For those who prefer the thrill of casino gaming, an impressive selection of slots and LIVE casino games awaits, offering endless opportunities for big wins and memorable moments.\n
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In addition to its diverse gaming portfolio, 7bet prides itself on providing a seamless and user-friendly experience from start to finish. Instant deposits and payouts ensure that users can enjoy their winnings without delay, while live customer support via chat, phone or emails is on hand to assist with any queries or concerns that may arise.\n
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As the fastest-growing online gaming brand in Lithuania, 7bet is poised to lead the charge in reshaping the future of online betting. With its innovative offerings, unparalleled commitment to user satisfaction, and strategic partnerships like the one with BetGames, 7bet is set to redefine what it means to be a leader in the dynamic world of online gaming.
\n"}}],"locale":"en","type":"partners","slug":"7bet-partnership","date":"2024-01-30"}},{"node":{"id":"Post_148","image":{"url":"/uploads/demoslot_new_transparent_2_865588c56a.png"},"published_at":"2024-08-06T11:33:55.000Z","title":"BetGames Partners with Demoslot","section":[{"richText":{"content":"We are excited to announce a new collaboration between BetGames and Demoslot, a prominent platform renowned for its detailed game reviews and demos. This partnership aims to provide comprehensive insights into our gaming portfolio, enhancing the overall experience for our users.\n
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Demoslot has meticulously reviewed all our games, offering detailed analyses and gameplay experiences. Their platform allows users to explore our games through demos, ensuring they are well-informed before diving into real gameplay. This initiative underscores our commitment to transparency and user engagement.\n
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This collaboration not only strengthens our partnership but also enhances visibility and accessibility for users seeking quality gaming content.\n
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Demoslot is a respected name in the online gaming community, known for its extensive reviews and demo offerings. Their commitment to providing unbiased and thorough game reviews aligns with our dedication to offering high-quality gaming experiences.\n
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We invite you to explore the comprehensive reviews of our games on Demoslot and experience the exciting offerings from BetGames. Stay tuned for more updates as we continue to enhance our gaming portfolio and collaborate with industry leaders.
\n"}}],"locale":"en","type":"partners","slug":"demoslot-partnership","date":"2024-08-05"}},{"node":{"id":"Post_149","image":{"url":"/uploads/Bet_Games_new_RNG_90213068ef.webp"},"published_at":"2025-07-15T12:32:44.000Z","title":"BetGames introduces new vertical to its RNG offering","section":[{"richText":{"content":"Provider leverages its unique game creation heritage and expands RNG content provision with four engaging slots.\n
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Leading games provider BetGames is to expand its provision of titles designed to address player preferences by developing a range of online slots, taking its trademark brand of gaming experiences into a new vertical.\n
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With a roadmap of up to 50 games planned for release by the end of 2025, Citrus Splash is BetGames’ debut in the market, delivering a refreshing slice of classic gameplay.\n
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The provider has also launched three additional slots – Candy Coins, Crypt of Giza Secrets Unveiled and Lotus Wealth Wonders – each aligned with industry trends to resonate with a global audience.\n
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Building on the foundation of its hugely successful track record of creating exclusive products for tier-one partners, the supplier aims to make its content fully customisable to cater for bespoke game requirements, including the ability to create branded content for every new game launch.\n
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The new focus on RNG games will complement BetGames’ existing product range of lotto, live dealer and unique entertainment content, designed to bridge the gap between traditional sports bettors and the new casino era.\n
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The launch of Citrus Splash and BetGames’ brand-new RNG collection highlights its agility as a provider and its commitment to providing products that evolve with globally regulated markets.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “We’re constantly looking to improve our content offering, and the transition into creating RNG products always seemed like a natural progression, demonstrated by the success of the very popular Skyward crash game last year.\n
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“For over a decade, we have been creating best-in-class live dealer titles that truly resonate with players and we hope to utilise this experience and expertise to curate a collection of slots that provide unique and entertaining gameplay.\n
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“Our initial offering of four new slots marks another pivotal milestone for us as a company and one that is a testament to our commitment to developing games that operators and players will be drawn to.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-introduces-new-vertical-to-its-RNG-offering","date":"2025-01-16"}},{"node":{"id":"Post_150","image":{"url":"/uploads/Adam_Miles_Bet_Games_image_efa79ea945.webp"},"published_at":"2025-07-15T12:32:52.000Z","title":"BetGames appoints Adam Miles as new head of sales","section":[{"richText":{"content":"Miles joins BetGames following roles with some of the industry's most prominent suppliers, including 1x2gaming and, most recently, Pragmatic Play.\n
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Leading games provider BetGames has started 2025 with familiar positive growth, strengthening its commercial team by recruiting Adam Miles as its new head of sales.\n
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The appointment comes after BetGames announced the introduction of a new vertical to its RNG content offering, with the first four new games released recently.\n
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Miles will guide BetGames’ sales division throughout an exciting period of transition in which the developer is diversifying its provision of RNG games. The move will complement its existing best-in-class live casino offering with slots and experimental content to deliver its global partners a more comprehensive suite of products to support them in nurturing sports-savvy, casual players into gaming players.\n
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BetGames’ new head of sales has extensive expertise in developing and executing sales strategies in alignment with broader company objectives, as well as forging relationships with prospective customers in target markets.\n
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Miles’ leadership qualities will ensure the sales team’s effective coordination and strategic direction, facilitating the provider’s expansion in regulated markets across the globe.\n
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Andreas Koeberl, CEO at BetGames, said: “It is an exciting time to be a part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition.\n
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“We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames’ success in the coming years. Adam will reshape the sales organisation as a first step.”\n
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Adam Miles, head of sales at BetGames, said: “BetGames is a pioneer in the live casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth.\n
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“I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-appoints-Adam-Miles-as-new-head-of-sales","date":"2025-01-29"}},{"node":{"id":"Post_151","image":{"url":"/uploads/Bet_Games_Pengin_Rush_image_8e6d5aa77d.webp"},"published_at":"2025-07-15T12:33:04.000Z","title":"BetGames launches debut tap game Penguin Rush","section":[{"richText":{"content":"Latest release diversifies provider's expanding RNG product suite.\n
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Leading games provider BetGames has bolstered its RNG product portfolio with the release of Penguin Rush, its inaugural tap game that fuses strategic gameplay with crash-style multipliers to deliver a dynamic gaming experience.
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The action takes place on a frozen lake in Antarctica, where the adventurous penguin is tasked with crossing the ice without being hit by a sledge. Each tap of the following lane moves the penguin forward, where the designated prize can be collected.\n
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Successfully navigating the penguin further across the ice increases the value of subsequent prizes, but moving one lane too far can result in a collision with a sledge, forfeiting the accumulated winnings.\n
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BetGames has designed the title to facilitate players in crafting their own strategy with four difficulty levels: Easy, Medium, Hard, and Daredevil, with 24, 22, 20, and 15 lanes to cross, respectively. Opting for a higher difficulty enhances the size of the multiplier, boosting win potential but also increasing the likelihood of a collision. This provides the player with full control over how much they are willing to risk and for what potential reward size.\n
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Following the completion of a successful cashout, the level the penguin would have reached is revealed, allowing players to analyse gameplay trends to aid in implementing an optimised betting strategy.\n
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Penguin Rush, which can be tailored to include bespoke branding, showcases BetGames’ commitment to diversifying its RNG suite with simple, entertaining content that offers real win potential, helping operators bridge the gap between sports bettors and casino games.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Our priority at BetGames is delivering maximum entertainment value as efficiently as possible to capture players’ imagination and make effective use of their valued time.\n
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“The simplicity and uniqueness of Penguin Rush, coupled with the strategic elements introduced by different levels, provides something a little different to what we typically see in the genre. It grants the player a feeling of control to aid and align their strategy with the level of risk and reward they wish to play with.\n
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“The distinctive gameplay is supplemented with the potential for bespoke branding to place the operator at the heart of the action, and we have no doubt this is a recipe for success.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-debut-tap-game-Penguin-Rush","date":"2025-03-04"}},{"node":{"id":"Post_152","image":{"url":"/uploads/Bet_Games_Dragons_Fate_image_b587be9711.webp"},"published_at":"2025-07-15T12:33:47.000Z","title":"BetGames diversifies slots portfolio with Dragon’s Fate","section":[{"richText":{"content":"Supplier unveils 5,000x win potential in mythical release.\n
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Leading games provider BetGames has launched Dragon’s Fate, the latest addition to its expanding slots portfolio that combines a Hold & Win bonus with gamble features and a bonus buy to deliver an engaging gaming experience.\n
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A variety of dragons roam the reels of this 6×4 slot set against an ethereal mountain backdrop, where all wilds that land expand to fill the entire reel, boosting wins.\n
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Landing at least five cash symbols – which carry values up to 10x, as well as Mini, Major, and Mega jackpots worth 20x, 50x, and 200x – anywhere on the grid triggers the Hold & Win feature, where only cash values and blank spaces land under the divine aurora.\n
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Three respins are initially awarded in the bonus round, with every extra cash value that lands resetting the number of spins. The feature ends when no respins remain, or the entire grid is filled with cash symbols, the latter of which awards the maximum 5,000x Ultra jackpot.\n
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BetGames has also integrated a bonus buy option and two unique gamble features, providing players with enhanced control over gameplay. The Card Gamble requires players to correctly select the colour of a facedown card, potentially doubling winnings, or predict the suit of the card, quadrupling winnings.\n
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During the Ladder Gamble feature, players are granted three lives and can move up or down a rung with each bet. Every time the player is pushed down a life is lost and the feature ends when they either collect their winnings, lose all lives, or reach the bottom of the ladder.\n
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Dragon’s Fate, the most recent release from BetGames’ RNG portfolio, fuses high-quality visuals with entertaining features in a slot that delivers on the provider’s ethos of bridging the gap between recreational bettors and casino games.
\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Creating action-packed experiences is at the heart of everything BetGames does and Dragon’s Fate champions this ethos with an immersive game environment that integrates features that have proven popular across the industry.\n
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“We strive to grant the player control over their own experience, and including a bonus buy and two gamble features does just that.\n
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“Combining this approach with simple gameplay and real win potential, we have created an absorbing, interactive game that we hope will resonate with a global audience.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-diversifies-slots-portfolio-with-Dragons-Fate","date":"2025-03-18"}},{"node":{"id":"Post_153","image":{"url":"/uploads/Key_Factors_Facilitating_A_Successful_Vertical_Launch_85ec562cda.webp"},"published_at":"2025-07-15T12:34:27.000Z","title":"Let’s Talk Gambling: key factors facilitating a successful vertical launch","section":[{"richText":{"content":"As the iGaming industry evolves and competition intensifies, providers are increasingly looking to diversify their product offerings to stand out in saturated markets. We spoke with BetGames’ Chief Product and Business Development Officer, Ian Catchick, to find out the factors influencing the supplier’s decision to expand its RNG suite with slots, as well as how prior experience can be leveraged to ensure a smooth vertical transition.\n
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What inspired BetGames’ decision to diversify its RNG offering?\n
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BetGames is in the business of crafting entertaining gaming experiences, and while the focus has primarily been on Live Casino content, we always viewed the transition into RNG products as a natural progression of the brand. The process has been taking place over the last couple of years and will culminate in the eventual development of a full suite of RNG products that includes slots, crash games, tap games, and much more experimental and innovative content and concepts.\n
\n
We are continuously seeking insight from operators to ensure we are delivering maximum value to their platforms, and branching out into slots and RNG games enables us to provide a more comprehensive array of products to cater to various player preferences. We also have a cultural DNA and history of innovation, and we want to balance building great games and innovating within the RNG vertical. Here it is far easier than with live games to quickly launch and learn, fail fast, and get behind winning formulas, all to the benefit of our players and partners.\n
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How can providers leverage their industry expertise to aid in the successful transition to a new vertical?\n
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It is pivotal to collaborate closely with partners to understand what their audience is looking for. This facilitates the production of targeted content alongside innovation and new ideas, and having an appreciation of the unique quirks of a player base makes sure that the themes, features, and mechanics utilised are consistent with these preferences.\n
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BetGames engineers content designed specifically to make the most of a modern player’s limited availability, supplying peak entertainment value as efficiently as possible. This often means avoiding complex mechanics with a steep learning curve, and instead, delivering games that fuse simplicity, ease of navigation, and strong win potential.\n
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It is also crucial to have an in-depth understanding of the market and to align content with these industry trends. From our extensive experience developing class-leading Live Casino games, we recognised a gap in the market for RNG products that bridge the gap between sports bettors and casino games. Utilising this analysis, we are cultivating a portfolio of simple, easy-to-understand RNG content that is proven to drive results with this segment of players.\n
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How can launching a new vertical drive commercial growth?\n
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Product diversification extends the reach of a provider and makes it more desirable to global operators. Solely committing to one vertical, whether that’s Live Casino or RNG, places a limit on audience size, while expanding your offering to cater to different preferences will unlock the potential of an entirely unique player base.\n
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However, the foundations must be in place to aid in vertical transition, and it is important to enforce brand continuity as a priority. BetGames’ new RNG games mirror our existing Live Casino collection in supporting our goal of introducing recreational and sports bettors to casino games by delivering fundamentally straightforward products that prioritise entertainment value.\n
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With our new RNG vertical, we get the opportunity to build on our outstanding development capabilities within the team, and also introduce innovations that drive the curiosity of players and entertain them. A balance of high-quality, proven content and a mix of a few innovative titles will give us the opportunity to stand out within the RNG vertical and build a strong portfolio for the market.\n
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What can players expect from BetGames’ RNG products in 2025?\n
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BetGames will never compromise on its first-class visuals, exciting features, and general entertainment value. We are in the process of expanding our portfolio of slots, of which we expect to launch dozens by the end of 2025, as well as innovating in the experimental content genre. Tap and crash games have surged in popularity in recent years, and the first-hand success of our own product, Skyward, has influenced our decision to explore this niche further.\n
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We will continue to create products that cater to local markets, including utilising various themes, mechanics, and volatility levels to address specific preferences. While this player-centric approach is integral to our operations, we also specialise in bespoke products tailored directly for operators. Bespoke products place an operator or region at the heart of the action, amplifying brand visibility and ensuring the content stands out.\n
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With branded skins now available for each and every title BetGames launches, we have positioned the company to capitalise on the increased demand for bespoke content. Keep an eye out for BetGames’ RNG suite – there is a little bit of magic on the horizon, and this mix of proven content supported by the introduction of new innovations should help us to double down on targeting engaging games that appeal to recreational players.
\n"}}],"locale":"en","type":"business","slug":"Lets-Talk-Gambling-key-factors-facilitating-a-successful-vertical-launch","date":"2025-03-25"}},{"node":{"id":"Post_154","image":{"url":"/uploads/Lucky_Loki_af99aaf55b.webp"},"published_at":"2025-07-15T12:34:36.000Z","title":"BetGames honours Norse mythology’s iconic trickster in Lucky Loki","section":[{"richText":{"content":"Expanding wilds take centre stage in provider's latest slot.\n
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Leading games provider BetGames has bolstered its RNG portfolio with the addition of Lucky Loki, a Norse mythology-themed slot where expanding wilds and free spin multipliers unlock 2,500x win potential.\n
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The Nordic god of mischief and deception reigns supreme over the reels of this 5×4 slot, accompanied by Viking helmets, drinking horns and wild boars.\n
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Landing three scatters on reels one, three and five activates the bonus wheel, which spins to randomly award between 10 and 30 free spins with a 2x or 3x multiplier.\n
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During free spins, every wild that forms part of a winning combination expands to cover the entire reel, significantly enhancing win potential.\n
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Similarly to its recent release, Dragon’s Fate, BetGames has granted players greater control over the gaming experience with two gamble features.\n
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Correctly guessing the colour or suit of a face-down card doubles or quadruples the payout respectively, while the ladder gamble awards cumulatively larger prizes for each rung climbed.\n
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BetGames’ latest title reinforces its commitment to delivering maximum entertainment value and gameplay control, providing operators with yet another product to serve as a significant driver of player engagement.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Lucky Loki highlights BetGames’ desire to create compelling content centred around high-quality visuals and seamless animations.\n
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“The bonus wheel delivers an additional sense of anticipation, expanding wilds create significant win potential and the bonus buy and gamble features equip players with the tools to steer their own gaming journey.\n
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“With each new addition to our RNG portfolio, we are iterating and innovating, ensuring BetGames’ partners continually receive titles that deliver something unique.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-honours-Norse-mythologys-iconic-trickster-in-Lucky-Loki","date":"2025-03-25"}},{"node":{"id":"Post_155","image":{"url":"/uploads/Betgames_andy_eceb5da4d3.jpg"},"published_at":"2025-07-15T12:34:44.000Z","title":"EXCLUSIVE: Dr Andreas Koeberl on The Rise of Experimental Content in iGaming","section":[{"richText":{"content":"The iGaming News team spoke with Dr Andreas Koeberl, Chief Executive Officer at BetGames, on the rise of experimental content in iGaming\n
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Dr Andreas Koeberl, Chief Executive Officer at BetGames, explores the rise of experimental content in iGaming, outlining the factors influencing growth, the potential of hybrid games, and why failing is not such a bad thing when it comes to innovation.\n
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\"Every game provider is looking to establish a reputation as a disruptor – within the tight regulatory corsets. Whether that relates to engineering brand-new slot mechanics, implementing RNG-style features in Live Casino products, or leading the charge in crash and tap games, the innovation race has never been more fiercely contested. Especially for “underdogs”, carving out a new niche remains a key factor in building a sustainable business within the hyper competitive iGaming industry.\"\n
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The Growing Momentum of Experimental Content\n
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\"Genres such as crash games have significantly increased in popularity over the past decade. A prominent factor influencing this surge is the introduction of an element of skill and strategy – even if it’s on the surface only. In contrast to most slots, which have an outcome settled by predetermined backend mathematics, crash games grant the player control. This extends from control over the initial stake to control over when to cash out, with the risk and reward balance facilitating game strategy development.\n
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Tap games were born out of the increasing demand for quickfire gameplay that delivers maximum entertainment value as quickly as possible and instant rewards. The attention span of the modern iGaming player is reduced compared to land-based gamblers spending numerous hours at a brick-and-mortar casino. As a result, there has been a trend toward simple and fast gameplay as suppliers attempt to tailor content toward this new-look player. We have seen this shift across all verticals. There has been a dramatic increase in classic table games promoting accelerated betting rounds, and most slots have a turbo-play button integrated. Tap games take this idea and push it one step further, delivering instantaneous wins with the click of a button. There is a direct correlation between the intensifying pressure on driving player engagement and gameplay speed.\n
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Market analysis suggests that this content style can be utilised as a key driver of ancillary revenue alongside a more traditional offering of slots and table games. The speed and strategy involved highlight them as a potential alternative to slots. At the same time, the simplicity of gameplay and lack of complex mechanics mean they have huge potential in converting sports and recreational bettors into casino players.\"\n
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Pushing Boundaries with Game Development\n
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\"It is integral that game producers optimise these evolving genres with the time-poor consumer in mind. While there is no one-size-fits-all approach, a focus on originality, gameplay simplicity, ease of interface navigation, and strategic control can all be potent precursors indicating a game's future success. Ultimately, you can delve into data analytics and make assumptions about content performance, but nobody can say for certain if a game will be a hit with players.\n
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This is why product iteration is vital. Ship quickly, fail fast – this has been a mantra in the startup world for decades and is still something we often see lacking in our industry. It's important to champion this approach, place yourself in the player's mind, and create a compelling, entertaining product that caters to the target audience. Do it fast, test it, kill it or double down. While tricky in the CAPEX intense live dealer vertical, the RNG verticals allow us to do exactly that.\n
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The meteoric rise in the sophistication of artificial intelligence (AI) has also unlocked new doors in game production. From speeding up prototyping by multiples to analysing player behaviours and deriving game mechanics from it autonomously, this enabling technology can’t be ignored. While regulation remains a burden, the opportunities afforded by AI are boundless, and those agile enough to harness its potential will position themselves to reap the rewards. \"\n
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The Future of Experimental Genres\n
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\"Increasingly, we have seen the lines blurring between traditional verticals and other entertainment categories, from simple crossovers like live gameshows that incorporate RNG bonus rounds to more sophisticated social gameplay incorporating streaming and the likes. A simple example is our very own Penguin Rush. This fuses the simplicity of gameplay enabled by tap games with various difficulty levels and increasing multipliers to deliver dynamic gameplay that places strategy at the heart of the experience, revitalising the Frogger mechanic.\n
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With the advent of AI, we will see more experimental genres emerging, and faster. Game producers feeding models with behavioural player data and amalgamating this with the latest trends, for example from TikTok or Discord, will spark ideas and prototypes in unprecedented numbers. Though, the question remains: will our regulators be agile enough or will we have to break out into adjacent non-iGaming verticals to capture future players?\"
\n"}}],"locale":"en","type":"business","slug":"EXCLUSIVE-Dr-Andreas-Koeberl-on-The-Rise-of-Experimental-Content-in-iGaming","date":"2025-03-31"}},{"node":{"id":"Post_156","image":{"url":"/uploads/Unknown_0021996a09.webp"},"published_at":"2025-07-15T12:34:51.000Z","title":"BetGames content fully certified in Brazil","section":[{"richText":{"content":"Innovative games provider set to introduce live dealer and growing RNG collection to regulated Brazilian market.\n
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Leading games provider BetGames has received certification for its product portfolio in the regulated Brazilian market, paving the way for the imminent launch of its live experiences and expanding range of RNG games. This strategic move marks a significant step in BetGames’ global expansion strategy, introducing unique and engaging content to the vibrant Brazilian gaming landscape.\n
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Building on its established reputation for innovative live dealer, lottery and gameshow products, BetGames is poised to introduce its growing suite of RNG titles to Brazilian operators and players. This expansion into the RNG vertical began with the successful launch of slot titles, such as Citrus Splash and Candy Coins, and has continued with the recently released Crypt of Giza Deluxe and pioneering tap game Penguin Rush, demonstrating the provider’s commitment to delivering diverse and captivating gaming experiences.\n
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BetGames’ entry into Brazil and the introduction of its evolving RNG offering leverages the company’s decade-long experience in creating engaging and player-focused content. The provider aims to replicate its success with its live dealer games by providing a range of slots that resonate with a broad audience and can be tailored to meet specific operator requirements.\n
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This certification and subsequent market entry underscore BetGames’ agility and dedication to expanding its reach within newly regulated jurisdictions. Its focus on developing products that align with the evolving demands of the global gaming market positions it as a key player in the industry.\n
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The imminent launch is anticipated to diversify further the gaming options available to players in the country and provide operators with fresh, engaging content to enhance their offerings.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Securing certification in Brazil is a crucial step in our global expansion strategy. We are thrilled to bring our expanding portfolio of RNG games and much of our established gaming experiences to this dynamic market.\n
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“Having established a strong track record with our live dealer products, we’re confident that our unique approach to game development will be well-received by Brazilian players and operators.\n
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“This entry into Brazil highlights our commitment to growing our presence in key regulated markets and delivering innovative content that stands out.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-content-fully-certified-in-Brazil","date":"2025-04-04"}},{"node":{"id":"Post_157","image":{"url":"/uploads/crypt_of_giza_deluxe_058fcf0187.webp"},"published_at":"2025-07-15T12:35:00.000Z","title":"BetGames launches first slot sequel with Egyptian-themed Crypt of Giza: Deluxe","section":[{"richText":{"content":"Provider upgrades original title with expanded grid and multipliers.\n
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Leading games provider BetGames has released Crypt of Giza: Deluxe, a sequel to its popular Crypt of Giza Secrets Unveiled that enhances gameplay with an extra reel and additional feature multipliers.\n
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Ancient Egyptian symbols line the tomb’s reels in this book-style sequel, where wild multipliers up to 6x boost base game wins.\n
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Landing three, four, five or six book scatters anywhere on the grid triggers the bonus round, awarding 10 free spins and a 2x, 20x, 200x, or 500x instant payout, respectively.\n
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Before free spins commence, one icon is chosen at random as the expanding symbol and each that lands will cover the entire reel when enough are present to form a win.\n
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During free spins, the progressive multiplier meter collects each scarab symbol that hits. Collecting three, six and nine activates a 3x, 5x and 7x multiplier, which is applied to all expanding symbol wins for the remainder of the feature, unveiling 10,000x win potential.\n
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Crypt of Giza: Deluxe is the latest addition to BetGames’ growing slots portfolio following the recent festive release, Forest Frenzy, a spring-themed title incorporating a fan-favourite lock and respin feature throughout free spins.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Crypt of Giza: Deluxe is the next iteration of one of our most popular slots. It leverages the classic ‘book’ style game and fuses this with a well-loved theme and progressive multipliers to deliver a compelling experience.\n
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“This release showcases our dedication to crafting games that align with consumer preferences. The original title was a hit with players globally, and we have no doubt the sequel will maintain the franchise’s momentum as we continue to expand our RNG portfolio.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-first-slot-sequel-with-Egyptian-themed-Crypt-of-Giza-Deluxe","date":"2025-04-08"}},{"node":{"id":"Post_158","image":{"url":"/uploads/PR_Ian_Catchick_1024x538_588e65fe7d.webp"},"published_at":"2025-07-15T12:35:08.000Z","title":"BetGames’ Ian Catchick about game types, markets, player demand, and technologies","section":[{"richText":{"content":"We talked to Ian Catchick, chief product and business development officer at BetGames, to find out how the brand views current trends in gaming content, player preferences, target markets, and innovations, as well as BetGames’ plans for the future. Read on to learn more.\n
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SLOTEGRATOR: BetGames has a strong legacy in TV games. What inspired the shift toward crash and slot games?\n
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IAN CATCHICK: BetGames is in the business of crafting entertaining gaming experiences. While the focus has primarily been on live casino content, we always viewed the transition into RNG products as a natural brand progression. The process has been taking place over the last couple of years. It will culminate in the eventual development of a full suite of RNG products, including slots, crash games, tap games, and more experimental and innovative content and concepts.\n
\n
We continuously seek insight from operators to ensure we deliver maximum value to their platforms. Branching out into slots and RNG games enables us to provide a more comprehensive array of products that cater to various player preferences. Innovation is in our DNA, and balancing building great games with driving innovation in the RNG vertical is a huge part of our culture. Here, it is far easier than with live games to quickly launch and learn, fail fast, and get behind winning formulas, all to the benefit of our players and partners.\n
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S: You've launched 10 new games, with plans for a dozen more this year. Can you share the key focus areas for these upcoming releases?\n
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IC: We will continue to create products that cater to local markets, including utilising various themes, mechanics, and volatility levels to address specific preferences. While this player-centric approach is integral to our operations, we also create bespoke products tailored directly to operators on occasion. Bespoke products place an operator or region at the heart of the action, amplifying brand visibility and ensuring the content stands out.\n
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S: You provide content globally, with Africa being one of the top regions. What makes these markets particularly attractive for BetGames?\n
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IC: We have a product that works well globally. Still, some of the key components to the success of our products in markets such as Africa, apart from the trust that players have in the BetGames brand over the past few years, are the speed, simplicity, range of betting options, and entertainment value that our games provide. We make it a golden rule that a player should be able to play our games without having to search through game rules and instructions to understand how the gameplay works.\n
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Easy-to-follow gameplay, alongside our enhanced user interface, enhances the gameplay session while offering players more control over their gaming experience. For example, in our classic live games portfolio, we have a betslip interface similar to that of a sports betting product, which provides a much wider range of markets than a standard provider, so this offers a familiar feel for a sports bettor. The benefits include easy, low-cost cross-selling opportunities, meaning operators can help players transition from pure sports bettors to sport-and-casino players.\n
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However, we also provide choices by providing an alternative interface for players to place bets with a more traditional chips-based interface for those wishing to have a quicker, slicker play option. Therefore, our product suits both expert and novice players, ultimately driving recreational play, which translates well in most markets globally.\n
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S: You recently obtained certification in Brazil. How do you see this market evolving, and what opportunities does it present?\n
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IC: Brazil has probably been the hottest word on the lips of most suppliers for the last 12 months or so, and with good reason. It is a dynamic and rapidly expanding market with immense potential for growth in the online gaming sector. A vast country, it presents a huge opportunity and a diverse player base for our expanding range of products. Verticals like tap and crash games are proving incredibly popular, and Skyward and the recently released Penguin Rush are perfectly poised to leverage this trend.\n
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S: How do player preferences differ across these key markets? How does BetGames adapt its content accordingly?\n
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IC: We prioritise local knowledge and tailor games to resonate with local audiences’ preferences. Based on that research, we incorporate region-specific language support and adapt game mechanics to account for cultural nuances.\n
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That said, there are also new product trends that are as popular in Brazil or Africa, for example, as anywhere else. Subtle tweaks to established verticals are often required, with theming and features needing only marginal adjustments to suit each region.\n
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From our extensive heritage, we have vast experience developing class-leading Live Casino games. We use that insight to create RNG products that bridge the gap between sports bettors and casino games. We are cultivating a portfolio of straightforward, easy-to-understand RNG content that has been proven to drive results within this segment of players.\n
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S: Crash games have become a major trend in iGaming. What key elements make a crash game successful, in your opinion?\n
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IC: This genre has been trending for some time, and players globally enjoy it. The beauty of crash games is in their simplicity. The basic mechanic is both straightforward and fast-paced, allowing players to bet on a multiplier that increases from 1x before it eventually crashes. While they watch and hope to win, players experience a building anticipation as their avatar soars upwards. It’s easy to see why it’s so engaging.\n
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S: With the growing competition in crash games, what unique elements makes BetGames stand out?\n
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IC: Our take on the genre, Skyward, has been an exciting launch for us. True to its name, Skyward is inspired by aircraft, but we've also integrated popular features like Auto Play, Auto Bet, and Cashout within a single user interface. This enhancement makes the player experience more seamless and engaging. We will also be developing a new version of the game this summer that will have an even richer feature set, with some exciting new innovations being introduced to the product for our players.\n
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BetGames has a long tradition of adding a unique touch to its products, and the same applies to Skyward. Crash games are here to stay, and we've seen them establish themselves already, with players returning to what they know and trust.\n
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Skyward uniquely addresses market preferences and partner branding initiatives by offering customized gaming experiences. Our focus remains on developing distinctive games that align with partner branding strategies and cater to the specific needs of targeted markets, thereby enhancing player engagement and retention.\n
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S: How do regulatory changes across different markets impact your expansion and development plans?\n
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IC: Whenever something new is introduced, there is always uncertainty. If the new legislation fails to address all areas of the industry, a significant residual risk remains. As is common in newly regulated markets, the success of the implementation is crucial. There is concern that excessive taxation may encourage a rise in the black market, making it difficult for legitimate operators to comply.\n
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Fair legislation is essential for nurturing a healthy industry while considering tax revenue and ensuring a responsible gambling landscape for players. If the market becomes prohibitively costly for serious operators, it will inevitably create a lose-lose scenario.\n
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We're always laser-focused on considering the implications of all existing and impending regulatory changes before entering a new market or evolving our established presence in a region.\n
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S: AI is increasingly being used in game production. How does BetGames integrate AI into its development process?\n
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IC: While we can't reveal our development process, the meteoric rise in the sophistication of artificial intelligence has unlocked new doors in game production. From speeding up prototyping by multiples to analysing player behaviours and deriving game mechanics from it autonomously, this enabling technology can't be ignored. While regulation remains a burden, the opportunities afforded by AI are boundless, and those agile enough to harness its potential will position themselves to reap the rewards. We use a mix of manual and AI solutions to really optimize and enhance the development process and end-product, with the results clearly showing that we have the right balance to delight players.\n
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S: Are there any new technologies or innovations you're excited to explore in your upcoming releases?\n
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IC: BetGames remains committed to outstanding visuals, exciting features, and high entertainment value. We are broadening our slot offering, aiming to release several dozen by the close of 2025 while pushing boundaries in the experimental content sector. The rising popularity of tap and crash games, alongside the success of our own title, Skyward, has motivated us to delve deeper into this niche. We also have a few innovative product launches coming to the market throughout the year.\n
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S: What's the long-term vision for BetGames? Do you see the company expanding into other game categories in the future?\n
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IC: We have increasingly noticed the merging of traditional entertainment verticals with other categories, from basic crossovers like live game shows featuring RNG bonus rounds to more complex social gameplay that integrates streaming and similar features. A notable example is our own Penguin Rush, which blends the simplicity of tap games with multiple difficulty levels and escalating multipliers, delivering dynamic gameplay that prioritises strategy while rejuvenating the Frogger mechanic.\n
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S: Looking ahead, what trends do you believe will shape the future of iGaming in the next few years?\n
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IC: BetGames has introduced branded skins for all new titles, enabling the company to harness the increasing demand for customised content. Watch out for our RNG suite – exciting developments are ahead as we combine established content with fresh innovations to craft engaging games that appeal to recreational players.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Ian-Catchick-about-game-types-markets-player-demand-and-technologies","date":"2025-04-09"}},{"node":{"id":"Post_159","image":{"url":"/uploads/Betgames_andy_eceb5da4d3.jpg"},"published_at":"2025-07-15T12:35:18.000Z","title":"Dr. Andreas Koeberl – Why AI has changed iGaming forever","section":[{"richText":{"content":"Dr. Andreas Koeberl is the CEO of BetGames, a leading supplier of iGaming content, and co-founder of Autonomous Minds, a startup building Enterprise AI solutions. With a background in software engineering and marketing, Andy specialises in competing within competitive, high-tech industries.\n
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Dr. Andreas Koeberl, CEO of BetGames, explores the exponential growth of AI in iGaming, how studios are harnessing its power for efficient product development, and what the future looks like for machine learning technology in the sector.\n
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We are living in a new age of technology. Artificial intelligence (AI) has infiltrated every commercial and creative sector, and those that fail to adapt risk being left behind. In no industry does that ring truer than iGaming, where relentless iteration and differentiation are pivotal in remaining ahead of the curve in this hyper-competitive sector.\n
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AI’s Meteoric Rise\n
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The sophistication of AI has skyrocketed in the last decade, with every new technology upgrade offering greater potential than the previous. As the technology readiness improves, it becomes more adept and applicable to broader business needs. This has resulted in the topic gaining widespread attention and breaching the mainstream – it is no longer an underground trend discussed on forums by engineers or applied by data engineering teams. Instead, we are seeing a growing number of companies and C-suite executives committing huge resources to successfully integrating AI processes. It is now generally accepted that companies must learn to incorporate AI if they are to remain at the forefront of industry progression.\n
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The rise of AI in iGaming is fuelled by intense market pressure. It is an incredibly saturated industry, with new start-ups created almost daily, and failure to adopt evolving technologies will see you surrender market share. It has never been more important to innovate, prototype, fail, learn, and iterate at real speed, allowing more time to double down and invest in successful ideas. This is one of the main drivers of AI integration. It is vital to free up engineers’ valuable time – assisted by AI, they can now produce code in hours that would have previously taken days. The capacity of Generative AI tools to produce code, artwork, and game characters makes it an invaluable tool that maximises operational efficiency. There has been much talk about technology taking over from humans – in reality, people should be less concerned about being replaced by AI and more about being replaced by someone who effectively leverages AI to speed up and elevate the quality of their work.\n
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Streamlining Product Development\n
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Creating a new game is comparable to producing a new TV show; you never know if it will strike the right chord with your target audience. While an idea might feel like a winner internally, you essentially remain blind until you test and validate it. AI has unlocked a new realm of possibilities when it comes to prototyping. Now, you can turn a written concept on a page into a fully functioning game prototype within a day, carving out more time for testing. Providing someone with a working demo to gauge their sentiment is far more effective than explaining the concept via a PowerPoint slide. Within 60 seconds of trialling a prototype, you can ascertain if the idea has merit or if you need to kill it and move on to the next.\n
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Aside from prototyping, AI can also be utilised in a variety of ways to analyse player behaviour to steer future product development. Machine learning algorithms can measure key performance metrics, predict CLVs, segment players, and assign bonuses in real-time, as well as compile data about patterns in strategy, all of which provide unparalleled insight into how a player engages with content. Performance data is one side of the coin. The other side is measuring usability, which is a direct consequence of UX and QA developments. Some tools use heat map data to provide insight into where exactly a player is tapping on the game, how long it takes them to execute the desired action, and which design of the same game appeals to which player segment. This highlights whether the design is strong enough from a user experience perspective, and what to improve based on the data fed into the AI models. Together, these AI-driven insights create a powerful feedback loop that informs smarter design decisions, ultimately enhancing player satisfaction and overall game performance.\n
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The Future of AI\n
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An interesting paradox is that we are seeing engineering roles being more affected by AI than roles like secretaries or personal assistants. Traditionally, a software engineer would have been considered a niche, highly skilled role, but the reality is that AI is better equipped to take on these tasks. In contrast, professionals specialising in people-facing roles requiring relationship management and the juggling of multiple chaotic tasks continue to be highly sought after. Good luck trying to replace a CEO’s personal assistant with AI!\n
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In the next five years or so, we will likely see businesses consolidating their product teams as a direct result of constantly improving AI technology. Development teams will scale down as machine learning programs are entrusted with coding, and we will reach a point where a small number of engineers will be tasked with orchestrating several AI-driven projects. It isn’t easy to comprehend the full potential of AI. As it stands, we are heading towards a future where roles are adapted to get the best out of AI rather than replacing humans with technology altogether. Whatever the future looks like, those who commit to embracing this technology will position themselves to reap the rewards.
\n"}}],"locale":"en","type":"business","slug":"Dr-Andreas-Koeberl-Why-AI-has-changed-iGaming-forever","date":"2025-04-24"}},{"node":{"id":"Post_160","image":{"url":"/uploads/lotus_wealth_wonders_e2843b180c.webp"},"published_at":"2025-07-15T12:45:00.000Z","title":"BetGames amplifies Asian adventure in Lotus Wealth Wonders Deluxe","section":[{"richText":{"content":"Sequel to popular original boasts extra reel, enhanced features and bigger win potential.\n
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Leading games provider BetGames embarks on a captivating journey to the heart of Asia in Lotus Wealth Wonders Deluxe, the highly anticipated sequel to its player-favourite original.\n
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Boasting an extra reel and new features, the title guides players through a gameplay experience through the east to even greater win potential.\n
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Building upon the beloved features of its predecessor, Lotus Wealth Wonders Deluxe introduces an expanded 6×3 grid, offering more ways to land incredible wins. Players will once again be immersed in a world of serene beauty and thrilling opportunities enhanced by familiar mechanics.\n
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The popular Hold & Win mechanic returns with expanding wilds in the base game, teasing big wins. Instant Mini, Major, Mega, and Ultra Bonuses keep anticipation alive with their tendency to drop at any point during play, further enhanced by an optional gamble feature and the chance to buy into the bonus round.\n
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Designed for seamless play on both mobile and desktop, the game adheres to BetGames’ operator flexibility options of customisable branding and variable RTP levels.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “Lotus Wealth Wonders Deluxe is poised to be another smash hit, delivering a refined and more rewarding experience for players who loved the original and newcomers alike.\n
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“The addition of the extra reel and the retention of popular features, combined with flexible options for operators, make this a must-have addition to any game portfolio.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-amplifies-Asian-adventure-in-Lotus-Wealth-Wonders-Deluxe","date":"2025-04-29"}},{"node":{"id":"Post_161","image":{"url":"/uploads/maciej_smolarek_e04421f9d7.jpg"},"published_at":"2025-07-15T13:49:59.000Z","title":"BetGames Names Maciej Smolarek as Chief Technology Officer","section":[{"richText":{"content":"BetGames has appointed Maciej Smolarek as its new Chief Technology Officer, reinforcing its leadership team as the company looks to scale its technology operations and expand its igaming product portfolio.\n
\n
Smolarek brings more than a decade of experience in software development and engineering leadership, including senior roles at Huuuge Games and Yggdrasil. His background includes overseeing R&D functions and launching scalable RNG products, positioning him to support BetGames’ strategic focus on growing its random number generator and live content offerings.\n
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In his new role, Smolarek will lead efforts to enhance product quality, platform stability and user experience, working closely with engineering teams to support the supplier’s commercial objectives in the igaming sector. His appointment comes at a time of increased emphasis on content diversification and product innovation across the BetGames portfolio.\n
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Andreas Koeberl, CEO at BetGames, said: “Maciej is joining the fast-growing BetGames business at the perfect time, aligning with our transition into placing more emphasis on our wider RNG product portfolio.\n
\n
“We are going through a significant transformation while growing 50% YoY, meaning execution excellence and the knowledge of how to ship games are absolutely key.\n
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“His wealth of experience in overseeing the development and launch of iGaming content makes him the ideal person to fuel our progression and ambition to build the next wave of innovative RNG content. I have no doubt he will be an invaluable addition to the team.”\n
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Maciej Smolarek, CTO at BetGames, added: “BetGames has already made a name for itself as a disruptor in the Live Casino space, and I look forward to helping the company build its reputation in the RNG vertical too.\n
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“I can’t wait to get started, shake things up, and work with the product team to deliver real entertainment value to the iGaming industry.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-Names-Maciej-Smolarek-as-Chief-Technology-Officer","date":"2025-05-06"}},{"node":{"id":"Post_162","image":{"url":"/uploads/Bet_Games_Bad_baboons_5916d5ee83.webp"},"published_at":"2025-07-15T13:57:57.000Z","title":"BetGames expands slots portfolio with exciting new releases","section":[{"richText":{"content":"Bad Baboons Deluxe and Gold Adventure join growing library of top titles.\n
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Leading games provider BetGames has bolstered its RNG content portfolio with the launch of the anticipated sequel, Bad Baboons Deluxe and a brand-new Wild West quest, Gold Adventure.\n
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Following the success of the original release, Bad Baboons Deluxe reintroduces the familiar mischievous monkeys and jungle setting, but on an enhanced 6×3 grid, offering more ways to win.\n
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Landing five gold monkey coins activates the Hold & Win feature with three respins, where symbols can carry cash values up to 10x or the Mini, Major, or Mega Jackpot worth 20x, 50x, or 200x, respectively. Filling the entire grid with coins awards the maximum 10,000x Ultra Jackpot.\n
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Free spins can be triggered by landing three to five scatters, awarding between 10 and 15 spins. During this bonus, all banana wilds that contribute to a winning combination expand to fill the entire reel, boosting payouts.\n
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Similar to Bad Baboons Deluxe, the action in Gold Adventure centres around free spins and Hold & Win bonuses, with the action taking place in an American Frontier town. Five or more sheriff badges trigger the Hold & Win feature, with each that lands carrying cash prizes up to 200x, while filling the entire grid awards a 5,000x maximum win.\n
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Both titles have a card and ladder gamble, as well as a bonus buy option integrated for specific markets, emphasising BetGames’ drive to grant the player greater control over how they play.\n
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Since making its debut in the slots vertical in January 2025, BetGames has developed and released numerous engaging titles that diversify its offering and make it a standout supplier in the iGaming space.\n
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In addition to the new slots, BetGames has also unveiled Instant Roulette, a refreshing RNG roulette title with fast-paced betting rounds and seamless visuals, designed to deliver an immersive experience across devices.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “BetGames’ product roadmap is tailored to accommodate customer feedback, ensuring we develop games aligned with their unique audience preferences.\n
\n
“After receiving overwhelmingly positive feedback about the original Bad Baboons title, it was clear there was demand for a sequel, which refines the experience while retaining the charming essence of the first iteration.\n
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“We’re also incredibly excited about Gold Adventure, which leverages the proven popular Old Western theme. A collection of gritty outlaws line the reels set against the dusty settlement backdrop, making for a truly captivating journey back in time.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-slots-portfolio-with-exciting-new-releases","date":"2025-05-27"}},{"node":{"id":"Post_163","image":{"url":"/uploads/betgames_showgames_f18782ecd1.webp"},"published_at":"2025-07-24T10:50:07.000Z","title":"BetGames celebrates network launch of successful ShowGames content","section":[{"richText":{"content":"BetGames has further expanded its content provision, launching its ShowGames collection network-wide following a successful exclusivity period.\n
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The high-quality, contemporary product concept delivers a unique live game show theme for an unrivalled player experience set within a state-of-the-art studio.\n
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The launch sees BetGames provide two bespoke and unique gameshows, with Starzle, the developer’s first product, bringing the industry its first premium number-themed offering.\n
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With a mix of both ever-popular number-themed mechanics and the drama of earning higher multipliers on the turn of a card, Starzle’s bespoke gameplay has already proven a hit during its exclusivity period with a major operator. Also, by featuring a crash-style bonus round which offers maximum wins of up to 1,000x, the win potential matches the high production values.\n
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Crypt of Giza features another first with a pachinko gameshow. Set against a lavish Egyptian theme, the game, inspired by the famous Japanese phenomenon, consists of 15 numbered pockets. Players must correctly predict which pocket the ball will fall into with the possibility of one of three additional bonus rounds that boost multipliers up to 10,000x.\n
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Fronted by adventurer presenters, Crypt of Giza gives the game show sector a taste of one of the industry’s most popular themes while the straightforward gameplay is fast-paced and engaging.\n
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All the products under BetGames’ ShowGames branding feature state-of-the-art technology and strong production values to deliver the glitz of a live TV game show to the casino lobby.\n
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The launch is an integral part of a series of developments that sees BetGames continue expanding its unique content offering to reflect the appetite of today’s operators and players.\n
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BetGames’ CEO Andreas Koeberl said: “We’re delighted to see additional ShowGames finally available to the whole network. It is a carefully curated tier-one-focused vertical that provides users with an unprecedented gambling experience and it is now ready to drive revenue for operators globally.\n
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“We’re extremely enthusiastic about it and are confident it will appeal to many across the igaming space.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-celebrates-network-launch-of-successful-ShowGames-content","date":"2024-12-18"}},{"node":{"id":"Post_164","image":{"url":"/uploads/Lets_Talk_i_Gaming_With_betgames_Updated_b9016aeba4.jpg"},"published_at":"2025-07-24T10:50:13.000Z","title":"Let’s Talk iGaming: The success of Flash Roulette","section":[{"richText":{"content":"BetGames has cultivated a portfolio of immersive live dealer content that fuses engaging features with big win potential. Flash Roulette, a recent addition to its collection, has been incredibly successful since its launch, with the fast-paced gameplay and 10,000x multipliers emphasising the supplier’s commitment to delivering simple, impactful gaming experiences.\n
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Dr. Andreas Koeberl, Chief Executive Officer, and Ian Catchick, Chief Product and Business Development Officer, gave us their insights into why Flash Roulette is resonating with players and how BetGames continues to drive revenue for operators by bridging the gap between sports bettors and casino games.\n
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How well has Flash Roulette been received by operators and players?\n
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Dr. Andreas Koeberl, Chief Executive Officer\n
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Although only a soft launch, we have seen incredible results thus far, with Flash Roulette one of the top-performing games from our portfolio for most operators. The initial feedback is the strongest of any game we’ve released this year, and the average bets per player suggests the title is truly resonating with players.
\nTypically, new commodity titles register strong performance metrics in the days following release and fall off a cliff shortly thereafter. That has not been the case with Flash Roulette, and the continued positive results highlight its value as a cross-selling tool for our operators.
\nHow important is it for BetGames to continue pushing boundaries with features and mechanics as the industry evolves? Have additional features proved pivotal for boosting cross-sell opportunities?\n
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Dr. Andreas Koeberl, Chief Executive Officer\n
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We are a medium-sized supplier in a hugely competitive market, meaning we must permanently reinvent ourselves just to remain competitive. It is extremely important that we out-experiment the big guys to attract attention, but unlike those with seemingly unlimited budgets, we have to do so within reason.\n
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Our approach to innovation and ethos of helping operators turn recreational betters into casino players has proven desirable, resulting in BetGames growing more than 60% in core markets this year, and more than 40% overall. Failure to innovate would see us surrender our customer base to the competition, and this drives us to continue pushing boundaries on a day-to-day basis.\n
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How will the performance of Flash Roulette influence BetGames’ decision to include multipliers in future products?\n
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Dr. Andreas Koeberl, Chief Executive Officer\n
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Big multipliers are an integral part of our strategy of building games for recreational bettors, as we target casual slots players and are not chasing high rollers. The highest achievable multiplier in our portfolio is 200,000x, so this massive win potential is something our operators’ players have come to expect from BetGames. Rather than tailoring business decisions based on one title’s performance, we instead look at an overview of our product offering to determine what is resonating with players.\n
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Live dealer games with large multipliers act as an entry point for recreational bettors, and operators can then nurture these organically with immersive content, rather than relying heavily on bonuses and promotions. Results show that, on average, turning a casual slots player into a frequent live casino player doubles gross gaming revenue (GGR), hence BetGames’ continual growth with commercial operators worldwide.\n
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Flash Roulette features a maximum 10,000x multiplier. Does this addition appeal to players seeking out unique, modern games, or is it equally attractive to those who prefer more traditional experiences?\n
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Ian Catchick, Chief Product and Business Development Officer\n
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BetGames creates games that cater to all different types of players looking for compelling and impactful gaming experiences. The 10,000x multipliers are an instant draw for both casual and modern gamers, as the potential to win huge sums with one spin of the wheel promises anticipation and excitement.\n
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However, Flash Roulette is an equally attractive proposition for fans of traditional games. There are no complex mechanics or bonus rounds, and there is no steep learning curve. It is a quintessential roulette experience, with the added thrill of 10,000x multipliers. The seamless transitions and high-definition live dealer experience also add an element of luxury akin to a classic casino floor.\n
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The gameplay in Flash Roulette is incredibly fast-paced. How can the speed of gameplay influence the success of a title and bridge the gap between sports bettors and casino players?\n
\n
Ian Catchick, Chief Product and Business Development Officer\n
\n
There has been a trend toward faster-paced gameplay in the industry. Individuals have less time on their hands, and that time is therefore more valuable than ever. Flash Roulette appeals to those looking for rapid-fire gameplay, as each betting round takes seconds, providing high-intensity action that reflects the changing nature of the iGaming environment.\n
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The title frequently awards 500x multipliers, with no catches and no gimmicks, delivering an engaging gameplay experience that drives revenue on behalf of our partners. In fact, within the first two weeks of launching the game, we have already had two draws where multiple players have received over €100,000 from winning a multiplier of 5,000x their original stake.\n
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This fast-paced, streamlined betting experience makes Flash Roulette the perfect game to bridge the gap between sports bettors and casino. Recreational players are less likely to commit to spending time learning a game’s mechanics, so it is essential that our releases deliver easily understandable game mechanics and excitement within seconds. BetGames recognises the need for speed and creates products that align with shifting player preferences.\n
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Do you believe win potential is the most important factor that draws players to a release or is there something to be said for focusing on entertaining gameplay and high-quality footage?\n
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Ian Catchick, Chief Product and Business Development Officer\n
\n
There is no single thing that makes a game great. It took months to produce Flash Roulette, optimising the game’s mathematics, mechanics, user interface, and live studio ambience. A huge amount of time was spent finetuning the minute aspects of the game to ensure we delivered something that made use of players’ valuable and diminishing free time.\n
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The result is a simple, dynamic live casino game with big win potential, that has proven incredibly popular with players, in turn adding value to our partners’ platforms.
\n"}}],"locale":"en","type":"product","slug":"Lets-Talk-iGaming-The-success-of-Flash-Roulette","date":"2024-12-18"}},{"node":{"id":"Post_165","image":{"url":"/uploads/32d9cd_18d6be7cf1d449c697a67ba19eeb5599_mv2_917af27982.avif"},"published_at":"2025-07-24T10:50:18.000Z","title":"\"CTO in Focus\" Giedrius Vegele, BetGames","section":[{"richText":{"content":"In this CTO in Focus interview, Giedrius Vegele, CTO of BetGames, discusses how his financial-sector expertise is influencing innovation and operational efficiency in his new role. He shares his early priorities, including restructuring teams to balance classic and new game development, modernising infrastructure, and fostering collaboration. Giedrius also touches on the company’s use of AI and analytics to enhance game performance and player experiences, while preparing for trends like AR and cloud-native systems.\n
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Gaming Eminence: As the newly appointed CTO at BetGames, you bring a wealth of experience from the financial sector and other leadership roles. With just a few months in your new position, how are you beginning to apply your previous experiences to drive innovation within the gaming industry at BetGames? Could you share any initial insights or strategies that have started to take shape?\n
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GV) \"Coming from the financial sector, I’m drawing on my experience with scalability, precision, and operational rigour to bring structure and focus to BetGames. A key priority has been fostering collaboration by maturing our cross-functional teams, so developers, quality assurance, and product owners are aligned on delivering high-quality games.\n
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We’ve also started restructuring our teams to ensure we can focus on both expanding our new game portfolio and maintaining the high standards of our classic games. To prepare for the technological challenges of this shift, I’m introducing tailored upskilling, blending the best practices I’ve used in finance with the unique needs of the gaming industry.\"\n
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Gaming Eminence: Having spent your first months at BetGames, what early technological opportunities or challenges have you observed within the company's current product lineup? How do you plan to prioritise these findings to ensure BetGames stays ahead in the competitive gaming industry?\n
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GV) \"Early on, I noticed an opportunity to streamline how we balance innovation with operational stability. To address this, we’re in the process of restructuring into dedicated teams for new game delivery and classic games, allowing us to focus on each area without compromise. Simultaneously, we’re modernising our backend infrastructure to support both streams and are enhancing our development process with more rigorous testing and feedback loops.\n
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We’re also integrating advanced analytics tools to gain clearer insights into game performance, helping us iterate faster and make data-driven decisions. This dual approach ensures we continue to deliver top-tier products while accelerating our innovation pipeline.\"\n
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Gaming Eminence: Given the importance of data-driven insights in modern game development, how do you envision leveraging advanced analytics and AI at BetGames to enhance both the product offerings and player experiences, even in these early stages of your tenure?\n
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GV) \"We’re already laying the groundwork for leveraging technology to elevate player experiences. In the near future, we are implementing real-time analytics to better understand player behaviour, developing AI-driven tools for dynamic RTP balancing, and creating predictive maintenance systems to keep our platforms running smoothly.\n
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Looking ahead, we’re exploring how AI can power personalised gaming experiences and optimise game design. While we’re still early in this journey, these initiatives set the stage for scalable systems that adapt to player needs, ensuring we remain competitive in a fast-changing industry.\"\n
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Gaming Eminence: As you begin leading BetGames through a period of significant product expansion, what emerging technological trends do you believe will be most crucial for the iGaming industry in the near future? How do you see BetGames positioning itself to capitalise on these trends, despite your short time with the company?\n
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GV) \"The iGaming industry is advancing rapidly, with exciting opportunities in AI for personalised player experiences, augmented reality (AR) for immersive gameplay, and cloud-native architecture to enhance scalability and efficiency.\n
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At BetGames, we’re already methodically embracing some of these technologies and actively preparing to adopt new-age innovations as they emerge. We’re enhancing our infrastructure to support next-generation capabilities, building strong analytics foundations to drive AI-powered initiatives, and fostering a culture of innovation through our new game development programme. At the same time, we remain focused on operational excellence to ensure that innovation is balanced with stability and reliability.\n
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Although I only recently joined BetGames, we’ve already set clear priorities that will enable us to adopt these trends while continuing to deliver engaging, high-quality products that meet the expectations of players in a rapidly evolving market.\"
\n"}}],"locale":"en","type":"business","slug":"CTO-in-Focus-Giedrius-Vegele-BetGames","date":"2024-12-06"}},{"node":{"id":"Post_166","image":{"url":"/uploads/shutterstock_1620729319_e1684150766322_96af159f21.jpg"},"published_at":"2025-07-24T10:50:31.000Z","title":"BetGames: assessing the viability of a four-day work within igaming","section":[{"richText":{"content":"The four-day working week is becoming an increasingly viable option for global businesses in 2024. While not compatible for some, it can be a tangible option for companies looking to improve efficiency and staff well-being and provide an edge in the ongoing talent search.\n
\n
One of the first to take the step in the igaming industry, BetGames embarked on its trial of the much-vaunted working format in September 2024. CEO Andreas Koerberl and Head of HR Lina Pasiskevice share their thoughts on the success of the experiment, and offer their insight into how it has impacted the day-to-day operation.\n
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CasinoBeats: What key trends push more companies, especially in igaming, to explore this model?\n
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Andreas Koerberl, BetGames CEO\n
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Andreas Koerberl: We consider ourselves somewhat of an underdog in a hyper-competitive environment, and since the COVID-19 pandemic our workforce has become global. A four-day workweek is an interesting experiment for us to become more attractive as an employer, by providing an invaluable incentive to our people.\n
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Igaming still has a stigma, and just throwing more cash at people isn’t sustainable in the long run. The market for senior staff is still hot and developing areas like AI receive much of the available attention and investment, hence we as an igaming industry need to innovate in the field of HR first.\n
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CB: What productivity trends have emerged since BetGames adopted the four-day workweek? How do you measure success in terms of both business outcomes and overall employee performance?\n
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AK: We reached the halfway point of the pilot at the end of September, and we have measured over 30 KPIs across employee satisfaction and belonging, productivity (accounting for 14 on its own), mental health and motivation, partner satisfaction, employee retention and employer branding attractiveness.\n
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It is still early days, and we must consider that July and August, two out of three months, were the peak vacation season. The big news is that, so far, we haven’t recorded a decline in most productivity KPIs – some teams thrive, some struggle and overall performance seems to have maintained itself at the levels we experienced before the trial. However, Q4 is always the busiest period of the year, so this will be the ultimate measure.\n
\n
What we have seen is an improvement in cross-team alignment based on the qualitative KPIs (measured through interviews) we track – something that comes intuitively with having people back in the office.\n
\n
CB: What lessons have you learned so far, and what advice would you give based on BetGames’ experience with the pilot?\n
\n
AK: The beauty of social science is that the correct answer always is ‘it depends!’ Every company needs to acknowledge its position in the market – we are an underdog, and that isn’t necessarily a bad thing as it forces you to reinvent yourself periodically.\n
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The office-based four-day workweek may not work for every igaming organisation, but the advice I would give is simple: understand what makes a positive difference for your people. In our example, I briefed the leadership team on three major aspects:\n
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Fair compensation – meaning a competitive salary that we benchmark frequently with agencies.\n
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Meaningful benefits – which in our case is a top-notch private health insurance for everyone and the four-day workweek.\n
\n
Don’t tell them how to do their job!\n
\n
In my 18 years working in the software business, I’ve never met a mid-level or senior person who stuck with a company because of great parties and free pizza. Of course, we celebrate and offer other benefits when commercial performance allows for it, but these are add-ons and won’t prevent attrition if numbers one and two are missing.\n
\n
Long story short, make sure whatever you do is meaningful to your people. You don’t need 20 benefits. Do less, but make sure it’s done properly.\n
\n
CB: What steps has the HR team taken to ensure smooth transitions and maintain a positive work environment during this pilot?\n
\n
Lina Pasiskevice, BetGames Head of HR\n
\n
Lina Pasiskevice: We actively involved our employees from the very beginning to ensure a smooth transition into the four-day workweek pilot. We collected input regarding office reshaping, workspace equipment, and office maintenance to create a comfortable and productive environment. Relaxation zones were also implemented to support employees during longer workdays.\n
\n
Additionally, we introduced perks such as gym memberships, team-building budgets, an employee recognition programme, and a play zone in the office, which all contribute to fostering a positive work-life balance. To address potential challenges like stress or scheduling conflicts, we continuously track employee satisfaction through surveys and promptly act on any feedback to ensure a smooth process.\n
\n
CB: Have there been any specific feedback or trends from employees that stand out?\n
\n
LP – It’s still early in the pilot project to draw definitive conclusions, as the start coincided with the summer vacation period when many employees were out of the office. So far, we haven’t observed any major shifts in team morale or well-being, from the feedback we’ve received.\n
\n
However, from what we’ve heard so far, employees are enjoying the additional free day, using it to pursue personal hobbies, recharge, or take advantage of longer weekends for getaways. The feedback has been constructive, and we anticipate a clearer picture as more employees return from vacation and settle into the new routine.\n
\n
CB: Has the feedback from employees led to any changes or improvements in how the four-day week is structured?\n
\n
LP – At this stage of the pilot, one of the key insights is the importance of regularly engaging employees and addressing their needs in real time. By sending out bi-monthly surveys, we have been able to stay in tune with employee satisfaction and quickly adapt where needed.\n
\n
Although we haven’t made significant structural changes yet due to the timing of the project, we expect to gain more valuable insights as the second half of the project progresses, allowing us to make further refinements if necessary based on our analysis.
\n"}}],"locale":"en","type":"business","slug":"BetGames-assessing-the-viability-of-a-four-day-work-within-igaming","date":"2024-11-26"}},{"node":{"id":"Post_167","image":{"url":"/uploads/Bet_Games_Flash_Roulette_image_8c1b740118.webp"},"published_at":"2025-07-24T10:50:34.000Z","title":"BetGames introduces 10,000x multipliers in fast-paced Flash Roulette","section":[{"richText":{"content":"Provider amplifies win potential with random multipliers and mega rounds.\n
\n
Leading games provider BetGames has launched Flash Roulette, the latest addition to its product portfolio that expands its growing Roulette family with another variant amidst a drive to engage bettors in modern casino content.\n
\n
Enhancing win potential, Flash Roulette features multipliers of up to 10,000x assigned to random numbers on each spin, as well as special mega rounds where every single number on the wheel is allocated a multiplier between 100x and 5,000x the original stake.\n
\n
The game features a futuristic single-zero wheel, with a variety of inside and outside betting options to choose from. Once all bets are placed, between one and five random numbers are assigned a multiplier from 50x to 10,000x, with all straight-up bets on those numbers benefitting from a boosted payout.\n
\n
Flash Roulette also features a mega round, which can be triggered randomly and involves every single number on the wheel being assigned a multiplier up to 5,000x the original stake amount. All straight-up bets during mega rounds therefore have the potential to be greatly increased, providing an additional layer of suspense and excitement to gameplay.\n
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The title features quick-fire gameplay with no lengthy bonus rounds, and in addition to the unique mega rounds, where every single number on the wheel is multiplied by a minimum of 100x, there is also the groundbreaking platinum draw, in which one of the 37 numbers will occasionally have a 10,000x multiplier.
\n
\n
With no bonus rounds, no confusing buy-in mechanics, and a simple, understandable, highly engaging gameplay mechanism, a player can walk away with up to 10,000x their stake with one single spin of the wheel.\n
\n
The release not only highlights BetGames’ commitment to developing immersive table games with the player in mind, but also delivers yet another opportunity for bespoke game tailoring for operators to reinforce their brand.\n
\n
Ian Catchick, CPO at BetGames, said: “Flash Roulette is a classic table game reimagined with the modern player in mind. The speed of play and massively increased win potential deliver unparalleled anticipation, catering to those on the hunt for a fast-paced experience.\n
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“The sleek design and smooth transitions also contribute to seamless gameplay which is sure to attract the attention of our partners and their players.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-introduces-10000x-multipliers-in-fast-paced-Flash-Roulette","date":"2024-10-16"}},{"node":{"id":"Post_170","image":{"url":"/uploads/lucky_kicks_1ddad33c06.webp"},"published_at":"2025-07-24T10:50:37.000Z","title":"BetGames scores big with new penalty shootout release Lucky Kicks","section":[{"richText":{"content":"Leading games provider BetGames has launched Lucky Kicks, the latest addition to its ever-expanding product portfolio that bridges the gap between sports betting and casino through a penalty shootout experience featuring casino-style chip betting.\n
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Lucky Kicks features real pre-recorded footage of penalties being taken, providing an immersive experience that replicates the exhilarating action of a shootout. With close to 5,000 penalties recorded, there is a new shootout played every 30 seconds, delivering fast-paced, engaging betting action.\n
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The game tasks players with predicting how many penalties will be scored out of three, offering options to bet on either the correct sequence of scored or missed penalties, as well as an outright bet on the number of goals scored.\n
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Bets are placed with casino chips, which can be spread across multiple outcomes, giving players more chances to win and emphasising BetGames’ commitment to fusing the sports betting and casino worlds.\n
\n
Lucky Kicks can also be tailored to include partner branding, which will see an operator’s logo placed at the heart of the action in front of the goal, ensuring maximum visibility. The game highlights BetGames’ drive to supply bespoke experiences that amplify brand awareness and provide gripping gameplay.\n
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Ian Catchick, chief product and business development officer at BetGames, said: “BetGames consistently proves itself to be the go-to provider for unique, innovative gaming experiences that appeal to both sports bettors and casino enthusiasts.\n
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“Lucky Kicks is our most recent creation which mirrors the anticipation and excitement of a penalty shootout. However, unlike elite-level shootouts, which happen rarely, this game provides a new shootout every 30 seconds with thousands of pre-recorded shots.\n
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“Not only will it appeal to football fans, the chip-style betting will also generate interest from traditional casino players. Thanks to the opportunity for bespoke branding, the release will also be valuable to our operator partners that can deliver compelling gaming experiences while simultaneously enhancing brand exposure.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-scores-big-with-new-penalty-shootout-release-Lucky-Kicks","date":"2024-09-02"}},{"node":{"id":"Post_172","image":{"url":"/uploads/Bet_Games_Vegele_image_24841dd5b8.webp"},"published_at":"2025-07-24T10:50:40.000Z","title":"BetGames appoints Giedrius Vegele as new chief technology officer","section":[{"richText":{"content":"Vegele set to spearhead provider’s ambitious product roadmap plans.\n
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Leading games provider BetGames has appointed Giedrius Vegele as its new chief technology officer (CTO) as it targets significant commercial growth with a pioneering product roadmap.\n
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Vegele will focus on supporting the development of cutting-edge games that provide immersive, engaging experiences and bridge the gap between sports bettors and casino players.\n
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Boasting a wealth of experience developing and implementing technology solutions, Vegele has held a variety of roles that have propelled his career, including senior engineering manager at Rocket Software and, most recently, CTO at Metasite, where he played an influential role in driving expansion in the financial sector across the UK, Europe and the US.\n
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The supplier has also announced ambitious product roadmap plans for the remainder of 2024 and beyond. Vegele is set to take the lead as BetGames continues to develop unique, market-leading gaming solutions.\n
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Andreas Koeberl, CEO at BetGames, said: “We are delighted to welcome Giedrius to the BetGames team. He has a proven track record building and implementing best-in-class product solutions and is the perfect person to drive our product expansion from a technical perspective.”\n
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Giedrius Vegele, CTO at BetGames, said: “I am very excited to join BetGames. They are among the most forward-thinking providers in the industry, and I am looking forward to helping them amplify their presence through optimised product development.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-appoints-Giedrius-Vegele-as-new-chief-technology-officer","date":"2024-08-20"}},{"node":{"id":"Post_174","image":{"url":"/uploads/shutterstock_66787954_e1673869416238_6cf8211345.jpg"},"published_at":"2025-07-24T10:50:44.000Z","title":"Roundtable: unlocking the secrets of future live dealer success","section":[{"richText":{"content":"Live dealer games have been a key product vertical for years, providing an immersive experience that mirrors the feel of visiting a land-based casino, but with the benefit of being accessible remotely.\n
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We spoke to BetGames Chief Product and Business Development Officer Ian Catchick and Eeze Chief Commercial Officer Graeme Powrie to get their thoughts on the future of live dealer games, and how advancements in technology could affect the importance of finding a balance between classic gameplay and innovative new features.\n
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When creating a successful table game, how important is it to balance retaining the elements and feel of classic games while introducing enough fresh features to make them unique?\n
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Ian Catchick: You need a balance of both, and this is typically the way we build any established table game. Everybody loves to see innovative new features, and it is important to balance these with the game that people know, trust and understand. When we design a table game, we always respect the game’s heritage and add features that we believe benefit the player.\n
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Additionally, taking the player on a gradual evolution instead of wholesale changes in one go is often the best way to onboard and retain them by keeping things simple and easy to understand, ensuring they don’t feel alienated by complex new mechanics.\n
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Graeme Powrie: In short, it is incredibly important, because customers appreciate familiarity with products that they already know. If you have to spend time educating players, it is more likely they will pivot to a game they understand, rather than waste their valuable time learning complex mechanics.\n
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That is why wheel games are still so popular. They offer incredibly straightforward mechanics that players can understand without the need for audio or a written explanation. They get a feel for the entire game within a few spins.\n
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How can evolved versions of classic favourites boost cross-selling opportunities to bring in new players and additional revenue?\n
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Ian Catchick: Different player risk categories need to be catered for, so making the call to action and USP clear and understandable provides the space to target these specific player segments. For example, the low-risk player looking for regular returns will not get excited by features that create more volatility in the game, and vice versa.\n
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When a classic game is enhanced, it’s essential to know who this game will target to ensure clear communication as to how this addresses the player’s needs. Players should also be allowed to try and engage with the new product, with a focus on simplicity, ease of play and providing a fresh experience to empower them to decide for themselves.\n
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Furthermore, when building games at BetGames, we are always identifying ways in which products can be closely associated with sports bettor play journeys and behaviours. We have developed several titles with this demographic in mind to help us bridge the gap between sports and casino, onboarding them to our products. This means that we can cater to and address the needs of not only current casino players but also recreational sports bettors wanting an easy play experience as they discover casino games.\n
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Graeme Powrie: With the exception of probably roulette, where multipliers have added huge interest in attracting players from a new demographic, variations of classics aren’t as attractive for cross-selling. We have found that gameshows are probably the most engaging way of attracting slots players into the live casino sphere, with a similar RTP, and bonus rounds which really drive engagement and anticipation – unlike the steady grind of a blackjack session.\n
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What makes the live casino genre unique is its social nature, and people naturally like to play with other people, so the community aspect is important. Even little details, such as live dealers historically being perceived as trusted more than RNG by many players, are key to understanding when developing a product that reaches new demographics, where they can all celebrate the wins together.\n
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There is also a sense of occasion with the gameshow format. Each experience is different which adds to the excitement for players, particularly when those bonus rounds hit, the anticipation is key.\n
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What table game trends have proven popular in previous years and what are your predictions for future trends?\n
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Ian Catchick: There has been a move towards quicker gameplay with bigger prizes, and to some extent, a greater emphasis on risk-reward gameplay. Community elements such as chat functions are also important trends. Even if players don’t regularly engage in chats, they often like to watch other players chat as part of their entertainment experience.
\n
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Overall, games are getting faster as players’ time becomes more precious, and finding a simple way to bet, play and win for short sessions is a notable change in player behaviour. Also, finding new content ideas for players to trial allows them to get a unique experience that will either convert them to the new game, see them remain with the old one, or share and grow their play revenues across different variants.\n
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Graeme Powrie: The only certainty I can give is the wheel will maintain its popularity and longevity. Gameshows are expensive to develop, but customers will quickly tell you if they’re bored of your product or love it. Everyone knows the wheel, which provides a perfect building block to then be creative in the bonus rounds around what is a familiar and recognised bonus delivery mechanic.\n
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An area that the industry is yet to address is creating snackable content for live casino players, such as a game which provides short play sessions while waiting for a bus or train. That fast, digestible, quick-win gameplay hasn’t really been developed yet, and it’s an area where we can be inventive as providers.\n
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What does the future of table games look like from your perspective? Will vintage games always attract players or could the emergence of AI and virtual reality lead to an entirely new style of gameplay?\n
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Ian Catchick: Vintage games will continue to remain important to players, and the significance of these games should not be underestimated. AI and VR will become increasingly important in personalising the player experience, identifying more effective ways to entertain and engage players. New technology will also drive quicker and more cost-effective game development and launches, allowing more content to be tested in the market.
\n
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Having the opportunity to personalise products with these tools will enable players to enjoy a completely customised gaming experience that is unique and compelling to them. The data that these tools can collect will also inevitably help drive greater and more enriching innovation in the future, in turn allowing providers to create a much larger portfolio of table game content that caters to the needs of both casino and sports bettors.\n
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Graeme Powrie: There will always be a space for the traditional games as they are so well known and loved, but the future for operators is having something to offer their customers that is exclusive and bespoke, allowing them to stand out from their competitors.\n
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Using AI and cutting-edge video technology, operators should be able to customise everything they want. This can even include showing different versions of the same game to different segments of players.\n
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The future in this space should focus on giving operators as much creativity as possible within a framework. If we hand them the ability to spin out different versions of the base game through new tools, then it opens up lots more opportunities. This is a similar model to slots, where base games can be tweaked to create entire new genres, while also enabling rapid speed to market and a built-in level of familiarity.
\n"}}],"locale":"en","type":"product","slug":"Roundtable-unlocking-the-secrets-of-future-live-dealer-success","date":"2024-08-13"}},{"node":{"id":"Post_175","image":{"url":"/uploads/Bet_Games_sts_poland_adff53cdb4.webp"},"published_at":"2025-07-24T10:50:46.000Z","title":"BetGames extends exclusive partnership with STS in Poland","section":[{"richText":{"content":"BetGames, the foremost provider of content that bridges the gap between sports betting and casino, has extended its successful exclusive partnership in Poland with market-leading operator, the STS Group.\n
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The renewed agreement signals the continuation until 2026 of STS’ position as the exclusive provider of BetGames’ diverse range of games in its home market, including its bespoke STS Polish Poker product, designed and built specifically for its sole use.\n
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Accounting for a significant proportion of STS player activity, BetGames’ portfolio available to Polish players includes its traditionally high-performing card games such as War of Bets, Bet on Baccarat, Bet on Poker and 6+ Poker.\n
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Andreas Koeberl, CEO at BetGames, said: “We are delighted to continue the brilliant partnership with STS. As we look back to already five successful years as exclusive partners, we are more than happy to boost it to the next level in the coming years. STS’ approach to excellence and quality is a success warranty!”\n
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Łukasz Świerk, COO at STS, added: “BetGames products have been proving themselves ever since we launched them. Players continue to return to them thanks to the innovation and intuitive play styles they offer. We’re thrilled that we can continue to bring our players the games like the absolutely unique Polish Poker that they love.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-extends-exclusive-partnership-with-STS-in-Poland","date":"2024-07-30"}},{"node":{"id":"Post_173","image":{"url":"/uploads/Bet_Games_10bet_image_ae51855407.webp"},"published_at":"2025-07-24T10:50:50.000Z","title":"BetGames live dealer and RNG content expands in South Africa with 10bet","section":[{"richText":{"content":"New partnership sees BetGames supplying 14 exciting games from its extensive portfolio of live dealer and RNG titles.\n
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Leading games provider BetGames has seen a comprehensive selection of its successful product suite go live with global sportsbook and gaming operator, 10bet, delivering an expanded range of premium gaming experiences to players in South Africa.\n
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10bet players in one of Africa’s largest markets can now enjoy classic favourites such as Wheel of Fortune, Classic Roulette, Classic Wheel and Skyward.\n
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The collaboration not only increases 10bet’s game selection to over 1,200 titles in just under two years since launching in South Africa, but it also marks a pivotal moment for BetGames as the provider strengthens its foothold in one of its core markets.\n
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Over the past decade, BetGames has achieved remarkable success worldwide, with South Africa playing a pivotal role in its growth trajectory. This partnership with 10bet in the country showcases BetGames’ commitment to offering customers a unique gaming experience.\n
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James Everett, VP for Africa and LatAm at BetGames, said: “We are thrilled to embark on this exciting journey with 10bet South Africa. It is a highly respected brand in the global gaming industry and the partnership signifies a significant milestone for us.\n
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“By combining BetGames’ innovative content with 10bet’s established presence and customer base in South Africa, we aim to elevate the gaming experience for players and strengthen our position in the market.”\n
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Michelle Henriques Colborne, marketing VP at 10bet South Africa, added: “We are thoroughly excited to partner with BetGames. Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger and we look forward to the exciting world of possibilities this new partnership will open for our players.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-live-dealer-and-RNG-content-expands-in-South-Africa-with-10bet","date":"2024-08-14"}},{"node":{"id":"Post_171","image":{"url":"/uploads/Bet_Games_14555981ec.webp"},"published_at":"2025-07-24T10:50:52.000Z","title":"BetGames launches in the Netherlands with Circus.nl","section":[{"richText":{"content":"Leading games provider BetGames has made its debut in the Netherlands with Circus.nl, maintaining its drive to provide the gateway to casino products for sports bettors in another regulated market.\n
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The major operator brand can now offer a trio of BetGames’ most popular casino products: 6+ Poker, Bet on Poker and Live Roulette.\n
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The development brings together two renowned industry names, leveraging BetGames’ cutting-edge content and a hugely prominent operator, providing engaging and unique new content for players.\n
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The agreement comes as BetGames continues to strengthen its product portfolio with a host of new launches set for the increasing global player base that partnerships like this provide.\n
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Andreas Koeberl, CEO at BetGames, commented: “We’re extremely happy to make our debut in the Netherlands – one of Europe’s most lucrative markets – with a major name in the country.\n
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“The partnership maintains our drive to provide our unique brand of entertainment that bridges the gap between recreational bettors and casino with a diverse collection of intuitive takes on the most popular casino games.\n
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“Deals like this support our mission to be the go-to gateway between sports and games. We’re looking forward to seeing our content drive revenue on Circus.nl.”\n
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Denis Wittebrood, casino operations manager at Circus.nl, said: “BetGames’ innovative take on classic poker games brings a unique opportunity for Dutch poker players to go up against the house, rather than against other poker players.\n
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“What I love most is that every hand has visible odds and shows the likelihood of winning. Players can play the odds or trust their gut and enjoy every single hand dealt.\n
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“Bringing BetGames’ live offering to the Dutch market reinforces our leading position in content for slots, live casino and now also online poker.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-launches-in-the-Netherlands-with-Circus.nl","date":"2024-08-28"}},{"node":{"id":"Post_176","image":{"url":"/uploads/Shova52_image_a6b6e6a385.webp"},"published_at":"2025-07-24T10:50:55.000Z","title":"BetGames expands bespoke collection with Shova 52 release for Hollywoodbets","section":[{"richText":{"content":"Unique card game is based on the popular local game, Call A Card.\n
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Leading games provider BetGames has expanded its catalogue of bespoke casino titles with the release of Shova 52.\n
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The release follows the extremely successful launch of BetGames’ debut crash game Skyward, with the innovative provider and Hollywoodbets keen to capitalise on its prominence to reaffirm and develop their positions in the South African market.\n
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Shova 52 is a card game like no other, tasking players with predicting which card will land on the “player” position on the table once 52 cards have been dealt alternately to the “player” and “dealer”. It is a simple concept executed with BetGames’ ever-present attention to detail, striking a perfect balance between fast-paced gameplay and winning potential.\n
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BetGames’ foray into the bespoke game development market has been a prosperous one, emphasised by Hollywoodbets’ desire to further the collaboration with another exclusively tailored title in Shova 52.\n
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The game release marks another significant milestone in the symbiotic relationship between the industry-leading provider and tier-one operator as both look to expand their presence and influence across the rapidly growing South African market, which is predicted to generate US$828.5m in 2024.\n
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James Everett, VP for Africa and LatAm at BetGames, said: “We are delighted to continue our fruitful relationship with tier-one operator Hollywoodbets, which is sure to assist with our ambitious growth plans in South Africa.\n
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“This game has been created with meticulous care to ensure that Hollywoodbets’ players benefit from the optimal gaming experience and associate BetGames with cutting-edge technology.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-bespoke-collection-with-Shova-52-release-for-Hollywoodbets","date":"2024-06-05"}},{"node":{"id":"Post_179","image":{"url":"/uploads/Bet_Games_Classic_Roulette_image_954a341675.webp"},"published_at":"2025-07-24T10:50:58.000Z","title":"BetGames launches classic roulette to bridge the gap between sport and casino","section":[{"richText":{"content":"Provider enhances global reach with portfolio expansion.\n
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Leading games provider BetGames is revamping its online casino offering with the release of classic roulette, combining the traditional gameplay that has proved so popular among players with wider accessibility and innovative customisation.\n
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BetGames offers a multilingual gaming experience with classic roulette, making the title more accessible than ever, accommodating for languages with availability in English, Russian, LatAm, Portuguese and LatAm Spanish.\n
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Customisation is also at the forefront of this release. Operators can create a bespoke branded studio view for players, with the choice of language and dealer, accompanied by enhanced statistics for any number of draws within the last 500 games. Gameplay is equipped with advanced features like Neighbour and French bets, providing a strategic element to decision-making.\n
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The launch showcases BetGames’ commitment to providing high-frequency gameplay, which is available across different regions, with a bespoke version available to Tier-1 partners before a live version is released in the near future.\n
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Ian Catchick, CPO at BetGames, said: “Our mission is to help our partners nurture a player’s journey as they transition from casual bettors into more regular games players, and having such a beloved title like roulette become more accessible will certainly enhance that experience.\n
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“The launch demonstrates BetGames’ commitment to expanding its worldwide presence, stamping its authority in emerging markets, proven by previous bespoke titles in LatAm and Africa, with this being the latest addition to our extensive product offering. Having that customisation element provides that personal touch and is something we think players and operators will certainly enjoy.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-launches-classic-roulette-to-bridge-the-gap-between-sport-and-casino","date":"2024-03-21"}},{"node":{"id":"Post_177","image":{"url":"/uploads/Andreas_Koeberl_INT_2_1_0d79543ef5.webp"},"published_at":"2025-07-24T10:51:02.000Z","title":"BetGames Classic roulette launch with Andreas Koeberl, CEO","section":[{"richText":{"content":"You’ve just launched your own spin on the casino classic roulette – what prompted this move and why now?\n
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AK: Our mission is to help our partners convert their recreational punters into casino players, organically, resulting in lower CPAs and higher retention rates. In practice, this means instead of throwing massive bonuses at your players, you use a curated set of games, features and targeted bonuses at a way lower cost. We already deliver the initial part of this journey and have now added arguably the most classic game of all time to ensure we don’t lose those players to the competition.\n
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Some may consider such a launch as brave given how saturated the market is with versions of the game – how have you built the trademark BetGames DNA into your version?\n
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AK: The products we launch are all key parts of the puzzle to convert bettors to casino, rather than being efforts to attack the big established brands in the market. Roulette is a commodity and what’s the point of entering a price war we can’t win due to lower scale? The crucial focus is the player conversion journey and a seamless experience – not having to switch lobbies and staying with the supplier you trust. We didn’t reinvent the wheel, so to speak! I don’t think the fancy studios with robot arms and seven different cameras add any value in our core markets. We focused on a slick player experience with a professional presenter quality. We have kept it simple and targeted.\n
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Do you have certain markets in mind for this latest launch? Are we seeing RNG table games surge in popularity in LatAm, for example?\n
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AK: We’re focusing on our existing markets and LatAm initially. This is one reason why we launched the game without a continuous stream during the placing of bets, reducing data consumption. What we have learned from some of our existing games, and certainly from our most popular examples, is that our players (who are generally more sports savvy) enjoy silence and focus during betting. Thus, we have top-notch quality presentation during the spin but a quiet, slick betting experience during the dwell time. This helps to save players’ data, particularly in markets where developing infrastructures are a challenge. LatAm isn’t very developed yet with live content, and one of the main reasons for that is partly poor infrastructure. Quick, data-light products like RNG games remain popular because of that.\n
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You’ve seen a lot of success in LatAm and Africa – are the requirements of developing markets hugely different to those of the more established when you are developing products?\n
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AK: Africa is special because it is an extremely superstitious market – trust and ease of use are everything. LatAm is more demanding on the localisation front. People want Brazilian Portuguese or Latin Spanish, even though they often play games muted – this makes it tricky. From a live perspective, both markets are still in their infancy. RNG develops quicker, but still has huge potential. We will see what the new regulations in areas such as Brazil, Peru and Chile will bring in terms of market development.\n
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Is the widening of your product portfolio indicative of a long-term shift of focus for BetGames? Will we see more of your more traditional lottery and card-based games?\n
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AK: We follow a niche strategy and want to add incremental value for our partners. We have seen a lot of new competitors entering the live dealer space aiming to take on the likes of Evolution, Playtech and Pragmatic Play. Most of them failed or at least experienced a hard landing in terms of commercial success. The big players, especially Pragmatic and Evolution have massive scale, giving them significant competitive advantages, which lots of smaller or new studios often underestimate. A 24/7 live operation comes with enormous challenges and OPEX and the rev shares on commodities like roulette are getting smaller and smaller. So, we will stick to our mission and USP. If a partner wants a roulette environment, we are capable of delivering, but it needs to make sense. Hence, we aren’t neglecting our core to become a supplier of roulette and blackjack specifically.\n
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We’ve grown our portfolio over the years to accommodate constantly shifting player trends and technology and will continue to do so, remaining agile, relevant and making informed decisions on a product offering that suits global markets.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Classic-roulette-launch-with-Andreas-Koeberl-CEO","date":"2024-04-02"}},{"node":{"id":"Post_178","image":{"url":"/uploads/Bet_Games_Ian_Branded_2_1ad2956b77.jpg"},"published_at":"2025-07-24T10:51:05.000Z","title":"Ian Catchick: localised & tailored solutions central to BetGames’ strategy","section":[{"richText":{"content":"Table games have been a long standing staple of any casino offering for quite some time, however, one common theme witnessed across recent years has seen numerous studios crave a desire to develop differentiated products in a bid to transition casual bettors into regular players, and ultimately improve operators’ ROI.\n
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One recent example of this was recently unveiled by BetGames, which stressed a mission of expanding its worldwide presence, as well as stamping its authority in emerging markets, through bespoke titles that are accompanied by customisable elements to add a more personal feel.\n
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Following this, company CPO Ian Catchick spoke to CasinoBeats regarding the group’s latest introduction, what could potentially follow, the importance of uniquely crafted games and much more.\n
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CasinoBeats: Classic and bespoke RNG versions of roulette are the latest games to debut in BetGames’ content roadmap can you tell us some more about what players can expect? What do your versions bring to the casino classic?\n
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Ian Catchick: The games are built for an enjoyable player experience with a simple, easy-to-understand interface that features high-quality graphics and comprehensive statistics that help players plan their strategies.\n
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We’ve also localised the language selection options so players can choose from one of five different languages on offer as well as whichever dealer they prefer. While being RNG-based, it plays exactly like a live dealer product and benefits from a new round every 40 seconds.\n
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The realism continues with a dealer change every half hour, just like you see in a traditional casino and along with the personalisation scope, presents a flexible and realistic roulette experience available 24/7 that suits a wide range of markets.\n
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CB: Later in the year, you will be launching a true, live casino version of roulette. While this is a move closer to your roots of being a live entertainment provider, it’s also a slight step sideways into traditional products unlike the unique slants on classics that BetGames is famous for. What has prompted this move?\n
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IC: We’re building on the RNG version of roulette, developing some other versions including bespoke projects for specific clients and also delivering some live varieties during the year.\n
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It’s partly a response to industry trends but also in response to player and operator feedback, giving us a fantastic mix of product options. Using the classic roulette release as a base, we’ll also be introducing new iterations slightly later in 2024 which will offer something different.\n
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We’re proud of the high-quality graphics, ease of play and general game standards that we have in our live portfolio and enjoy a high level of trust from our loyal customer base that plays and engages with the BetGames brand.\n
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This allows us to offer something with both the standard, classic game, but also some new innovative versions, which we’re confident will return strong results thanks to the designed performance characteristics.\n
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We’ve got plenty of scope and the usual BetGames knack for innovation. While we’re not going to mess with the basic winning formula of what is a market-leading game in classic roulette, we will be evolving the line further and adding to it with variations on the player favourite.\n
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CB: BetGames is becoming renowned for its provision of bespoke products, with two versions of roulette already having been developed for tier-one partners. Is the ability to offer this service a standard part of your new product development now?\n
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IC: Yes, it is. These two partners are examples of where you can take advantage of branding and also localise the product to match their players’ needs. So, in both instances, the presenters and their clothing, the languages and the overall feel are all completely localised along with the design of the studio. This provides unique propositions for their players, just as we did with Skyward which launched a few months ago.\n
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We’re building all of our new games with an option to have localised and tailored solutions, and this is available for partners alongside the standard network games, so it offers something fresh in terms of differentiation. These products are completely bespoke to their players and suit their business needs. This will play a key part in our product development going forward.\n
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CB: BetGames’ product portfolio is widening at an increasing rate. Is this a reflection of player trends, market-led, a mixture of both or neither?\n
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IC: With every game launch, we evaluate market trends and needs. We engage with partners to get a feel from the ground and we’re always looking at different player trends and insight from a range of sources.\n
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We’ve accelerated the speed at which we launch new content to the market, partly driven by our desire to stay relevant and inimitable but also to provide players with what we’re looking for – fast, unique, high-quality games – which is something we hear really clearly from players.\n
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Armed with that insight, we’ve created a range of different verticals to include game shows, crash games, casino titles, RNG and sports products, which perfectly complement our classic BetGames offer. With this kind of choice in our product offering, we’ve got a range of content that suits the ever-widening player preferences across global markets, so everyone can enjoy the content that’s most relevant to them.\n
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Of course, this is keeping us incredibly busy but gathering those learnings drives what we want to do and shapes our product roadmap. Adding in our signature BetGames sparkle provides us with a unique content library alongside some of the more popular, familiar games that operators and players demand.\n
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CB: Can we expect more casino classics in the future? What does your development roadmap look like for the remainder of 2024?\n
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IC: We’re launching several new games this year. While classic casino games are on the road map, we’ve got plans for new content to be introduced in our sport, RNG and game show verticals. Strengthening these and our entire portfolio, we’re planning to introduce several new customer development tools too.\n
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Our goal is to further enhance the kind of the player experience and aid retention, while continuing to optimise our UIs, following what we did successfully with our wheel and dice games earlier in the year.\n
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The refresh has allowed us to give players a choice as to what type of view they want to play with so they can have the sports view which gives a high range and volume of betting markets, or the casino view, which is where you can find a more populous selection of bets available, making play a more efficient, faster experience.\n
\n
All these initiatives are set to significantly refine and elevate the player journey and, at the same time help our partners to increase lifetime value, reduce the cost per acquisition and balance cost. This sits very much with our vision of making BetGames the go-to gateway between sports betting and casino.
\n"}}],"locale":"en","type":"business","slug":"Ian-Catchick-localised-and-tailored-solutions-central-to-BetGames-strategy","date":"2024-03-26"}},{"node":{"id":"Post_180","image":{"url":"/uploads/Unknown_2_5_b419ec443f.webp"},"published_at":"2025-07-24T10:51:07.000Z","title":"African expansion delights BetGames as Skyward enjoys successful Tier-1 launch","section":[{"richText":{"content":"Leading games provider reports an overwhelming response to the African launch of its debut crash game, Skyward.\n
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Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.\n
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The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.\n
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Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.\n
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Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.\n
\n
The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three roulette games and the same number of blackjack tables over the next 12 months.\n
\n
The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.\n
\n
James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.\n
\n
“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”
\n"}}],"locale":"en","type":"product","slug":"African-expansion-delights-BetGames-as-Skyward-enjoys-successful-Tier-1-launch","date":"2024-02-20"}},{"node":{"id":"Post_181","image":{"url":"/uploads/image002_2_92f591d031.webp"},"published_at":"2025-07-24T10:51:10.000Z","title":"BetGames expands international presence with Superbet partnership","section":[{"richText":{"content":"Leading live dealer and betting games studio BetGames has reinforced its international reach by agreeing to supply the global entertainment platform Superbet with its entire product portfolio.\n
\n
The latest collaboration sees BetGames supply its growing content library of hugely popular live, instant and numbers games to the global operator brand, including its recently launched debut crash game, Skyward.\n
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The partnership allows BetGames’ signature, unique content, renowned for its opportunities to win big from small stakes to achieve a significantly enhanced greater global reach. Serbia and Brazil are among the first markets that will see products roll out.\n
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Superbet is known as one of the leading operators across Europe, focusing on technology and innovation with tech hubs in Zagreb and London, supporting its Bucharest HQ.\n
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Andreas Koeberl, CEO at BetGames, said: “We are really excited to supply Superbet with our full platform offering.\n
\n
“Partnering with another major name in the global space offers great opportunities for us at BetGames and it coincides with an exciting time for us following the launch of Skyward and the branded games we have provided in a bid to expand our international footprint. We can’t wait to start with Serbia and Brazil.”\n
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Nick Yu, head of content & live casino at Superbet, said: “BetGames has developed a reputation for its growing, unique catalogue of games. We’re looking forward to exploring its huge potential in the industry as we look to continue delivering similarly unique experiences for our customers.\n
\n
“There are plenty of mutual benefits for both companies in this deal, and we’re confident the move will only help to strengthen our current success following record-breaking years.”
\n"}}],"locale":"en","type":"product","slug":"BetGames-expands-international-presence-with-Superbet-partnership","date":"2024-02-15"}},{"node":{"id":"Post_169","image":{"url":"/uploads/betgames_hinterzimmer_67b97c5164.webp"},"published_at":"2025-07-24T10:51:12.000Z","title":"BetGames forges strategic partnership with Hinterzimmer.io for dedicated RGS platform","section":[{"richText":{"content":"Leading games provider BetGames has partnered with the German games studio Hölle Games to leverage the power of its Hinterzimmer.io remote gaming server (RGS) to drive the development of its random number generator (RNG) product suite.\n
\n
The long-term partnership will see BetGames utilise Hinterzimmer.io to fuel the production of a brand-new collection of innovative RNG content, with the feature-rich RGS allowing for sustainable and scalable innovation.\n
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The creation of unique game concepts and mechanics is already underway as BetGames continues to push the boundaries of live dealer solutions that deliver engaging and immersive experiences for the player, in turn providing amplified retention rates and boosting revenue for its partners.\n
\n
Hinterzimmer.io has a proven track record of enabling the rapid development and distribution of games, supported by its best-in-class backend services. This will allow BetGames to focus on developing (localised) games that enrich the live dealer experience in targeted markets across the globe. The first games are already in the development stage.\n
\n
Andreas Koeberl, CEO at BetGames, said: “We are beyond excited to partner with Hinterzimmer.io’s talented team on this journey. The platform technology and their entrepreneurial spirit are a perfect match. Our partners will benefit from multiple new innovative concepts, be it standalone RNG games or an amalgamation of Live and RNG.”\n
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Robert Lenzhofer, CEO and founder of Hinterzimmer.io, said: “We are delighted to be partnering with BetGames. A household name in live dealer solutions, we are proud to be their RGS and RNG games partner.\n
\n
“We are thankful for them putting their trust in us!”
\n"}}],"locale":"en","type":"business","slug":"BetGames-forges-strategic-partnership-with-Hinterzimmer-io-for-dedicated-RGS-platform","date":"2024-09-17"}},{"node":{"id":"Post_183","image":{"url":"/uploads/UI_Casino_View_88cf451f99.webp"},"published_at":"2025-07-24T10:51:15.000Z","title":"BetGames elevates player experience with launch of new UI Casino View","section":[{"richText":{"content":"Leading games provider BetGames is enhancing the user experience on its range of games with the launch of Casino View. BetGames allows operator and players to choose between the classic betslip UI or the brand-new chips-based Casino View.\n
\n
The launch of Casino View will enhance the layout of BetGames’ library of casino titles, initially releasing on Classic Wheel, Wheel of Fortune and Dice Duel games before being integrated into the wider portfolio, including the popular live broadcast, Bet-on-Poker.\n
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A key part of refreshing the interface is to increase player immersion, with Casino View delivering a straightforward instant betting experience accompanied by a sleek visual design, whilst providing the choice of playing with chips or a betslip, bridging the worlds of sports and casino.\n
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The product improvement marks a further important step to help operators organically nurture the player transition from recreational bettor to regular games player.\n
\n
Ian Catchick, CPO at BetGames, said: “Our mission is to help our partners nurture recreational bettors into games players, and accessibility and ease of use are crucial on this journey.\n
\n
“We have optimised response times, with the feature available from any API, enabling players to place a bet with just a few clicks. In the lead up to ICE 2024, one of the most significant events in the gaming industry, we’re excited to showcase this new UI alongside a set of new content that will help us fulfil our brand promise.”
\n"}}],"locale":"en","type":"business","slug":"BetGames-elevates-player-experience-with-launch-of-new-UI-Casino-View","date":"2024-01-31"}},{"node":{"id":"Post_168","image":{"url":"/uploads/betgames_interview_comparasino_1_1024x396_cc9366f76b.png"},"published_at":"2025-07-24T10:51:18.000Z","title":"Behind The Scenes At A Live Dealer Studio ","section":[{"richText":{"content":"Comparasino speaks to BetGames’ Vytautas Graiciunas to learn more about its hugely entertaining live dealer games and the technology that goes into creating them.\n
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Live casino is hugely popular with players in the UK and it’s easy to see why. It’s one of the most authentic casino experiences you can have when playing from your computer or smartphone.\n
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Players love the live action and the chance to chat with the dealer and each other throughout their playing session, as well as the anticipation and excitement of potentially big wins landing.\n
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Live dealer games are so popular that there are now tons of live casinos in the UK, each offering thrilling but different player experiences whether that be through the casino bonuses they offer to the live content providers they work with.\n
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But have you ever wondered what goes on behind the scenes at a live dealer studio? We have. So to find out more, we sat down with Vytautas Graiciunas, Lead Product Owner at BetGames to learn more.\n
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Can you tell us a bit more about what goes on behind the scenes at a live casino studio?\n
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I’ve always been amazed by the energy and coordination. Each studio is carefully designed to capture the vibe of a real casino, with BetGames’ trained dealers running the tables like absolute pros. But it’s more than just the dealers – there’s an incredible team working tirelessly behind the curtains, who make sure everything runs like clockwork.\n
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We’ve put strict security measures and protocols in place to keep the games honest and fair, which is something I’m really proud of. Our goal has always been simple: to recreate that buzzing casino atmosphere and bring the thrill straight to your screen, so you feel like you’re right there in the action.\n
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How does live casino actually work? How can players be sure the outcome is fair?\n
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Live casino is one of the most exciting product verticals that BetGames offers. It brings a real casino floor directly to your living room. We’ve got friendly dealers handling the games, while our smart technology captures every spin, shuffle, and card draw in real-time – it’s as close to the real thing as it gets.\n
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BetGames also takes fairness incredibly seriously. We use clever tools like Optical Character Recognition (OCR) to track every move, so nothing is left to chance. Every piece of equipment, from cards to roulette wheels, is certified by the UK regulator, and everything is checked frequently. Plus, we have pit bosses keeping a close eye on the action, and independent auditors to make sure it’s all completely legitimate. So, you can sit back, enjoy the thrill, and trust that you’re in good hands!\n
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How important is the technology you use in the experience that players receive?\n
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Technology is at the heart of the live casino experience. It’s what keeps the games running smoothly, with real-time streaming and crisp visuals combined to provide an authentic casino experience. From the cameras to the software handling bets, it all works together to make things immersive.\n
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The technology also lets us throw in cool features like multiple camera angles and game statistics to keep things fresh. The bottom line is, the better the tech, the more exciting and engaging it is for the player.\n
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What about the human element – how important is the team on the ground in your studios?\n
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It’s all about the people running the show. The team of professional BetGames dealers is at the heart of the action, making sure games stay fun and fast-paced. However, it’s not just the dealers – there are pit bosses, training coordinators, studio managers, and a whole crew working tirelessly behind the scenes.\n
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They’re the ones keeping an eye on the games and managing the tech. It’s that mix of skilled people and innovative technology that gives the studio its magic, creating that authentic casino feel for players.\n
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What makes for a good live dealer host? What sort of training do hosts receive?\n
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The best live dealer hosts are friendly, engaging and keep the game fun. They’ve got to know the game inside out and be quick on their feet to handle any situation, whether it’s explaining the rules or keeping the game flowing. A lively personality goes a long way too!\n
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BetGames hosts go through a rigorous training program, learning game rules, dealing techniques, camera presence, and player interaction. They also become experts in etiquette, handling tricky situations, and using the studio technology flawlessly. And it’s not just a one-off – our dealers receive regular training to stay sharp with any new games or features rolled out.\n
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What is the most popular live game in your portfolio and why?\n
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Lucky 7 has to be the most popular BetGames title, and I can see why – it’s my personal favourite too! Before I even joined the company, I played it all the time. It’s actually the very first game our team created, and players love it for a reason. Lucky 7, or ‘7 out of 42’, is the perfect balance between vintage and innovative, a classic lottery-style game with a modern twist that keeps you on the edge of your seat.\n
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It’s easy to jump into, and with so many betting options and odds, there’s something for everyone. What’s more, with 2,000x maximum wins, every session is packed with anticipation and excitement. Supplement engaging gameplay with live hosts and you have the perfect recipe for a fresh, interactive take on the traditional lottery that keeps players coming back for more.\n
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What makes roulette such a good live dealer game? How are you bringing new experiences to live roulette?\n
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Roulette is a classic for many reasons – it’s simple, exciting, and full of suspense. The sound of the ball spinning around the wheel and the thrill of watching it land – players just can’t get enough. It’s incredibly easy to play with straightforward bets, but there is also room for different strategies, making it a favourite with both new and seasoned players.\n
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BetGames continues to spice things up by adding features like multiple camera angles, close-up shots, and immersive visuals that pull players right into the action. And for operators, we offer branded tables with custom studio backgrounds. It gives players a more personalised experience and helps BetGames’ partners stand out with their own signature roulette style. It’s all about blending that timeless roulette charm with modern, customisable elements.\n
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What other new ideas are you working on? Any secrets you can share with Comparasino’s readers?\n
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BetGames has plenty of exciting projects in the pipeline! One of them takes a fan-favourite game and ramps up the excitement. We’re making it flashier, adding some unexpected twists, and rewarding players with surprise multipliers and massive wins. Think of it as giving the game a fresh makeover with extra thrills. I can’t spill all the details just yet, but let’s just say it’s something Comparasino readers will definitely want to keep an eye on.\n
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If someone hasn’t tried live casino before, why should they give it a go?\n
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For those yet to try live casino games, you’re missing out! It’s the perfect blend of convenience and excitement. You get the buzz of a real casino, watching the action unfold in real-time, without having to leave your sofa.\n
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The games are incredibly immersive, with high-quality streams, multiple camera angles, and the lively casino floor providing that authentic experience. Plus, there’s a massive variety of games to explore, so whether you’re new or a seasoned player, there’s something for everyone. Just remember, it’s all about having fun, so set your limits and gamble responsibly. Keep it light, know when to take a break, and enjoy the thrill in moderation.
\n"}}],"locale":"en","type":"product","slug":"Behind-The-Scenes-At-A-Live-Dealer-Studio","date":"2024-10-02"}},{"node":{"id":"Post_182","image":{"url":"/uploads/shutterstock_678098926_e1612352094473_118f8295be.jpg"},"published_at":"2025-07-24T10:51:26.000Z","title":"BetGames: we have flexibility to meet ever-growing needs of the market","section":[{"richText":{"content":"Despite the grey winter skies that often overbear the British Isles, there is some light breaking through as the igaming industry prepare for ICE London, the world’s biggest gambling industry trade show.
\nThis is the last year that ICE will take place in London before settling in for a stint in sunny Spain for Barcelona 2025, and for leading provider BetGames, there is the chance to sign off in style.
\nIan Catchick, Chief Product and Business Development Officer at BetGames, discusses the company’s plans for ICE, as well as an impressive product showcase and a busy year ahead.
\nCasinoBeats: ICE London 2024 offers an unrivalled opportunity to present your developments to the industry – what would you highlight to attendees visiting BetGames at the show?
\nIan Catchick: Throughout the last year we’ve been extremely busy working on various aspects of our product offering, and as a result, we can’t wait to showcase everything at ICE.
\nIn addition to our classic portfolio of easy-to-follow games, we will present a wider range of curated content and verticals. Everything from RNG and sports-themed games, branded and exclusive content opportunities for partners, to our traditional game show verticals, bringing together an extensive library of content that caters for different player types. We also proudly present our new crash game Skyward, as well as a new classic roulette game.
\nAlongside the new instalments of content, we are set present our new user interface, which gives bettors two different ways to play our games. There is the option to use a sports-style bet slip which offers the widest range of markets and betting opportunities in a very familiar format for sports bettors. Alternatively, our new Casino View makes it easier to place more common bets far quicker, using chips to play in a traditional casino environment.
\nThis dual approach enhances the overall player experience by providing a seamless gateway between sports experiences and casino gaming.
\nWe’ve also focused a great deal of effort on developing the BetGames proposition. Identity is key as we want to ensure we are the go-to gateway between sports and games. This is supported by metrics like low CPAs and strong LTVs, which back this up for recreational players.
\nCB: Casino View is a new intuitive interface for your Wheel of Fortune products – will this follow similar efforts to make casino products more appealing to sports betters?
\nIC: The main message of Casino View is that it prioritises a sleek gaming experience for players. We give customers choice which is important. The expert bettor could prefer a sports view, but for someone that wants a more recreational, fast and intuitive experience they can use Casino View or toggle between the two.
\nInitially, Casino View will be offered on our Wheel product, which has already gone live and seen some interesting results already. Naturally, we are then progressing with the next game – the popular Dice Duel – and from the start of February, four of our games will integrate Casino View, with the intention to roll out to the rest of our games in the near future.
\nWe deploy, we launch, we optimise, and then look to move on and tackle the next challenge. That’s the model and we have shown great detail and care in crafting the Casino View. This demonstrates our commitment to providing casino players with that quick, slick, seamless gaming experience that we’ve become renowned for.
\nWe looked at market insights and assessed the suitable needs, and after speaking to key partners, combined with our own inhouse knowledge, there was extensive evaluation and review of the player journey which influenced our approach to building a product built on accessibility.
\nCB: BetGames has a version of the casino classic Roulette in the works – how have you approached such a classic casino staple to ensure there is something new there for players?
\nIC: BetGames has always been renowned for taking concepts and putting its unique stamp on them. Roulette is a commodity game, and we can’t really change much, but that’s fine as players already love it and as most people know, it has a proven track record of success. Players are loyal to it, so why fix something that isn’t broken?
\nWhat we have done is focused our efforts on the presenter experience, making it as compelling as possible. The intention is to mirror the experience players would get in a land-based casino.\n
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We offer the game in five languages, not only reinforcing the need for accessibility but providing a localised product, making a global game localised. This gives the opportunity for partners and operators to create branded versions of the game to give its own bespoke look and feel.\n
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It makes serving a global classic as a local product far easier, helping it become successful in different markets. Reducing the language barrier also improves the experience of our partners in Latin America while making a product that is engaging, entertaining and simple to understand, while being relevant for locals.\n
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CB: Your game library continues to grow – how are you identifying new offerings for partners? Is it led by demand from operators or more from BetGames’ heritage as creators?\n
\n
IC: Our approach to identifying new offerings is a combination of in-house innovation, close collaboration with partners and a relentless evaluation and understanding of market trends. This has a massive influence on how we develop our roadmaps as when we’re building a new game, we have the flexibility to meet the ever-growing needs of the market.\n
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This approach is perhaps unique, but we consult with a number of our partners throughout the game build process to ensure we build something that has a higher probability of success, demonstrated through some of our recent local launches, which have seen exceptional performance data and seem to be working well.\n
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CB: With Brazil finally opening up what opportunities does this offer BetGames? Will the potential of the huge market influence future product development?\n
\n
IC: We can’t wait to see some of the development in Brazil, and we firmly believe that not only do we have the right content to support the market, but we’ve also got some products that offer something different to the customer base there.\n
\n
We focused our player experience for Brazil on providing that seamless gateway between sports and games – methodology seen throughout all our territories. Taking the example of games like Skyward, we’ve gone on to produce its own unique, personalised and branded game for some of our partners in Brazil, alongside our Roulette, where languages cater for a Latin American, Portuguese speaking player base.\n
\n
Introducing innovative products like Twain Sport T-Kick and T-Basket 24/7, our high-intensity football and basketball-themed games, are some of the ways we plan to capitalise on the potential of such a vast market, by acting as a perfect bridge between sports and gaming.\n
\n
Our development roadmap includes further enhancements to our gaming portfolio and bonus tools, ensuring we stay ahead in delivering an appealing and tailored gaming experience for the Brazilian audience. We can’t wait to play our part as we think there is a lot we can offer.
\n"}}],"locale":"en","type":"product","slug":"BetGames-we-have-flexibility-to-meet-ever-growing-needs-of-the-market","date":"2024-02-01"}},{"node":{"id":"Post_187","image":{"url":"/uploads/interviews_Yanina_Kaplya_fe676488c1.webp"},"published_at":"2025-07-24T10:51:29.000Z","title":"Yanina Kaplya: “Skyward is all about innovative player-centric design\"","section":[{"richText":{"content":"BetGames’ Skyward crash game has arrived and with it – there are questions about how the company has approached the exciting segment. To answer these questions, we sit down with Head of Marketing Yanina Kaplya to have a closer look at the design, the pre-launch marketing research, and the reception of the seminal title. A big part of the focus has been on creating bespoke and tailored experiences that address specific market needs. Find out more in our interview with Yanina Kaplya.\n
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Q: Did you undertake any different kind of player preference research prior to developing Skyward as your first crash game?\n
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Absolutely. Our approach to creating Skyward involved comprehensive research into player preferences. Insights gleaned from our partners around the globe greatly informed our understanding of evolving player demands. Their perspectives emphasised the growing desire for immersive experiences and engaging products in online gaming.\n
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From a marketing standpoint, our strategy aligned with current trends in online gambling, focusing on creating an interactive, visually appealing interface to meet the demand for seamless, engaging gameplay.\n
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Q: What kind of feedback have you had from players or operators that has led to improvements in the player experience?\n
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Feedback from both players and operators has been pivotal in refining Skyward’s user experience. Suggestions centred around enhancing the game’s pacing, visual clarity, and backend functionalities. Insights gathered from recent interviews emphasised the importance of user-friendly interfaces, leading to adjustments that improved the game’s performance and cross-platform accessibility.\n
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Q: What can players look forward to in Skyward that they might not see in other crash games?\n
\n
Skyward uniquely caters to market preferences and partner branding initiatives by offering customised, bespoke gaming experiences. Our focus remains on crafting unique games that align with partner branding strategies and cater to the distinct needs of selected markets, ensuring enhanced player engagement and retention.\n
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From a marketing standpoint, this emphasis on tailored experiences addresses diverse player expectations and aligns with current trends in online gambling. Customisation and narrative integration not only set Skyward apart from other crash games but also serve as powerful tools for establishing a strong brand identity and boosting player engagement, reflecting our commitment to meet evolving market demands.\n
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Q: How successful has the game been since launch and will its popularity influence future game design?\n
\n
Since its launch, Skyward has experienced significant success, resonating positively with players and operators. Its ability to engage audiences and sustain interest serves as a testament to its potential to influence future product roadmap within BetGames. The game’s popularity reinforces our commitment to innovative, player-centric design, motivating us to explore further inventive concepts and experiences for upcoming game development.
\n"}}],"locale":"en","type":"product","slug":"Yanina-Kaplya-Skyward-is-all-about-innovative-player-centric-design","date":"2024-01-17"}},{"node":{"id":"Post_186","image":{"url":"/uploads/Bet_Games_at_ICE_London_2024_305d274424.webp"},"published_at":"2025-07-24T10:51:31.000Z","title":"BetGames set to present curated content offering at ICE London 2024","section":[{"richText":{"content":"Leading games provider BetGames is set to showcase its extensive, growing line-up of products at ICE London next month.\n
\n
With the spotlight firmly on its trademark feature-rich games at stand S4-430, BetGames will be presenting its vast portfolio of content, aimed at converting recreational bettors into casino and games players with a variety of different game categories and unique features.\n
\n
BetGames’ goal is to nurture players organically through a set of specific nurturing pathways – its hugely successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.\n
\n
Leveraging its global reach via licences in several new regions including MGA, South Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players with its products.\n
\n
Twain Sport brand products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on LatAm, ensure a wider variety of players can access the full portfolio.\n
\n
This blueprint substantially drives player value while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.\n
\n
Andreas Koeberl, CEO at BetGames, said: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona in 2025 and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.\n
\n
“The last 12 months have put us on a positive trajectory. We’re live in new markets, having obtained additional licences, and with new laws changing we’re looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market. You can expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.
\n"}}],"locale":"en","type":"events","slug":"BetGames-set-to-present-curated-content-offering-at-ICE-London-2024","date":"2024-01-18"}},{"node":{"id":"Post_188","image":{"url":"/uploads/bespoke_crash_game_launch_874e7e988f.jpg"},"published_at":"2025-07-24T10:51:34.000Z","title":"BetGames and Betano introduce customised crash game for Brazilian market","section":[{"richText":{"content":"Crash games are become ever-popular – especially within the LatAm market. This partnership forms part of BetGames' ongoing initiatives in collaboration with Kaizen Gaming, Betano's parent company.\n
\n
Supplier BetGames has introduced a tailored version of its debut crash game, Skyward, specifically designed for release in partnership with the Betano brand and targeting the Brazilian market.\n
\n
This specialised iteration of Skyward by BetGames aims to cater to the preferences and needs of Brazilian players, incorporating localised animations.\n
\n
Skyward is a plane-themed crash game known for its design set against an aerial backdrop and offers various animations.\n
\n
The collaboration between BetGames and Betano expands the gaming offerings within the Brazilian market. Notably, adjustments have been made to address potential infrastructure challenges, aiming to ensure consistent gameplay even with limited internet connectivity and low data consumption preferences.\n
\n
The game's format is designed to appeal to players across different skill levels. Players are incentivised to hold their nerve, with the potential for increasing rewards based on their gameplay, reaching a maximum multiplier of x100,000.\n
\n
Ian Catchick, BetGames CPO, said: “We're excited to bring Skyward to Betano and enable its players to experience a dedicated and localised edition of our debut crash game, which has already received a positive reception internationally. With the hugely popular, high-frequency aircraft-themed crash game concept, Skyward brings a new level of excitement and engagement to our extensive portfolio of pre-existing games and opens the door to potential future partnerships in the market.”\n
\n
Christos Mavridis, Head of Live Casino at Kaizen Gaming, added: “Betano is continuously looking to grow all areas of its operation in a competitive yet rewarding environment. Adding the localised version of Skyward to our catalogue of games, with its easy-to-follow format, is another step towards our ultimate goal - to provide the most unforgettable sports betting and gaming experience to our customers. We look forward to watching the aerial action unfold in our own branded game.”\n
\n
In November 2023, BetGames collaborated with Betway for a customised Skyward game in the African market. Furthermore, Betano secured an exclusive partnership with UEFA Euro 2024.
\n"}}],"locale":"en","type":"partners","slug":"BetGames-and-Betano-introduce-customised-crash-game-for-Brazilian-market","date":"2024-01-02"}},{"node":{"id":"Post_185","image":{"url":"/uploads/Andreas_Koeberl_INT_2_2_ef35735294.webp"},"published_at":"2025-07-24T10:51:37.000Z","title":"Exclusive ICE 2024 Q&A with Andreas Koeberl, CEO BetGames","section":[{"richText":{"content":"ICE London is almost upon us again for the final time in its traditional home, can you give us a synopsis of what will you be bringing to delegates?\n
\n
Indeed, it is shaping up to be a special ICE for the final London edition of the big show. We are focusing on our ongoing mission to convert recreational punters into casino or games players and that drive is shaping our expanding product range, both in the new projects we’re developing and evolving what has been working extremely well for us for years.\n
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That’s how we differentiate ourselves as a supplier and our offer to new potential partners. Hence, our focus for ICE 2024 will be on showcasing how we do that and how we help operators nurture players organically. We’ve got a host of upcoming projects that we can’t wait to unveil along with our expertise in creating bespoke products and projects for some of the industry’s biggest brands.\n
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You’ve had a bright start to 2024 with your Crash game Skyward. How has it continued to perform after its strong start?\n
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We are very happy so far. Skyward is just one part of the wider product offering that I’ve already alluded to. We’re all about offering easily accessible, rapid play, unique gaming experiences that offer players the opportunity to win big from small stakes whenever they want and wherever they are.\n
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It’s a very different industry in 2024 to even just a few years ago and we’re hyper-aware of moving with trends and preferences to make sure we’re relevant with the content we put out into the market – That’s where Skyward came from and you’ll see that ethos in everything else we’re planning to launch throughout the year.\n
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It looks like you’re doubling down on Skyward’s success with a shift into traditional Live Casino and your upcoming roulette game to swell the BetGames content provision. What has prompted that move and how will you apply the trademark BetGames polish to an established genre?\n
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It all comes down to what I said initially – we help operators nurture recreational punters into casino players. To do that, the content mix needs to change as well and reflect the trends in our core markets. If you want to nurture players, you need to support what we call “nurturing pathways”, which is a clearly defined set of curated games and features you put in front of certain player profiles.\n
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With our portfolio constantly growing and evolving, you’ll see those pathways throughout all our products and the future projects we choose will do so too. We’ll be making sure that our version of roulette will enjoy the same crisp, intuitive UI and benefit from our trademark high standards in production and presentation across our proprietary product and any tailored version we may create for partners.\n
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Last year BetGames was awarded additional UKGC licences how has this helped global growth so far? What opportunities has it presented?\n
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That was necessary to enable us to launch our gameshows and TWAIN. We gained two additional license extensions to do that. In 2024, we have plans to push more aggressively into the market as we will continue to improve the product/market fit drastically. It significantly broadens our scope to provide greater diversity in our offering to UK operators. The UK, despite being well established and highly competitive, still represents a fantastic opportunity for those who can get their product just right and we’re confident we’ll be doing just that as we launch new content going forward.\n
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The long-awaited Brazillian market is finally opening up – you’ve already made moves to take advantage with strategic partnerships – how is your approach to the huge market going to materialise?\n
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Brazil is a great opportunity for us. Like so many others, it is, and will continue to be a crowded market – simply look at the three-digit number of operators who want to apply for this expensive license. It is a demanding region to succeed in as it requires quite some effort in localising content, but we are growing confidently and expect to see our numbers at least triple in 2024 over there. This growth will be driven by a set of localised content we are about to launch in the coming months that we’re very excited about and strengthens our standing as a go-to provider for bespoke products.
\n"}}],"locale":"en","type":"business","slug":"Exclusive-ICE-2024-Q-and-A-with-Andreas-Koeberl-CEO-BetGames","date":"2024-01-31"}},{"node":{"id":"Post_189","image":{"url":"/uploads/ian_interview_long_878e805810.jpg"},"published_at":"2025-07-24T11:09:00.000Z","title":"BetGames: A Philosophy of Innovation","section":[{"richText":{"content":"BetGames has long prided itself on driving industry innovation, consistently delivering class-leading content. From its pioneering work in the live dealer space to its recent expansion into slots, the supplier places innovation at the core of its product development. Now, as it prepares to launch its first-to-market horizontal slot, Lucky Lenny’s Jetpack, we sat down with Ian Catchick, Chief Product and Business Development Officer, to explore what fuels BetGames’ creative approach — and how it continues to stand out in an increasingly competitive market.\n
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What has inspired BetGames’ culture of innovation?\n
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We operate in a competitive market, and one of the things that helps BetGames stand out is its range of innovative and fresh products. While not every game we develop is groundbreaking, we dedicate a significant amount of time to innovation, constantly striving to challenge convention. Although it takes much longer to build something from concept to completion, this motivates us and has become embedded in our corporate DNA over time. We have progressively expanded our product portfolio to offer something new and exciting to our players and partners.\n
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How important is it to empower developers and designers outside of leadership positions to be creative?\n
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We often see the same concepts repackaged within the industry, and many partners are seeking something new to help them stand out. It is challenging for everyone in an organisation to be creative, as we all have different ways of thinking and behaving. Still, the mix of creative talent able to push boundaries – such as in our quarterly hackathons – working in teams alongside more operational and process-driven individuals, creates an environment where nothing is impossible.\n
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Therefore, in terms of importance, creative minds need to be challenged to do just that sometimes, and when you partner this with team members who have different, rather than purely complementary, skills, remarkable things can happen. This collaborative spirit, for instance, was key in shaping Lucky Lenny’s Jetpack, transforming a unique idea into a compelling new style of slot. It takes time, patience, some structure – though not too much – and trust, which must flow throughout the organisation to bring the best ideas to the table.\n
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How do you decide when to follow market trends versus when to try to set them?\n
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We have a roadmap that balances following the market in some cases, testing it in others, and disrupting it at different times. We examine player behaviours in detail, gather partner feedback, and track feature usage to see if minor adjustments are needed to enhance the experience. At other times, we aim to create genuinely innovative solutions that push boundaries, always considering one key question: what do players want, and can we offer them something different that addresses an unrecognised market need?\n
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Some products follow market trends, while others are entirely new. For example, the development of Lucky Lenny’s Jetpack involved extensive feedback and review sessions alongside careful analysis to ensure it not only met existing desires but also introduced a fresh gameplay experience. We understand that innovation takes more time than developing familiar products, so every innovative launch is approached as a longer-term endeavour requiring careful, but swift, decision-making.\n
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How do you avoid stagnation in a highly competitive and often risk-averse industry?\n
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We don’t spend too much time asking ourselves how we can replicate what already exists in the market over and over again. The teams are far more motivated by creating new propositions, and as a challenger brand, it is vital that we offer opportunities to stand out, recognising that not everything will succeed on the first attempt.\n
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This drives us, not the fear of failure. Innovation is challenging, and often much effort doesn’t lead to immediate success (although we have also seen some impressive successes as a result of challenging convention), but for every failure, we gain success and insights that inform our thinking, pushing our game designs to deliver genuinely new and innovative products to the market.\n
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The evolution of Lucky Lenny’s Jetpack into a new kind of slot game is a testament to this philosophy, demonstrating our commitment to breaking the mould and offering something genuinely unique.\n
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Is innovation more important from a gameplay or UX perspective?\n
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They are part of the same challenge – how do I create a truly brilliant, unique, and enjoyable player experience, and how do I build something that may be complex but appears simple to the end user to enjoy? What begins as a good idea takes time to thoroughly review all elements of gameplay, while focusing on one thing: how do I try to give the player what they want, even if they haven’t told me they want it yet?\n
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What do you think will define the next generation of iGaming products from an innovation standpoint?\n
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Consumer behaviours change over time, and while we can’t predict the future, we see that disposable playtime is valuable but short for some players. We aim to provide the best entertainment experience in every session to suit this.\n
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However, in certain verticals, the opposite is true, and the next generation of iGaming products must carefully consider the type of consumer they target, ensuring their offerings match the habits of disposable time.\n
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One size won’t fit all – it doesn’t now, and it won’t in the future. Therefore, think very carefully about who you are creating for, why you are creating it, and how it enhances their entertainment experience compared to the current portfolio of products.
\n"}}],"locale":"en","type":"business","slug":"BetGames-A-Philosophy-of-Innovation","date":"2025-07-23"}},{"node":{"id":"Post_190","image":{"url":"/uploads/Image_101_76_1_1a0c856969.webp"},"published_at":"2025-07-28T07:54:59.000Z","title":"BetGames Expands Dutch Market Presence Through Bingoal.nl Partnership","section":[{"richText":{"content":"BetGames, a top-tier live dealer betting provider, has teamed up with Dutch online gaming operator Bingoal.nl in a strategic move to broaden its reach in the Netherlands. The deal introduces Bingoal.nl’s players to four of BetGames’ standout live titles: Bet on Poker, 6+ Poker, Network Roulette, and the fast-paced Flash Roulette.\n
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Known for their interactive gameplay and real-time excitement, these games aim to elevate the player experience for Bingoal.nl’s audience. The partnership reflects BetGames’ ongoing push into regulated markets while reinforcing its reputation as an industry innovator.\n
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Strengthening Market Position\n
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Gary Francis, Head of Account Management at BetGames, emphasized the significance of the deal. “We are thrilled to partner with Bingoal.nl, a highly respected operator in the Dutch market. This collaboration underscores our commitment to expanding our reach in key regulated territories, delivering top-tier live dealer entertainment.”\n
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He added, “We are confident that our games will resonate strongly with Bingoal.nl’s player base, offering them an unparalleled live gaming experience.”\n
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Dany at Bingoal echoed the enthusiasm, highlighting the alignment with their goals. “BetGames’ content offers a truly immersive and high-quality experience that we believe our players will thoroughly enjoy. This partnership perfectly aligns with our commitment to continually enhance our offering and provide the very best in online gaming entertainment to the Netherlands,” he added.\n
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By joining forces, BetGames and Bingoal.nl aim to set a new standard for live dealer entertainment in the Dutch market.
\n"}}],"locale":"en","type":"partners","slug":"BetGames-Expands-Dutch-Market-Presence-Through-Bingoal.nl-Partnership","date":"2025-07-25"}},{"node":{"id":"Post_191","image":{"url":"/uploads/interviews_valerijus_and_shlomi_0f1313149b.webp"},"published_at":"2025-07-29T11:59:55.000Z","title":"BetGames: “We are planning for success with more horizontal slots”","section":[{"richText":{"content":"BetGames kicked off 2025 with its first foray into slot game production, and just a few months down the line, it is preparing to launch the world’s first horizontal slot, Lucky Lenny’s Jetpack, which follows a thrill-seeking bunny on a jungle adventure.\n
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With around a month to go until release, Casino Guru spoke exclusively with Shlomi Zilbert, Game Producer at BetGames, and Valerijus Vetočkinas, Game Designer at BetGames, to find out the inspiration behind the development of the brand-new slot format and what hurdles they faced when building the product.\n
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Q: Tell us about Lucky Lenny’s Jetpack – how exactly does it work and what was the driving force behind the first-to-market horizontal slot game format?\n
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Shlomi Zilbert: I drew inspiration from a few standout titles that exist in both online gambling and the wider gaming industry, with the aim to create a fresh, thrilling mechanic for slots. We set out not only to deliver a captivating experience through an appealing math model, but to bring to life an interesting and light-hearted narrative centred around a fun-loving, bold, and adventurous character – the Indiana Jones of the rabbit world if you will.\n
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One of the driving forces was to ensure the gameplay remained intuitive and accessible by providing players with clear and simple rules and win calculations. The game works similarly to classic slots with one payline, but instead of symbols landing on reels, Lucky Lenny flies across the screen and collects them. The game also includes two exciting bonus rounds with Wheel of Fortune and ‘Match 3’ mechanics, providing additional layers to the experience.\n
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Q: How does the game differ from traditional slots, and how have you optimised the game for recreational players to avoid any learning curves?\n
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Shlomi Zilbert: It works very similarly to a traditional slot, but appears with a much more simplified user interface, aiding the conversion of sports bettors to recreational casino players. What sets this title apart is the format of the bonus rounds, the paytable, the ‘Spin and Fly’ mechanics instead of reels spinning, and the number of reels. The game has been optimised for recreational players by simplifying the game rules and introducing the interactive paytable that explains wins on the fly, which removes barriers to entry and eliminates any steep learning curves. This aligns with BetGames’ broader vision of delivering content that is custom-built for the recreational player and bridges the gap between this target audience and casino games.\n
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Q: What challenges did you encounter when developing this brand-new format and how did you overcome them?\n
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Shlomi Zilbert: Whenever you work on a new format and try to invent something unique, it’s always challenging. We had to decide on the optimal location of Lenny on the screen during his flight, what the trajectory of the flight should look like, and how the interactive paytable would work in different channels, to name just a few. To overcome these hurdles, we ensured there was an efficient feedback loop through an open line of communication between multiple stakeholders, as well as hosting brainstorm sessions and simulations, utilising AI tools to visualise the game, and other tools and tricks from the BetGames arsenal. As a company, we relished the challenge of introducing a new and unique proposition and are incredibly proud of the outcome.\n
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Q: Are there more horizontal slots on BetGames’ roadmap, and do you expect other studios to follow suit if the format is a success?\n
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Shlomi Zilbert: I can’t give away too much, but yes, we are planning for success and are currently in the development cycle of other games that leverage features from this brand-new format, as well as future iterations of the Lucky Lenny series that will be based on additional game mechanics. Of course, I expect other providers to follow suit and adopt this game format if Lucky Lenny’s Jetpack is successful. It’s always interesting to see how new products affect the entire space, and it takes just one viral product to start an iGaming revolution. I am incredibly pleased with what we have achieved with Lucky Lenny’s Jetpack, and am confident that this first-to-market game format will start popping up amongst other studios’ portfolios.\n
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Q: Lucky Lenny is a key element that ties the game together – what’s the story behind the titular character?\n
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Valerijus Vetočkinas: The initial concept was to create a lead character that delivers humour and charm, providing more depth to the narrative and adding to the overall experience. In the early stages of ideation, Lucky Lenny started off a little too goofy, but we gave him a fresh makeover to turn him into a bold adventurer with a jetpack, a big moustache, and a knack for collecting fruit. Now, he’s more than just a character; he ties the whole game together and gives players something fun and familiar to connect with.\n
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Q: When it comes to game franchises, how can memorable characters, such as Lucky Lenny, serve as a hook that encourages engagement across releases?\n
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Valerijus Vetočkinas: Having a character that returns game after game ensures synergy and consistency across releases, helping to reinforce brand identity and providing instant familiarity to players. This recognition factor can serve as a crucial tool that boosts initial player acquisition rates, as customers typically gravitate towards products and branding that they have positive prior experiences with. There is a huge array of iconic game franchises in the iGaming industry, most of which revolve around a key character, theme or mechanic. By creating our own, BetGames can appeal to player nostalgia and generate greater long-term brand loyalty.\n
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Q: How does the opportunity for bespoke branding improve the game environment?\n
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Valerijus Vetočkinas: Bespoke branding is of real strategic importance to BetGames, as it allows us to deliver our partners unique, exclusive game environments that enhance their brand visibility. There are a number of opportunities to integrate custom branding into Lucky Lenny’s Jetpack, including logos on the trees, trail direction signs, and bonus wheels, as well as an explosion of the operator’s main branding colours every time a win is awarded. This not only provides players with a bespoke experience unavailable elsewhere, but adds even greater depth, personality, and cohesion to the entire game world.
\n"}}],"locale":"en","type":"product","slug":"BetGames-We-are-planning-for-success-with-more-horizontal-slots","date":"2025-07-28"}},{"node":{"id":"Post_192","image":{"url":"/uploads/Gamification_greatness_1677574016.jpg"},"published_at":"2025-07-31T14:35:59.000Z","title":"Engagement goals: the continued quest for gamification greatness in iGaming","section":[{"richText":{"content":"The iGaming industry is constantly evolving, driven by fierce competition and a relentless pursuit of player engagement. In this dynamic landscape, gamification has emerged as a cornerstone strategy, transforming traditional online casino and betting experiences into captivating, interactive journeys. Beyond mere points and leaderboards, providers are now deploying sophisticated promotional tools and products to foster deeper player connections and cultivate lasting loyalty.\n
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This first of this two-part special examines the latest innovations in promotional tools and products, as well as assessing their effectiveness in enhancing engagement and retention.\n
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Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, Reda Vosyliute, Marketing Manager and Adam Lahouiri, Head of Product at BetGames, Alex Naspe, Head of Marketing Intelligence at Blueprint Gaming, Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Andrzej Hyla, CEO of Wazdan, reveal all.\n
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iGaming Expert: What are the most innovative and effective gamification tools and strategies emerging in the iGaming sector today, beyond traditional loyalty programs and leaderboards?\n
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Katarzyna Pysz: What players find innovative and exciting does not always align with what proves most effective. Research shows that users often need to encounter new features multiple times before they feel comfortable using them regularly. Innovative gamification experiences, such as treasure maps that players can explore by completing challenges, are highly effective.\n
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This concept not only delivers an adventure-style experience but also allows brands to weave in strategy and even introduce mascots in a playful way. Also, collectable symbols earned through spinning have proven popular; once enough are gathered, players can trade them for Buy Bonus entries or other features, adding an extra layer of engagement.\n
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As for the most effective tool, jackpots remain unmatched. They are simple, widely understood, and come in many forms, from capped prize pots to time-limited drops. Jackpots that act as multipliers of a player’s bet are especially compelling, as they introduce strategic control and the potential for elevated rewards.\n
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At 3 Oaks, we are rolling out three types of Must Drop JACKPOT promotions, as part of our 2025 roadmap, including integrations in our classic 3×3 slots. Players can now choose between traditional gameplay or jackpot-enhanced versions for added excitement.\n
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Alex Naspe: I am noticing a growing trend of gamification through promotional missions or tasks, which players seem to really enjoy. These promotions are typically presented as a sequence of wagering missions, such as ‘achieve a win 5x your bet or more’ or ‘bet £10’ and offer a variety of fun tasks for players to complete in exchange for extra rewards, including free spins.\n
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Players get to experience more elements of a game or multiple games, which is an effective way to encourage continued play on a title. I believe it has added much-needed variety to the traditional promotional offers players have been receiving for many years.\n
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Of course, you need a smooth mechanism to deliver these promotional journeys, and I am proud that our Blueprint Engage tools, developed over the past few years, include chained bonusing as one of their key features.\n
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Adam Lahouiri: Drawing inspiration from various forms of entertainment, social media, and video games, simple, exciting, and rapid mechanics are highly attractive today. Gamification has become a crucial part of modern loyalty programmes, especially features with social elements that enable players to compete and display their achievements.\n
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Personalised offers and tiered rewards that encourage steady play and help partners build long-term engagement are particularly effective. Our Hero tool supports all of this.\n
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Dr. Eyal Loz: The most interesting strategy we see emerging revolves around funding of gamification flows. Suppliers and operators already identified that gamification tools are extremely effective in the context of engagement and player retention. The real challenge is how to attach significant monetary rewards to these tools, so players see value – ‘or what’s in it for me?’.\n
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The total budget operators and suppliers can put aside is strictly bounded – in reality, only a tiny portion of the GGR. On the other hand, when using opt-in and ante-bet strategies, or even directly selling gamification flows to enhance deposits, a much larger budget can be allocated.\n
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Andrzej Hyla: Gamification has evolved far beyond simple leaderboards and VIP schemes. At Wazdan, we have embraced innovation by integrating gamification directly into gameplay mechanics. Tools like Mystery Drop and Mystery Multiplier Drop exemplify this; they operate seamlessly in the background to deliver surprise rewards without interrupting the game flow.\n
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This approach harnesses core principles of behavioural psychology, surprise, choice, and player control, to enhance motivation and player engagement.\n
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Our proprietary Freedom of Choice suite empowers players with real-time control over their experiences, featuring Volatility Levels that allow them to choose the frequency and size of potential wins. The goal is to make each gaming session feel uniquely tailored, empowering players while boosting retention and player engagement.\n
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iGX: How are game developers concretely measuring the success of their gamification initiatives in terms of player engagement, retention, and overall commercial performance?\n
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Reda Vosyliute: Some KPIs will focus on increasing loyalty, which should ultimately lead to a rise in overall lifetime value and brand loyalty. Our tool has been designed to give players freedom and choice in shaping their play experience, thereby increasing the time they remain loyal.\n
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Simply put, we monitor ARPU, LTV, and playtime as key indicators, but the main emphasis should be on the player—rewarding them and offering opportunities to responsibly try new products and experiences in a secure environment, especially targeting our recreational player base.\n
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AH: The success of our gamification tools is measured using clear, performance-based KPIs. We look beyond surface-level engagement and focus on metrics such as session duration, retention rates, average bet size, and player conversion. These indicators help us assess how each feature influences behaviour over time and whether it drives meaningful uplift.\n
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All tools are tested using real operator data, with results evaluated to ensure they deliver tangible commercial value. Our back-office systems provide partners with full visibility, offering detailed reports that track player interactions, campaign performance, and engagement trends.\n
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DEL: The data doesn’t lie. Gamification tools are generally easier to measure than many other CRM tools, because they often compliment the core experience for the players. That is, you can see the impact of running a gamification-based campaign on the performance of a slot and even run A/B test more naturally.\n
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This is drastically different than running such analysis on the core product which require certification and cannot be easily turned on and off. The metrices to measure are the same as always and revolve around engagement and wallet share.\n
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KP: With each new game release and promotional event, we analyse how gamification features contribute to the success of the games. For example, in examining the Must Drop JACKPOT family of games, we compared key performance indicators between the standard version and the jackpot version.\n
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After launching the first Must Drop JACKPOT Hot Fire Fruits, we measured the number of players, the amounts bet, and the lengths of play sessions, comparing these metrics to those of the standard version of the game.\n
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Our findings revealed that even traditional players who enjoy classic fruity slots prefer the gamified jackpot version, which allows them to win additional rewards for the same betting amount.\n
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AN: At Blueprint, we assess gamification success by frequently reviewing KPIs around player engagement, retention rates, and monetisation. Blueprint Retain tools like Chained Bonusing and Supermode Drops help track their impact on user activity. A/B testing and real-time analytics assist in refining features for peak performance.\n
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Operator feedback is key plus churn analysis and segmentation further steer product improvements. Ultimately, effective gamification enhances both user satisfaction and commercial results, leading to higher conversion rates, improved monetisation, and sustained loyalty in a highly competitive market.
\n"}}],"locale":"en","type":"business","slug":"Engagement-goals-the-continued-quest-for-gamification-greatness-in-iGaming","date":"2025-07-31"}},{"node":{"id":"Post_193","image":{"url":"/uploads/Live_dealer_igaming_trends_4ca926928b.jpg"},"published_at":"2025-08-07T13:25:14.000Z","title":"Beyond the baize: how can live dealer content thrive amid new iGaming trends?","section":[{"richText":{"content":"The pace of evolution that drives adaption and advancement across iGaming has witnessed the emergence in popularity of numerous niche segments. But within what position does that leave live dealer.\n
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In the first of a two-part special, we examine how studios are ensuring the players feel at the centre of the action, as well as what could be considered the new formats leading the charge.\n
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Adam Lahouiri, Head of Product at BetGames, Graeme Powrie, Chief Commercial Officer at Eeze, Natasha Giorgio, Head of Business Development and Sales at Live88, and **Ady **Totah, LuckyStreak CEO and Co-founder, tackle the issue at hand.\n
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**iGX: The core appeal of live dealer games has always been authenticity and human interaction. In what ways are providers further enhancing this ‘real casino’ feel, particularly with advancements in streaming technology, studio design, and dealer engagement? **\n
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Adam Lahouiri: Integrity is vital for consumer confidence, especially in live casino, where the game isn’t physically dealt in front of the player. To build trust, transparency is essential. We continuously improve streaming quality with high-definition, low-latency feeds and dynamic camera angles that mimic the experience of sitting at a real table.\n
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Studio environments are becoming increasingly sophisticated, featuring improved lighting, ambient sound, and thoughtfully designed layouts that evoke the ambience of high-end casino settings.\n
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Dealer training has also progressed – presenters are now more engaging, focusing on personality and interaction to create stronger emotional connections with players. All of this combines to deliver an experience that not only looks authentic but also feels real.\n
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Graeme Powrie: Absolutely. At the heart of live dealer gaming is the feeling that you’re right there at the table, without ever leaving your sofa. To take that feeling even further, providers such as Ezee are leaning heavily into technological improvements and immersive design.\n
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Streaming quality has improved significantly, with crystal-clear 4K video, multiple camera angles, and ultra-low latency, enabling players to experience every card draw or roulette spin in real-time. The result is a seamless connection between player and table, where what you see on screen perfectly reflects the action in the studio.\n
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The studio environments have also changed. Instead of static backgrounds, we now offer high-quality green screens or dynamic sets that adapt depending on the game, theme, or even the time of day. Sometimes including localised elements to make the experience more relatable, depending on where players log in from.\n
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Equally important is the development of the dealer’s role. Today’s dealers are more than just game presenters; they’re entertainers, hosts, and the human face of the game. They maintain a lively atmosphere, interact directly with players, and foster a social, welcoming environment that reflects the interaction you would expect at a brick-and-mortar casino.\n
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Together, these elements combine to deliver a significantly richer and more authentic casino experience that continues to expand the possibilities of what live dealer can offer.\n
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Natasha Giorgio: Live dealer’s enduring appeal lies in its social connection. We’ve built on this by delivering ultra-low latency, high-definition 4K streaming with multiple angles to replicate a true land-based casino experience. But our aim for realism isn’t just about visuals. As our ethos ‘come together, win together, play together’ shows, we aim to create an authentic, community spirited atmosphere.\n
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We offer limitless customisation, enabling our partners to adapt their lobbies and use greenscreen technology to build physical set ups exactly as they require. Operators can pick their table and dealer, along with a range of languages, to ensure the most immersive experience and echo the choice players would have in a physical casino. These elements work together to evoke the buzz and sociability of real-life play.\n
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Social elements are at the core of our brand. Our dealers work hard to engage players and our real-time chat and emojis foster community and the human connection central to live casino.\n
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Ady Totah: I’m a vocal advocate for keeping live dealer live – having a real, relatable, human dealer at the heart of our core games, interacting with the players, bringing energy and fun to the experience. No robots, no recorded video. Committing to this is our commitment to a ‘real casino’ feel.\n
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Technology absolutely has a role in raising the player experience, enhancing all aspects of the game. In LuckyStreak’s case, it’s customisation and branding through greenscreen technology, localisation though language-specific dealers and UIs, optimised streaming based on a user’s connectivity, and encouraging engagement with the dealer and other players through advanced chat and emojis.\n
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iGX: Beyond traditional table games like roulette, blackjack, and baccarat, what are the most significant new game formats and innovations we’re seeing in the live dealer space? Are these new offerings primarily variations of existing games, or are they entirely novel concepts?\n
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GP: There is a lot happening in the live dealer scene beyond traditional titles, and it indicates just how quickly this vertical is changing. Perhaps the most notable shift has been the rise of game show-style formats, which bring the sensation of live television directly into the gaming environment.\n
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With lively hosts, spinning wheels, bonus rounds, and unpredictable moments, these games offer something completely different – experiences designed purely for entertainment, rather than traditional casino play.\n
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Meanwhile, we are beginning to see early developments in virtual and augmented reality. Although still in the experimental stage, these technologies are introducing new ways to engage, with features like avatars and interactive 3D environments that hint at what the next wave of live dealer experiences might look like. In some instances, the boundary between gaming and entertainment is becoming increasingly blurred.\n
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So while some new releases are clever reimagining’s of classic games, many are entirely new concepts created to attract a broader audience, particularly those seeking something more lively and engaging.\n
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NG: The live dealer vertical is about delivering the fresh, engaging entertainment and pushes beyond the limits of traditional gameplay. While there are successful twists on blackjack and roulette, newer formats are emerging that resonate with new audiences.\n
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Game-show style formats are in high demand, such as our industry-first Royal Riches Multiplier Roulette, along with Triton Multiplier Roulette and Motion Roulette titles. Their charismatic hosts and interactive bonus rounds are reminiscent of TV game shows and resonate well.\n
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Crucially, these games aren’t just table games with a twist. We have thoughtfully created them for a new generation of players looking for a more social, thrilling experience that appeals to all the senses.\n
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We have launched loot boxes that allow players to purchase various rewards boxes and win prizes. Operators have the flexibility of offering monetary or physical prizes depending on their use case. Leaderboards and tournaments add another layer of competition, with our new Blackjack Tournaments set to bring added excitement.\n
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AT: Sweepstakes is a huge vertical and one we have made significant ground in. It’s not just about making compliant games, such as replacing certain words in the UI, supporting dual-currencies and all manner of virtual coins.\n
\n
It’s about satisfying the different needs of sweepstakes – and social casino – players, with a higher emphasis on entertainment, achievement and social engagement, rather than the thrill of winning money and the excitement of risk that traditional online casinos offer.\n
\n
We developed our own promotional tool, LuckyJackpots, to be versatile and easily configurable to create leaderboards and jackpots that will precisely engage players based on a myriad of actions and behaviours that operators want to encourage and reward.\n
\n
In the future I see social aspects of the games taking precedence, whether community features or group achievements and promotions.\n
\n
AL: While many new formats are based on traditional table games, they have proven highly effective at attracting new demographics. A prime example is our multiplier roulette game, Flash Roulette, which quickly became one of the top performers in our portfolio. These innovative takes on classic mechanics appeal to players who might find traditional formats too formal or intimidating.\n
\n
On the other end of the spectrum, we are seeing significant traction in the game show vertical. These are not just variations – they are a whole new genre that combines entertainment, chance, and spectacle.\n
\n
With unique mechanics, gamified elements, and spectacular studio production, game shows are helping redefine what a live dealer game can be. They are introducing more casual players to the space and expanding the audience beyond the usual casino crowd.
\n"}}],"locale":"en","type":"business","slug":"Beyond-the-baize-how-can-live-dealer-content-thrive-amid-new-iGaming-trends","date":"2025-08-05"}},{"node":{"id":"Post_194","image":{"url":"/uploads/Gamification_next_level_f00e570248.jpg"},"published_at":"2025-08-13T11:57:20.000Z","title":"How can gamification techniques reach the next level?","section":[{"richText":{"content":"The iGaming industry is constantly evolving, driven by fierce competition and a relentless pursuit of player engagement. In this dynamic landscape, gamification has emerged as a cornerstone strategy, transforming traditional online casino and betting experiences into captivating, interactive journeys. Beyond mere points and leaderboards, providers are now deploying sophisticated promotional tools and products to foster deeper player connections and cultivate lasting loyalty.\n
\n
In the concluding portion of our latest two-part special, discussions are centred around the crucial role of gamification in game developers’ offerings and future developments driven by technology and player psychology.\n
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Reda Vosyliute, Marketing Manager and Adam Lahouiri, Head of Product at BetGames, Alex Naspe, Head of Marketing Intelligence at Blueprint Gaming, Dr. Eyal Loz, Chief Product Officer at RubyPlay, Andrzej Hyla, CEO of Wazdan, and Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, continue the conversation.\n
\n
iGaming Expert: Considering the increasing competition and evolving player expectations, how critical is gamification to a game developer’s overall offering and competitive differentiation in the current iGaming landscape?\n
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Reda Vosyliute: It’s an important part of building a stronger relationship with our players and equipping our partners with tools to develop and engage with the player.\n
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As we expand our product range and introduce more innovative offerings into the market, it is vital to enable players to enjoy BetGames products safely. We see this as a key requirement and recognise that as players grow, their expectations naturally rise.\n
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Alex Naspe: I’ve always believed that you are only as good as your product. A game provider with the finest supplementary offerings in the world simply won’t succeed if the core content doesn’t compel players to launch it and give it a few spins. At Blueprint, we are fortunate to have a product team that develops such engaging content year after year.\n
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Competitive differentiation clearly helps to enhance or refine the player experience, but realistically, I wouldn’t see it as essential. That said, we still aim to be the most innovative solutions provider in the market.\n
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Dr. Eyal Loz: The days where game developers were able to compete by supplying high quality core slot content are long over. Game developer must either innovate and create gamification tools or engage with 3rd party vendors who create such tools. There are many challenges with both approaches.\n
\n
When innovating and creating original gamification layers for the product offering, game developers must educate operators and players else the features will fail to even get adopted. On the other hand, if keeping too close to well established gamification designs or use of 3rd party tools, there is very little competitive advantage. It all becomes a commodity and gives very little business value beyond pricing.\n
\n
Andrzej Hyla: Gamification is no longer a nice-to-have additional concept; it has become a cornerstone of any developer’s competitive edge. Wazdan sees gamification as the foundation of our offering.\n
\n
Our ‘Online Gaining’ philosophy centres on the idea that player expectations are higher than ever. Today’s players seek immersive, rewarding, and dynamic experiences, and that is exactly what our gamified tools deliver.\n
\n
In an increasingly saturated market, features like Volatility Levels, Collect to Infinity, and themed network promotions powered by Mystery Drop help both our games and our operator partners stand out. By offering deeper personalisation and consistent engagement, gamification becomes a strategic differentiator.\n
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Katarzyna Pysz: Gamification is prevalent in our daily lives, often influencing our choices without us even realising it. For instance, we tend to shop at places where we can earn loyalty points or receive discounts – this is a form of gamification.\n
\n
Today, users can customise their experiences across various platforms and applications. Consequently, players have come to expect personalisation in their gaming experiences as well. To enhance this customisation, 3 Oaks has developed three distinct types of jackpots within the Must Drop JACKPOT family, enabling players to tailor their experiences while enjoying their favourite games.\n
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The first game, Must Drop JACKPOT Hot Fire Fruits, features a fixed jackpot amount that must be awarded before the timer expires. The second, Must Drop JACKPOT 777 Fruity Classic, includes a progressive jackpot that will drop a prize before reaching the maximum amount.\n
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The third, Must Drop JACKPOT Flame Fruits, offers a time-progressive jackpot, creating heightened excitement with a dynamically moving timer and jackpot amount. This approach exemplifies what we refer to as competitive differentiation.\n
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iGX: Looking ahead, what technological advancements and psychological insights are poised to drive the next significant developments in iGaming gamification, and what challenges might they present?\n
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AN: At Blueprint, we feel strongly that efficiencies in real time player rewards and advancements in surprise and delight rewards will play a significant part in the future.\n
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Machine learning and AI will help to improve the quality of impactful campaigns, tempered by ever changing regulations and a deep desire from us to be a responsible provider.\n
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DEL: ‘Players play to play, not to win!’ This seemingly controversial statement drives our philosophy when creating the RubyPlay gamification vision. Our Awarded Feature is just the beginning of our gamification journey.\n
\n
We are building an ecosystem where specific experiences and flows in our core slot products will drive awarding gamified experiences. The technologies needed are complex and take time to develop and certify.\n
\n
This is also the challenge – with more complex tools, the scale and complexity of the technology grows exponentially, and with it, the ability to answer the simplest question – what does the end player experience when playing our games?\n
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AH: In 2025, we’re continuing to push the boundaries of personalisation and player-driven experiences, all while maintaining a strong focus on responsible gaming. We proactively address the challenge of emotional overstimulation with tools that give players full control, such as Volatility Levels and Energy Saving Mode, which enhance the gaming experience without overwhelming users.\n
\n
Launched in 2023, Jackpot Rain has matured into a proven, progressive jackpot promotion tool that continues to evolve, delivering excitement, flexibility, and compliance in equal measure.\n
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As gamification becomes even more embedded in player engagement strategies, developers must continue to innovate, but do so responsibly.\n
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KP: Many companies are incorporating gamification into their product offerings, which may soon overwhelm users with an abundance of new features and promotions.\n
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A few years ago, people often enabled notifications from numerous apps on their mobile phones to ensure they did not miss anything important. However, that has changed; now, many only receive notifications from two applications, one for work communication and another for close family. Everything else can wait.\n
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At 3 Oaks, we believe a similar trend will emerge with the integration of gamification in slot games. It is essential to give players control over the number of offers they engage with. Implementing opt-out options or providing both standard and gamified versions of a product can help achieve this balance.\n
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AL: The elephant in the room – artificial intelligence – will keep playing a key role in the new technologies shaping our world, including iGaming gamification. AI will help our tools adapt and personalise offers and rewards based on individual player behaviour.
\nHowever, innovation brings challenges. While we aim to keep players engaged, it’s important not to over-complicate gamification in ways that feel overwhelming or artificial. Most importantly, we must continue to uphold strong responsible gambling standards to keep players safe.
\n"}}],"locale":"en","type":"business","slug":"How-can-gamification-techniques-reach-the-next-level","date":"2025-08-01"}},{"node":{"id":"Post_195","image":{"url":"/uploads/Live_Casino_Software_Providers_jpg_1e396f353c.webp"},"published_at":"2025-08-14T15:57:50.000Z","title":"Top 12 Live Casino Software Providers of 2025","section":[{"richText":{"content":"Ever wondered what brings online casinos to life? It is the smooth work of live casino software and online casino software providers. These behind-the-scenes experts bring the magic of real-time action right to the player’s screen. Let’s take a closer look and find out who shapes the future of live casinos in 2025.\n
\n
| Nr. | \nLive Casino Software Provider | \n
|---|---|
| 1 | \nEvolution Gaming | \n
| 2 | \nBetGames | \n
| 3 | \nPragmatic Play | \n
| 4 | \nAuthentic Gaming | \n
| 5 | \nCreedRoomz | \n
| 6 | \nEzugi | \n
| 7 | \nVivo Gaming | \n
| 8 | \nPlaytech | \n
| 9 | \nImagine Live | \n
| 10 | \nLiveG24 | \n
| 11 | \nPortomaso Gaming | \n
| 12 | \nLucky Streak | \n
12 best live casino software providers\n
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All iGaming B2B providers, including live casino software providers, are not created equal. AffPapa has prepared a detailed list for you so you can have a quick look at the top providers and easily make your own comparison.\n
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BetGames\n
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The famous trailblazer in mixing live casino with lottery-style betting is BetGames. Founded in 2012 and headquartered in Vilnius, Lithuania, this live casino software provider now powers games like Wheel of Fortune, Lucky 7, and Dice Duel on more than 1300 websites worldwide.\n
\n
\n
\n
In the competitive live casino market, BetGames stands out with its easy API integration, online and retail solutions, individual styles and configurations optimized for desktop and mobile, robust data security, and Back office management of all settings.
\n
\n
Best for: Mobile-first platforms\n
\nTrusted by: Parimatch, Betway, Melbet, and others\n
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Must-have features for live casino softwares in 2025\n
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In 2025, live casino software providers offer more than just game streaming. Casinos have been part of human culture for centuries, evolving from ancient Rome to a fully immersive online experience, allowing operators to boost engagement like never before. What hasn’t changed is the core idea: a memorable and engaging experience. But what features exactly define that experience?\n
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Realistic studio environment: Live casinos replicate the look and feel of a traditional brick-and-mortar casino. The dealers, tables, and surroundings are designed to mimic the casino floor, providing players with a genuine gambling experience from the comfort of their homes.\n
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Skilled dealers: Professional dealers who are expertly trained to manage live casino games, interact with players in real-time, and ensure a smooth and engaging gaming experience.\n
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Instant action: No waiting, no AI. Just instant and real-time gaming where every second counts.\n
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Adaptability and customization: Live dealer platforms can be customized to fit the specific needs of operators, including tailored game offerings, branding options, and flexible integration with existing systems.\n
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Doubled trust and transparency: Live dealer games double trust by providing players with visible, real-time gameplay that they can observe, which immediately reduces doubts about fairness. Seeing the dealer shuffle.\n
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What makes a good live casino software provider?\n
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A good live casino software provider is defined by a combination of performance, reliability, and user experience. Operators must ensure that every detail is aligned with both industry standards and player expectations. Sounds demanding, right? But that is exactly what today’s players are. No need to worry. We got you covered and shared what makes a good live casino software provider below.\n
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Certifications and regulatory compliance\n
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In the world of live casino gaming, trust is everything, and that trust starts with proper certifications and regulatory compliance. A good software provider must hold licenses from respected gambling authorities such as the UK Gambling Commission, Malta Gaming Authority, or other region-specific regulators. Compliance ensures that games are fair, secure, and transparent.\n
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Reputation\n
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Certifications and compliance will not cover the cloud of reputation. It is important to take a look at a specific provider’s reputation, as your live casino is as good as the provider behind it. Dig deeper and find out how the technology is working.\n
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Time zone availability\n
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While the vast majority of the industry’s most popular live casino providers offer streaming 24/7, it is still crucial to align game sessions with the peak playing hours across different regions. This ensures that players can participate in real-time games without significant time zone constraints.\n
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The content catalogs of live casino software providers\n
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When selecting a live casino B2B provider, operators must carefully examine content catalogs to ensure they’re integrating high-quality, engaging games that captivate players. While content quality is always a priority for online casinos, the higher costs and complexities of live casino games make this assessment even more crucial. Once live casino content is in place, ongoing optimization is key. Operators should work closely with providers to keep games fresh, engaging, and aligned with player preferences. By prioritizing quality and continuous improvement, operators can deliver top-tier live casino experiences that boost player satisfaction and long-term loyalty.\n
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User experience\n
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Last but not least, user experience. All the above-mentioned points may lose their power if there is a bad user experience. The interface should be easy to navigate, visually appealing, and responsive across devices. Consistency in performance and design creates player confidence and encourages repeated visits.\n
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Famous live casino titles\n
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The most popular live casino software titles offered by online casino software providers are the following:\n
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While Poker and Blackjack secure the top positions in the list of top live dealer games, many innovative companies are introducing different sub-genres of live dealer titles and live game shows led by the top live casino game providers. These shows are pretty similar to game shows many gamblers may be accustomed to on television, with the main difference being that their audience can wager on them.\n
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Live casino market trends in 2025\n
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The days when trends were all about generic ads are completely gone. What drives engagement is the ability to provide the right experience. How?\n
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Following trends + Adapting fast = Staying ahead in the live casino market.\n
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Now let’s dive deeper to understand trends better:\n
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AI-powered personalization: Offer predictive bonuses and targeted games that will feel like they were made exactly for a specific player.\n
\nMobile-first experience: Target mobile-focused GEOs such as Latin America, Africa, and Asia, where mobile adoption and internet access are the main traffic drivers.\n
\nModern marketing strategies: Combine SEO, influencer marketing, affiliates, and ads for maximum reach and impact.
BetGames has bolstered its slot offering with two distinctive new titles. Bling Bonanza delivers a high-volatility treasure hunt packed with Hold & Win rounds, free spins with boosted high-paying symbols, instant win bonuses, and multipliers up to 5,000x. Meanwhile, Respin Riches offers a medium-volatility experience featuring a unique win-both-ways mechanic, respins with expanding wilds, and a gamble option for added excitement.\n
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Both releases showcase BetGames’ trademark flexibility, with customisable branding and adjustable RTP options for operators. According to Ian Catchick, Chief Product & Business Development Officer, these titles highlight BetGames’ commitment to diverse, engaging content that resonates with a wide range of players.
\n"}}],"locale":"en","type":"business","slug":"BetGames-Expands-Slot-Offering-with-Bling-Bonanza-and-Respin-Riches","date":"2025-08-26"}},{"node":{"id":"Post_197","image":{"url":"/uploads/Propel_games_53c03f913d.jpg"},"published_at":"2025-08-28T13:46:54.000Z","title":"Character power in iGaming – BetGames’ take","section":[{"richText":{"content":"In today’s crowded iGaming market, a memorable character can make the difference between a one-off hit and a lasting franchise. While mechanics and features remain vital, strong personas bring stories to life, drive deeper engagement, and even shape game design itself.\n
\n
At BetGames, we see this first-hand. As our Chief Product & Business Development Officer, Ian Catchick, highlighted in a recent industry discussion – characters don’t just complement features, they can actively define them. Our upcoming release Lucky Lenny’s Jetpack is a perfect example: the adventurous personality of Lenny inspired the game’s unique “spin and fly” mechanic, ensuring the narrative and gameplay work hand in hand.\n
\n
By putting relatable, charismatic figures at the heart of the experience, we’re able to build universes players want to return to – creating stronger connections, longer sessions, and a foundation for future innovation.
\n"}}],"locale":"en","type":"product","slug":"Character-power-in-iGaming-BetGames-take","date":"2025-08-28"}},{"node":{"id":"Post_198","image":{"url":"/uploads/Magic_character_development_4ba87134de.jpg"},"published_at":"2025-08-29T10:30:51.000Z","title":"The Magic of Character Development in iGaming – BetGames Insights","section":[{"richText":{"content":"In the second part of SBC’s character-focused roundtable, industry leaders explored how strong personas can evolve beyond a single release to become long-term franchises.\n
\n
Our own Ian Catchick, Chief Product & Business Development Officer at BetGames, emphasized that a compelling backstory naturally drives sequels and future game concepts, allowing characters to travel across new settings while retaining their essence. Lucky Lenny, for example, could continue his adventures in entirely new worlds, keeping players engaged with both familiarity and fresh experiences.\n
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The discussion also highlighted the emotional impact of well-crafted characters. Beyond RTP and volatility, characters build bonds with players, create memorable moments, and foster loyalty that data alone can’t explain.\n
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Read more about how character-driven design is shaping the future of iGaming and why emotional connections matter as much as mechanics.
\n"}}],"locale":"en","type":"product","slug":"The-Magic-of-Character-Development-in-iGaming-BetGames-Insights","date":"2025-08-29"}},{"node":{"id":"Post_199","image":{"url":"/uploads/pr_betsul_435482503f.jpg"},"published_at":"2025-08-29T10:35:56.000Z","title":"BetGames Expands in Brazil with Betsul Partnership","section":[{"richText":{"content":"BetGames has strengthened its presence in Latin America by securing a strategic partnership with leading Brazilian operator Betsul.\n
\n
Following full certification earlier this year, BetGames has prioritised establishing its footprint in Brazil – one of the fastest-growing iGaming markets. Betsul, which received its permanent operational licence in Q1 2025 (valid until 2029), has already carved out a strong nationwide presence.\n
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Through this collaboration, Brazilian players will soon gain access to BetGames’ full catalogue of high-quality live and RNG titles, further diversifying Betsul’s offering and supporting the growth of regulated entertainment in the country.\n
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As Gary Francis, Head of Account Management at BetGames, explained: “This deal marks a key milestone for BetGames as we continue to amplify our brand in Latin America. Betsul is a nationwide leader, and we trust the integration of our products will diversify its portfolio, giving more Brazilian players access to our innovative content.”
\n"}}],"locale":"en","type":"partners","slug":"BetGames-Expands-in-Brazil-with-Betsul-Partnership","date":"2025-08-29"}},{"node":{"id":"Post_200","image":{"url":"/uploads/Bet_Games_Blog_Header_comparasino_com_1_1024x396_8bfc46964f.png"},"published_at":"2025-09-04T14:58:24.000Z","title":"BetGames Takes Flight With Crash Game Sequel, Skyward Deluxe ","section":[{"richText":{"content":"BetGames is preparing to launch the next chapter of its hit crash game with Skyward Deluxe. The sequel retains the iconic plane, easy-to-pick-up mechanics, and the massive maximum win of up to 100,000x, while introducing a wealth of new features designed to drive community engagement and enhance the player experience.\n
\n
Skyward Deluxe not only delivers the same thrill and tension that made the original popular, but also introduces fresh social elements including jackpots, leaderboards, winboards, and live chat. Features such as partial cash-out and Sky Drops make their debut in the crash game genre, bringing an entirely new dimension to play. Behind the scenes, improved performance ensures smoother, faster, and more reliable gameplay.\n
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In an exclusive interview with Comparasino, our Head of Product, Adam Lahouiri, shares how Skyward Deluxe evolved from the original title and explains the vision for the future of crash games at BetGames.
\n"}}],"locale":"en","type":"product","slug":"BetGames-Takes-Flight-With-Crash-Game-Sequel-Skyward-Deluxe","date":"2025-09-04"}},{"node":{"id":"Post_201","image":{"url":"/uploads/James_Afrika_12a357f38c.png"},"published_at":"2025-09-08T11:46:54.000Z","title":"Africa: iGaming’s Next Frontier","section":[{"richText":{"content":"While Latin America has recently captured much of the iGaming spotlight, Africa is quietly emerging as one of the industry’s most exciting growth regions. With a market valued at $1.85 billion in 2024 and projected to surpass $1.94 billion by 2025, the continent shows strong momentum fueled by expanding mobile networks, affordable smartphones, and the rollout of 4G/5G infrastructure.\n
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Sports betting, especially football, remains dominant, but live games, slots, and virtual experiences are gaining traction, presenting major opportunities for suppliers. Africa’s young population and growing middle class further enhance its potential, with some countries expected to attract millions of new users annually.\n
\n
However, challenges persist: regulatory inconsistencies, fraud risks, uneven internet coverage, and outdated devices remain barriers. Markets also vary significantly, with South Africa offering a mature, well-regulated environment, while Nigeria, Kenya, Tanzania, and Ghana show strong growth but require careful localization strategies. Cultural and regulatory nuances mean that tailored solutions—particularly mobile-first and payment-flexible approaches—are essential for success.\n
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For BetGames, Africa represents a strategic opportunity to expand its footprint by leveraging its live dealer expertise, flexible promotional tools like Hero, and diverse RNG and slot portfolio to meet the region’s fast-evolving demands. With localisation and cross-game engagement at the core, BetGames is well-positioned to support operators in capturing Africa’s next wave of iGaming growth.
\n"}}],"locale":"en","type":"business","slug":"Africa-iGamings-Next-Frontier","date":"2025-09-08"}},{"node":{"id":"Post_202","image":{"url":"/uploads/Lets_Talk_Gambling_Building_A_Commercial_Powerhouse_6b09827397.webp"},"published_at":"2025-09-15T13:09:11.000Z","title":"Let’s Talk Gambling: Building a commercial powerhouse","section":[{"richText":{"content":"BetGames has taken another big step in its growth journey by setting up a brand-new commercial team in Gibraltar – one of the iGaming industry’s most competitive hubs.\n
\n
According to Gary Francis, Head of Account Management at BetGames, the aim is not only to establish a strong local presence but also to bring fresh energy and a new way of thinking into the market. The focus goes beyond CVs and years of experience, with recruitment driven by values, adaptability, and hunger to succeed.\n
\n
This strategic move highlights BetGames’ ambition to create a commercial powerhouse that blends strong client relationships with forward-looking market insights. The Gibraltar team will play a vital role in shaping how BetGames goes to market, supporting long-term growth, and reinforcing the company’s reputation for collaboration and customer-first solutions.\n
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“We want ambitious people who are curious, open, and ready to build something meaningful – not just join a machine that’s already running,” said Francis.\n
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With clear goals, hands-on integration, and a strong cultural foundation, BetGames is set to turn this new chapter into a key driver of its future success.
\n"}}],"locale":"en","type":"business","slug":"Lets-Talk-Gambling-Building-a-commercial-powerhouse","date":"2025-09-11"}},{"node":{"id":"Post_203","image":{"url":"/uploads/Post_1_1200x628_1_1_1165aff919.webp"},"published_at":"2025-10-15T07:12:59.000Z","title":"BetGames – Levelling up: How gamification is redefining player engagement","section":[{"richText":{"content":"In today’s fast-paced iGaming world, differentiation goes far beyond diverse portfolios or generous bonuses. Players now expect experiences that feel personal, rewarding, and truly interactive — where every session offers a sense of progress and achievement.\n
\n
With the launch of Hero, BetGames’ new promotional and gamification engine, we’re redefining how engagement and retention are built. We sat down with Ian Catchick, Chief Product and Business Development Officer at BetGames, to talk about what’s driving the gamification trend and how Hero is designed to help operators stand out.\n
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Evolving Engagement: From Simple Add-Ons to Strategic Engines\n
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Gamification has transformed from basic engagement features into a core growth driver for suppliers and operators alike. Well-designed systems now influence key performance metrics — extending session duration, encouraging return visits, and boosting long-term loyalty.\n
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Today’s gamification tools are more sophisticated than ever, offering real-time data insights and a high level of customization. With Hero’s dedicated back office, partners can tailor challenges, tournaments, and prize structures to match their audience’s motivations and commercial goals.\n
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Why Players Love Game-Like Mechanics\n
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From tiered achievements to leaderboards and XP progression, video game-inspired systems resonate deeply with players. “People are motivated by visible progress and recognition,” Catchick explains. “Whether you’re unlocking new levels in a console game or chasing a spot on an iGaming leaderboard, that sense of advancement keeps engagement high.”\n
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Hero captures this with its XP and level-up system, rewarding persistence and encouraging replay. Players collect XP for in-game actions, filling a visible progress bar that leads to new avatars and prizes — delivering a satisfying sense of reward and progress.\n
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The Power of Personalization\n
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In a world full of distractions, personalized communication is key. Hero allows operators to send direct, in-game messages that feel timely and relevant — whether reminding players about an unclaimed reward or highlighting their next milestone.\n
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“Generic messages are easy to ignore,” says Catchick. “Tailored notifications that acknowledge player progress make them feel valued beyond just gameplay — and that’s what builds emotional loyalty.”\n
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Standing Out in a Competitive Market\n
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Hero turns a single-player experience into a social, multi-layered journey. With challenges, tournaments, and real-time leaderboards, players not only compete for rewards but also share the excitement of collective progress.\n
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The system also bridges the gap between product verticals. By integrating slots, RNG, and live dealer content, Hero helps operators drive cross-sell opportunities — reigniting engagement with established titles and amplifying the impact of new game launches.\n
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Looking Ahead: The AI-Powered Future\n
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According to Catchick, the next step in gamification is smarter, data-driven personalization. “Artificial intelligence will soon allow us to deliver experiences that adapt dynamically to individual player behavior,” he says. “This will redefine what ‘personalized engagement’ truly means in iGaming.”\n
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As AI continues to reshape the industry, tools like Hero will become even more powerful — capable of creating player journeys that feel unique, rewarding, and deeply connected to each brand.\n
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About Hero\n
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Hero is BetGames’ in-game promotional and gamification tool, designed to:\n
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Players complete Challenges and join Tournaments to earn virtual Coins, which can be spent in the Shop on free plays, bonuses, or real-world prizes. Personalized Inbox messages keep players connected and motivated, while XP and avatar systems fuel long-term loyalty.\n
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Hero – Every Game, Every Player, Every Day.
\n"}}],"locale":"en","type":"product","slug":"BetGames-Levelling-up-How-gamification-is-redefining-player-engagement","date":"2025-10-14"}},{"node":{"id":"Post_204","image":{"url":"/uploads/AI_roundtable_d763fea0a0.jpg"},"published_at":"2025-10-22T07:29:00.000Z","title":"Roundtable: how can AI truly thrive within iGaming?","section":[{"richText":{"content":"AI in iGaming: A Shift from Support Tool to Creative Engine\n
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Artificial Intelligence is transforming the iGaming industry — from shaping new game mechanics and visuals to powering responsible play, fraud detection, compliance, and secure payments. But as personalisation deepens, the question remains: how can the industry harness AI responsibly and sustainably?\n
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In a recent iGaming Expert roundtable, leading figures including Dr. Andreas Koeberl, CEO at BetGames, joined a panel of experts from Playson, The Mill Adventure, and OpenSlots to share their insights on the opportunities and challenges ahead.\n
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AI as the Next Frontier for Game Creation\n
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According to Dr. Andreas Koeberl, the most exciting potential lies beyond incremental improvements like player segmentation or live bonusing. “The bigger opportunities come when we start rethinking existing business models — the moonshots,” he said.\n
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He suggested that AI could soon reshape the way content itself is created and distributed, shifting the focus from traditional game production to AI-driven content generation platforms. “That’s what will unlock new creative possibilities and potentially new types of games,” he noted.\n
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Referencing Google’s latest world model, Genie 3, Dr. Koeberl added: “This is the most disruptive technology of the decade — and most likely beyond. We should be thinking in radical terms, not just using AI to crank out more games.”\n
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Personalisation and Responsible Innovation\n
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Other experts highlighted AI’s role in enhancing player experiences through smart personalisation. From adaptive lobbies and tailored challenges to predictive engagement, AI is helping operators create unique player journeys while promoting safer, more transparent gameplay.\n
\n
However, as AI evolves faster than regulation, industry collaboration is key. Dr. Koeberl emphasized that responsibility must lead innovation: “Regulators are often slow to adapt, but that shouldn’t be an excuse. It’s on us as an industry to show how AI can enhance—not endanger—the ecosystem.”\n
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🧠 The Takeaway\n
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AI’s promise in iGaming extends far beyond automation. It’s paving the way for new creative models, smarter personalisation, and more ethical engagement. As BetGames and other innovators explore these horizons, the focus remains on using technology to elevate entertainment responsibly.\n
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This article is based on the first part of iGaming Expert’s “AI in iGaming” roundtable (October 2025), featuring BetGames CEO Dr. Andreas Koeberl. Part two of the discussion will be released soon.
\n"}}],"locale":"en","type":"business","slug":"Roundtable-how-can-AI-truly-thrive-within-iGaming","date":"2025-10-21"}},{"node":{"id":"Post_205","image":{"url":"/uploads/AI_i_Gaming_ready_d24987a2f6.jpg"},"published_at":"2025-10-22T11:59:40.000Z","title":"AI will not eradicate ongoing challenges – the industry must be ready","section":[{"richText":{"content":"AI in iGaming: Embracing the Challenges and Opportunities Ahead\n
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In the concluding part of iGaming Expert’s two-part roundtable on AI, leading industry figures, including Dr. Andreas Koeberl, CEO at BetGames, discussed the challenges and future directions of artificial intelligence within iGaming.\n
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The conversation focused on key integration issues such as data quality, infrastructure, cost, and player trust — as well as how AI can enhance entertainment, security, and collaboration between studios and technology providers.\n
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The Importance of Data and Market Readiness\n
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Dr. Andreas Koeberl noted that “everything in AI depends on data — the models we train and the data we feed in. Market readiness is the real challenge, as most users and operators aren’t yet equipped to take full advantage of AI’s capabilities.”\n
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He also emphasised that while infrastructure will eventually become a commodity, the pace of adaptation across the industry remains uneven. According to him, “player trust will evolve naturally as people begin using AI tools themselves — often faster than companies do.”\n
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Using AI Responsibly to Enhance, Not Replace\n
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Participants agreed that AI should be viewed as an enabler, not a replacement. The technology’s success depends on how responsibly it is applied to improve development processes, entertainment value, and player safety.\n
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Dr. Koeberl added a bold perspective: “Fraud will remain a major issue, and AI won’t eliminate it — it might even make it worse if not handled correctly. The only way forward is to train people to use AI properly — and require them to do so.”\n
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He underlined that real progress depends on how quickly the industry embraces AI, both culturally and operationally.\n
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Partnerships and the Future of Personalisation\n
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Looking ahead, experts see a major opportunity in collaboration between slot studios and technology providers. As Koeberl pointed out, “vibe coding” and on-demand content creation could soon become a reality, allowing new operating models to emerge through natural language prompts and AI-powered design.\n
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The discussion concluded that data-driven collaboration and transparent governance will be essential for unlocking AI’s full potential — enabling the industry to deliver safer, more engaging, and more personalised gaming experiences.
\n"}}],"locale":"en","type":"business","slug":"AI-will-not-eradicate-ongoing-challenges-the-industry-must-be-ready","date":"2025-10-22"}},{"node":{"id":"Post_206","image":{"url":"/uploads/llj_web_1_dfdf2aa07a_1376x774_770476f5ab.jpg"},"published_at":"2025-10-23T14:28:40.000Z","title":"Breaking the mould: How BetGames is winning operator buy-in for Lucky Lenny’s Jetpack","section":[{"richText":{"content":"When BetGames launched Lucky Lenny’s Jetpack, the goal wasn’t just to release another slot — it was to challenge the status quo of what a casino game could be. Forget paylines and reels: Lucky Lenny’s Jetpack introduces the industry-first Spin & Fly™ format, bringing a completely new way to play that merges fun, simplicity, and next-level engagement.\n
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But true innovation requires more than great gameplay. It takes trust, collaboration, and education — especially when introducing something that doesn’t fit into the traditional mould.\n
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To share how the team tackled this challenge, Gary Francis, Head of Account Management at BetGames, gave his insights into the journey of bringing Lucky Lenny’s Jetpack to life — and how it’s quickly becoming one of the company’s strongest-performing launches to date.\n
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Delivering on Real Innovation — Not Just the Buzzword\n
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“In gaming, everyone talks about innovation,” says Gary. “But players know when something is genuinely fresh versus just a reskin. With Lucky Lenny’s Jetpack, we wanted to deliver on that promise — a real leap forward in how players experience casino-style entertainment.”\n
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And it’s worked. The title has seen record partner adoption rates, outperforming expectations even before launching in BetGames’ key markets. The result? Operators are recognising that innovation and familiarity can co-exist, when done right.\n
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Balancing Novelty with Accessibility\n
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At its core, Lucky Lenny’s Jetpack is designed to complement, not compete with, existing slot portfolios. Its dynamic 10-reel setup and character-driven design make it approachable for casual audiences while offering depth for experienced players seeking something new.\n
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“This format bridges the gap between betting and entertainment,” Gary explains. “It enhances retention without cannibalising classic slot play. Lenny — our moustached bunny on a jetpack — gives the game a fun, familiar face while representing the creative spirit behind BetGames.”\n
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Building Partner Confidence Through Collaboration\n
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For any innovative product to succeed, education and support are key. BetGames’ approach to onboarding focused on transparency and tailored collaboration.\n
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“From detailed training to market insights and creative materials, we ensured partners had everything they needed to position the game effectively,” says Gary. “It’s been a true team effort — from account management to marketing — making sure operators feel confident from day one.”\n
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Setting the Stage for the Future\n
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Lucky Lenny’s Jetpack isn’t just a standalone hit — it’s the first chapter in a broader brand journey. With the positive market response, BetGames plans to expand the universe around Lenny, creating new experiences that build on the same innovative foundation.\n
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“This game has proven that when you take calculated creative risks, players respond,” Gary concludes. “It’s exciting to see the industry’s appetite for something truly new — and we’re just getting started.”\n
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Lucky Lenny’s Jetpack is available now across BetGames’ global partner network, redefining what innovation means in modern iGaming.\n
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BetGames has launched Dozen Jackpots, a modern take on the timeless fruit machine experience. The new title blends nostalgic visuals with a thrilling jackpot system, bridging the charm of land-based casinos and the excitement of online play.\n
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Featuring a 5×3 grid filled with traditional fruit, BAR, and lucky seven symbols, Dozen Jackpots captures the essence of vintage slots while introducing high-volatility gameplay. Players can score wins by lining up three to five matching icons, with triple sevens awarding payouts of up to 100x.\n
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Jackpots take center stage, with diamond scatter symbols unlocking instant cash prizes when five or more appear. Filling the entire grid with jackpot icons awards 5,000x, while a screen full of wilds delivers the maximum 12,000x win.\n
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With its blend of classic design and modern engagement features, Dozen Jackpots is tailored for both nostalgic slot fans and new-generation players. Operators can also make use of branded integrations, giving them the opportunity to appear within the game environment.\n
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Commenting on the release, Ian Catchick, Chief Product and Business Development Officer at BetGames, said:\n
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“Dozen Jackpots reinvents the classic slot concept with a premium design and huge win potential of up to 12,000x. It’s another exciting addition to our growing slot portfolio, showcasing our focus on delivering engaging, high-quality entertainment to all player types.”
\n"}}],"locale":"en","type":"product","slug":"betgames-dozen-jackpots-slot-release","date":"2025-10-28"}},{"node":{"id":"Post_208","image":{"url":"/uploads/betgames_1_d2d3da0104.webp"},"published_at":"2025-11-27T08:54:28.000Z","title":"BetGames – Sequels and social: The trends influencing product development","section":[{"richText":{"content":"Market saturation is fuelling product innovation at an unprecedented rate. Suppliers are under intense pressure to stand out, resulting in a surge of new trends emerging across the industry. From the rise of crash games to a surging demand for sequels and social-first experiences, the future of product development is being shaped by a fusion of familiarity and community-driven gameplay.\n
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Following the launch of BetGames’ crash sequel, Skyward Deluxe, we spoke exclusively with Head of Product, Adam Lahouiri, to explore the strategies being implemented by studios to remain relevant in the fast-evolving sector.\n
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As competition intensifies, studios are increasingly opting to evolve proven concepts into game franchises. What is driving this strategy?\n
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All our decisions are driven by data. When the numbers on a proven concept look as strong as they do with the original Skyward, it would be a mistake not to build on that success. Iterating on proven titles is nothing new to the industry – what’s changed is the precision we now have with data segmentation. While we often group players by play style, the truth is that every player is unique. Sequels enable us to expand on the original experience with features that resonate differently with various audiences. One version may appeal to risk-takers, another to social players – but the important point is that no one misses out on the fun.\n
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Why is it important to maintain a balance between sequel familiarity and gameplay upgrades, and how do you ensure you give players sufficient reason to move away from the original?\n
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Familiarity is the gateway, the easy entry to the game for players who have played other versions of the same title. It’s an easy way to get understanding and know-how of certain features from a big group of players straight away. Skyward Deluxe offers the same gameplay and max multiplier as the original. The new features, such as our Community Jackpot, will appear at random times, and our Sky Drops, which are free bets that drop for players to claim, will also occur randomly while playing. The game’s Leaderboard tool is very easy to understand, and points are accumulated for each multiplier that is cashed out. So again, users just have to play the familiar game as normal, but get a whole host of extra features without breaking up that familiar gameplay.\n
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In the digital age, more players than ever before are seeking social-first experiences. What social elements are the most successful when it comes to driving engagement?\n
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Social features are no longer a nice-to-have – they’re becoming central to the player journey. Our Community Jackpot builds a sense of shared success by rewarding all participating players equally when it hits. The Leaderboard drives competition, while the Live Chat gives players a platform to celebrate, share strategies, or simply gloat about a big win. These mechanics turn what could be a solitary game into a shared experience, and that sense of community is what keeps players coming back.\n
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Gamification elements are blurring the lines between iGaming and traditional video games. How and why do features such as leaderboards boost game interaction?\n
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Leaderboards tap into the universal desire for achievement and recognition, giving players a reason to chase bigger multipliers and bragging rights – not just wins. But that’s only part of the picture. With our Hero tool, which is a separate tool but also integrates with Skyward Deluxe, we expand gamification through challenges, tournaments, and a shop where players can redeem prizes. Together, these features create ongoing goals and progression, keeping players engaged far beyond a single session.\n
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Crash games continue to soar in popularity. Why do you think this is, and what is the next step in the evolution of the genre?\n
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Crash games are fast, simple, and community-driven – the perfect blend for today’s digital audience. They offer quick thrills, autonomy in decision-making, and strong social hooks. The genre is still in its infancy, which means there’s a huge runway for innovation ahead. At BetGames, our ambition is to lead that evolution, taking crash beyond its current boundaries. Put simply: the sky isn’t the limit.\n
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Bespoke and branded game development has gained momentum across the industry, with more exclusive titles appearing in casino portfolios.\n
\niGaming Expert spoke with Charlie Jacka (Head of Product, Blueprint Gaming), Ian Catchick (Chief Product & Business Development Officer, BetGames) and Dominic Sawyer (Head of Growth, Tequity) to explore why studios increasingly focus on tailored collaborations, how custom content performs commercially, and why it benefits both sides of the B2B ecosystem.
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Why are studios dedicating more resources to bespoke titles?
Charlie Jacka (Blueprint Gaming):\nDespite limited production capacity, we prioritise bespoke requests where possible. These collaborations benefit both parties: operators receive exclusive content ideal for marketing campaigns, while we can extend the lifecycle of an established title or strengthen a game series. These projects focus on quality over volume — making sure each release fits the partner’s identity while staying true to Blueprint’s creative standards.
Ian Catchick (BetGames):\nFor BetGames, exclusive branded games reflect a broader strategy of deepening supplier–operator alignment. We treat bespoke versions as tailored experiences built for a specific audience, market, or brand style — whether it’s a customised Skyward Deluxe release or a dedicated studio environment. Unique content helps operators differentiate in busy lobbies, build loyalty, and create sustained value. It also encourages stronger long-term relationships rather than one-off engagements.
Dominic Sawyer (Tequity):\nThe main strategy is enabling operators to truly stand out. When every lobby offers similar catalogues, branded originals help operators own the experience. Players respond well to content that feels native to a brand they already trust. For us, these projects turn content into a competitive advantage, strengthening engagement and loyalty.
How do branded games perform compared to standard releases?
Ian Catchick:\nData from our partner collaborations shows that bespoke games often achieve stronger visibility, better retention, and extended life cycles. A branded release developed for an African operator is a great example — tailored mechanics and visuals connected directly with the operator’s identity, demonstrating how exclusivity creates player relevance and competitive edge.
Dominic Sawyer:\nAcross our network, branded versions consistently outperform generic ones in engagement, repeat play and retention. Players gravitate toward content that aligns with a brand they recognise. Bespoke games strengthen emotional connection and drive increases in both time-on-game and lifetime value.
Charlie Jacka:\nA recent example — Paddy Power’s branded edition of our King Kong Cash series — shows the impact of co-branded titles. The underlying brand strength of Kong combined with Paddy Power’s marketing powerhouse created strong momentum immediately after launch. Joint commitment from both sides is what makes these collaborations successful.
Does bespoke development unlock new ways to target specific audiences or markets?
Dominic Sawyer:\nAbsolutely. Adaptable branded content enables operators to target new demographics through creative, data-driven concepts. Tequity’s library of 16 white-label originals gives partners flexibility to tailor genres and visuals to specific markets or promotional strategies.
Charlie Jacka:\nWith our background in land-based gaming, we understand omnichannel design well. When developing a customised version of Cash Strike for Mecca Bingo, we ensured it resonated in both retail and online environments — demonstrating how familiarity and thoughtful adjustments can translate effectively across channels.
Ian Catchick:\nFlexibility is critical. Bespoke projects allow BetGames to refine localisation, visuals, mechanics and formats for specific regions — including market-customised versions such as a Skyward adaptation for Brazil.
How do studios maintain innovation while producing more bespoke content?
Charlie Jacka:\nIt’s a balancing act. We continue innovating for the wider market while tailoring certain releases for specific partners. Our bespoke and general production pipelines operate alongside each other — insights from one stream help inform the other.
Ian Catchick:\nFor BetGames, bespoke development and broad-market innovation run in parallel. We keep building new mechanics and global-fit titles while creating tailored adaptations. Our core design principles — simplicity, accessibility, and brand-ready visuals — remain consistent, ensuring that custom versions don’t dilute our creative identity.
Dominic Sawyer:\nTequity uses a modular customisation approach. Our white-label games allow partners to personalise visuals extensively while retaining proven mechanics. This lets us innovate at scale while enabling partners to push creative boundaries. It preserves our DNA — fast, fun and highly brandable — while giving operators room for expression.
Technology Leadership Driven by Real Value\n
At BetGames, technology decisions are guided by one simple principle: long-term value matters more than short-term trends.\n
Led by CTO Maciej Smolarek, our engineering approach is commercially grounded and partner-focused. Operator feedback isn’t treated as a distraction — it’s seen as a valuable signal that helps shape scalable products, strengthen partnerships, and unlock opportunities that benefit the wider market.\n
We believe strong technology starts with clarity and discipline: clear APIs, predictable integrations, and systems built to scale in regulated environments. Compliance is not a blocker — it’s a framework that enables speed, stability, and trust.\n
Looking ahead, we see real-time personalisation as one of the most powerful drivers of engagement and performance in interactive gaming. Applied responsibly, it can significantly improve player experience, retention, and commercial outcomes — while remaining transparent and compliant.\n
Behind every product is a team empowered to challenge assumptions, think critically, and deliver. This is how we build technology that supports our partners today and evolves with the industry tomorrow.
\n"}}],"locale":"en","type":"business","slug":"CTO-in-Focus-Maciej-Smolarek-BetGames","date":"2026-01-14"}},{"node":{"id":"Post_211","image":{"url":"/uploads/avatar_4_7c29117470.png"},"published_at":"2026-03-09T12:27:59.000Z","title":"BetGames research reveals more than 70% of players failed to recognise AI avatar gameshow presenters","section":[{"richText":{"content":"BetGames experiment shows most players didn’t recognise AI game show presenters\n
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BetGames has shared the results of an internal experiment exploring the use of AI-generated presenters in live game shows. During the test, human hosts were temporarily replaced with digital replicas, with the majority of players failing to notice the change.\n
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The trial was conducted across several days on one of BetGames’ live game show products. AI avatars were designed as digital versions of real presenters and introduced without any announcement to players in order to measure their impact on user behaviour and engagement.\n
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According to the findings, more than 70% of players did not realise the presenter had been replaced by an AI-generated avatar. At the same time, key performance indicators remained largely unchanged throughout the test. Metrics such as session duration, average stake size and number of bets placed showed no significant variation.\n
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The results suggest that while AI presenters are technically capable of performing the role of live hosts, they currently do not deliver a measurable improvement in player experience or commercial performance. As a result, BetGames concluded that there is no strong business case at present to widely implement AI presenters in live gaming environments.\n
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Cost efficiency is often cited as a key motivation for adopting AI technologies, but BetGames noted that operating AI avatars around the clock still requires considerable resources. At this stage, maintaining AI-generated hosts on a 24/7 basis does not provide meaningful cost advantages compared to employing human presenters.\n
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The company also pointed to several technological limitations that still need to be addressed. Among the most notable challenges are generating natural-sounding text-to-speech voices, synchronising lip movements with dialogue, managing latency, and ensuring accurate real-time translations.\n
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BetGames continues to explore the potential of artificial intelligence as part of its broader innovation strategy. The initiative is led by CEO Andreas Koeberl, who is also a co-founder of Autonomous Minds, the company behind the AI analyst Milo.\n
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Commenting on the experiment, Koeberl said the test highlighted an important question about the future role of AI in live gaming.\n
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“When it comes to AI presenters, we built it, it worked, and nobody cared,” he said. “That raises the question of what we are actually working toward. Rather than simply replacing humans, the real opportunity for AI lies in creating new possibilities that did not exist before.
\n"}}],"locale":"en","type":"business","slug":"BetGames-research-reveals-players-failed-to-recognise-AI-avatar-gameshow-presenters","date":"2026-03-09"}},{"node":{"id":"Post_212","image":{"url":"/uploads/ai_discussion_copy_415x275_c_5fd95a64fc.webp"},"published_at":"2026-03-16T12:26:31.000Z","title":"Beyond the Buzzwords: The Real Impact of AI in Casino Products","section":[{"richText":{"content":"Artificial intelligence has quickly become one of the most widely discussed — yet often vaguely defined — technologies within the casino gaming sector.
Across the supplier ecosystem, AI is increasingly being positioned as a catalyst for change. From game development and personalised player experiences to operational optimisation and deeper player insights, the technology is frequently presented as a transformative force.
However, as interest in AI grows, so does the need to distinguish genuine innovation from marketing buzzwords. With insights from industry professionals, this discussion explores how AI is currently being used in practical, real-world scenarios, where it delivers measurable benefits for operators, and where expectations may still exceed reality.
Rather than focusing on speculative possibilities, the conversation centres on deployable solutions that are already in use today, the commercial and regulatory factors influencing adoption, and the responsibility suppliers have when communicating the capabilities of AI-driven technologies.
As operators become more selective when evaluating AI-based solutions, the discussion also looks ahead to the next 12–24 months, examining which AI applications may soon become essential for casino suppliers and what meaningful success with AI in gaming could realistically look like.
What Actually Counts as AI in Casino Gaming?
Artificial intelligence is now embedded throughout industry marketing, but the term is often applied broadly. In practical terms, what qualifies as a genuine AI application in casino gaming today — and where might the label be stretched too far?
According to Andreas Koeberl, CEO at BetGames, the industry still has considerable ground to cover.
He notes that while AI was frequently mentioned at industry events such as ICE, there were relatively few genuinely new developments presented. In comparison to other areas of gaming technology outside the iGaming sector, the casino industry remains behind the curve.
Koeberl points out that BetGames’ Casino Designer platform stood out as one of the few solutions showcasing meaningful AI-driven functionality. While some AI elements are already used during game development processes, broader innovation within the sector remains limited.
Sam Depoortere, Chief Product Officer at OpenBet, highlights that AI has already moved beyond theoretical discussions in sports betting and is now supporting real operational processes.
However, he also notes that the term is sometimes applied too loosely. Traditional machine learning models are often described as AI, even though true AI involves more advanced capabilities such as reasoning systems, autonomous task execution, and natural language processing — particularly through large language models and agent-based frameworks.
At OpenBet, this includes tools such as generative responsible gaming assistants and workflow automation systems that provide contextual insights and more intelligent decision-making support.
Meanwhile, Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, believes AI provides the greatest value when it eliminates repetitive or time-consuming tasks.
By reducing procedural work, teams can focus on more meaningful activities such as creativity, strategic thinking, and deeper analysis. AI also enables operators to better interpret the large volumes of performance data they collect.
However, Heggernes cautions that AI is sometimes overstated when it comes to game design and content production. Producing more games faster does not necessarily translate into higher player engagement, and marketing efforts alone cannot guarantee growth.
Practical AI Tools Already Used by Operators
Many AI-driven solutions that deliver tangible benefits are already being used today, particularly in backend systems.
Koeberl explains that the most practical AI tools currently focus on CRM systems, player segmentation, behavioural analytics, and automated decision-making processes. These technologies help operators personalise player engagement, refine retention strategies, and streamline internal workflows.
While experimental front-end concepts such as AI-generated presenters have been explored, real-world testing has shown limited commercial impact so far.
Depoortere also points to a range of AI solutions already available to operators. For example, OpenBet’s Neccton platform uses machine learning to analyse player behaviour in real time and identify potential risk indicators related to responsible gaming.
The latest version incorporates generative AI features that enhance analysis capabilities and provide support teams with clearer, more actionable insights.
AI is also improving trading accuracy, strengthening pricing models, and enhancing risk management processes in sports betting environments.
Beyond player-facing applications, AI is increasingly used internally to improve reporting, accelerate product development, and simplify operational processes.
Heggernes adds that one of the most widely adopted AI applications today is actually content creation. Tools such as ChatGPT, Claude, and Copilot allow teams to generate ideas, structure content, and optimise messaging far more efficiently.
These tools have become integrated into everyday workflows across many organisations, though he stresses that proper training is necessary to ensure they are used effectively.
Additional areas seeing meaningful progress include AI-powered customer support tools, business intelligence platforms capable of generating reports via prompts, and AI-assisted design tools for creating websites and product concepts.
Where AI Is Delivering Real Value
When evaluating the value of AI, operators are increasingly focusing on measurable outcomes such as operational efficiency, scalability, player engagement, and content optimisation.
Heggernes highlights the example of SmartLobbies, a system that automates casino lobby management while delivering personalised game recommendations to players.
Instead of manually managing game placement each day, the system dynamically promotes relevant titles based on behavioural data and performance metrics.
This approach reduces operational workload for casino teams while helping players discover games that better match their preferences. The result is longer playing sessions, improved game visibility, and more efficient content management.
Depoortere notes that AI is also improving efficiency across multiple operational areas. Automation reduces the need for manual reporting and routine data analysis, allowing specialists to focus on strategic work.
AI technologies are also helping operators scale operations through shared APIs that integrate trading, risk management, and compliance processes.
Responsible gaming tools powered by AI can identify potentially harmful player behaviour earlier, improving regulatory outcomes while supporting long-term customer retention.
Koeberl adds that the clearest benefits of AI currently lie in operational optimisation. Machine learning models help analyse large datasets more quickly, enabling predictive insights and improved decision-making.
Automation can also reduce manual workloads across marketing, production, and back-office processes, allowing teams to increase output without expanding headcount.
However, he emphasises that successful AI adoption requires clear objectives. Many AI projects fail because organisations attempt to implement the technology without clearly defining the problems they want to solve.
Ensuring Responsible and Transparent AI Use
As AI enables greater automation and personalisation, maintaining transparency and regulatory compliance remains a critical priority.
Heggernes stresses that any AI solution must operate within strict regulatory frameworks. AI can support responsible gaming initiatives by identifying risk patterns, monitoring player behaviour, and detecting potential fraud.
However, automated systems should always complement — not replace — human oversight. Clear escalation processes, manual review procedures, and transparent reporting remain essential components of responsible AI deployment.
Depoortere agrees that governance and oversight are key. AI systems must operate within structured governance frameworks that ensure accountability and transparency.
OpenBet has established a multidisciplinary AI ethics committee responsible for reviewing model behaviour, compliance considerations, and potential operational risks.
Koeberl also notes that organisations must fully understand their data flows and operational safeguards before deploying AI technologies.
While AI models can sometimes operate as “black boxes,” human decision-makers must always retain ultimate control.
What Will Define the Next Stage of AI in Casino Gaming?
Looking ahead, several AI applications are likely to move from competitive advantages to baseline expectations across the industry.
Koeberl identifies two major areas of development: increased automation within game production processes and the emergence of entirely new game formats that rely on AI technologies.
Depoortere predicts that AI-driven player protection tools and automated trading adjustments will soon become standard features for casino suppliers.
Once these capabilities become widespread, the key differentiator will be the depth of integration within supplier ecosystems.
Rather than offering isolated AI tools, leading suppliers will create interconnected systems where trading, risk management, compliance, and product development operate within a unified AI framework.
Heggernes believes that the ability to translate complex data into clear insights will become increasingly important.
As AI-powered analytics become standard, suppliers who can turn large volumes of data into personalised, actionable recommendations for operators will ultimately stand out.
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